Jewish Money Matters Podcast

301

Episode 158: What is the Jewish Financial Paradigm?

Jul 6, 2021

14:02

B”H Is there a Jewish financial paradigm? How does it differ from normative personal finance? Yael explains how Judaism flips the normal financial paradigm on it’s head and why you should you consider embracing this Jewish system of managing money. You may also like | Puede que también te gusteLa mejor torta de mielEpisode 189: […] The post Episode 158: What is the Jewish Financial Paradigm? appeared first on Yael Trusch.

302

Episode 157: Ask Yael

Jul 5, 2021

22:49

B”H Today on Ask Yael we tackle: Husband doesn’t want to tackle my old debt, I still contribute my income to our expenses and we “live large”… feeling choked and uncomfortable with this arrangement. Plus, another listener’s question about a husband who is too A.D.D. to help her handle the family finances. And finally, “I […] The post Episode 157: Ask Yael appeared first on Yael Trusch.

303

Episode 156: On Pricing & Revenue Goals

May 26, 2021

47:53

B”H How is everyone holding up? It hasn’t been an easy time. I know our hearts are broken and I know we are scared. But, we can’t cave into the fear, my friends. We just can’t. I just saw that Miriam Lottner, who wrote a wonderful Oped on USA Today is receiving death threats. Death […] The post Episode 156: On Pricing & Revenue Goals appeared first on Yael Trusch.

304

Episode 155: Ask Yael

May 4, 2021

26:25

B”H This week on Ask Yael, we tackle questions like: How long should one keep trade statements? A derogatory mark on credit due to a medical bill – how do I fix it and do I have to pay the bill? How do I separate maaser from my business revenue, specifically if the business has […] The post Episode 155: Ask Yael appeared first on Yael Trusch.

305

Episode 154: Simone Knego, Author & Philanthropist

Apr 20, 2021

1:01:28

B”H You’re listening to Jewish Latin Princess, welcome to the show! Happy Monday. Our guest this week is an interesting woman, Simone Knego is the Author of the best-selling book, The Extraordinary UnOrdinary You, is a wife, mother to six multicultural children, and a motivational speaker. She’s also passionate about philanthropy and today we talk […] The post Episode 154: Simone Knego, Author & Philanthropist appeared first on Yael Trusch.

306

Episode 153: Meira Spivak, Author of How to Make Pesach in 5 Days

Mar 16, 2021

54:03

B”H It’s the final count down to Pesach and my guest today says, you can relax cuz you really can do this in 5 days? I’m Yael Trusch and you’re listening to Jewish Latin Princess, welcome to the show. Meira Spivak is here. She’s the author of the new book How to Make Pesach […] The post Episode 153: Meira Spivak, Author of How to Make Pesach in 5 Days appeared first on Yael Trusch.

307

Episode 152: Chani Ehrentreu, Host of Boss Maidel & Co-Founder of Shmuzy

Mar 9, 2021

59:02

B”H It’s rare to have an influencer and content creator talk about how hard it is to juggle it all, to change our mindset around money, business, and more. Today we are privileged to get this, because I have the beautiful Chani Erenthreu. You’re listening to Jewish Latin Princess I’m Yael Trusch your Host. As […] The post Episode 152: Chani Ehrentreu, Host of Boss Maidel & Co-Founder of Shmuzy appeared first on Yael Trusch.

308

Episodio 151: Adina Chelminsky, Economista & Autora

Mar 1, 2021

47:14

B”H Bienvenidas a Jewish Latin Princess. Hoy les tengo un episodio con una invitada que amé, Adina Chelminsky. Adina es Economista, Empendedora, Experta y Periodista en la rama de finanzas personales. Es autora de 5 libros bestsellers y mas de 5,000 artículos. Todos sus libros son super honestos, sencillos e intentan eliminar tabúes y poner […] The post Episodio 151: Adina Chelminsky, Economista & Autora appeared first on Yael Trusch.

309

Episode 150: Ask Yael

Feb 22, 2021

35:22

B”H Do I invest in Bitcoin? What do I say to my daughter who’s still not found her life partner? My husband doesn’t want to share the finances, or the towels!? All of this and more in this episode of Ask Yael. You may also like | Puede que también te guste206: Ask YaelEpisode 40: […] The post Episode 150: Ask Yael appeared first on Yael Trusch.

310

Episode 149: Marla Letizia, Nanny Bubby, TV Host & Entrepreneur

Feb 8, 2021

1:28:55

B”H Morning TV Show Host, Nightly News Anchor… full time mom until, she embarked on her own business… An unstoppable entrepreneur changing the Las Vegas advertising landscape, with her mobile billboards business, Marla Letizia, now known as Nanny Bubby, has reinvented herself yet again, and she’s with us on the show. You’re listening to Jewish […] The post Episode 149: Marla Letizia, Nanny Bubby, TV Host & Entrepreneur appeared first on Yael Trusch.

311

Episode 148: Stephanie Heller, Business Coach & Entrepreneur

Feb 3, 2021

1:12:31

B”H I have never had to run a personal chef business, but I can’t imagine it’s easy. My guest did for a little over a decade until she decided it was time to shift. What brought her to this line of work in the first place and why did she decide she’d rather become a […] The post Episode 148: Stephanie Heller, Business Coach & Entrepreneur appeared first on Yael Trusch.

312

Episodio 147: Orit Benzaquén de Cohen, Host de Amigas in Business

Jan 11, 2021

1:30:57

B”H Bienvenidas a Jewish Latin Princess, soy Yael Trusch su anfitriona. Hoy les traigo una conversacion muy especial. Creo que jamas han escuchado algo como esto. Yo he montado emprendimientos con mi marido, incluso uno muy grande donde levantamos 3 millones de dólares y tuvimos muchos éxitos, como muchos fracasos. De hecho, todavia existe este […] The post Episodio 147: Orit Benzaquén de Cohen, Host de Amigas in Business appeared first on Yael Trusch.

313

Episode 146: Jamie Geller, Chief Media & Marketing Officer Aish Globa & CEO of Kosher Network International

Jan 4, 2021

53:37

B”H The Queen of Kosher is back ladies, and I couldn’t be happier to start off 2021 with her. You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome back to the show. Indeed, Jamie Geller is here. You may remember Jamie from Episode 47 of this show. She is the Founder and […] The post Episode 146: Jamie Geller, Chief Media & Marketing Officer Aish Globa & CEO of Kosher Network International appeared first on Yael Trusch.

314

Episode 145: Best of 2020 – Money

Dec 30, 2020

30:37

B”H Welcome to Jewish Latin Princess everybody, I’m your Host Yael Trusch. As promised, today I’m continuing the theme of Best of 2020 with my favorite conversations about Money. We started this conversation with Monday’s episode, where I highlighted some of my favorite conversations on the show – conversations which were specifically memorable to me. […] The post Episode 145: Best of 2020 – Money appeared first on Yael Trusch.

315

Episode 144: Best of 2020 Yael’s Favorites

Dec 28, 2020

40:07

B”H Yael reveals a few of her favorite episodes from 2020. We’ll hear excerpts from her conversations with Kaley Zeitouni, an entrepreneur who cured herself from MS, Chana Mason, Vitality Coach and Author of Hold that Thought, and Dorice Horenstein, Author and Keynote Speaker on how she was able to take her career to the […] The post Episode 144: Best of 2020 Yael’s Favorites appeared first on Yael Trusch.

316

Episode 143: Yael Bendahan, Digital Visibility & Marketing Strategist

Dec 17, 2020

1:17:09

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Happy Chanukah, ladies! How has your Chanukah been so far? I hope well despite everything that’s going on. The whole Covid rollercoater. Boy have we learned to surrender this year, and to trust, and to be flexible. Those are my top three words […] The post Episode 143: Yael Bendahan, Digital Visibility & Marketing Strategist appeared first on Yael Trusch.

317

Episode 142: Barbara Huson, Best Selling Author, Financial Therapist & Wealth Coach

Dec 3, 2020

56:24

B”H Did you know that you probably think about money differently than your husband, your brother, male co-workers or boss? What impact is that having in your financial behaviors, and how might you go about re-wiring your brain if needed? I’m Yael Trusch, your Host, welcome to Jewish Latin Princess. Today I’m talking to Best […] The post Episode 142: Barbara Huson, Best Selling Author, Financial Therapist & Wealth Coach appeared first on Yael Trusch.

318

Episodic 141: Tu relación con tu dinero y los demás, con Jael Toledo

Nov 27, 2020

40:22

B”H Bienvenidas a Jewish Latin Princess, soy Yael Trusch tu anfitriona. Hoy les tengo una conversacion muy especial. Ya se que sacamos un episodio esta semana, el cual de hecho esta maravilloso con la Dra. Rivkah Lambert Adler, y no teniamos este episodio programado para este mes, pero decidí compartir con ustedes esta conversación AHORA […] The post Episodic 141: Tu relación con tu dinero y los demás, con Jael Toledo appeared first on Yael Trusch.

319

Episode 140: Dr. Rivkah Lambert Adler, Author & Adult Educator

Nov 24, 2020

1:06:08

B”H Have you noticed an increased awakening or interest towards Judaism from non-Jews? Is that something that you’ve seen in your corner of the world? And could it be connected to a Messianic Era? How? You’re listening to Jewish Latin Princess, I’m Yael Trusch, your Host, welcome to the show. Today we get to talk […] The post Episode 140: Dr. Rivkah Lambert Adler, Author & Adult Educator appeared first on Yael Trusch.

320

Episodio 139: Daniela Sichel

Nov 4, 2020

1:01:48

B”H ¡Bienvenidas a Jewish Latin Princess! Si son nuevas por aqui, bienvenidas. Les quiero anunciar que es la semana de mi cumpleanos y con motivo de mi cumpleanos, estoy haciendo un sorteo que la verdad me tiene muy emocionada. Una ganadora sera seleccionada para que yo envie $180 de tzedaka a la causa o persona […] The post Episodio 139: Daniela Sichel appeared first on Yael Trusch.

321

Episodio 138: Vera Gavizón, Autora de Educación financiera para niños y no tan niños

Oct 27, 2020

1:08:30

B”H Bienvenidas a Jewish Latin Princess, esta vez con un episodio en español para todas las oyentes de habla hispana. El episodio de hoy es sobre un tema magnifico con una mujer magnifica, Vera Gavizón. Antes de que se las presente quiero recordarles que el lunes 2 de noviembre empieza mi encuentro virtual Estoy Lista, […] The post Episodio 138: Vera Gavizón, Autora de Educación financiera para niños y no tan niños appeared first on Yael Trusch.

322

Episode 137: Ask Yael with special co-host Sharon Schurder

Oct 20, 2020

1:04:20

B”H How do I help my kids accept a “No” when they want to buy something without transmitting a scarcity mindset? How do I forgive past financial mistakes? How do I tithe/give maaser? And a few more details on that charity account in this episode of Ask Yael with special co-host Sharon Schurder. I’m Yael […] The post Episode 137: Ask Yael with special co-host Sharon Schurder appeared first on Yael Trusch.

323

Episode 136: Natalie Elisha Gold, Wealth Attorney & CEO of Gold Legal Group

Oct 7, 2020

1:07:06

B”H Did you know that there’s more to your financial life than saving, earning and investing? You’re busy building your financial house, perhaps with the help of your spouse, but my guest today wants you to – not just have a house – she wants you to build a fortress! You’re listening to Jewish Latin […] The post Episode 136: Natalie Elisha Gold, Wealth Attorney & CEO of Gold Legal Group appeared first on Yael Trusch.

324

Episode 135: Sarah Farzam, Founder & CEO of Bilingual Birdies

Sep 23, 2020

53:43

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch your Host, welcome to the show. Shana Tova! I hope your Rosh Hashana was meaningful and joyous despite the interesting and different circumstances most of us are in. I have a New Year’s gift for all of you inspired on some private messages I received […] The post Episode 135: Sarah Farzam, Founder & CEO of Bilingual Birdies appeared first on Yael Trusch.

325

Episode 134: Hedy Pagremanski, Part 2

Sep 16, 2020

59:00

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, Your Host. We’re back with Hedy Pagremanski, Holocaust survivor and NYC Street Artist. We left off with her telling us why she always knew she’d marry Jewish. What about raising the next generation with a sense of accountability to a higher standard of morality? Anger after […] The post Episode 134: Hedy Pagremanski, Part 2 appeared first on Yael Trusch.

326

Episode 133: Hedy Pagremanski, Part 1

Sep 2, 2020

55:40

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome back to the show. It’s back to school time in my part of the world, as well as in many of my dear listeners’ world. I wish you all and your children the best. It certainly is a lot to get adjusted […] The post Episode 133: Hedy Pagremanski, Part 1 appeared first on Yael Trusch.

327

Episode 132: Jenny Goldfarb

Aug 24, 2020

43:19

B”H Calling all the vegans out there, or women like myself, definitely not vegan… but somewhere in the recesses of my brain I kind of wish I was. I have a million excuses why not to be. But, perhaps after todays’ interview you, like me, will be tempted to try a super cool vegan meat […] The post Episode 132: Jenny Goldfarb appeared first on Yael Trusch.

328

Episode 131: Chana Mason, Vitality Coach & Author

Jul 20, 2020

1:00:29

B”H Have you ever questioned your thoughts? You might start doing so today! You’re listening to Jewish Latin Princess. I’m Yael Trusch, your host. Welcome to the show! Alright so let’s talk about thoughts… like breaking them apart, shredding them to pieces, and how liberating this can be. My guest called me out on my […] The post Episode 131: Chana Mason, Vitality Coach & Author appeared first on Yael Trusch.

329

Episode 130: Yael Trusch on The Spiritual Side of Money

Jul 13, 2020

57:41

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome to the show! I pushed my schedule episode another week, when I saw this interview landed in my inbox. It’s my appearance in the Within Us Podcast by Dr. Azi Jancovik on The Spiritual Side of Money. I say things that I don’t […] The post Episode 130: Yael Trusch on The Spiritual Side of Money appeared first on Yael Trusch.

330

Episode 129: Dorice Horenstein, Author, Educator & Motivational Speaker

Jul 8, 2020

1:06:04

B”H You’re listening to Jeiwsh Latin Princess. I’m Yael Trusch, your Host. Welcome to the show! If you’re new to the show, I’m so glad you’re here. You have a lot of episodes to catch up on and an incredible roster of amazing women to learn from. I told you that every week I would […] The post Episode 129: Dorice Horenstein, Author, Educator & Motivational Speaker appeared first on Yael Trusch.

331

Episode 128: Leah Soibel, Founder of Fuente Latina

Jun 30, 2020

1:04:31

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome to the Show. Today I have Leah Soibel on the show! Leah Soibel is a Hispanic American and Israeli, who has more than a decade of experience on the ground in Israel, the U.S, and Latin America working with hundreds of global […] The post Episode 128: Leah Soibel, Founder of Fuente Latina appeared first on Yael Trusch.

332

Episode 127: Ask Yael

Jun 15, 2020

42:41

B”H These are some of the questions I tackle in today’s Jewish Latin Princess Podcast Episode of Ask Yael: Any meditations that incorporate Judaism and its principles? Download a FREE Guide HERE. I’m very interested in your money date concept but not sure where to start. Download your FREE Money Date Checklist HERE I’m feeling […] The post Episode 127: Ask Yael appeared first on Yael Trusch.

333

Episode 126: Mixed Messages About Money in the Orthodox World

Jun 4, 2020

1:07:03

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. What a week, and what a time we’re living in! I am sure everybody’s heart is more than a little bit broken. Before I start the show, I want to acknowledge the amount of pain that our country is in. I shared my […] The post Episode 126: Mixed Messages About Money in the Orthodox World appeared first on Yael Trusch.

334

Episode 125: Leigh Ioffe, Suicide Prevention Educator & Author

May 20, 2020

1:11:46

B”H Welcome to Jewish Latin Princess! I’m Yael Trusch, your Host! I said in my newsletter last week to please feel free to reach out via email or Instagram DM if you’re feeling a bit down, or unsettled by this whole pandemic. Rollercoasters are a bit more enjoyable if a friend is sitting next to […] The post Episode 125: Leigh Ioffe, Suicide Prevention Educator & Author appeared first on Yael Trusch.

335

Episode 124: Cathy Heller, Host of Don’t Keep Your Day Job

May 3, 2020

1:06:41

B”H You’re listening to Jewish Latin Princess, I’m Yael Trusch Your Host! Welcome to the Show! Have you been wondering if it’s time to do something bigger, better; something that feels truly meaningful, purposeful? Could it be done online? And could you actually make a lot of money doing it? Today’s show is for you! […] The post Episode 124: Cathy Heller, Host of Don’t Keep Your Day Job appeared first on Yael Trusch.

336

Episode 123: Yael Trusch, Building Financial & Spiritual Resilience During this Pandemic

Apr 29, 2020

58:52

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. How is everyone doing? How’s quarantine going? One of the areas where I’ve seen a lot of pain and struggle during this crisis is in people’s financial lives. We’re experiencing a Recession – I don’t have to tell you that – and we […] The post Episode 123: Yael Trusch, Building Financial & Spiritual Resilience During this Pandemic appeared first on Yael Trusch.

337

Episode 122: Kaley Zeitouni, Coach, Speaker & Author

Apr 13, 2020

1:09:01

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome to the show. Today I have an incredible show for you. I called my guest the “Challenge Ninja” when we started the conversation, but by the end of this I realized that she really is the “Wellness Ninja”. If you’ve ever dealt […] The post Episode 122: Kaley Zeitouni, Coach, Speaker & Author appeared first on Yael Trusch.

338

Episode 121: Lara Mizel Creator of the Movie “Ohr”

Apr 6, 2020

55:35

B”H You’re listening to Jewish Latin Princess, I’m Yael Trusch, your Host. Welcome to the show! I hope everyone is doing well – staying home healthy and safe; and that all your loved ones are healthy as well. This is such a challenging time. We’re really left with our faith, our prayers for others. Our […] The post Episode 121: Lara Mizel Creator of the Movie “Ohr” appeared first on Yael Trusch.

339

Episode 120: Ilana Eck, CEO & Founder Stylish Spoon

Mar 24, 2020

50:42

B”H You’re listening to Jewish Latin Princess, I’m Yael Trusch, your Host. Welcome to the show! I hope everybody is healthy and taking the necessary health precautions while at the same time staying calm, and positive and strengthening their trust in G-d. While recording this, my guest and I had our kids off from school […] The post Episode 120: Ilana Eck, CEO & Founder Stylish Spoon appeared first on Yael Trusch.

340

Episode 119: Ask Yael with Special Co-Host Mara Strom

Mar 12, 2020

47:38

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch your Host, back with an Ask Yael Episode, as well as a quick favor to ask of all of you. Jewish Latin Princess Podcast is now over three years old! I’m excited that we’ve been going strong for so long and that this audience continues to […] The post Episode 119: Ask Yael with Special Co-Host Mara Strom appeared first on Yael Trusch.

341

Episode 118: Azriela Jankovic, Life Coach, Author, Podcast Host

Mar 6, 2020

1:04:18

B”H You’re listening to Jewish Latin Princess and in case you’ve forgotten, I’m Yael Trusch your Host! Happy to be back on the podcast and happy to be back on the other side of three extemporaneous speeches in Brooklyn, NY at the International CTeen Shabbaton. And when I say extemporaneous I don’t mean that I […] The post Episode 118: Azriela Jankovic, Life Coach, Author, Podcast Host appeared first on Yael Trusch.

342

Episode 117: Aleeza Ben Shalom, Marriage Minded Mentor

Jan 29, 2020

1:05:10

B”H Have you been dating for a while and it’s just not working out? You’re marriage minded- ready to do the work to get over your hurdles, and under the chuppah? Maybe not you, but your sister, your brother, your friend? Well, listen up ladies because I have the Marriage Minded Mentor on the show. […] The post Episode 117: Aleeza Ben Shalom, Marriage Minded Mentor appeared first on Yael Trusch.

343

Episode 116: Chaya Toron, Water Color Artist & Painter

Jan 13, 2020

53:20

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome to the show! Good to be back here. I’m back in some sort of routine, after my children’s winter break and my parent’s visit etc. I love routine! In fact, I’m trying to meal plan these days. I’ve tried it in the […] The post Episode 116: Chaya Toron, Water Color Artist & Painter appeared first on Yael Trusch.

344

Episode 115: (Re-Play) Faigy Pollock, Expert on Marital Intimacy

Dec 30, 2019

1:16:24

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome to the show! I hope everyone has had a beautiful Chanukah so far. I know with all the anti-semitic attacks lately we’re also feeling a bit unsettled, at least I am. But, at the same time, it makes us appreciate the importance […] The post Episode 115: (Re-Play) Faigy Pollock, Expert on Marital Intimacy appeared first on Yael Trusch.

345

Episode 114: Chanukah Bonus 5780

Dec 22, 2019

19:00

B”H You’re listening to Jewish Latin Princess, I’m Yael Trusch your host. Welcome to the show. I’m coming today to you with a Chanukah Bonus Episode – a two for one actually, because I have two short but powerful Chanukah messages for you. These are based on two articles I published recently. The first […] The post Episode 114: Chanukah Bonus 5780 appeared first on Yael Trusch.

346

Episode 113: Anat Garzon & Iliana Cogan, Founders of Kindness ATM

Dec 9, 2019

50:34

B”H Imagine a machine that spreads kindness – what would it look like? An ATM sharing dollar bills freely with everyone who passed by? That’s one idea, but an even better one is what my wildly creative guests have created… it’s called the Kindness ATM – and yes it’s an ATM machine – can you […] The post Episode 113: Anat Garzon & Iliana Cogan, Founders of Kindness ATM appeared first on Yael Trusch.

347

Episode 112: Gila Glassberg, Intuitive Eating Counselor

Dec 3, 2019

56:30

B”H Welcome Back Everyone, I’m Yael Trusch your host and you’re listening to Jewish Latin Princess. I hope everyone had a nice Thanksgiving, if you celebrated it. You know what I did most of Thanksgiving vacation? I decluttered my home. So, while everyone is on a frenzy buying things on Black Friday I’m still getting […] The post Episode 112: Gila Glassberg, Intuitive Eating Counselor appeared first on Yael Trusch.

348

Episodio 111: Cindy Toledo Philantherapist & Fundadora de Mambé

Nov 11, 2019

1:01:27

B”H ¿Alguna vez escucharon de centros de innovación y desarrollo sostenible? Bienvenidas a Jewish Latin Princess. Yo les confieso que yo, no. Yo no sabía nada, pero absolutamente nada de este tema. Pero les digo que lo que escuche me encantó y por eso se los estoy trayendo – para que aprendan de este tema […] The post Episodio 111: Cindy Toledo Philantherapist & Fundadora de Mambé appeared first on Yael Trusch.

349

Episode 110: Jeannette Kaplun, Journalist, TV Host, CEO Hispana Global

Oct 31, 2019

1:01:10

B”H You’re listening to Jewish Latin Princess. I’m Yael Trusch, your host. I have Jeannette Kaplun on the show today. I feel like Jeannette needs no introduction. But, just in case you don’t know who she is, Jeannette is an award-winning bilingual journalist, spokesperson, TV personality and internationally recognized parenting writer, with over 20 years […] The post Episode 110: Jeannette Kaplun, Journalist, TV Host, CEO Hispana Global appeared first on Yael Trusch.

350

Episode 109: Meeting of the Minds with Bari Mitzman, Chani Erenthreu & Franciska

Oct 7, 2019

1:01:42

B”H Welcome to Jewish Latin Princess. I’m Yael Trusch, your Host. Today I have a special episode for you. I’m kicking off the new year getting together with Creative Entrepreneurs and fellow podcast hosts Chani Erenthreu, Bari Mitzman and Francisca. What did we talk about? Well, something that is not often discussed but as you […] The post Episode 109: Meeting of the Minds with Bari Mitzman, Chani Erenthreu & Franciska appeared first on Yael Trusch.