How LBA changed the face of Frum Marketing How LBA changed the face of Frum Marketing

In this episode of The Westwood Pod we speak to Shimon Friedman about his journey, beginning from his days in Yeshiva to running LBA, a sports league with over 5000 players. Watch and you'll hear a unique journey about a man finding his niche, and the perspectives on business and marketing he learned along the way. You'll learn about the positive impacts that sports has had on local children's lives, and how LBA navigated a complex local market: Lakewood with all its cultural nuances. Hosted by Yoel Judowitz, CEO Storytribe Media. Powered by Westwood Park, Lakewood's premiere office space and business hub. Visit Westwood's website: https://www.westwoodtr.com/