In this episode of the What It Takes Podcast, we sit down with Rabbi Benjamin Heinemann — CEO of BP Print Group, founder of the BP Weekly, and one of the most quietly inspiring business leaders you've never heard of. With over 100 employees, clients across the US, Canada, Israel, and Australia, and 37 years of building from the ground up, Rabbi Heinemann has one simple answer for how it all happened: Hashem. What started as a young kollel guy hanging a sign in a coffee room turned into a full-scale printing empire. We talk about the real story behind building a business with emunah at the center — the tough hires, the COVID payroll decisions nobody said thank you for, the backwards journal that changed his davening forever, and the Mincha minyan that literally made his neighbor's best month in business. This episode isn't just about printing. It's about what it really takes to build something lasting — with integrity, gratitude, and your eyes wide open to everything Hashem is doing around you. If you're an entrepreneur, a business owner, or someone who wants to bring more meaning into how they work and lead — this conversation will stay with you. 💡 In This Episode, We Cover: ◼️ How a kollel guy with a computer became a 100+ employee CEO ◼️ The print shop takeover that happened in under a year ◼️ Starting a Mincha minyan at work — and watching business take off ◼️ The “backwards journal” story that rewired his entire approach to davening ◼️ Why the money you have is literally your personal mun ◼️ The maaser system he’s used since day one — and why it always works ◼️ What actually makes a great employee (hint: it’s not their salary ask) ◼️ The COVID raise he gave that nobody said thank you for ◼️ Why most job ads are a complete waste of money ◼️ How BP Weekly grew from 1,200 families to 18,000+ ◼️ Stop selling price — sell your differentiator ◼️ Is printing dying? His bold, honest take on the future ◼️ AI, Kodak, and why you have to think futuristic or get left behind Chapters: 0:00 Intro & Guest Welcome 2:05 How It All Started 4:49 Taking Over Joe’s Print Shop 8:38 Opening His Own Shop 10:45 Bringing Hashem Into the Business 18:02 The Backwards Journal Story 32:27 Maiser, Money & The Mun 39:35 What Makes a Great Employee 44:11 The COVID Raise & Recruiting 53:27 The BP Weekly Origin Story 1:00:35 Sell Your Differentiator, Not Your Price 1:12:03 Closing Story & Final Thoughts 🔗 Connect with Rabbi Benjamin HeinemannLinkedIn: https://www.linkedin.com/in/ben-heinemann-a02a6a18Instagram (BP Print Group): https://www.instagram.com/bpprintgroup/ 🔗 Connect with the Host - Tuli KrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ 🎙 Sponsored by: Dabbl Dabbl is an all-in-one platform where kids and teens can explore a wide range of lessons—from music, art, and cooking to photography, wilderness skills, and money management—without the hassle of commuting or expensive one-on-one classes. For just $25 a month, learners get access to all courses designed to bring them off-screen into real-life skills. Listeners can use code TK-20 for 20% off at https://justdabbl.com/ United Refuah United Refuah offers an affordable alternative to traditional health insurance through a health share program, with a monthly cost of just $500. For the first 10 listeners, use code Blackbird to get the third month free. https://unitedrefuahhs.org/ Blackbird Recruiting Hiring the wrong person is expensive — not just financially, but culturally. Blackbird Recruiting helps growing companies hire people who actually perform, so you can spend less time filtering résumés and more time building your business. If you’re serious about scaling with the right team, visit blackbirdrecruiting.com to learn more.

In this episode of the What It Takes Podcast, we sit down with Eli Weber, CEO of Weber Media and host of the Podsitivity Podcast, to talk about building a social media business from scratch, the mindset behind entrepreneurship, and how content can turn into real revenue. Eli Weber is the founder of Weber Media, a social media marketing company that helps businesses maximize the potential of social media, content creation, and personal branding to generate real profits. What started as helping a musician manage social media accounts eventually turned into a growing agency managing multiple brands and business profiles. Before entrepreneurship, Eli worked in construction management, overseeing hundreds of workers and long commutes every day. But he quickly realized that a traditional job wasn’t fulfilling the life he wanted to build. That realization pushed him to explore online business, social media marketing, and digital entrepreneurship, eventually launching Weber Media. In this conversation, Eli shares how he landed his first client, what he learned about the Instagram algorithm, LinkedIn growth, and modern social media strategy, and why social media today is no longer just about followers — it’s about interest-based content that platforms distribute to the right audience. We also dive into the mindset required to build a business: staying positive, taking responsibility for outcomes, handling rejection, and learning not to take every client decision personally. If you're interested in entrepreneurship, building a social media agency, content marketing, personal branding, or starting an online business, this episode is packed with insights that will help you think differently about opportunity and growth. 💡 In This Episode, We Cover: ◼️ How Eli Weber built a social media marketing business from scratch◼️ The mindset shift that pushed him toward entrepreneurship◼️ His early career managing construction teams◼️ Landing the first paying client for Weber Media◼️ How the Instagram and LinkedIn algorithms work today◼️ Why social media is now “interest media” instead of follower media◼️ The difference between branding, marketing, and advertising◼️ The emotional challenges of running a business◼️ Why anyone can start a side hustle or online business today◼️ How content creation can generate real business opportunities ⏱️ Chapters: 0:00 The Positivity Principle4:26 From Hardhat to Hustle — The Construction Years25:25 What Social Media Actually Is (And What It Isn't)28:16 The Business of Storytelling — Real Clients, Real Results42:05 Building a Team, Setting Boundaries, and Getting Out of Your Own Way47:28 Trust the Process — Lessons, Mindset & What He'd Do Differently 🔗 Connect with Eli WeberFacebook:  https://www.facebook.com/ellin.web/LinkedIn:  https://www.linkedin.com/in/eli-weber1 🔗 Connect with the Host - Tuli KrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ 🎙 Sponsored by: Dabbl Dabbl is an all-in-one platform where kids and teens can explore a wide range of lessons—from music, art, and cooking to photography, wilderness skills, and money management—without the hassle of commuting or expensive one-on-one classes. For just $25 a month, learners get access to all courses designed to bring them off-screen into real-life skills. Listeners can use code TK-20 for 20% off at https://justdabbl.com/ United Refuah United Refuah offers an affordable alternative to traditional health insurance through a health share program, with a monthly cost of just $500. For the first 10 listeners, use code Blackbird to get the third month free. https://unitedrefuahhs.org/ Blackbird Recruiting Blackbird Recruiting helps growing companies hire people who actually perform, so you can spend less time filtering résumés and more time building your business. If you’re serious about scaling with the right team, visit blackbirdrecruiting.com to learn more.

In this insightful episode of the What It Takes podcast, we sit down with Morris Isaacson, the Chief Marketing Officer of Empeon, whose career spans more than two decades across brand strategy, digital marketing, and high-growth tech leadership. Morris has led marketing for iconic global brands like Polaroid, played a key role in a $1.1B IPO, and built data-driven marketing engines inside fast-scaling organizations. He breaks down the real evolution of modern marketing—from the creativity-first “Mad Men” era to the analytics, attribution, and performance-driven landscape companies operate in today. This episode is packed with career lessons, leadership insights, and a behind-the-scenes look at how top CMOs build brands that grow revenue, teams, and long-term impact. This is a masterclass in building a valuable career, leading high-performance teams, and staying ahead in one of the fastest-changing industries in the world. 💡 In This Episode, We Discuss: ◼️ Morris’s unconventional start: From psychology major to entertainment marketing◼️ Why marketing has shifted from art to science◼️ How to prove your value and win budget from data-driven CFOs◼️ The Polaroid comeback: Rebranding a nostalgic icon◼️ How to build a marketing team from zero◼️ The real ROI of trade shows — and how to execute them right◼️ Aligning sales and marketing for accurate pipeline data◼️ Career compensation: When your salary finally reflects your value◼️ What Morris looks for when hiring modern marketing talent◼️ The one skill that will make you irreplaceable today◼️ Final advice: Why doing what you love leads to a fulfilling career ⏱️ Chapters 00:00 Introduction & Podcast Purpose1:11 Guest Introduction: Morris Isaacson, CMO of Empeon2:18 The Unforgettable First Job Interview5:27 Early Career: From IDT to Yeshiva University9:21 The Polaroid Turnaround Story11:29 Building & Managing Marketing Teams16:35 The Evolution of Marketing: Data vs. Creativity19:08 Mastering Trade Shows & Proving ROI32:20 Career Advice: Compensation, Mistakes, and Hiring40:01 Final Thoughts: The 22-Year Career Reflection 🔗 Connect with Morris Isaacson: LinkedIn: https://www.linkedin.com/in/misaacson/ 🔗 Connect with Tuli Kraus: X (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/ This episode is sponsored by Blackbird Recruiting. Tired of sifting through unqualified résumés? Let Blackbird Recruiting find you top talent so you can focus on building your business. Visit blackbirdrecruiting.com to learn more.

In this powerful episode of the What It Takes Podcast, we sit down with Sam Shvarzblat, a contractor and entrepreneur who has lived both realities—being the boss and walking away from being the boss. Sam built a construction company from scratch in his early 20s, scaled it to multiple large projects, battled cash-flow pressure, burnout, family expectations, and eventually made the toughest decision an entrepreneur can make: closing his own company. This conversation is brutally honest. Sam opens up about the identity crisis founders face, the ego tied to “being your own boss,” how cash flow really works behind the scenes in construction, and why moving his family to a new community changed everything. Whether you're an entrepreneur, contractor, or someone who’s ever wondered if stepping away is failure or growth—this episode will hit home. This is a raw masterclass in humility, rebuilding, and what it really takes to balance business, family, faith, and your own well-being. 💡 In This Episode, We Discuss: ◼️ Sam’s early journey into construction and why he skipped working for others ◼️ The harsh truth about being a young business owner in the trades ◼️ Why most contractors struggle with cash flow—and how to fix it ◼️ The “friends & family discount” myth ◼️ The realities of managing 10+ simultaneous construction projects ◼️ Burnout, identity, and the moment Sam knew he had to step away ◼️ Moving from Lakewood to Monsey: lifestyle, community, and values ◼️ Economic slowdown, stalled projects, and clients pulling deposits ◼️ What it feels like to shut down your own company ◼️ How Sam rebuilt his life, career, and sense of direction ◼️ What every new entrepreneur should understand before starting ⏱️ Chapters 00:00 When the Dream of Being Your Own Boss Starts to Crack 2:19 Why I Refused to Become a Copy-Paste Contractor 6:19 Friends, Family & the Truth About ‘Discount Work’ 7:06 Why Friends Should Pay MORE—Not Less 8:26 At My Peak: Running 10 Projects with a Tiny Team 10:25 The Cash-Flow Trap That Destroys Most Contractors 13:10 The Question I Never Wanted to Answer: Why I Closed My Company 16:46 The Commute That Broke Me: 4:30 AM Drives & Endless Inspections 17:55 When Clients Pump the Brakes & the Economy Turns on You 26:56 The Identity Shift of Going from a Boss to an Employee 34:49 Being an Employee vs Doing Your Own Thing 37:35 The Biggest Lessons I’ve Learned in These Chapters of My Life 🔗 Connect with Sam Shvarzblat: Instagram: https://www.instagram.com/samshvarzblat/?hl=en LinkedIn: https://www.linkedin.com/in/samshvarz/ 🔗 Connect with Tuli Kraus: X (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/ This episode is sponsored by Blackbird Recruiting. Tired of sifting through unqualified résumés? Let Blackbird Recruiting find you top talent so you can focus on growing your business. Visit blackbirdrecruiting.com to learn more.

In this episode of the What It Takes Podcast, we sit down with Avi Singer, Founder and CEO of Showd.me - a leader who hacked the corporate ladder from day one and later built a multi-million-dollar SaaS company without raising a single dollar of venture capital. Avi breaks down his journey from a $65k entry-level role at DoubleClick (later acquired by Google) to bootstrapping and scaling a profitable, remote-first business. He shares the unfiltered reality of entrepreneurship: the moments he nearly quit, the pressure of making payroll, and the tough leadership decisions that come with being the one in charge. This conversation is a masterclass in strategic career planning, sustainable company building, and rejecting Silicon Valley hype in favor of real, durable success. Whether you’re climbing the corporate ladder, building a startup, or trying to lead a team that actually cares, this episode delivers insights you won’t hear anywhere else. 💡 In This Episode, We Cover: ◼️ How Avi leveraged an Ivy League degree to land his first $65k job◼️ Adopting a “future VP” mindset from day one in corporate life◼️ Why he tells 99% of people not to start a tech startup◼️ The accidental pivot from a “nice-to-have” to a true “must-have” product◼️ Building a 50-person remote team across 13 states—with no office◼️ The hardest CEO skill: knowing when to walk away from easy money◼️ How to identify, promote, and retain rockstar employees—and when to let go◼️ The servant-leadership philosophy that creates real loyalty◼️ Navigating founder identity crises and near burnout◼️ Why most software companies fail—and how to avoid the same traps◼️ Avi’s non-negotiable advice for first-time founders ⏱️ Chapters 00:00 From Columbia to Corporate: Hacking the $65k Start 11:45 The Terminal Degree: Planning Your Career Like a Chess Game 14:27 Why I Left a $250k+ VP Job to Start From Scratch 21:42 The Pivot That Saved the Business 30:12 Hiring (and Firing) for a Team That Runs Without You 34:50 Building a Remote Culture That Actually Works 53:48 The Vacation Test: How to Know You’re a Good Leader 1:03:03 From Unicorn Dreams to Building a Real Business 🔗 Connect with Avi Singer LinkedIn: https://www.linkedin.com/in/avisinger/Website: https://www.showd.me/ 🔗 Connect with Tuli KrausX (Twitter): https://x.com/TuliKrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ Sponsored by Blackbird Recruiting. Tired of sorting through unqualified résumés? Blackbird Recruiting helps you hire top talent—so you can focus on growing your business. Visit blackbirdrecruiting.com to learn more.

In this episode of the What It Takes Podcast, we sit down with Hershy Goldstein, CEO and Co-Founder of FRIDAY—a SaaS founder who went from unemployment to building a thriving tech startup serving over 1,200 customers. Hershy breaks down his journey from leaving a secure career to bootstrapping and scaling a profitable, remote-first business. He shares the unfiltered reality of entrepreneurship: the moments he almost shut everything down, the pressure of scaling fast, and the leadership decisions that come with being the one in charge. This conversation is a masterclass in career decisions, startup growth, and building a sustainable business. Whether you’re considering leaving a corporate job, building a startup, or leading a remote team, this episode delivers insights you won’t hear anywhere else. 💡 In This Episode, We Cover: ◼️ How Hershy turned unemployment into a SaaS startup success story ◼️ The pivotal moment that almost ended the company ◼️ Scaling to 1,200 customers without investors or venture capital ◼️ Building a fully remote team across multiple states ◼️ Recognizing when to leave a secure career to pursue entrepreneurship ◼️ Handling founder burnout and mental pressure while growing a company ◼️ How to identify, retain, and lead high-performing employees ◼️ Lessons from the accidental product pivots that saved the business ◼️ Hershy’s non-negotiable advice for first-time founders ⏱️ Chapters: 0:00 Intro - The $250k Question 11:54 The Breakthrough: Conquering Imposter Syndrome at Fingercheck 19:24 The 9-Year Grind: From Support to Manager to $250k 22:30 The Coaching Epiphany: Discovering a Hidden Superpower 37:19 The Final Straw: Why I Quit My Cushy Job 42:09 The Wilderness: Depression, COVID, and Consulting 54:10 Startup Nightmare: The Week Our Bank Vanished 1:02:55 Founder Truths: Surrender, Hiring, & The Fear of Content 1:20:38 Final Advice: Should You Leave Your Safe Job? LinkedIn: https://www.linkedin.com/in/hershey-goldstein/Website:https://fridayapp.com/ X (Twitter): https://x.com/TuliKrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ Sponsored by Blackbird RecruitingTired of sorting through unqualified résumés? Blackbird Recruiting helps you hire top talent—so you can focus on growing your business.Visit blackbirdrecruiting.com to learn more.

In this episode of the What It Takes Podcast, we sit down with Abe Breuer, CEO of John To Go—a self-made entrepreneur who built a multi-million-dollar empire in an essential but often overlooked industry and achieved a successful private equity exit. Abe breaks down his 20-year journey from selling his first computer company as a teenager to scaling a portable sanitation business into a $50M national leader. He shares the unfiltered reality of entrepreneurship: the partner who quit during the first brutal winter, near-death cash flow moments, and the unconventional employee strategy that turned a secretary into a $280k-a-year partner. This conversation is a masterclass in resilience, operational scaling, and leadership mindset. Whether you’re starting a service business, struggling to scale, or curious about exits and life after selling, this episode delivers hard-earned lessons you won’t find in textbooks. 💡 In This Episode, We Cover: ◼️ How Abe built his first company at 16 and sold it for $25k◼️ The “walk between the drops” philosophy learned from his parents◼️ Scaling revenue to $50M without losing control◼️ The partner who walked away—and the brother who stayed to build a legacy◼️ Managing ADHD as a superpower using pen, paper, and ruthless systems◼️ Why Abe never gives raises—and the bonus system that creates extreme loyalty◼️ The New Yorker article that changed everything and attracted private equity◼️ The harsh reality of scaling too fast and running out of cash◼️ Selling the business: identity loss, regret, and what comes next◼️ His current venture in the challenging world of assisted living (ALFs) ⏱️ Chapters: 0:00 Intro – Meeting in the Shul & the Founder of John To Go10:11 Early Hustle – Selling a Computer Company at 1616:11 First Major Bet – Buying a 24-Unit Building with $400k20:20 The Birth of John To Go – A Partner, a Stick Shift Truck & the First Winter23:02 The Pivot – Bringing His Brother in as the Right Partner32:20 Scaling Secrets – From $400k to $50M in Revenue39:45 The New Yorker Call That Changed Everything 57:32 The $280k Employee – A Bonus System That Creates Partners1:04:14 Life After the Exit – Identity, Travel & Starting Over1:07:37 Final Advice – Would He Do It All Again? 🔗 Connect with Abe BreuerInstagram: https://www.instagram.com/breuerabe/LinkedIn:https://www.linkedin.com/in/abe-breuer-a339725/ 🔗 Connect with Tuli KrausX (Twitter): https://x.com/TuliKrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ Sponsored by Blackbird Recruiting. Tired of sorting through unqualified résumés? Blackbird Recruiting helps you hire top talent—so you can focus on growing your business.Visit blackbirdrecruiting.com to learn more.

In this episode of the What It Takes Podcast, we sit down with Rabbi Nachman Seltzer—a prolific Jewish author, Torah educator, and former music director who has quietly built a decades-long career at the intersection of faith, creativity, and impact. Rabbi Seltzer shares his journey from writing his first book by hand on a bus at 23 to publishing over 56 books, including Torah works that sold 70,000+ copies worldwide. He opens up about the realities of the publishing world, why novels rarely sell, how biographies and Torah books create lasting influence, and what most aspiring writers misunderstand about success. The conversation also explores his unexpected exit from the Jewish music and choir world, how industry shifts forced hard decisions, and why knowing when to quit can be just as important as knowing how to start. From turning ancient Torah texts into modern movements to offering grounded advice for writers, creators, and those considering Aliyah, this episode is a masterclass in long-term thinking, creative discipline, and purpose-driven work. Whether you’re a writer, educator, creator, or someone navigating career pivots through faith and practicality, this episode delivers lessons that only come from 25 years of doing the work. 💡 In This Episode, We Cover: ◼️ Writing his first book at 23—and why it was written entirely on a bus ◼️ How a single real-life story became a bestselling Jewish novel ◼️ The business reality of publishing: royalties, advances, and distribution ◼️ Why most novels fail—and what actually sells in Jewish publishing ◼️ Turning an out-of-print Torah sefer into a global learning movement ◼️ How storytelling makes Torah accessible to thousands worldwide ◼️ Why passion isn’t enough—and how market awareness shapes success ◼️ Leaving a thriving music and choir career at the right time ◼️ How the Jewish music industry changed—and why CDs ended the model ◼️ Balancing faith, creativity, family, and parnassah ◼️ Advice for writers, creators, and those considering Aliyah ◼️ Why longevity matters more than trends in any creative career ⏱️ Chapters: 0:00 From Shabbos Table to a Global Torah Movement 2:56 Writing a First Novel by Hand (And Getting Published) 12:01 The Sefer That Sparked a Worldwide Learning Revolution 21:32 Choirs, Creativity & Walking Away From Music 27:16 Writing for Impact, Not Sales 🔗 Connect with Rabbi Nachman Seltzer LinkedIn: https://il.linkedin.com/in/rabbi-nachman-seltzer-a719849 Amazon: https://www.amazon.com/stores/author/B086K3HW5P 🔗 Connect with the Host Tuli Kraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/ 🎙 Sponsored by Blackbird Recruiting Tired of sorting through unqualified résumés? Blackbird Recruiting helps you hire people who actually perform—so you can focus on growing your business. Learn more at blackbirdrecruiting.com

In this episode of the What It Takes Podcast, we sit down with Rabbi Raps — the Rabbi of Social Media — who has built a community of 2M+ followers by bringing Torah, confidence, and unapologetic Jewish identity to the digital world. What started as simply sharing thoughts online turned into a global platform. We talk about what really happens when a Rabbi goes viral — the backlash, the hate, the pressure, and the responsibility that comes with millions of people watching. Rabbi Raps opens up about confronting antisemitism head-on, staying authentic in an algorithm-driven world, and why purpose always matters more than popularity. From Torah to TikTok, from raising proud Jewish kids to having real conversations about the Noahide movement, this episode goes far beyond social media strategy. It’s about courage. Identity. Leadership. And what it truly takes to show up boldly when the world would rather you stay quiet. If you’re building something online — or trying to lead with more confidence in your own life — this conversation will challenge and inspire you. 💡 In This Episode, We Cover: ◼️ How Rabbi Raps built 2M+ followers without chasing trends◼️ The viral moment that changed everything◼️ Dealing with hate, backlash, and public criticism◼️ Faith vs. algorithms — and staying real online◼️ Addressing antisemitism on a massive platform◼️ The responsibility that comes with influence◼️ Raising confident Jewish kids in today’s climate◼️ The Noahide movement and global Torah conversations◼️ The emotional cost of visibility◼️ Why purpose beats popularity every time◼️ The future of Jewish leadership in the digital age ⏱️ Chapters: 0:00 From Atlantic City to Rabbi Raps 1:53 From Shlichus to Running a Community 10:08 Building Shuls & Community Growth 15:13 When Social Media Changed Everything 17:02 Going Viral, Algorithms & Menorah Moments 18:46 Humans for Noah & The 7 Laws 23:34 Hate, Authenticity & Finding Your Voice 27:43 Raising Confident Jewish Kids 34:05 Purpose, Tafkid & Showing Up Online 38:35 Confidence, Cameras & Fear of Being Seen 🔗 Connect with Rabbi RapsInstagram: https://www.instagram.com/rabbiraps/TikTok: https://www.tiktok.com/@rabbiraps?lang=en 🔗 Connect with the Host - Tuli KrausInstagram: https://www.instagram.com/blackbird.recruiting/LinkedIn: https://www.linkedin.com/in/tuli-kraus/ 🎙 Sponsored by: Dabbl Dabbl is an all-in-one platform where kids and teens can explore a wide range of lessons—from music, art, and cooking to photography, wilderness skills, and money management—without the hassle of commuting or expensive one-on-one classes. For just $25 a month, learners get access to all courses designed to bring them off-screen into real-life skills. Listeners can use code TK-20 for 20% off at https://justdabbl.com/ United Refuah United Refuah offers an affordable alternative to traditional health insurance through a health share program, with a monthly cost of just $500. For the first 10 listeners, use code Blackbird to get the third month free. https://unitedrefuahhs.org/ Blackbird Recruiting Hiring the wrong person is expensive — not just financially, but culturally. Blackbird Recruiting helps growing companies hire people who actually perform, so you can spend less time filtering résumés and more time building your business. If you’re serious about scaling with the right team, visit blackbirdrecruiting.com to learn more.

In this episode of The What It Takes Podcast, host Tuli Kraus sits down with Moshe Hecht, entrepreneur, startup operator, and Co-Founder of Hatch AI, who previously helped build Charidy into one of the world's leading fundraising platforms that has facilitated nearly $5 billion in charitable giving. This isn't just a conversation about AI or fundraising. It's about what it actually takes to build meaningful companies, lead high-performing teams, create products people genuinely need, and navigate the intersection of entrepreneurship, technology, and purpose. Moshe shares his journey from helping scale one of the largest nonprofit fundraising platforms to leaving a successful company and starting over with Hatch AI, a platform using artificial intelligence to help nonprofits identify better donors, build smarter fundraising campaigns, and make data-driven decisions. Whether you're a startup founder, nonprofit leader, fundraiser, entrepreneur, or simply curious about how AI is reshaping entire industries, this episode is packed with practical insights on leadership, innovation, fundraising strategy, hiring, and building companies that create real impact. How Moshe Hecht helped scale Charidy into one of the world's largest fundraising platforms Why he left a successful company to build Hatch AI from the ground up How AI is transforming nonprofit fundraising and donor engagement The future of fundraising campaigns powered by artificial intelligence How nonprofits can use donor intelligence instead of relying on guesswork Building startup products that solve real customer problems Leadership lessons from growing fast-moving technology companies Hiring, culture, and building high-performing teams The importance of purpose when building a business Why founders should embrace uncertainty instead of chasing certainty Lessons learned from scaling startups and launching new ventures How AI will reshape the future of nonprofits and philanthropy Moshe shares years of startup and fundraising experience, including: Great fundraising starts with understanding people, not just asking for donations AI should enhance human relationships, not replace them The best startups solve painful, real-world problems Hiring the right people is one of a founder's biggest competitive advantages Building systems creates long-term growth instead of chasing short-term wins Purpose-driven companies attract stronger teams and customers Innovation happens when you're willing to leave comfort behind Technology is changing fundraising faster than most organizations realize 00:00 Welcome & What Is a Fabrengen 11:11 Singer to Shliach — Moishe's Path Through Yeshiva, Ukraine & Smicha 17:32 Selling Ads, Joining Charity & the Early Bootstrap Years 21:25 Scaling Charity: Competitors, Challenges & Finding Your ICP 34:05 Growing the Team: Initiative, Listening to Customers & When to Fire 47:59 Leaving Charity & Launching Hatch.ai 1:09:10 What Makes Hatch Different, Daily Giving & the Hecht Family Legacy LinkedIn: https://www.linkedin.com/in/moshe-hecht-109a4514/ Instagram: https://www.instagram.com/moshehecht/?hl=en Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/ Hiring the wrong person is expensive—not just financially, but culturally. Blackbird Recruiting helps growing companies hire exceptional talent so founders can spend less time recruiting and more time building world-class businesses. 💡 In This Episode, We Cover:🧠 Key Business & Fundraising Lessons from Moshe Hecht:⏱️ Chapters🔗 Connect with Moshe Hecht🔗 Connect with the Host — Tuli Kraus About Blackbird Recruiting