In this conversation, Shmuly Rothman sits down with Rabbi Eli Kaminetzky, shliach in Taos, New Mexico, to explore how one challenge in local Shlichus became a scalable solution for Shluchim everywhere.Eli shares the story behind ConnectYid, a system and app developed to help organize outreach, maintain relationships, and ensure that no Yid is forgotten. What began as manually tracking visits, addresses, follow-ups, and connection frequency evolved into a platform that allows Shluchim and volunteers to work together more efficiently and intentionally.The conversation explores an important tension in modern Shlichus: how to balance meaningful personal connection with growing complexity and limited time. Eli explains why outreach must move beyond one-time touchpoints and become a process of sustained engagement that continues long after Matzah deliveries, Chanukah visits, or holiday programs.Shmuly and Eli also discuss the role of systems, volunteers, and technology in making the Rebbe’s vision practical and scalable. They reflect on the idea that the tools available today are opportunities to expand reach, deepen connection, and unlock greater impact in Shlichus.This episode is an inspiring look at what becomes possible when Shlichus, creativity, and technology work together in the service of reaching every Yid.