Popular Shows by Meny Hoffman מני הופמן
253 episodes
#
Name
Release Date
Duration
101
The 5 Stages of Business Growth—with Clate Mask
The 5 Stages of Business Growth—with Clate Mask
Oct 18, 2021
53:48
As business owners, how do we manage our growth? How do we scale our company? How do we know what to focus on in order to get our business to the next level? I can think of no one better suited to answer these questions than Clate Mask, the CEO and Cofounder of Keap, formerly Infusionsoft. Clate is recognized as a visionary leader in the small business community, and his multimillion-dollar company is one of the fastest-growing in the United States. In this interview, he identifies five critical stages of business growth and the challenges you’ll face at each one. He explains the importance of creating your company’s purpose, values, and mission, and how to cast that to your team. He also shares how to hire the right people and effectively communicate your expectations to them. There is so much value in this episode; don’t miss it!
102
How to Build and Sustain a High-Performing Team—with Ira Zlotowitz
How to Build and Sustain a High-Performing Team—with Ira Zlotowitz
Oct 25, 2021
42:30
We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.
103
Changing Your Perspective Changes Everything—with Charlie Harary
Changing Your Perspective Changes Everything—with Charlie Harary
Nov 1, 2021
41:54
Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!
104
Breaking The Myth Of Multitasking—with Dave Crenshaw
Breaking The Myth Of Multitasking—with Dave Crenshaw
Nov 15, 2021
43:32
Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.
105
How to Be Your Greatest Self Without Counting a Single Calorie
How to Be Your Greatest Self Without Counting a Single Calorie
Nov 22, 2021
37:05
What do celebrations, festivals, holidays, and birthdays have in common? It's the food. During these times, we tend to eat more than our usual intake of food, leading us to gain weight. What do we do then? Come and listen to our guest, Isaac Schulman, as he shares his story and experience in Dr. Bo's diet program. He explains the things we need to achieve our desired body and have the confidence, energy, and passion for moving towards more extraordinary things. Tune in as we dive deep into personal growth and transformation.
106
Creating “Moments Of Magic” Within Your Customer Experience―with Shep Hyken
Creating “Moments Of Magic” Within Your Customer Experience―with Shep Hyken
Nov 29, 2021
48:11
Winning over and retaining customers hinge on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as Meny Hoffman sits down for an insightful talk with Shep Hyken, customer service and experience expert. Shep talks about how he learned to create great customer service experiences and why you need to have a gold standard. Tune in to learn more great customer service tips from Shep and Meny.
107
Disrupting The Mortgage Space With A Unique Startup―with Ira Zlotowitz
Disrupting The Mortgage Space With A Unique Startup―with Ira Zlotowitz
Dec 6, 2021
30:37
The best way to create a better market is to disrupt it first. You've all heard the stories of new innovations or technologies coming into the market then becoming the new market standard. That is what GPARENCY is doing when it comes to GPs and corporate real estate. Join your host Meny Hoffman and his guest Ira Zlotowitz on his latest venture, GPARENCY. Ira is the founder and CEO of GPARENCY and his goal is to make GPs the true owners of their entire CRE financing process. He wants you to take it to the bank directly, you don't need a broker anymore these days. Learn how he disrupts the market to build a better one.
108
How to Analyze Patterns of Growth In Your Businesses―with Les McKeown
How to Analyze Patterns of Growth In Your Businesses―with Les McKeown
Dec 13, 2021
31:33
It is true that every business out there is unique and one of a kind. Nevertheless, all entrepreneurs must monitor and analyze certain patterns of growth to predict their success. Growth consultant Les McKeown of Predictable Success LLC joins Meny Hoffman to share the single success roadmap every business must follow to expand and improve. He explains the best strategies in breaking down growth barriers, pumping up during decline times, choosing the right team players, and organizing an effective "choreography" that leads to big wins. Les also explains the qualities of a visionary leader and why every startup brand needs one if they want to level up.
109
When Sweat Equity Start-Ups Hit the Ground Running―with Steven Hoffman
When Sweat Equity Start-Ups Hit the Ground Running―with Steven Hoffman
Dec 20, 2021
42:06
Startups are the future. But not every startup idea survives. In fact, 90% of them fail. How do sweat equity startups hit the ground running in this extremely risky environment? In this episode, Steven Hoffman, also known as Captain Hoff, discusses how to survive the competitive market. Steven is the CEO of Founder Space, one of the world’s leading startup accelerators. He joins host Meny Hoffman to share practical strategies to help you overcome the many obstacles that come with starting a business. Steven maps out the process from developing an idea to forming a team. Tune in as he shares invaluable insights to help you grow from his latest book, Surviving a Startup.
110
Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman
Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman
Dec 27, 2021
38:57
What is the key to true growth? You have to know your limitations. Meny Hoffman welcomes Neal Hoffman, a creative marketer and creator of the Mensch on a Bench. Neal shares with Meny his successful journey of turning ideas into physical products. Along the way, Neal discovers his breaking point. The nice thing about getting to your breaking point is you know where it is. So it’s best to make intelligent decisions without taking giant bets. When you learn to do so, that’s when you truly grow. Do you want concrete examples of understanding limitations? Tune in and enjoy!
111
Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer
Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer
Jan 3, 2022
36:55
Have you been a victim of cyber-attacks? Did you experience having to share personal information because you were asked to? Join your host Meny Hoffman as he talks with Yiddy Lemmer about cybersecurity and strategies we can execute to avoid risking our company’s information. Yiddy Lemmer is the founder of an MSP that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. While the world is getting more and more complicated, we need to practice protecting our systems and networks from attacks that could extract sensitive information. As entrepreneurs, we need to focus on understanding what we can do and develop these skills to grow our businesses. He discusses tips and strategies such as having a password manager for your virtual assistants and more. Tune in to this episode to have a smooth flow of business and protect your organization!
112
Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez
Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez
Jan 10, 2022
41:33
Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.
113
The Four Essential Choices Every Leader Must Face—with Mark Miller
The Four Essential Choices Every Leader Must Face—with Mark Miller
Jan 17, 2022
44:07
Every problem is a leadership problem. Each day, organizations tackle innumerable problems that need solving before the work shift ends. As a leader, you have to be ready to make smart choices when dealing with these problems. Business leader, bestselling author, and communicator, Mark Miller, believes that the solution to each of these problems lie within the foundations of leadership. Together with Meny Hoffman, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment.
114
How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio
How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio
Jan 24, 2022
34:14
Managing growth is the hard part of having a business. In today's episode, Chris Ronzio is here to discuss how you can establish business processes that allow you to scale your business. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. He highlights the importance of delegation and establishing processes as key ingredients to the success and growth of any business. Join in on his chat with host Meny Hoffman as they dive deep into the importance of SOPs and where to start on making them.
115
Solo Episode with an Exciting Announcement—with Meny Hoffman
Solo Episode with an Exciting Announcement—with Meny Hoffman
Jan 27, 2022
4:33
With Amazon and eCommerce aggregators flooding the business space, growth opportunities for businesses have become endless. But what does it mean for entrepreneurs and business leaders? On today’s show, Meny Hoffman introduces his new show, the Let’s Talk Exits Podcast, to help you navigate the growth of your eCommerce business and maximize the potential for when an exit is in sight. The best is yet to come. Are you ready?
116
The Truth About Bravery in Entrepreneurship: Normalize Failure with Roei Yellin
The Truth About Bravery in Entrepreneurship: Normalize Failure with Roei Yellin
Jan 31, 2022
26:29
Most people think that athleticism is all about competitiveness, pushing yourself to the limits, and ultimately trying to win. But the key quality that you develop as an athlete is to stand on the start line. To be brave enough to do something that you know that you might lose is a more valuable quality for an entrepreneur than being competitive. That’s exactly what Roei Yellin, this week's guest teaches us in today’s episode. Roei Yellin is a sales, product, and marketing professional with a background as an Olympic athlete. He has decades of entrepreneurship experience as a sales expert in the Israeli startup space. Having built and launched several products and apps in recent years, Roei is passionate about taking ideas and growing them into sharp, revolutionary products that users love. He is the co-founder and CRO of 8Fig, a company that helps eCommerce sellers, with U.S. stores earning 6-figures or higher in revenue, scale rapidly without losing equity. [00:01 - 04:53] Opening Segment Here’s a preview of our conversation with Roei Yellin Let’s get to know Roei From playing as an athlete to growing a startup [04:54 - 14:54] Sports Lessons Applicable in Entrepreneurship The sports lessons that you can apply to entrepreneurship Roei talks about the importance of taking calculated risks He walks us through his journey in building up his business [14:55 - 24:10] Insights About the Startup Market Roei gives a sneak peek about the services that his company offers Don’t miss Roei’s interesting insights about the startup market Are there new buying patterns in the eCommerce industry? Roei shares his thoughts [24:11 - 26:28] Closing Segment Connect with Roei Links below Final announcements Key Quotes “Be brave enough to do something that you know that might lose…I think it’s an even more important quality for an entrepreneur than being competitive.” - Roei Yellin “If you do the preparation…then you can balance and mitigate the risks.” - Roei Yellin Email [email protected] to get in touch with Roei or follow him on LinkedIn. Check out their company website to learn how to raise continuous capital for continuous growth! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
117
From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan
From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan
Feb 7, 2022
46:35
How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan jumped into entrepreneurship and started a business in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC). After a decade of starting and growing e-commerce businesses and having successfully exited the daily operations of Solo Stove, Spencer is now on a mission to help other e-commerce entrepreneurs find success. [00:01 - 05:43] Opening Segment I launched a new podcast about exiting your business Link below Let’s get to know Spencer Jan How he started a future $2-billion business [05:44 - 15:27] Bootstrapping an Ecommerce Business How Spencer spent his $15,000 investment Why bootstrapping can jumpstart an entrepreneurial endeavor The reason Spencer is passionate about e-commerce [15:28 - 25:57] Growing an Ecommerce Business The importance of the customers in growing an e-commerce business The lessons that e-commerce business owners will learn How to capitalize on calculated risks and avoid careless mistakes [25:58 - 35:30] Exiting a Business The hard part of being an entrepreneur according to Spencer Having this foundation will make decision-making easier The right time to exit a business [35:31 - 42:54] Going Back to the End Goal What to do next after exiting the business Why people should at least try entrepreneurship Connect with Spencer Links below [42:55 - 46:34] Closing Segment Spencer shares his outlook on the e-commerce industry Know more about Spencer with these rapid-fire questions! Final announcements Key Quotes “Bootstrapping is a viable path to entrepreneurship.” - Spencer Jan “You really have to love your customers. You really have to be able to connect with them.” - Spencer Jan Resources mentioned: Book: How Will You Measure Your Life? Connect with Spencer Email [email protected] to get in touch with Spencer or follow him on LinkedIn and YouTube. Check out their company website to learn how to raise continuous capital for continuous growth! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
118
How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick
How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick
Feb 14, 2022
31:52
How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick What’s unique about being a business owner in 2022? A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth. This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school. In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn from David how to be a modern-day business owner. Listen and enjoy! [00:01 - 05:41] Opening Segment Here’s what you will learn from my interview with David Pilchick Let’s get to know David From dropping out of high school to being a leader as an 18-year old His journey to building his own company [05:42 - 10:02] Is Bootstrapping a Viable Path to Business? The reason he needed to bootstrap his company Why leaders should know the different kinds of employee personalities The lessons he learned from working for a call center company [10:03 - 20:32] The Behind-The-Scenes of Being a Business Owner Ways that leaders can take to engage their employees Accessibility Relationship-building David reveals his secret in dealing with difficult situations at work Should leaders care too much about their employees? David gives an interesting thought The fine line between business and personal life A major mistake that small business owners make [20:33 - 28:43] The Art of Delegation in Business David tells us why the art of delegation is difficult to master Opportunity and accountability should be given to employees How leaders can ensure that employees do the right thing The scary question that business owners need to answer [28:44 - 31:51] Closing Segment Connect with David Links below Learn more about David with the Rapid Fire Questions! Final announcements Key Quotes “If your employees feel appreciated and valued, they’re gonna come into work with the right attitude, and then they’re gonna give your customers the best experience that they can ever expect.” - David Pilchick “As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick Connect with David Email [email protected] to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
119
How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman
How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman
Feb 28, 2022
31:23
How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman What does it take to build a company culture? Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued. This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers. In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company. Tune in now and learn from Joel how to build your company culture. Listen and enjoy! [00:01 - 04:59] Opening Segment Here’s what to expect from this episode with Joel Lieberman Joel tells the story behind his business career [05:00 - 15:36] Creating a Vision for Your Business Joel reveals the kind of vision he initially had for his mortgage business He shares his experience in working with a mentor to improve his craft How to attract and retain the best people for your business The importance of building and maintaining his preferred company culture Joel shares his thoughts [15:37 - 26:45] Building Company Culture A message for business owners: Your business should work for you You should not work for your business Joel tells us how to do this The one aspect that separates successful businesses from those that failed Joel breaks down what culture is for him Here’s an interesting way to help your employees build their personal goals [26:46 - 31:22] Closing Segment Don’t miss Joel’s parting words for new and existing business owners Connect with Joe Links below Learn more about Joe with the Rapid Fire Questions! Key Quotes “If I have to be a different person to grow my company to the next level…I don’t need it. I don’t need to be a multimillionaire if I cannot have the company culture that I like to have.” - Joel Lieberman “There’s [no] one way that people can succeed and there’s [no] one skill that people are missing on why they’re not succeeding…I think it’s about taking the business [seriously].” - Joel Lieberman Connect with Joel Email [email protected] to get in touch with Joe or follow him on LinkedIn. Visit The Mint Group, Inc. to access the support you need to get your dream home! Resource mentioned: Book: The Five Dysfunctions of a Team We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
120
Why You Should or Shouldn’t Choose Entrepreneurship with Jeff Hoffman
Why You Should or Shouldn’t Choose Entrepreneurship with Jeff Hoffman
Mar 7, 2022
32:12
Have you ever asked yourself, “Am I really cut out for entrepreneurship?” Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye. This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams. In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you. Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world. Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy! [00:01 - 07:56] Opening Segment My takeaways from this episode with Jeff Hoffman An insightful look at Jeff’s journey The value of hard work; How growing up with a single mom taught Jeff the importance of perseverance Dream big, work hard, create value Why these 3 things are the matrix of building a successful business [07:57 - 18:14] Why You Should or Shouldn’t Choose Entrepreneurship The two reasons why entrepreneurship is so important Independence and freedom The ability to design a positive future Who entrepreneurship is not for Entrepreneurship is not for people who are risk-averse and lack confidence. Entrepreneurs go into their ventures with confidence, knowing that there is always a chance of failure. If this thrills them rather than scares them, then they have the right risk profile for entrepreneurship Can you change your appetite for risk? The red flags of a reckless entrepreneur Uncoachability Inability to take accountability [18:15 - 24:47] The Pioneers of Disrupting the Travel Industry How Priceline.com founder, Jay Walker, changed the travel industry Why travel is so important for Jeff Developing a solution to getting people on a plane faster When meeting a challenge, focus on finding solutions, not complaining [24:48 - 30:17] Managing Change in a Fast Paced World Running a business with agility For entrepreneurs, chaos and disruption should be your alarm clock Tips for leaders on how to pivot and adapt Look at the data, trends, and the way the world is changing The difference between a growing and stagnant company The key to a company's success is for a leader to get out of the way and let others do their jobs The keys to scaling a business [30:18 - 32:12] Closing Segment Connect with Jeff Links below Learn more about Jeff with the Rapid Fire Questions! Key Quotes “The whole reason to be an entrepreneur is to design the future you want instead of complaining about the one you have.” - Jeff Hoffman “I always tell entrepreneurs to dream big, work hard, create value.” - Jeff Hoffman “The best entrepreneurs are thirsty. They're hungry for knowledge and experience from those who went before them.” - Jeff Hoffman Connect with Jeff Visit Jeff’s website https://www.jeffhoffman.com and follow him on IG @Speakerjeffhoffman and Twitter @speakerjeff You can connect with him on LinkedIn at linkedin.com/in/jeffhoff Resources mentioned: Book: The Alchemist by Paulo Coelho We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
121
Your Audience: The Key to Unrivaled Marketing with Grant Leboff
Your Audience: The Key to Unrivaled Marketing with Grant Leboff
Mar 14, 2022
55:29
Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign. In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’, ‘Digital Selling’, and ‘Myths of Marketing’. In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business. If you want to gain a deeper understanding of why and how to market your business more successfully, this episode is for you! [00:01 - 04:52] Opening Segment Here’s what you will learn from my interview with Grant Leboff Let’s get to know Grant’s story His sales and marketing journey, the author of 5 books, behavioral psychology background [04:53 - 22:27] Earn the Right to Have a Little Bit More of Someone's Time. Marketing and sales concept Brand communication or company communication Human communication and marketing channel How much people should invest in marketing Attention spans are small, but you can earn attention Digital media gives you is…it gives you scale Pay close attention to your audience Engage, build and retain the audience [22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting Steps people should do to get the focus of who they would market to Understand the difference between segmentation and targeting Demography, thermography, behavioral, and psychographics [35:00 - 53:06] The Role of Branding for Small Businesses You always want to go to your smallest viable market If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000 Where branding play a role for the small business owners The process of taking an indistinguishable product or service, and giving it meaning Using a brand mitigates the feeling of risk Grant’s insights about the Superbowl ads It's the most expensive advertising in the world Immediately build salience, it's immediately impressive Make sure that you have the proper connection to the end consumer [53:07 - 55:28] Closing Segment Connect with Grant Links below Learn more about Grant with the Rapid Fire Questions! Key Quotes “What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is.” - Grant Leboff “The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate.” - Grant Leboff “Today, you don't differentiate by what you do. You differentiate by who you do it for.” - Grant Leboff Connect with Grant Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work. Resources mentioned: Book: Thinking Fast and Slow - Daniel Kahneman We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
122
The Art of Being Remarkable in Your Business with Guy Kawasaki
The Art of Being Remarkable in Your Business with Guy Kawasaki
Mar 21, 2022
30:41
What exactly is a Chief Evangelist? In business, we’ve embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too. Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire. In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism. You won’t want to miss this inspiring and thought-provoking episode. Listen and enjoy! [00:01 - 07:28] Opening Segment Guy Kawasaki’s life before Apple His experience working in the jewelry business Let’s get to know Guy’s background Starting to be the chief evangelist of Canva Being the host of Remarkable People Podcast How Guy made the transition from jewelry schlepping to Apple [07:29 - 15:46] There’s always an innovation based on the needs of the customer What sets apart great salespeople from people that don’t sell Find something great to sell Understand where the buyers come from Be willing to take rejection Guy’s experience joining Apple Company Apple's not the company used to be and it’s more than a trillion dollars Guy shares his insights about what being an entrepreneur means A person who creates a product/service that people don't even know they need [15:47 - 28:29] Making People Remarkable Skills leaders need to make a company an empire The lessons of Macintosh and Steve Jobs How Guy bridges the gap between delegation and letting people be autonomous Both skills are necessary but you should know when to do which one What Guy does as the chief evangelist of Canva It’s about empowerment and democratization of design [28:29 - 30:40] Closing Segment Learn more about Guy with the Rapid Fire Questions! Connect with Guy Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Resources mentioned: Book: If You Want To Write - Brenda Ueland Key Quotes “It's better to be lucky than smart.” - Guy Kawasaki “[Canva] is the democratization of design, so that people can become better communicators.” - Guy Kawasaki “ I'm on a mission to make people remarkable by listening to the stories of other remarkable people.” - Guy Kawasaki
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The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander
The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander
Mar 28, 2022
36:47
How effective is your business strategy? Are you analyzing your numbers to make better decisions for the future? This week our guest is Jacob Oberlander, the Founder & Team Leader at Oberlander & Co, a firm focused on providing Virtual CFO Advisory in addition to traditional tax services. He is on a mission to try to explain to growing business owners the importance of setting goals, creating a budget, reviewing performance, and after-action reviews. In our interview, Jacob digs into how entrepreneurs should set their business goals and keep tabs on the numbers. He explains the difference between a bookkeeper, controller, and CFO and what companies need to have people performing those roles. He also remarks on the importance of not overspending on advertising or anything that can shrink your margins and discloses relevant information of the two industries he is currently focused on: subcontractors and e-commerce. Listen and enjoy! [00:01 - 07:44] Opening Segment Jacob Oberlander’s background and work experience His passion for numbers and economics Jacob’s passion for accounting Learn and understand from numbers Starting his firm Oberlander & Co Doing virtual CFO services [07:45 - 21:53] The Bookkeeper, Comptroller, and Virtual CFO How people can know when their businesses need a CFO It depends on the size or value of your business Jacob's insights about the subcontractors and e-commerce industries Numbers business owners need to pay close attention to The cash flow ratio and profit margin The difference between gross vs net profits of the company Have decent margins and find a way to be profitable [21:54 - 34:49] Building a Healthy Business The role of profitability and cash flow Do long-term cash flow and plan your cash for 12 months What systems business owners should use to track their numbers Look at your inventory program Have a good management program Jacob’s perspective of what a healthy business looks like in terms of net profit How many months in reserve you should have cash flow and look at your debt [34:50 - 36:47] Closing Segment Learn more about Jacob with the Rapid Fire Questions! Connect with Jacob Follow him on LinkedIn, Instagram, and Facebook. Don’t forget to check Oberlander & Co to get a deeper understanding of taxes, finance, and small business best practices! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Resources mentioned: Book: Free To Focus - Michael Hyatt. Key Quotes “The numbers tell a story.” - Jacob Oberlander “It's not just about the numbers, it's your life.” - Jacob Oberlander “If you start today with a mission, you understand what you're doing, you'll be successful.” - Jacob Oberlander
124
Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino
Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino
Apr 4, 2022
48:02
Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today’s show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. In our interview, Simon shares his insights about how entrepreneurs can find areas of improvement in their companies in order to see fast execution. He also discloses some of the bottlenecks that CEOs face and what they can do to see their businesses thrive. Simon also touches on the importance of blockchain and why everyone should be part of it. You won’t want to miss this incredible episode. Listen and enjoy! [00:01 - 06:26] Opening Segment Simon Severino’s background and work His experience being a strategy advisor for over 21 years Check out his show The Strategy Sprints podcast [06:27 - 27:37] How Bussines Owners Strategize for Their Growth Simon explains what strategy is all about The importance of having a strategy level and a tactical level Why having micro strategizing moments is key How business owners can get back to a real-time control Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business Simon’s outlook on variable costs, fixed costs, and cash flow Creating the 90 days strategy sprint method How you can address the prices increase to not lose your next client [27:38 - 45:25] The Fastest Way to Increasing Your Bottom Line Simon’s advice for entrepreneurs that would like to have clients pay more You just need to have 5 testimonies to raise your price by 25% The ROL (Return on Luck) concept Why do some people get lucky and super successful and others not? The role of CEOs really to understand the culture and vision of the company Simon’s thoughts about the blockchain society Why blockchain will change the world [45:26 - 48:02] Closing Segment Learn more about Simon with the Rapid Fire Questions! Connect with Simon Follow him on Instagram, Twitter, and Facebook. Head to Strategy Sprints, and get your time and energy back with a one-to-one sprint coach! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Resources mentioned: The Art of Peace and Happiness - Rupert Spira Key Quotes “You cannot stay in the game if you don't have micro strategizing moments.” - Simon Severino “It's always great to have additional revenue streams if I if they are aligned with the core of what you do.” - Simon Severino “You just have real estate and Bitcoin as hard assets, things that do not only not depreciate over time, but appreciate over time.” - Simon Severino
125
How One Meaningful Minute Can Change Everything with Nachi Gordon
How One Meaningful Minute Can Change Everything with Nachi Gordon
Apr 11, 2022
43:07
How much do you value meaningful content that helps you slow down and be more introspective? This week our guest is Nachi Gordon, the founder, and CEO of Meaningful Minute and co-host of the Meaningful People Podcast; a weekly opportunity for the Jewish world's meaningful and influential people to share their stories with the world. In our interview, Nachi walks us through his journey working in the sports industry and how he came up with the idea of creating the Meaningful Minute platform. He highlights the value of views on social media and how meaningful messages have the power to impact peoples’ lives in a way you can’t imagine. Nachi also discloses why it is always important to be ambitious and stay focused on what you want to accomplish in your life and business. This episode is full of inspiration, you don’t want to miss it. Listen and enjoy! [00:01 - 12:00] Opening Segment Nachi Gordon’s background and work Her passion for the sports management field How he was certified with the NBA as a player agent His experience being the youngest agent to have a player sign an NBA contract How Nachi came up with the idea of creating Meaningful Minute [12:01 - 29:01] Why Being Focused and Ambitious is Essential How Meaningful Minute became popular and well-known Going from zero to 42.000 followers Systemizing and building the structure around Meaningful Minute Making the decision of investing in the platform Starting to build a team Nachi’s outlook on how to maximize their potential with social media How Nachi was able to have a strong relationship with his users If you’re passionate about something, just take the first step [29:02 - 40:53] Expressing What is not Sustainable and Healthy for Society Nachi shares his insights about running a non-profit work or a for-profit work Stories that have been impactful on Nachi’s journey Share the pain, not the pictures Understanding the true value of views The importance of looking introspect and your media intake Nachi’s most meaningful time in his life Each day and each time in life there's a different message and [40:54 - 43:07] Closing Segment Learn more about Nachi with the Rapid Fire Questions! Connect with Nachi Follow him on Instagram, WhatsApp, and Youtube. Make sure to check out Meaningful Minute, your link to what matters the most! Don’t forget to listen to the Meaningful People Podcast. We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “Our goal is to create content that is meaningful, that can speak to people and draw you in for more.” - Nachi Gordon “It's so important to constantly reevaluate what you have in front of you and not be afraid to pivot.” - Nachi Gordon “We just created that organization that its total effort is to create meaningful content that can help people slow down in their daily lives.” - Nachi Gordon
126
The Six Essential Traits of a Successful Entrepreneur with Gino Wickman
The Six Essential Traits of a Successful Entrepreneur with Gino Wickman
May 9, 2022
54:51
Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business? In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live. In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you! Listen and enjoy! [00:01 - 08:55] Opening Segment Gino Wickman’s background and work His passion for what makes companies great, and entrepreneurs successful His experience creating an operating system The pure evolution and a journey of obsession Make sure to check Entrepreneurial Leap [08:56 - 29:25] Getting The Leadership Team on The Same Page The business mindset before and after EOS The leadership team gets 100% on the same page with a clear vision Getting clear with your core focus Why does the organization exist? What does it do in the world? What motivated Gino going from the EOS to identify the entrepreneur Gino’s definition of what an entrepreneur is The entrepreneurial range [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur Gino breaks down the six essential traits of a try entrepreneur What happens if you know there might be missing one or two of those traits You’re not an entrepreneur. It's all or nothing Understanding the glimpse and what you're good at Paint a vivid picture of what the life of an entrepreneur looks like Gino’s outlook on the point of mentoring Find a mentor who is where you want to be The mentor tracks Take action and be patient [48:49 - 54:51] Closing Segment What Gino could share for entrepreneurs about notetaking in general Learn more about Gino with the Rapid Fire Questions! Connect with Gino Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman “If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman “There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman
127
How to End Burnout, Gain Resilience and Change the World with Cait Donovan
How to End Burnout, Gain Resilience and Change the World with Cait Donovan
Jun 13, 2022
37:57
Have you ever taken the time to do a deep and real examination of the true causes of burnout and how to heal them within yourself? In this week’s episode, our guest is Cait Donovan, a Keynote speaker, one of New York City’s leading burnout experts, host of “Fried – The Burnout Podcast,” and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been shared with companies such as Lululemon, Nexthink, and Pepsi as well as featured on podcasts and online magazines such as “Forbes”, “NPR,” “Thrive Global,” and “The New York Post”. In our interview, Cait shares the three symptoms that you should consider as a red flag if you are suffering from some sort of burnout in your business or personal life. She also discloses what you could do to prevent burnout, and if you do see one, what are the items you could do to start getting back to yourself. This is an action-packed episode full of meaningful things that you need to know as business owners, employees, and companies and more importantly, for life balance. You don’t want to miss this thought-provoking episode. Listen and enjoy! [00:01 - 07:51] Opening Segment How Cait got to be the expert in speaking about burnout. Her experience as a health care practitioner Why she decided to write a book and start a podcast She explains what burnout is Check out The Bouncebackability Factor [07:52 - 23:18] Protect Yourself, Your Energy, And Your Time The driving cause of a person to arrive at a burnout There is a constant internal push to prove your value Cait’s outlook on the external and internal factors of a burnout story The red flags you should be paying attention to A shift in your ability to be physically active More explosive emotions in the home How pressure at home could also cause a full burnout for a person What a person can do to speak about avoiding burnout, or delaying it Burnout prevention strategies: do what you can to be healthy [23:19 - 36:47] The Bouncebackability Factor Cait’s advice leaders on how to support their people not to get to the stage of burnout The importance of your value statement Do not hire people that don't fit your culture What a person can do when one of his employees is showing signs of burnout Good communication The reason why burnout is always reversible Cait’s insights about the role of social media [36:48 - 37:57] Closing Segment Learn more about Cait with the Rapid Fire Questions! Connect with Cait Follow her on LinkedIn, and Instagram. Make sure to check out her website: https://www.caitdonovan.com/ and listen to FRIED. The Burnout, stories from people like you who've burnt out and come back to tell the tale. We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “The more I learned, the less I know.” - Cait Donovan “We really have to look at burnout as a holistic system, and in a series of circles and internal causations, rather than a line of like A plus B equals C.” - Cait Donovan “I honestly believe that lack of community is one of our massive cultural indicators for burnout..” - Cait Donovan
128
3 Keys to Successful Sales with a Proactive Approach
3 Keys to Successful Sales with a Proactive Approach
Jun 20, 2022
46:10
What is a definition of a good salesperson? In this week’s episode, our guest is Fred Diamond. He is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, “Love, Hope, Lyme” and “Insights for Sales Game Changers” will hit bookshelves on in July. In this conversation, we are reminded of the virtues a salesperson must have in order to become successful - a deep understanding of the customers’ needs, the company’s offers, and perceiving sales as a profession than simply a task to accomplish the quota. Fred Diamond also touches on the idea that it takes time for a salesperson to build trust with their customers. Listen closely as we discuss diversity in sales, how to create a successful sales process, and what makes a good salesperson in today’s world. Listen and enjoy! [00:01 - 09:08] Opening Segment Fred on cultivating his passion for sales Working in high-tech marketing Realizing the importance of salespeople The urgent need for support in sales success Check out Sales Game Changers [09:09 - 21:55] What it Takes to Be a Great Salesperson Defining a good salesperson Believe in the company and understand– Customer needs The product Sales as a profession How the little things matter Realize that your offers may not be the right solution Display proactiveness and show up as a partner for the clients Building trust requires more than a couple of phone calls [21:56 - 40:42] Tips for Better Performance from Sales People Fred’s advice on establishing relationships with clients People need solutions from people they trust There is no need to play ballgames, just honest answers Put yourself in the head of the customer How introverts can outsell you They think about the needs of the customers They know that they need to engage with people [40:43 - 46:10] Closing Segment The effects of world events on people’s lives Learn more about Fred with the Rapid Fire Questions! Connect with Fred Follow him on LinkedIn and check out his podcast, Sales Game Changers for more tips on successful sales strategies. Don’t miss his recommendations - The Introvert's Edge by Matthew Pollard, The Big Leap by Gay Hendricks, and Man's Search for Meaning by Viktor E. Frankl. We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “The salespeople were the key. I had to support these people, I had to do things to make them successful by getting the right messaging in the marketplace, bringing the right products to market, and helping them target the marketing programs and their customers to accelerate the sales process.” - Fred Diamond “A great sales call is one where the customer does 90% of the talking.” - Fred Diamond “Sometimes, to be a great salesperson, you're not going to sell something, maybe you bring them a better solution.” - Fred Diamond “The great sales professionals are conscious of having a diverse team to support their diverse audience.” - Fred Diamond
129
An Exciting Announcement with Scott Kahn
An Exciting Announcement with Scott Kahn
Jul 25, 2022
16:20
Are you ready to listen to the amazing changes that are coming up in the show? Since its inception, the Let's Talk Business podcast has been dedicated to helping entrepreneurs and business owners thrive. We believe that information is key, but we also believe that it's important to help business owners to start to take action. That's why we've introduced a new format and a new producer to the show, and we look forward to continuing to provide practical advice and help entrepreneurs and business owners grow their businesses. Let's welcome Rabbi Scott Kahn, formerly the dean of Yeshivat Yesodei HaTorah in Beit Shemesh, Israel, and the founder of Jewish Coffee House, a podcast network featuring podcasts that deal with issues in the Orthodox world. He is also the executive producer of JCH Productions, a podcast production company that partners with companies, organizations, and individuals who see podcasting as a critical vehicle to get their message to a wider audience. He is the host of several podcasts as well, including Orthodox Conundrum, Intimate Judaism, and the Baseball Rabbi. He lives in Ramat Beit Shemesh with his wife Aliza and their seven children. Key Highlights: [00:01 - 05:52] Opening Segment • Meeting Scott Kahn and his role at the Let's Talk Business Podcast • An overview of what changes are coming to the show • The reason why Meny to grow and improve the podcast Keep providing quality advice to its listeners [05:52 - 12:54] An Exciting Announcement! • What the upcoming episodes will have A better quality guests and questions A segment where listeners can submit questions Practical advice for business owners • Why Let's Business Podcast is different from other shows • When you can expect new episodes [12:55 - 16:18] Closing Segment • Subscribe to the show and get notified when new episodes are published Key Quotes: "My personal mission in life is I believe every person should be given the opportunity to succeed in life." Meny Hoffman "Great relationships start with a great conversation." - Meny Hoffman We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Business! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
130
Elevating Your eCommerce Game with Andrew Morgans
Elevating Your eCommerce Game with Andrew Morgans
Jun 16, 2022
52:25
Do you want to launch products with remarkable results on all eCommerce platforms? In this episode, Andrew Morgans, a thought leader in the Amazon Branding space delves into his passion for branding done right for Amazon sellers. He also touches on what are the micro-steps you could do to enhance your branding if you're an Amazon seller. Andrew breaks down relevant tips of what you should consider when doing a listing and what it can do for your conversation rates. Tune in and learn the importance of branding and the micro and macro steps of a proper branding strategy. Listen and enjoy! Andrew is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. [00:01 - 09:10] Thinking Like the Brand Andrew’s background and work His 11 years of experience in the Amazon space Being an eCommerce manager Discovering the internal challenges that brands are having Where the Marknology™ name comes from Branding and Marketing on the eCommerce channels [09:11 - 29:56] Knowing the Rules to Play the Game the Best Way How Andrew describes the opportunity of eCommerce What branding really means It evokes emotion and specifically gets customers to trust the company Andrew’s outlook on good branding vs bad branding on Amazon The difference between demand generation vs demand capture Know your skills as a marketer Check who's the person working on the project to see if it’s a fit [29:57 - 48:14] You Can't Brand Yourself Overnight What makes an FBA seller different from an agency You have to play a long game to build a brand that people know and trust The only thing that can really create a brand is consistency over time I want my reputation to remain intact Andrew’s advice on how to reevaluate where people are with branding Look at your competition, products, and listings How to build a strong culture within your company [48:15 - 52:22] Closing Segment Andrew on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “I want to sell by creating something that will last a long time and that has a good reputation.” - Andrew Morgans “I think anyone building a business where people rely on that business, being short-sighted could be the difference in making it or not.” - Andrew Morgans Connect with Andrew Website: https://www.marknology.com/ Marknology(LinkedIn) Andre Morgans(LinkedIn, Instagram) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
131
What Makes a Winning Brand with Perch’s VP of Acquisitions, Nate Jackson
What Makes a Winning Brand with Perch’s VP of Acquisitions, Nate Jackson
Apr 14, 2022
46:30
Have you ever considered that selling your brand is your best chance at maximizing the value of your business? In today’s episode, our guest, Nate Jackson, the VP of Acquisitions at Perch, shares his thoughts about what makes a great brand and what business owners can do to maximize its value. He also remarks on what you should look out for when interviewing a potential buyer to make sure it is a strategic one for your brand. Pay close attention to how Nate felt when he made his first millionaire. Listen and enjoy! Nate Jackson is the VP of Acquisitions at Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale. Perch has a team of operators who have the Amazon and broader eCommerce expertise that is necessary to help brands reach new heights. Prior to Perch, Nate was a Senior Manager at Bain & Company’s Private Equity Group. He received his MBA from Carnegie Mellon’s Tepper School of Business. [00:01 - 08:36] From Being an Engineer to Become an Incredible Entrepreneur Nate’s work experience and background Starting his career doing nuclear power plant for the Navy How he joined Bain & Company’s Private Equity Group Getting into the Amazon marketplace and working at Perch Third-party sellers How third-party sellers go to having billions of dollars being poured into eCommerce [08:37 - 25:51] Identifying a Great But Mismanaged Business Why purchasing a technology-driven eCommerce company could be a differentiation Nate’s insights about common main metrics people should consider The actual profitability of the business in the past 12 months The buyer's perception of the outlook into the future How buyers operate based on the value they see in the businesses Pivotal moments where buyers identify a great but mismanaged business Buyers are often most drawn to the shiny objects A trust factor between the buyer and the seller [25:52 - 44:00] Building a Phenomenal Company Nate shares some experiences where sellers pulled from a deal at the last minute When sellers should or shouldn’t sell What it’s the right time for your business How you think about the market conditions Capital, time, and talent Things sellers should look at when interviewing potential buyers What Nate does to build a phenomena company Hiring people that are both hungry and competitive Nate’s experiences taking ordinary people and making them millionaires [44:01 - 46:47] Closing Segment Nate on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “The best offer comes from the person who has the highest confidence, and the ability to grow the business.” - Nate Jackson “Hiring for people that are both hungry and competitive. Understanding, accommodating, and team-oriented have been a really important part of our hiring focus approach. And I've seen it play out to great effects on our teams. ” - Nate Jackson Connect with Nate https://www.perchhq.com/ Nate Jackson (LinkedIn) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
132
The Duality of Buying & Selling Amazon Ecosystem Brands with Jonathan Greenglass
The Duality of Buying & Selling Amazon Ecosystem Brands with Jonathan Greenglass
Apr 28, 2022
40:59
Are partnerships the key to unlocking the real value of your business and taking it to the next level? We are very familiar with the expression “If you want to go fast go alone, if you want to go far go together”, but only a few of us really understand what this means for our business and our team. In this week’s episode, our guest, Jonathan Greenglass shares his journey getting into Amazon and the reasons why he felt it was time to sell. He provides us with great insights about eCommerce from both the buyer and seller perspectives. He also breaks down the key components you should consider when having initial conversations with potential buyers and how you should prepare your business if you potentially want to exit. Most importantly, Jonathan gives us his outlook on the opportunities for people to enter the eCommerce and Amazon space. Listen and enjoy! Jonathan Greenglass is the Chief Growth Officer at Coil and is responsible for partnerships, member acquisition, affiliates, and investments. He began his career as an investment banker, advising companies on M&A and capital raising. After advising Imgur on its $40M Series A, he joined the team to help Imgur execute against its vision of lifting the world's spirits for a few moments every day. His team was responsible for strategy, programmatic revenue, business development, finance, and operations. During his time as CFO, he served as the right hand to the CEO, and was responsible for sourcing, negotiating, and executing Imgur's $20M series B. [00:01 - 09:54] How Jonathan Got Into Investment Banking Jonathan’s work experience and background Getting his first job in a detailing and landscaping business His journey with the digital media and the marketing ecosystem How he jumped into the Amazon ecosystem Moving from selling ads to physical products Jonathan’s transition from landscaping to investment banking [08:37 - 25:49] Entering the Market with Partners Who Had Real Skin in the Game Why Jonathan decided to buy an Amazon business How Jonathan was able to scale the Flywheel Commerce venture Produce a great product and earn the customer's business again Have partnerships is key to being successful How to scale and find an edge in an online or digital context Tommy shares his insights about the importance of partnerships Be all with the same mindset and be the right partners for each other The ability to do a Canada deal [25:50 - 38:01] It’s All About Relationships The current situation of the eCommerce market Have a big team and all the resources to go far and fast Have a thoughtful execution Jonathan’s outlook on the market for sellers What component sellers should consider when finding a buyer Build a relationship and a good rapport Things sellers should validate before getting into a deal with someone [31:02 - 40:59] Closing Segment Jonathan on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “I have an opportunity to build a brand that lives in the heart minds and hands of my customers.” - Jonathan Greenglass “There's a lot smarter people in every single area of the business than I am. And if I can bring those people together, there's almost always going to be a locked value that together we can unlock.” - Jonathan Greenglass “I'm less concerned with what's Johnson GreenGlass his slice of the pie and more concerned with how can we build a really big pie together, ” - Jonathan Greenglass Connect with Jonathan Email: [email protected] Jonathan Greenglass (Twitter) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
133
The Key to Differentiating Your Brand with Hamza Ramzan
The Key to Differentiating Your Brand with Hamza Ramzan
May 5, 2022
26:57
Some brands can grow immediately after post-acquisition within one or two months and some can take longer depending on how complex the brand is. However, what determines the success of a product is to identify and work on the specific growth levers that enable sellers to gain authority in their industry. This week, our guest is Hamza Ramzan, the Co-Founder, and VPO at D1 Brands. He breaks down relevant tips on how sellers can maximize the value of their business as they come close to a sale. He also shares his insights in regards to the current status of the Amazon marketplace for new sellers and discloses how he has built a culture within D1 that is healthy and scalable. Listen and enjoy! Hamza is the Co-founder and VP of Operations at D1 Brands where he’s primarily focused on overseeing the performance and growth of the company’s top Amazon-native brands. Prior to joining D1, Hamza had successfully launched and run several profitable brands on Amazon across multiple product categories with revenues run-rating $100M+. Hamza holds a degree in Business Marketing from New York University. [00:01 - 07:19] Sell Yourself on Amazon Hamza’s experience before being the co-founder of D1 Doing the Amazon selling machine course Looking for strategies to be differentiated in the Amazon space Acquiring his first brand in 2020 Hamza’s leadership role in the D1 success Focusing on brand maintenance and growth post-acquisition [07:30 - 17:07] Growing Brands to The Next Level Hamza’s non-negotiable for a brand Maintaining inventory, data-driven decisions, and product quality How sellers can know if they should keep optimizing a listing Hamza's standpoint of growing businesses beyond Amazon There are a bunch of other marketplaces out there E.g. Walmart The aggregators' perspective of growing a brand that is going down What can be done to improve the margin [17:08 - 25:16] How to Build a Harmonious Operation How to build a culture that is scalable and healthy Teams are single direct management Being customer-obsessed and having over communication Practical tips Hamza uses to inspect what sellers expect Having a monthly performance review The role of SOPs within D1 SOPs range from fundamental techniques to details of what sellers were doing before Hamza shares his insights about eCommerce [25:17 - 26:57] Closing Segment Hamza on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “You ideally want to plant your seeds early on. So your brand and your products grow in the future. The earlier you plant the tree, the more it's gonna grow in the future.” - Hamza Ramzan “One man's trash, maybe another man's goals” - Hamza Ramzan “There is still room to grow, there's still room to launch. You really have to come to the market with a truly differentiated product now.” - Hamza Ramzan Connect with Hamza https://www.d1brands.io/ D1 Brands (LinkedIn) Hamza Ramzan (LinkedIn) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
134
How to Become A Thriving EXITpreneur with Joe Valley
How to Become A Thriving EXITpreneur with Joe Valley
May 12, 2022
48:43
Are you aware of what your business is truly worth? In today’s episode, Joe Valley, a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster, and Partner at Quiet Light Brokerage discloses the first step for selling your business and why you should prepare and reverse engineer your exit. Joe also remarks on the importance of making sure it’s the right time to sell and where your focus needs to be if you want to postpone your exit. Pay close attention to Joe’s insights about the aggregator space and how the pool of buyers are potentially way bigger than just aggregators. Listen and enjoy! Joe Valley is a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster, and Partner at Quiet Light Brokerage, one of the top online business brokerage-advisory firms in the world. Joe has also built, bought, or sold over half a dozen of his own companies. And over the last nine years, he has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He is a Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, AMAs, podcasts, and speaker events for entrepreneurs worldwide. Joe’s book, The EXITpreneur’s Playbook shares real-life stories of successful and failed exits, and teaches you how to reverse engineer a pathway to your own incredible exit. Joe has personally closed nearly 100 million in transactions and touched nearly a half-billion in online exits through the entrepreneur-led team of Advisors at Quiet Light. [00:01 - 08:50] The EXITPreneur's Make sure to check The EXITPreneur's Playbook Joe’s experience being self-employed Launching his first online business Why he decided it was time to sell his business How Joe joined Quiet Light Brokerage They closed under 215 million in total transactions in 2021 The reason why Joe came up with the idea of writing a book [08:51 - 23:17] Understanding What Brings Value The reason why he started using the term Exitpreneur Reading Joe’s book is a great entrepreneurial education It gives very concrete information and keeps the reader engaged Looking for the opportunity versus preparing your exit Why you should prepare and reverse engineer your exit Always set a goal How people can know when it is the right time to sell your business [23:18 - 41:41] The EXITPreneurs Needs to Be Very True to Themselves The key metrics people may change to maximize the potential of their exit Have a great eCommerce bookkeeper and do accrual accounting Focus on risk, growth, transferability, and documentation. At which point the seller has more leverage than the buyer to structure a deal Think about how competitive the process is The lowball offers vs the fair market value if you price the business right, the lowball offers don't come in [41:42 - 48:43] Closing Segment Joe on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “If you don't think about prepare and reverse engineer your exit, and that aggregator catches you on a bad day and gives you a number that feels good, you are going to be selling for a lot less than you should be.” - Joe Valley “The right time to sell is when it's the right time for you the business owner. You might not be ready but your business is trending down and then you have to look out to the future.” - Joe Valley “You're building a great business for a great buyer to take over at a great price with a great deal structure. ” - Joe Valley Connect with Joe Website: quietlightbrokerage.com https://exitpreneur.io/joe-valley/ Joe Valley (LinkedIn) Joe Valley (Twitter) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
135
The Amazing Affects of Prioritizing Eco-Friendly Packaging with Robin Bade
The Amazing Affects of Prioritizing Eco-Friendly Packaging with Robin Bade
May 19, 2022
33:27
What’s at the top of mind in your business– perspective or profit? In this week’s episode, Robin Bade, the CEO, and Co-founder of eBrands Global, shares his journey as a digital agency owner and how he ended up selling his business to the WPP Group. He explains how he took his passion for the environment as the mission with his new company where they focus on brands that are eco-friendly. Most importantly he breaks down why building a culture of excellence is essential and provides great advice on what sellers should ask a potential buyer when they're interviewing for a potential exit. Listen and enjoy! Robin Bade is an entrepreneur and active investor with a growth mindset. He founded eBrands in 2020 buying Amazon FBA businesses worldwide and is a recognized expert in the field of Digital Marketing, E-commerce, and the Amazon marketplace. His objective is to build high-performing and quality-driven global businesses with a strong growth culture that allows him to attract and develop the best people and talent. Robin’s experience in entrepreneurship, business internationalization, and digital marketing has opened opportunities for him to act as an active Venture Partner, Angel Investor, Advisor, and Board member in several high-growth businesses. He contributes substantial value to companies set to grow through international market expansion, more effective marketing, and better leveraging digital commercial channels. [00:01 - 08:33] Build The Company That You Want to Be Working In What Robin did prior to getting into the eCommerce/aggregator space His experience starting a digital marketing agency How he learned how to build, grow and buy businesses Selling his business to WPP Make sure that you don't buy businesses that are unfriendly [08:34 - 19:52] What's Important To A Business Why the financial and environmental points of view are key Areas people should look at after taking over the brand and starting to improve The environmental eCommerce playbook We should be better operators than normally The quickest place where a seller could start improving Packaging and logistics Be environmental friendly How to make sure you have sustainable operations [19:53 - 31:24] Positioning Your Brand Post-Acquisition Where you could improve on the brand positioning or the marketing The marketing and branding aspects Great value add The major growth or expansion of the brand post-acquisition Building expansion models: Geographical expansion Bringing brands to new marketplaces Questions sellers should ask a potential buyer What Robin puts in place to build a culture of excellence in his team Communicating the values of the business [31:25 - 33:26] Closing Segment Robin on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “If the business grows bigger than yourself, then you've succeeded.” - Robin Bade “ Environmental friendly is not the opposite of being profitable” - Robin Bade “We believe in doing what's right and doing as much as necessary. ” - Robin Bade Connect with Robin Website: https://www.e-brands.co/ eBrands (LinkedIn) Robin Bade(LinkedIn) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
136
Optimize Your Amazon Listing For the Best Results with Robyn Johnson
Optimize Your Amazon Listing For the Best Results with Robyn Johnson
May 26, 2022
35:36
Are you looking for an effective way to maximize and optimize your listings on Amazon? In this week’s episode, the CEO of Marketplace Blueprint, Robyn Johnson shares the meaning of successful optimization on Amazon and how you can take action when your listing goes down in ranking. She also discloses how to go about product development and what's changed in selling on Amazon in the last couple of years. Pay close attention to Robyn’s insights about the opportunities Amazon has for those who want to launch new brands. Listen and enjoy! Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. She has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience selling online on Amazon, eBay, and other eCommerce venues. [00:01 - 08:09] Being An Accidental Entrepreneur Robyn’s experience in the Amazon Space Moving from retail arbitrage to wholesale Maximizing the potential and money vs turning around money without any profit Cash flow, advertising, and the product are key Why Amazon is still an amazing opportunity What Amazon really wants is a better customer experience [08:10 - 18:14] Product Development and Listing Optimization How sellers were approaching product development 36 months ago What the focus for sellers should be now How your product is going to solve a need or fix a problem How your product is going to make the customer’s life better What makes a great optimized listing Really understand your customer Motivate your customer Check out Donald Miller’s book How to make sure you are speaking to the audience and the algorithm [18:15 - 31:13] The Lifetime Value of Your Customers What sellers can do if they have great products, but they’re losing rank Look at what has changed in the competitive landscape Get conversions on keywords that are highly relevant Where the ad spend should go Start with sponsored products Allocate 10% of your budget to testing new keywords, targeting types, and ad products The categories where there are more needs for new brands Robyn’s outlook on launching products outside of Amazon Other marketplaces don't get the same traffic as Amazon does [31:14 - 35:35] Closing Segment Robyn on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “Make sure you're really clear on what it is that's really going to motivate your customer. - Robyn Johnson “Not the same strategy works for everybody.” - Robyn Johnson Connect with Robyn Website: https://marketplaceblueprint.com/ Marketplace Blueprint (Facebook) Robyn Johnson(LinkedIn) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
137
3 Reasons Why Amazon Won't Acquire Your Business with Carla Coll Valenti
3 Reasons Why Amazon Won't Acquire Your Business with Carla Coll Valenti
Jun 2, 2022
45:20
This week on the show, Carla Cole Valentine joins us to talk about the negotiation and due diligence process for selling an Amazon or eCommerce brand. She breaks down the process into different timeframes, including 30 days, 90 days, and 3 years. Carla Coll Valenti is Senior Strategic Integration Manager at SellerX . Carla’s background is in consulting and law, having obtained Masters’ Degrees in both of these disciplines. Before joining SellerX, she spent four years at the Boston Consulting Group in her native Barcelona. There, she worked across different sectors to improve operations and profit margins for multiple global businesses and brands. Since she joined SellerX she has integrated over 10 businesses focusing on their growth and works on creating and improving current processes. Her passion lies in growing businesses, traveling in emerging markets and volunteering. [00:02 - 04:32] How Carla Cole Valentine Helped Hundreds of Amazon and Ecommerce Brands Succeed • Carla shares her story and insights on the negotiation process and due diligence process Be in the know of what happens after a business is sold A passion in growing businesses and finding enjoyment in traveling through markets [04:33 - 15:10] How to Exit a Successful eCommerce Business in the Last Six Months •The Ecommerce Market is Booming • The main focus for sellers should be growing their business and increasing top-line and margin • Seller X is looking to acquire companies that satisfy specific criteria, such as products that have been selling for three to five years and will continue to do so in the next three to five years. • How to Sell a Business When It's Not Picture Perfect [15:11 - 19:42] How to Sell a Brand: Questions to Ask from the Buyer • When selling a brand, it is important to have a multiple that applies to good margins and good growth and good revenues. • The maximum of it doesn't mean only an upfront. It's also stability, payment or an earnest that you'll get later on in time working with the company for some time after you actually sold it with us. • When sellers are initiating this process, they should be asking questions about the buyer's plans for the brand, their team and the money they will make. [19:43 - 24:18] 3 Reasons Why Amazon Won't Acquire Your Business • Compliance is key when selling on Amazon • Due diligence is important to ensure the product is compliant and the brand is growing • Selling your business can be a stressful decision, but don't worry, you're not alone. [24:18 - 32:25] Sellers Listen to This Episode to Prepare for Post-Acquisition Integration • Sellers should be fair when playing with Amazon to avoid suspensions. • A goal after acquisition is to integrate the brand and get it up and running as soon as possible • 90 Days to Grow Top Line: Making Sure Integration is Done Well Focus on three main areas: integration, launchpad plan, and operations. The priority for growth in the first 90 days is to make sure that the brand is performing well. [32:26 - 37:35] Sellers Listening to Insider Information • There are a variety of aggregators in the space, each with their own specialization. • It is still possible for someone to enter the space and sell within 24 months. • The author enjoys working with a team and seeing the businesses grow. [43:05 - 45:14] How to Sell on Amazon and Ecommerce • Carla on the four rapid-fire questions • Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: "Be fair when you're playing with Amazon. Okay. Be fair." - Carla Coll Valenti "Complexity differs a lot among geographic marketplace and product expansion." - Carla Coll Valenti Connect with Carla Website https://sellerx.com/ Seller X (LinkedIn) Carla Coll Valenti (LinkedIn) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
138
How to Bring Brands to the Global Level with Malte Karstan
How to Bring Brands to the Global Level with Malte Karstan
Jun 9, 2022
55:11
Would you like to discover how to build, buy and scale consumer brands globally? In this week’s episode, our guest, Malte Karstan gives a closer look at the background of BBG (Berlin Brands Group), and how they were able to maximize the potential outset of the Amazon platform on their own websites, and other marketplaces in Europe and internationally. He also touches on what happens post-acquisition with the brands they buy, and who is responsible to see the growth of those brands long-term. Listen and enjoy! After his first sales experience on eBay in 1998, Malte became quickly fascinated by the market-places Amazon and Alando. On the direct path to becoming an eBay platinum power seller, his business grew rapidly nationally, but internationalization and expansion were particularly appealing to him. Represented on platforms and marketplaces in over 60 countries, his products reached customers in 170 countries around the world. In 2018 he sold his companies and since then is part of BBG. [00:01 - 10:39] Always Give and Take How Malte got connected to eCommerce His experience with the music industry Working with big companies based in Japan and New York Engaging with the BBG Malte’s outlook on doing eCommerce is a new way Why he decided to add already established brands [10:40 - 29:53] Building Your Own Brands What you need to envision brands and scale them How BBG has become one of the biggest players in the marketplaces The common theme across the different brands that were the early adopters of BBG Democratizing the market and finding creative alternatives Creating things that are affordable for a wide range of people Quality should reflect a higher level than expected What sets BBG apart in the marketplace [29:54 - 50:37] Let’s Optimize! Malte’s insights about where eCommerce is going What foresight BBG has for a brand post-purchase Do the roll out into the new territories where the brand is not existing The logistics side of product management International rollout Why the role of brand managers is key for your brand How Malte feels to be part of the process of making millionaires You have to look for a win-win situation [50:38 - 55:10] Closing Segment Malte on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “It's all about trust, and it's all about expecting things reading things and science earlier.” - Malte Karstan “There are some problems on the road all the time, and you cannot l avoid everything and always shine bright. It's not possible. But if they're substantially something, then you will succeed long tail. ” - Malte Karstan Connect with Malte Website: https://www.berlin-brands-group.com/en BBG (LinkedIn) Malte Karstan (LinkedIn) Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
139
Why The Importance of Solid Operations is Key to Maximize Brands Post-Acquisition with Yury Gurevich
Why The Importance of Solid Operations is Key to Maximize Brands Post-Acquisition with Yury Gurevich
Apr 7, 2022
39:14
As entrepreneurs, we continually seek out ways to improve our operations to expand our brand and business. A large factor in making this achievable is to set up stable and trustworthy teams whose goal is to bridge to the overarching company goals. In this week’s episode, we have an incredible guest, Yury Gurevich, COO at Elevate Brands. We have an insightful talk about the importance of having a solid operational team to maximize brands' post-acquisition potential. He also shares his obsession with data and the significance of being analytical when it comes to decision-making. Pay close attention to his leadership journey and what he brought along from his 10-year venture at Amazon. Listen and enjoy! Yury is a senior executive who recently join Elevate Brands as their Chief Operating Officer with over 10 years of sr leadership experience in the 3P marketplace at Amazon where he built, scaled, and led several large organizations. He will oversee the global expansion of brands, leveraging a data and process-driven approach. His goal will be to execute on the company’s vision, which is to exceed the expectations of our customers everywhere. [00:01 - 10:57] Get into the Amazon Space Yury’s journey getting to Amazon Working on eCommerce 3PL Recruiting businesses to sell on Amazon Starting recruiting automotive sellers Beginning an inbound team Skills sets Yury has brought to Elevate from the 10-year venture at Amazon Operational rigor is driven by orientation on data [10:58 - 22:57] Make Integration Easier Through Organic Growth Elevate’s obsession with brands and operations Consider the five whys When brand managers are plugged into the acquisition process Yury’s insights about SOPs Make sure that we have a high investment in our tech and analytics organization Make sure updates are incredibly data-driven Audit and track are key Processes sellers can put in place that will make integration easier Ensure that your data and operations show organic growth [22:58 - 37:11] How Teams Should Integrate and Work Together Learnings Yury credit to Amazon regarding brands and teams Have goals be the forcing function of how teams are supposed to integrate How to communicate with the team staying on the macro level vs the micro level Have weekly, monthly, and quarterly business reviews The way that analytics is structured is critical Yury’s outlook on Amazon seeing the growth of sellers and private level brands Go from bringing on existing businesses to people starting and growing their business on Amazon Amazon's perspective of the aggregator space [37:12 - 39:13] Closing Segment Yury on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “Standardization is the best way to either make something super great or have it failed miserably.” - Yury Gurevich “If [teams] goals don't bridge to the overarching company goal, there's a defect somewhere” - Yury Gurevich “You can have all the data in the world, but if it's not visualized, and structured in the proper way, it’s just noise.” - Yury Gurevich Connect with Yury https://www.elevatebrands.com/ Yury Gurevich (LinkedIn) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
140
How the Best Are Winning on Amazon with Troy Johnston
How the Best Are Winning on Amazon with Troy Johnston
Jun 23, 2022
49:06
Are you taking advantage of the most innovative resources available to Amazon sellers? In this episode, the co-founder of Seller.Tools, talks about his first exit and how he came up with the idea of creating seller.tools. He also touches on how you can find a strategic buyer and what other sellers look at when they're looking to exit. Troy delves into the whole concept of tools for Amazon sellers, how to use them, how to not use them, and what to look out for when you see tools. Pay close attention to Troy's answer about the number one mistake sellers do when they're looking at tools for Amazon. Listen and enjoy! Troy Johnston is the Co-Founder of Seller.Tools and M&A Advisor at Carbon6. He brings a wealth of on-channel Amazon and e-commerce knowledge as a 7-figure Amazon earner with 2 successful exits. Today Troy focuses on leading strategic M&A in the Amazon SaaS space with the disruptive SaaS aggregator Carbon6. [00:01 - 07:43] Amazon and E-Commerce Brand Builders • Troy's experience being the co-founder of seller.tools and M&A Advisor at Carbon6 How he brings a wealth of Amazon and e-commerce knowledge as a seven-figure Amazon seller His exit and how he found his strategic buyer Why a seller's exit strategy shines through in strategic buyer search • Why it is a good time to go to market and entertain the acquisition of a brand [07:44 - 25:41] The Software Is An Investment Sellers Should Be Willing to Make • SAS tools help Amazon sellers stay ahead of the competition SAS has been constantly evolving to address the challenges of sellers in the Amazon ecosystem API integration is key for SAS because it allows sellers to access Amazon's vast data set • What makes it difficult for tools to provide reliable insights There is a lot of uncertainty and volatility when it comes to Amazon data • Software becomes obsolete quickly in the Amazon ecosystem, so SAS should be careful when adding new features or automation [25:42 - 43:39] How to Automate Your Amazon Seller Tools to Maximize Results • The reason why sellers should use automation It keeps key areas of their business running smoothly, while also focusing on ranking in Amazon reviews Automations can help sellers take care of important data points without having to spend time manually checking them • The challenge for brands is that Amazon is releasing so much first-party data that it can be difficult to make informed decisions with it. • Sellers should focus on fewer reports and take action on the most important ones [43:40 - 49:05] Closing Segment • Troy on the four rapid-fire questions • Book a strategy session, drop your questions and comments on https://letstalkexits.com Want to connect with Troy Website: https://seller.tools/ https://www.carbon6.io/ Troy Johnston (LinkedIn, Facebook) Key Quotes: "If you can add in those automations and add some predictability to your business, that is an investment you should be willing to make." - Troy Johnston "If I can quantify what type of costs, human error, human delays, any of those elements that I can mitigate through software, I'll take that software investment any day of the week." - Troy Johnston Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
141
How to Build and Sell Your eCommerce Business with Ben Leonard
How to Build and Sell Your eCommerce Business with Ben Leonard
Jun 30, 2022
37:15
Do you know what it takes to succeed in eCommerce, get unstuck, take control, and scale up? In this week's episode, Ben Leonard, the Ecom Broker's brand ambassador, discusses the grind and the hustle that he had with building his first brand and why he decided to sell it. He also shares what he learned from that process to build his new brand. Pay close attention to the suggestions he has for sellers to make sure they're maximizing the potential of their business. Listen and enjoy! Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Ben is Ecom Broker’s brand ambassador and digital marketer. He is busy building the network, creating relationships, and banging the drum! In addition to Ecom Brokers, Ben is busy building brands and helping others follow in his footsteps with his consultancy, courses, and mentorship program. Key Highlights: [00:01 - 06:53] How an Ecologist Built an E-Commerce Empire •Ben shares his background and work Ben's journey into eCommerce and how he built his first brand Building a fitness brand and transitioning to selling on Amazon • How to maximize the value of their businesses and achieve an optimal exit [06:54 - 20:01] Selling an E-commerce Business: A Step-by-Step Guide •Why selling the business was the right decision for Ben and his family •The challenges of starting and selling an eCommerce business Cash flow management and product quality • Why working with an intermediary makes a difference Growing the business by applying skills such as relationship building and product quality. • How Ben became passionate about eCommerce and decided to build a legitimate brand [20:02 - 33:45] How to Sell Your E-Commerce Business When the Markets Are Maturing • The high barrier to entry for starting an eCommerce business is becoming increasingly important • One way to protect your brand and increase its value Have intellectual property rights in place • What sellers should look at to decide whether or not to sell Understand the data and its current value • The importance of focusing on mitigating risk for buyers when selling Buyers want to buy a business with a low-risk profile [33:46 - 37:13] Closing Segment • Why selling on selling on Amazon and eCommerce is important • Ben on the four rapid-fire questions • Book a strategy session, drop your questions and comments on https://letstalkexits.com Want to connect with Ben? You can follow him on LinkedIn.Head to Ben Leonard, and smash your eCommerce goals! Visit Ecom Brokers, and sell your business for the best possible price. Key Quotes: "If you don't get product quality right, it ain't gonna fly." - Ben Leonard "One of the main things that I apply to, anything I do in business is relationship building and win-wins." - Ben Leonard "If I'm not an expert at something I'm gonna work with someone who is." - Ben Leonard Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
142
The Fast Track to Becoming a Top Seller on Amazon with Scott Needham
The Fast Track to Becoming a Top Seller on Amazon with Scott Needham
Jul 8, 2022
33:31
Still trying to figure out the best tool to understand the marketplace and find out opportunities for wholesale and private level? In this episode, the founder and Ceo of SmartScout, Scott Needham shares his outlook on the importance of branding and creating a larger presence for your products within the Amazon ecosystem. He delves into the SmartScout tool, and why he decided to build the software the way he built it. Scott also breaks down why the way the information is laid on SmartScout is the right way to look at how to expand your brand in the long-term and short term. If you love technology and data, this episode is for you. Listen and enjoy! Scott is the Founder of SmartScout and BuyBoxer. He is the host of the Smartest Amazon Seller Podcast and an Amazon seller for 10 years who has scaled wholesale and private labels. Scott has accumulated a deep knowledge about selling products online, and his company BuyBoxer has done over $300m in sales. Key Highlights: [00:01 - 08:16] The Importance of Branding and Building a Large E-Commerce Business • Scott's experience building and selling Amazon brands The founder and CEO of SmartScout His experience as a wholesale and private label Amazon seller • What SmartScout does and how it works A software tool designed to help Amazon sellers identify and analyze potential brands for sale • Why it is important to brand and build a larger brand for Amazon sellers [08:17 - 16:05] The Most Useful Tool for Amazon Sellers • How the tools in the SmartScout suite can be used to research products and brands Optimizing products for FBA • The main benefits sellers can have by using SmartScout tools It can help you stay within your zone and focus on what is important It helps you to do a deep dive on your competitors Understand how your competitors built their business and find areas where you can improve [16:06 - 24:10] How to Successfully Sell on Amazon • It is important for sellers to be using tools regularly • What you should do if you're the sole entrepreneur behind your product Check Amazon fees and see if there is anything you can do to improve sales • Sellers should always be keeping an eye on their data Amazon has started introducing new reports such as search term query analytics [24:11 - 32:02] The Tool That Can Change Your Life • Scott shares his insights about Walmart • Why diversification may not be the best use of time Seller's focus should be on channels with high ROI and OT returns • One of the strategies sellers have used to succeed with Walmart • SmartScout can be used to identify trends in a channel and find opportunities to sell to customers [32:03 - 33:30] Closing Segment • Scott's Tips for Becoming an Amazon and E-Commerce Expert • Scott on the four rapid-fire questions • Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with Scott: @smartestseller (Instagram) @itsScottNeedham (Twitter) Website: https://www.smartscout.com/ Key Quotes: "Implementing technology should be a concerted effort on its own." - Scott Needham "The more Amazon gives out the more, we can build tools and actually have an improved accuracy." - Scott Needham Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
143
How to Expand Your FBA Business Internationally with Rael Lowenthal
How to Expand Your FBA Business Internationally with Rael Lowenthal
Jul 14, 2022
37:41
Are you seeking to expand your Amazon business into global markets? In this episode, Rael Lowenthal, the Director of Business Development at Zee, delves into marketplace expansion to other countries, and how Zee makes it easy for actual sellers to expand their eCommerce business to have a great return on investment and return on time. He also breaks down how to do proper research and understand if your product is successful in the existing marketplace and if there is a demand on other ones. Rael discloses where Amazon is going and why it's important for sellers to focus on expansion if they want to maximize the value of their business. Listen and enjoy! Rael Lowenthal is a Chartered Accountant and former investment banker. He is the Director of Business Development at Zee, mainly responsible for new client acquisitions and existing client relationship management. Aside from assisting e-commerce businesses to expand their global reach, he is passionate about African wildlife conservation, financial systems powered by blockchain technology, and reading. Zee offers a complete door-to-door import solution into Amazon warehouses, including IOR, logistics, and compliance. Use Zee to outsource the hard grind of getting your goods into new countries. Key Highlights: [00:01 - 07:29] Solutions for Amazon Sellers Seeking to Expand Globally • Rael shares his experience with eCommerce and how he ended up on Zee Zee makes it easy for sellers to expand their businesses globally His passion for African wildlife financial systems • Why sellers should think about expanding their businesses into other countries [07:30 - 21:16] Importing your Amazon Products into New Markets • Zee's core services Product compliance services An importer of record service Logistic solution • How Zee facilitates the imports Having offices in all of the major eCommerce marketplaces • Why sellers should start with minimum quantity in multiple markets • Simplify the importing process for our clients [21:17 - 34:34] How to Maximize Your Margins on Amazon • Why Rael recommends sellers to use SmartScout • You need to do product research and understand the demand for a specific product before choosing a marketplace • Why sellers should sell globally • The benefits of selling internationally for sellers Increasing sales and diversifying risk Transferring reviews and rankings to other markets [34:35 - 37:40] Closing Segment • Zee's offer for the Let's Exits Podcast listeners • Rael on the four rapid-fire questions Connect with Rael: Zee IOR eCommerce(LinkedIn) @zeeior(Instagram) @IORZee (Facebook) Website: https://zee.co/?utm ref=OK9Y4GIZ821I5 Key Quotes: "The offering that we bring to the market is to enable the global expansion of any eCommerce business." - Rael Lowenthal "If you have the right partner who knows what those hurdles are and how to get around them, it can save you a lot of time." - Rael Lowenthal Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
144
What makes Amazon Ad Strategies Profitable with Brent Zahradnik
What makes Amazon Ad Strategies Profitable with Brent Zahradnik
Jul 21, 2022
51:37
Do you know how to effectively and profitably advertise on Amazon marketplaces? In this week's episode, Brent Zahradnik delves into PPC strategies and what is the status of PPC in 2022. He breaks down the difference between how to look at new product launches versus ongoing maintaining products with PPC, and remarks on the importance of storefronts and brand build-out across the whole marketplace. Pay close attention to Brent's answer about the opportunity for people who want to start their journey in selling on Amazon. Listen and enjoy! Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in the summer of 2015 and since then has worked with 100s of brands on the Amazon marketplace. Pathfinder manages millions of dollars in ad spend per month and is composed of nearly 30 advertising experts who speak 11 languages between them and work with the North American and European marketplaces. Brent lives in Southern France with his girlfriend, their cat, and entirely too many bicycles. Key Highlights: [00:01 - 07:08] The End of the Amazon Advertising Golden Era • How Brent ended up in the eCommerce ecosystem His experience with Google Ads Growing an agency and working primarily with the American and European markets • Brent discloses the state of PPC in 2022 The golden era of Amazon advertising is officially over [07:09 - 27:49] How Much Should You Be Spending? • The reason why Amazon advertising is no longer as effective as it once was The average cost per click is high and profit margins are low • If a business is doing well organically, it should be focusing less on PPC and more on other acquisition channels • You need to keep up with new tricks and techniques to stay ahead of the competition Make sure you have enough inventory for a successful launch • How to increase your Amazon seller's share of voice [27:50 - 47:34] Amazon Advertising: What to Expect • How to budget for a launch and determine what keywords to target • Why social media platforms like TikTok and Pinterest have a great implication for Amazon sellers • Brent shares how the company helps Amazon-related keywords rank in the Amazon ecosystem while making a little bit of money Sending customers to Amazon storefronts rather than Google product detail pages • How to create a culture that contributes across team members Have core values that everyone understands and infuse them into everyday operations Team meetings to keep everyone aligned and motivated [47:35 - 51:36] Closing Segment • Brent on the four rapid-fire questions Connect with Brent: Brent.Bike (Website) Key Quotes: "Advertising has matured on Amazon. It's not the golden era anymore, and essentially you need to have other complimentary services to make the impact of advertising greater than what it is." - Brent Zahradnik "Culture is what happens when the chips are down." - Brent Zahradnik Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
145
Empowering the Growth of eCommerce Sellers with Erik Davidek
Empowering the Growth of eCommerce Sellers with Erik Davidek
Jul 28, 2022
48:52
Are you ready to change the way you scale and grow your eCommerce business? In this episode, Erik Davidek touches on the importance of building a proper brand and the different brands he saw while being at Heyday. He breaks down what stood out as a great brand from the others and why it is crucial to support brands with cash flow opportunities to help them grow, buy inventory, and expand new products in different marketplaces. Listen and enjoy! Erik heads aggregator partnerships for SellersFunding, an eCommerce lending platform. His role focuses on creating non-dilutive working capital solutions and referral and marketing partnerships. Before joining SellersFunding, Erik was the 16th employee at Heyday, a top-5 funded aggregator. He sourced M&A opportunities and worked directly with hundreds of entrepreneurs to prepare their brands for acquisition. Prior to this, Erik's career followed non-traditional paths. He was an Editor at the world's largest automotive magazine, taught high school social studies, was a marketing consultant in Europe, and spent a decade leading sales teams for manufacturing, commodities, and SaaS companies. Erik works remotely from beautiful Northern Michigan. Key Highlights: [00:01 - 08:05] The Importance of Building a Proper Brand •The key to building a successful Amazon or e-commerce brand Focus on creating a strong brand and developing unique products that appeal to consumers • Why building a proper brand is crucial, and how it can be key to achieving an optimal exit • The importance of having access to funding to help businesses grow and expand [08:06 - 23:42] The e-Commerce Space • How to survive the next round of eCommerce growth • Erik's key drivers for businesses in the e-commerce space Focus on finance, cost control, and operational excellence • Why the money coming is no longer sustainable and has caused many aggregators to pull back or go out of business • Specialization and building a real brand are becoming more important in the Amazon eCommerce aggregated space The aggregated space is growing, with more operators and smaller buyers entering the market [23:43- 46:16] How to Focus on Brand Performance • How sellers can get insights into their businesses through seller signals Get an outlook on what's working and what's not in the market, and how to improve their business. • Erik introduces Seller Funding and what it does It offers several solutions to help sellers grow their businesses Revenue advances, daily advances, digital wallets, and aggregator pausing • The market is slowing down, but there are still opportunities for sellers to make money [46:17 - 48:51] Wrapping Up! • Erik on the four rapid questions Connect with Erik: Erik Davidek (LinkedIn) SellersFunding (Website) Key Quotes: "Don't think you have to have every product ready to go, but what's that next little step that I can take that gives me a little more security, a little more defense ability around what I'm doing." - Erik Davidek "Niches build bridges." -Erik Davidek Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
146
How to Maximize the Value of Your Company in a Business Sale with Chris Shipferling
How to Maximize the Value of Your Company in a Business Sale with Chris Shipferling
Aug 11, 2022
43:11
Do you want to maximize the value and potential of your brand, but you don't know how? In this episode, Chris Shipferling discusses what's happening in the market right now with the aggregated space and how the investment banking space is looking at brands. He delves into what makes a great brand and provides great advice on what you should focus on if you're starting to build a brand and looking to sell it down the road. Listen and enjoy! Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank that specializes in the optimization of the business sale process. Before working at Global Wired Advisors, Chris was the Owner of Robert & Pearl, the Executive General Manager for North & South America at Jané Group, and the Senior Director of Sales at Evenflo. Through his work at Global Wired Advisors, Chris offers expert advice to Amazon and e-commerce entrepreneurs searching to maximize their potential before, during, and after their big exit. Key Highlights: [00:01 - 07:29] How to Maximize the Value of Your Amazon or E-Commerce Brand • How Chris got into the eCommerce space His experience in branding and marketing and product innovation Working as managing partner at Global Wired Advisors The optimization of the business sales process • How to maximize the potential of your business before, during, and after the big exit [07:30 - 21:55] The Trending E-Commerce Growth • The reasons why financial institutions invested in FBA businesses, and how this trend continues today Why debt coming into FBA businesses made it easier for people to invest • The market for Amazon businesses has been disrupted with multiples depressed and it taking longer to sell • Why the eCommerce market is becoming more selective Fewer buyers are available and those that are buying are seeking stronger brands and products [21:56 - 36:18] How to Sell Your eCommerce Business • Sellers need to understand their CPG brand and what that really means Developing a product within a category that differentiates oneself from competitors is key •The importance of branding, marketing, and diversification for Amazon sellers • Sellers need to think about their company from a product perspective and divorce themselves from profit margins Sellers should focus on where they are selling their product, and innovate to keep the brand strong [36:19 - 43:03] Wrapping Up! • You need to have a strong brand, good product, and a well-developed financial plan • Chris on the four rapid questions Connect with Chris: Chris Shipferling (LinkedIn) Global Wired Advisors (Website) Key Quotes: "Good assets always sell no matter the market conditions unless we're in a great depression." - Chris Shipferling "You cannot see the potential out of a product's profit. you just can't do it, you gotta have a brand." - Chris Shipferling Visit Let’s Talk Exits and drop your questions and comments at https://letsat talkeat xits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
147
The Key to Systemizing and Staffing Your eCommerce Business with Yoni Kozminski
The Key to Systemizing and Staffing Your eCommerce Business with Yoni Kozminski
Aug 18, 2022
42:57
Are you struggling to systemize and scale your eCommerce business? In this episode, Yoni Kozminski digs into the importance of processes and systems in a business's development and when it's the right time to start preparing them. He explains why processes are a key element for every business, but specifically an e-commerce or Amazon business that potentially you want to sell. Pay close attention to Yoni's insights about the aggregator space and how you could still take advantage if you're building your business properly. Listen and enjoy! Yoni has spent a decade in digital marketing & creative advertising globally including places like Australia (origin), Los Angeles, and Tel Aviv developing digital strategies for the likes of Mercedez- Benz, Mastercard, Sony, Medtronic, and many 8-figure eCommerce brands. In 2018 Yoni expanded an eCommerce/Amazon business from $2 million to $5 million in 12 months that was sold in 2019. A key driver was the ability to build a fluid process, as well as a team of incredibly talented individuals in the Philippines. Since January 2020, MultiplyMii & Escala have grown from a team of 4 to over 300+ people on payroll supporting more than 100+ businesses that are responsible for more than 750M+ in annual revenue. Key Highlights: [00:01 - 07:16] Building an Amazon or E-Commerce Business • Yoni shares his background in digital marketing and the eCommerce space How he has helped hundreds of brands flourish Why his experience with Amazon and eCommerce brands has been key to his success. • How Yoni expanded an eCommerce Amazon business from 2 million to 5 million in 12 months The ability to build a flow process as well as a team of incredibly talented individuals [07:17 - 27:57] How to Systemize and Scale a Business • How to build a process that makes sense for your business • The importance of documenting the process of running a business It helps to ensure that everyone involved is clear on what needs to be done • Why systems and processes in a business are a key element They help to protect the business from competitors and ensure that products are of high quality • It is essential to have a healthy mix of both systems and people to create a successful business [27:58 - 40:37] Amazon's Aggregators Are Pausing Or Not Buying • Yoni's outlook on how Apple has a very focused goal of creating the best products and experience • Why Amazon's aggregated space has seen a rush of activity in the past few years • Yoni introduces South Cal and how they can help you grow your business and exit It provides capital, guidance, and resources on your climb to the summit • The key criteria that South Cal is looking for 2-3 million revenue business The business needs to show a year-on-year growth [40:38 - 42:56] Wrapping Up! • Yoni in the four rapid questions • Check out Successful Scales Connect with Yoni: Yoni Kozminski (LinkedIn) MultiplyMii (Website) We Are Escala (Website) Key Quotes: "The most valuable thing you can do is both build that audience and then continue to launch new products that appeal to the brand that you're trying to create." - Yoni Kozminski "Documenting the process really helps bring clarity to everyone involved in the business." - Yoni Kozminski Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
148
Creating Income from Home By Utilizing Things You Already Know with Martha Krejci
Creating Income from Home By Utilizing Things You Already Know with Martha Krejci
Nov 21, 2022
43:05
Nowadays, as more and more people work from home, having multiple income streams is increasingly important - and world-renowned marketing expert Martha Krejci has created a system to help you maximize profits by developing these streams one at a time. Join Meny Hoffman as he and Martha talk about affiliate marketing, how many income streams a person should have, what social media platforms you should emphasize and which you shouldn’t, how to use SEO to get to the top of Google searches, and much more. Listen and enjoy! Martha Krejci is a world-renowned expert in the areas of SEO, organic traffic, and personal brand building. She uses these three skill sets together to teach everyday people how to make sustainable and even scalable income with affiliate marketing. Fortune 500 companies often invite her to teach their own affiliates how to be more successful. Other companies have put her on their payroll to educate their own affiliates on a regular basis because they see a major uptick in activity after she speaks. Key Highlights: [00:01 - 07:50] Opening Segment • How Martha's mindset led her to become an entrepreneur. Why quitting her job and starting her own business was a defining moment in her journey • How Martha created an exit strategy and goal for her business • Be realistic with your goals and not be overly optimistic [07:51 - 19:40] How to Succeed When Starting Your Own Business • How Martha realized moving to the SEO space was a good fit for their skills and experience Why her previous corporate experience helped her to be prepared for the entrepreneurial path • What you need to create content that gets you results Giving away free training sessions on SEO and ecommerce • Google is a great tool to determine what content to create in order to rank well [19:41 - 31:26] How to Create Content That Gets Scraped • Why long-form content is not as effective as shorter content • People should focus on one medium and master it before branching out Figure out what platforms are most authentic to them and focus on those • How to be successful in affiliate marketing Affiliate marketing is a great way to start off with income [31:27 - 43:54] Closing Segment • Martha on the rapid-fur questions • Q&A: When is my business ready for rebranding? Want to connect with Martha? Follow her on LinkedIn, Facebook, Instagram & YouTube. Visit her website, and be your authentic self. Key Quotes: "We need to think about ourselves less. And we need to think about who we're about to serve more." - Martha Krejci "You build your business from giving away." - Martha Krejci Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
149
Transforming Your Weakness Into a Superpower: A Conversation with Isaac Bardos
Transforming Your Weakness Into a Superpower: A Conversation with Isaac Bardos
Aug 29, 2022
52:53
Are you ready to do the work that it takes to have a breakthrough in your business? In this episode, our guest is Isaac Bardos, the kid who everyone thought would never be successful at anything. But Isaac used that rejection to develop into a college athlete, a well-regarded public speaker, the founder of numerous successful companies, and a business coach who can diagnose a business’ core problem in minutes. Join Meny as he and Isaac talk about effective leadership, what it means to have a calling, how to spot the patterns that can tell you what’s really happening in your business, make better decisions, and much more. Listen and enjoy! Key Highlights: [00:01 - 13:04] Opening Segment • How understanding your weaknesses can make you a better leader • How Isaac became a successful public speaker and business coach • Isaac's story of overcoming obstacles to achieve success Being doubted by family and friends, and starting his own businesses Providing more value to his clients by helping them achieve their goals [13:05 - 28:52] What You Need to Be a Succesful Leader • How an upbringing can either be seen as victimization or as fuel for someone's future • It is a learnable skill to be a leader, but most people are not naturally born leaders Moses's story • Leadership is about looking at where someone wants to go and what is needed to get there • Leaders need to be connected to their employees to lead them effectively [28:53 - 44:24] How to Navigate the Business World When the Recession Hits • When it comes to scaling a business, you need to take a "really serious look" at scalability • Why patterns are essential for your business Patterns can help protect businesses and help you stay ahead of the curve • What business leaders should focus on Focus on what's going to help your businesses grow [44:25 - 52:52] Closing Segment • Isaac on the four rapid questions • Q&A: How to budget for marketing your business? Connect with Isaac on LinkedIn, Instagram & Facebook. Key Quotes: "The must is where we really see things come out and we learn things about ourselves that become potentially huge assets for the business." - Isaac Bardos "If you're disconnected from the people who are doing the work that needs to get done, then you're not leading." - Isaac Bardos Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
150
Operation Pineapple Express: Saving the Heroes of Afghanistan from the Taliban
Operation Pineapple Express: Saving the Heroes of Afghanistan from the Taliban
Sep 5, 2022
40:48
Creating deep human connections and building a high-trust culture is crucial to truly thrive as a leader. In this episode, our guest is Scott Mann; he spent 23 years in the United States Army, 18 of them as a Green Beret, where he specialized in unconventional, high-impact missions in places like Afghanistan, Iraq, and Colombia. He is a storyteller and the founder of Rooftop Leadership, where he helps leaders make better human connections in high-stakes, low-trust environments. He also empowers people - both in warfare and in business - to stand up for themselves and develop a strong voice. He is the author of Operation Pineapple Express: The Incredible Story of a Group of Americans Who Undertook One Last Mission and Honored a Promise in Afghanistan. In our conversation, Scott shares some of his experiences from his time in Afghanistan and how he was able to use his relationships to help save people and build deep relationships with them. He digs into the importance of leadership, social capital, and accountability and how polarization can be dangerous and counterproductive. Scott remarks on why relationships are essential for building successful organizations. Listen and enjoy! Key Highlights: [00:01 - 07:32] Opening Segment • Leadership lessons learned from a war zone • How to build relationships of trust with the local population to rescue people in high-risk situations • Check out his book Operation Pineapple Express A story of this rescue mission and the inspirational lessons that can be learned from it [07:33 - 22:15] The Problems with the US Withdrawal from Afghanistan • The problems with the U.S. withdrawal from Afghanistan No public hearings on what happened and no accountability • Look at the situations that as a leader you face and ask yourself what's your pineapple express • Afghan special operations forces and the veteran volunteers who stood on their shoulders and honored a promise • Why it's key to focus on local solutions, such as helping tribal leaders stand up to terrorists and training select special operations units [22:16 - 36:36] If America Abandoned Its Allies, What Would Happen? • What has led to increased conflict and instability in Afghanistan A political decision made without input from military leaders • Why the division between left and right in America is a major obstacle to effective policymaking on issues like Afghanistan • The importance of opening public hearings by Congress to allow for a more informed discussion of policy options for Afghanistan There is still potential for the United States to support its allies, but it needs to do so in a more transparent and effective way [36:37 - 40:16] Closing Segment • How to make decisions as a leader • Q&A: What will help you with your decision-making process? Want to connect with Scott? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Roof Top Leadership, and discover how to create deep human connection! Key Quotes: "It is our social connection ability that really enables us to thrive." - Scott Mann "The time to build social capital is when nobody is looking " - Scott Mann Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
151
Communicating with Confidence & Increasing Your Value with Laurie-Ann Murabito
Communicating with Confidence & Increasing Your Value with Laurie-Ann Murabito
Sep 12, 2022
45:32
Are you ready to create a message that connects with the right people and builds your business, even if you’re a shy introvert? In this episode, our guest is Laurie-Ann Murabito. She was so shy that she couldn’t even look people in the eye. Almost accidentally, she became a public speaker and discovered that even an extreme introvert can overcome stage fright and communicate powerfully and effectively. She is a business mentor and speaking strategist who teaches clients to communicate with confidence, and leverage speaking opportunities to be positioned as the expert, attract high-end clients, and monetize their authority. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and host of the Be In Demand Podcast. In our conversation, Laurie-Ann shares her story of becoming a public speaker and how she overcame her shyness to achieve success. She encourages you to take the first step towards your goals and share your stories to inspire others. She stresses how the fear of public speaking is something that a lot of people deal with and it can really hold someone back from really taking the plunge and trying to speak in front of an audience. So, if you're afraid of public speaking, learning how to do it properly can really help you out. Listen and enjoy! Key Highlights: [00:01 - 08:07] Opening Segment • How Laurie-Ann became a powerful speaker Learn to communicate with confidence and leverage speaking opportunities The best-selling author of Rethink Leadership and Rethink Your Leadership • There are three different types of speakers • Take the first step even if it's not perfect, and never give up on their dreams. [08:08 - 23:33] Overcoming Stagefright and Communicate with Confidence • The fear of speaking can be a barrier to success It's important for business owners to learn how to communicate confidently • How public speaking is a valuable skill and increases business owner's value • You don't have to keep coming up with new stories every time you speak • Where the fear of being judged comes from If you're not part of the inner circle, you'll be kicked out. [23:34 - 39:04] Speak Like a Leader Without Stressing • Why leaders should take baby steps before speaking, be themselves, and ask for feedback • The key points for a successful public speaking engagement Having an opening that grabs attention Providing valuable information in the authority section Ending with a call to action. • Becoming a speaker is easy with the right approach • Integrity is important when delivering speeches as it can help build trust and credibility with audiences [39:05 - 45:31] Closing Segment • Why narcissism is a personality trait that makes someone difficult to coach • Storytelling is an important tool for getting your employees and customers excited about what you do Key Quotes: "Being able to tell stories is so infectious. The storytelling is so powerful and a lot of us don't realize it." - Laurie-Ann Murabito Connect with Laurie-Ann: Follow her on Instagram and LinkedIn. Head to Speak And Stand Out , and get crystal clear on your message! Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
152
Going for Stupid: Steve Sims and the Art of Moving From Ridicule to Reverence
Going for Stupid: Steve Sims and the Art of Moving From Ridicule to Reverence
Sep 19, 2022
47:39
Did you ever have a crazy idea that you thought just might be a big one but you never did anything about it because you didn't want people to laugh? This week, our guest is Steve Sims, the author of Bluefishing: The Art of Making Things Happen and Go For Stupid: The Art of Achieving Ridiculous Goals which will be released on October 18. Called by Forbes Magazine, “The man with the world’s coolest job,” Steve has become famous for taking the craziest dreams of his celebrity clients and making them a reality. In our conversation, we’re going to hear about some of his wildest adventures, and learn how the fear of ridicule can stop us from doing the things that might be the keys to our success. Steve also teaches us how to recognize when something stupid might actually be brilliant and how to approach business and personal goals with a curious mindset. Listen and enjoy! Key Highlights: [00:01 - 07:44] Opening Segment • Steve shares his experience working with celebrities and high-profile clients • The key asset to achieving success Having a curious mindset when pursuing goals • Check out The Art of Making Things Happen [07:45 - 24:11] People Laugh at Your Goals to Keep You Down • How different cultures can help or hinder a person's ability to pursue their goals Steve's advice on how to manage these differences • Going for stupid isn't the same as being reckless • Why entrepreneurs need to have goals that are both achievable and ridiculous to be successful They should vision their goals and reverse engineer them down to the smallest steps necessary to make them a reality • Stupid goals are those that are so far out of reach that they become impossible to achieve, but are still worth pursuing [24:12 - 40:09] Change Your Process and Achieve Greater Success • What has led to a canceled culture in which people no longer want to engage in conversations or projects People are afraid of being laughed at • Instead of laughing at those who make mistakes, we should challenge them and help them learn from their mistakes • Don't give yourself excuses for not changing; try different things to see what works When you start doing things differently, your mind starts seeing opportunities that it may not have seen before • The key to success is having a balance between your business and personal growth, and being true to your standards [40:10 - 47:38] Closing Segment • Steve on the rapid-fire questions • Q&A: When do I know it's time to quit? Want to connect with Steve? Follow him on LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter. Visit his website, and make the impossible possible! Key Quotes: "Do things that disrupt the way you live and your mind will start to accept and recognize alternatives." - Steve Sims "Most of society today wants to laugh at your goals to keep you down. But if you don't go for stupid goals how are you gonna dare of achieving them." - Steve Sims Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
153
Overcoming Fear and Maximizing Potential with Shlomo Friedman
Overcoming Fear and Maximizing Potential with Shlomo Friedman
Oct 24, 2022
1:02:18
Is the fear of tipping off your competition, losing your employees, and disappointing your clients hurting your ability to communicate honestly and effectively? In this episode, our guest is Shlomo Friedman, he is a Partner & Executive Director of Imperial, a leading real estate brokerage headquartered in Lakewood, New Jersey. He is renowned for his emphasis on company culture & mindset work, helping Imperial agents sell more and dream bigger through the power of training, support, & teamwork. Shlomo is also a much sought-after speaker on sales and company culture, presenting at popular events and seminars, where he empowers high achievers to set and achieve impressive goals. In this episode, Shlomo digs deep into why fear is a great motivator but it destroys the possibility of having a growth mindset. He points out how important it's to reach your fullest potential and make sure you have accountability as a leader. Shlomo stresses out the importance of not getting stuck when you don't get the results you worked for and encourages you to rate yourself on how well you communicate and admit where you need to improve. Tune in and discover how to assure that your work and personal goals support each other. Listen and enjoy! Key Highlights: [00:01 - 15:48] Opening Segment • Shlomo shares how to succeed despite fear The importance of company culture and mindset work • How fear can hurt your ability to communicate honestly and effectively with your employees, clients, and competitors • Shlomo's outlook on titles and responsibilities in corporate America [15:49 - 32:49] How to Achieve Your Potential: Mindset, Activities & Results • Understanding what your responsibility is and personally growing yourself are key to succeed in your business • Why the leader's responsibility is to help people realize their unrealized potential • There is no way to make any change without understanding the cause of the lack of progress To grow, one needs to have a growth mindset and believe one can achieve anything • When the growth mindset is established, the focus shifts to practical actions that will enable growth How to focus on the positive aspects of negative situations, and use spin to turn negative events into positives [32:50 - 48:44] Give the Work-Life Balance You Deserve • When we don't have a growth mindset, we are driven by fears • The benefits of having a growth mindset when communicating with your clients, employees, and competitors Always let them know what you can do and how you'll try to do it better • How to have a work-life balance that supports your personal goals A person's real life is more than business, and their goal and where they want to get to is much bigger than the business • Why your business goals should support your personal goals [48:45 - 1:02:17] Closing Segment • Shlomo on the rapid-fire questions • Q&A: How to know which event to attend? Want to connect with Shlomo? Follow him on LinkedIn. Key Quotes: "If we can think of the other more than of ourselves, that's how we grow." - Shlomo Friedman "I feel much more comfortable with not a title but with an understanding of what it is that my obligation in the organization is." - Shlomo Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
154
Balancing Business Success with Health and Wellness: A Talk with Luke DePron
Balancing Business Success with Health and Wellness: A Talk with Luke DePron
Oct 31, 2022
30:23
How many times have you had the resolution to start losing weight, but after a couple of days or weeks, or months it all goes to waste? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life. In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees' health is prioritized and they feel you care about them as well as their wellness. Listen and enjoy! Key Highlights: [00:01 - 06:48] Opening Segment •Luke shares his background a work A health and fitness coach who helps entrepreneurs recover their health and wellness • How often business leaders have sacrificed health to build wealth • Wealth and wellness go together, and they need to step into a practice that supports their goals • Why October through November is the best time to take on health and fitness goals [06:49 - 16:33] Slow and Steady Wins the Race to Lose Weight • How to overcome the challenges of starting a fitness program when you're busy • You don't need to go to the gym to achieve your fitness goals • Why resistance training can be an important part of a healthy lifestyle Slower, longer-term weight loss is more successful than rapid weight loss • Eating a standard, healthy diet that is easy to adjust calories from is key to success [16:34 - 26:47] Leaders Look to Build Great Cultures, Great Environments • How leveraging your low-level step count is a massive point • Luke's advice to build great cultures and work environments Promoting a healthy first culture and setting standards to achieve them • Luke breaks down great leadership strategies • Be willing to give and contribute to others [26:48 - 30:22] How to Get More Clients After Completing Work • Luke on the rapid-fire questions • Q&A: What is my next step in order to get more clients? Want to connect with Luke? Follow him on LinkedIn, Instagram & Facebook. Head to his website to increase confidence & energy! Key Quotes: "We need to step into a health and fitness practice that supports whatever it is that your goals in life are." - Luke DePron "By you becoming a healthier version of yourself, the time that is invested, you're gonna buy it back through productivity, through feeling better, through having more confidence." - Luke DePron Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
155
Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes
Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes
Nov 7, 2022
51:11
It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell - and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world's largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International. In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client's needs and how your product or service will benefit them. Listen and enjoy! Key Highlights: [00:01 - 07:39] Opening Segment • Warren shares his background and work A world-renowned expert on sales, leadership development, and employee motivation • How to become a great salesperson Stop being afraid, start believing in your product or service [07:40 - 28:22] What You Need to Be a Successful Salesperson • Most people are not good at sales simply because they're afraid someone's going to say no The key to being successful in sales is to have a positive mindset and believe in your product • It's important to remember that you're not just selling paper goods - you're selling service as well • Salespeople need to be motivated to keep up the activity necessary to reach their sales goals How and why dialing the phone is one way to generate activity [28:23 - 42:23] Salespeople Must Be Aware of the Changes in Social Media • Make sure to have goals, write them down, and set realistic goals • Salespeople have to be aware of how technology has changed Social media is not selling; it is marketing • The main goal of social media should be to get your company's name and product out there Build name recognition and marketing for your company • Sales should be approached in a way that shows respect for the customer by providing quality and value [42:24 - 51:10] Closing Segment • Understand your unique selling point and what sets you apart from other salespeople • Warren on the rapid-fire questions • Q&A: What type of salesperson should I be looking to hire? Want to connect with Warren? Follow him on LinkedIn and YouTube. Key Quotes: "Most people are not good at sales simply because they're afraid someone's going to say no." - Warren Greshes "The only way you can define how much money you need is to tell me how you want your life to look." - Warren Greshes "A goal becomes realistic if you are willing to do what it takes to achieve it." - Warren Greshes Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
156
The Secrets of Webinar Success with Steve Werner
The Secrets of Webinar Success with Steve Werner
Nov 14, 2022
54:17
If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, in the last eight years, he has gone from failing at holding live events - to the point that one hotel told him they would never do business with him again - to holding over 41 successful live events for himself and 23 for his clients. He has spoken on hundreds of stages and critiqued and helped the sales presentations of hundreds more. During covid, he pivoted to helping online entrepreneurs launch webinars, which have produced more than 6.9 million dollars in sales over the past 18 months. In our conversation, Steve shares the lessons learned from his failures and how this has allowed him to provide actionable advice and tools and help businesses grow and succeed. He stresses out how to build a successful webinar and breaks down the two keys to achieving it. He emphasizes the reason why business owners should become known and trusted by their audience in order to increase sales and highlights the importance of having an action plan for your business. Listen and enjoy! Key Highlights: [00:01 - 07:43] Opening Segment • Steve shares important lessons that led to his success today Anything worth doing is hard and requires effort How to market and sell to customers effectively • Steve's strong passion for helping others grow and succeed [07:44 - 27:00] How to Succeed When Your Dreams Don't Match Your Reality • You have to ask yourself where you want to be in the future and figure out what steps will get you there When things don't go as planned, it's important to remember that it's not the end of the world • Having a plan and taking small, consistent actions are essential to achieve success • Three things you can do to make a big difference Reading every day, having great friends, learning from failures • Entrepreneurs need to be willing to take the risk to succeed, and being reckless is not a good way to go about things [27:01 - 44:02] Making Your Webinars More Successful • When spending money on ads, you should know what you're looking for the ads to do How you're going to recoup your money, and what your sales process is • The importance of having a plan for what to do if something goes wrong • Why you should focus on telling stories about your personal life to connect with your audience Engagement is more important than teaching • How to overcome a lack of action with your business [44:03 - 54:37] Wapping Up! • Things might go wrong but that doesn't mean you should radically change your business plan • Steve on the rapid-fire questions • Q&A: When is the timing right to add more services to your business? Want to connect with Steve? Follow him on LinkedIn, and Facebook. Head to his website, and build a powerful, engaging presentation that is a money-making machine for your business! Key Quotes: "Everybody's got a plan until they get punched in the face." - Steve Werner "Instead of talking at somebody, engage with them and bring them into what you're doing and use stories." - Steve Werner "The more imperfect you are the more you'll relate to people." - Steve Werner Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
157
Becoming an Impact-Driven Business Leader with Zack Estes
Becoming an Impact-Driven Business Leader with Zack Estes
Aug 22, 2022
42:18
Are you a leader that sacrifices health for the sake of growth? In this episode, our guest is Zach Estes, a Manufacturing Engineer by trade; who has experience in manufacturing operations, hospital operations, and media operations, and now leading Path for Growth as Chief Operating Officer alongside Alex Judd. He's passionate about healthy growth and applying operational principles in life and business. In our conversation, Zach digs into some lessons he learned from his time as a manufacturing engineer that has helped him to be an effective operator in today's business landscape. He stresses the importance of visibility in business and how manufacturing principles can be applied to any type of business. Zach breaks down the principles that he uses to run an efficient, effective, and enjoyable business and what has led him to achieve healthy growth. Listen and enjoy! Key Highlights: [00:01 - 06:58] Opening Segment • Zach shares his journey as a manufacturing engineer How he ended up being the COO of Path for Growth Helping leaders grow their businesses without losing themselves in the process • Make work visible for better communication and understanding between team members and customers [06:59 - 19:58] Path of Healthy Growth for Businesses • Zach discloses the four steps to Path for Growth Standardization, documentation, evaluation, and improvement • How Path for Growth help businesses achieve success • Why individual growth is a key element Not sacrificing one's personal life to achieve success in one's business. • There must be intentionality and energy put into pursuing healthy growth to maintain a flourishing business [19:59 - 32:11] The Importance of Downtime • The key to a successful company is having a clear mission, focus, and passion Leaders need to communicate these values to their team for them to be attentive and motivated • Why downtime is expensive, and leaders need to be aware of this to manage it effectively Planned downtime vs unplanned downtime • Taking care of yourself physically, mentally, and spiritually is important for long-term success [32:12 - 35:52] Closing Segment • Learn more about Zach with the Rapid Fire Questions! • Q&A: Should you share your financials with your team? Connect with Zack on LinkedIn. Head to Path of Growth, and find out how to practice healthy growth! Key Quotes: "If you know how you create and deliver value for your customer, then you'll know how you don't do that to you." - Zack Estes "If you know where you're going, or if you know what your responsibilities are, then it's a lot easier to determine what it is you should be spending your time on." - Zack Estes We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Business! Check out my new podcast on Apple Podcasts:https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
158
01 - Welcome to the Let's Talk Exits Podcast
01 - Welcome to the Let's Talk Exits Podcast
Jan 24, 2022
6:20
The Let’s Talk Exits Podcast hosted by Meny Hoffman is a show dedicated to the growth and success of Amazon and e-commerce brand-builders. You’ll learn all about how you can maximize the value of your business to achieve your ideal exit. We believe it’s never too early to start thinking about your exit. I’m sure you have a lot of questions about Amazon and the e-commerce space. You are not alone. In this podcast, you will get to know stories, practical tips and strategies to help you launch your brand and turn your dreams into reality. [00:01 - 02:35] Opening Segment Welcome to the show! Discussing your pressing questions with incredibly knowledgeable guests Weekly posts ahead! Educating and guiding the exit process [01:49 - 05:34] Maximize Your Exit with the Right Tools and Strategies Thought about exiting? Providing invaluable tools to get on the radar What are Amazon aggregators? Consolidating small successful sellers into one parent company Why do people choose to sell their businesses? For many reasons - financial freedom, pursuit of another passion, lack of resources to sustain a growing business, or to start a new venture It’s all about crafting a strategic exit. Considering the timing, value and potential of your brand, and the best potential buyer [04:50 - 06:38] Closing Segment Be empowered and maximize your exit Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “It's never too early to start thinking about your exit. No matter how much you love, or have invested in your business. Think about the exit.” - Meny Hoffman “It's important that you don't go about it [exiting] on your own without knowing all the facts, because you want to make sure you're maximizing the exit to its fullest potential.” - Meny Hoffman Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
159
From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan
From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan
Feb 3, 2022
49:09
It’s a common misconception that there has to be a large capital to start an e-commerce business built for success. Spencer Jan’s story will reveal otherwise. Listen as he shares his journey from a 15k side hustle to a booming two-billion-dollar business! Spencer Jan is the co-founder of Solo Stove, an e-commerce company that was started in 2010 as a side hustle in a garage with only 15K. Solo Stove grew into Solo Brands and in 2021, raised $219M through an IPO (NYSE: DTC) giving the company that he started in a garage a valuation of over $2 BILLION dollars! After a decade of starting and growing ecommerce businesses and having successfully exited the daily operations of Solo Stove, Spencer is now turning his focus to helping other ecommerce entrepreneurs find success. [00:01 - 08:55] Opening Segment Who is Spencer Jan? Starting in the garage at 15k to a two-billion-dollar business Hone in on good products for e-commerce. Bootstrapping as the only option and viable path to entrepreneurship Be our own brand! Growing through the site by design Building value in the brand [08:56 - 35:02] The Leap to Entrepreneurship for Time Freedom and Fulfillment What does it take to grow the brand with passion? Finding true passion in e-commerce Creating a community of like-minded people Build with intention. Falling in love with what you do - interacting with customers and offering desirable products Start with a seed of passion. What are some early trials and errors to stay away from? Failures as the stepping stones to get to a place of understanding Let stamina carry you to opportunities. Setbacks as necessary and avenues to learning What are the differences between taking calculated risks and recklessness? Feeling like a mouse in a maze We get better over time! Going back to the essence of entrepreneurship - time freedom and fulfillment Do we optimize our time? What prompted the decision to shift to entrepreneurship? Wanting our time and freedom back [35:03 - 44:41] The Opportunity to Go Big with Little Investment in E-Commerce How was the IPO stage of your journey? Achievements as not who you are Reflect and consider paying it forward. Spencer Jan’s outlook on e-commerce Varied tools and opportunities with little investment needed Go for it! A space for amazing brands to emerge, stories to be told, emotional connections to be made, and communities to be built [44:42 - 46:52] Closing Segment Spencer on the four rapid fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “If we're selling this item, we also have to help people experience those feelings.” - Spencer Jan “Start somewhere where passion is there, or at least the seed of passion is there, and see where it takes you and the twists and turns that all businesses eventually take can lead you to a place that you never thought you were going to be at when you started it.” - Spencer Jan “It's [e-commerce] life-changing for so many people. And so I just encourage entrepreneurs to go for it to dive in. And there's no better time to start than now.” - Spencer Jan Connect with Spencer https://www.youtube.com/c/SpencerJan/ https://www.linkedin.com/in/spencerjan/ Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
160
How Four Guys Built a Multibillion Dollar Powerhouse with John Hefter
How Four Guys Built a Multibillion Dollar Powerhouse with John Hefter
Feb 10, 2022
48:33
What are the key ingredients for turning a bootstrapped startup into a business with a valuation of up to 10-billion dollars? This week my guest, John Hefter, the founder of Thrasio, shares his story of crafting a multi-billion-dollar powerhouse! In our interview, he explains how he and his partners scaled by prioritizing higher-value opportunities and building harmonious work environments. According to John, one of his most important roles is to listen to people in positions of power in the company and identify what conflicts or problems need resolution. John also talks about the keys to a scalable business; Establishing winning cultures by building endurance in the workplace to drive people towards a goal. Winning cultures are fun, meaningful, and have no room for ego. Listen and enjoy! As a founder of Thrasio, John Hefter has been fortunate to witness his original team of 4 grow into a 1000 person, multibillion-dollar powerhouse. At work and in life, he is a polymath with unrelenting energy and curiosity. John enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse sets of business domains. If there is a challenge met, John will face it openly with creativity, humor, and persistence. [00:01 - 08:04] Opening Segment John Hefter on building a multibillion-dollar powerhouse Starting with four individuals with varying skills - networking, finance, system-building, and sales Play around with the market leverage. When the perfect environment for acquisition opens up [08:05 - 31:51] Building a Winning Culture through Harmonious Work Environments How was the pace of scaling to reach the vision? Taking it one step at a time Being humble enough to be aware of your weaknesses Outsource the daunting tasks. What is the typical day look like in the company? Strategy-building and turning weaknesses into strengths Identifying what conflicts need resolution Balance time to think, to work on projects, to reach out, and to solve problems. How do we establish a winning culture? Being serious without taking life seriously Capitalize your endurance to keep striving despite fear. Knowing your flow state and triggers of stress Grinding your employees to save pennies has a worse outcome than striving to create a harmonious work environment. Getting the best of both worlds - fun and seriousness in the workplace [31:52 - 44:42] Establishing Your Space in the E-Commerce Realm John Hefter’s outlook on e-commerce Modest to moderate growth across every category in Amazon A cooling-off period in the acquisition side for e-commerce Do not expect quick money! Start with the objective in mind and analyze the brand’s position. Settling in and optimizing management Where should you focus on to grow your business? Showing reliable return of investment Understand the cycle of the products. A smaller, healthier company is better [44:43 - 48:33] Closing Segment John on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “There's something captivating about a good origin story because all of us see the potential of that in ourselves.” - John Hefter “We literally have a rule in our office, that's ‘No Assholes’. I don't care how talented you are if you're not a cultural fit… It's a visceral response of them trying to gain power at all costs… And that, to me is a big sign that you're not going to be fit for our culture.” - John Hefter “On your spreadsheet, you might say like, ‘Hey, I'm saving pennies here by grinding out my employees just a little bit more,’ but your long term outcomes will be much worse than creating a harmonious work environment.” - John Hefter Connect with John https://www.linkedin.com/in/john-hefter-a27aaaab/ Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
161
Why Investors are Funding Aggregators Acquiring Hundreds of Amazon’s Third-Party Sellers with Brian Harwitt
Why Investors are Funding Aggregators Acquiring Hundreds of Amazon’s Third-Party Sellers with Brian Harwitt
Feb 17, 2022
37:18
What exactly happens in the aggregator space? Let’s demystify the ins and outs of this business model in e-commerce with Brian Harwitt from Coventure. He breaks down what exactly goes on in the operations of aggregators, why they are excited to buy brands, and how credit provides more opportunities for sellers to scale in the space! In our interview, Brian explains why lenders are willing to fund these opportunities as e-commerce goes on its way to stabilization. The obvious effects of COVID-19 on e-commerce seem to be the one to blame when it comes to profitability fluctuation, but considering the ease of supply chain, availability of capital, and consumer preference, Brian points out that we are leaning towards growth and stabilization of the e-commerce ecosystem. Listen and enjoy! Brian is a Partner at Coventure, working within its Credit Opportunities group. He has spent a significant amount of his time working with Amazon Third Party Seller Aggregators, working with 10+ different aggregators across credit and equity investments. Brian also works with emerging fintech companies to help provide creative solutions to finance their company. Prior to joining Coventure, Brian worked in the Investment Banking group at Guggenheim. [00:01 - 08:49] Utilizing Credit Opportunities in the E-Commerce Space Brian Harwitt on getting into e-commerce Utilizing credit opportunities This allows financing new-age businesses including Amazon sellers. Vetting the risk factor Make sure to have the highest quality management teams. Apply due diligence with the competency of underlying aggregators. E-commerce in the lens of credit Opportunities for higher returns Taking away the need of bringing the customers to the page [08:50 - 19:35] Stabilizing the Ecosystem through Supply and Capital Availability What is the economics behind the venture capital perspective? Financial arbitrage by efficient use of debt It is about creating more value through expansion. Prioritizing market share followed by profitability Do equity rounds make a difference in the operations of the company? Prerequisites in taking on debt as a seller Scaling fast without quickly raising equity Brian Harwitt’s outlook on e-commerce for aggregators What the easing of supply chain issues entails Stabilized ecosystem for continued growth Creating more options for exits What should a seller look for to exit? Considering the certainty of the close Dangers of miscommunication or misrepresentation [19:36 - 35:00] Learn From Mistakes and Step into the Industry Are there opportunities for entry into the e-commerce space? Professionalization through aggregators Learning where to focus on Up to what extent is the control of aggregators? Due diligence to combat potential trust issues Guarding a good reputation for more closes What does day-to-day in the company look like? The intersection of technology and finance The blending of cultures between the venture Brian Harwitt’s outlook on brands picking up on e-commerce Professionalizing the systems in the marketplace The bullish trend and observable growth year by year Awareness of what aggregators avoid Negotiation and mitigating risks [35:01 - 37:18] Closing Segment Brian on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “As more and more players came into the space, we [Brian and his business partner] became more confident in the ecosystem, the ability to align to it, and the institutionalization of it.” - Brian Harwitt “The e-commerce on Amazon's platform is really appealing because it took away the need of bringing the customers to your page.” - Brian Harwitt “A lot of what I've seen in a lot of Amazon sellers, specifically in most of my experiences in Amazon, is that you gain market share first and worry about profitability later.” - Brian Harwitt “As we see the supply chain issues ease, and as we see, hopefully, stabilized demand and more predictability, I think it'll be easier for capital to come into the space as we see more of a steady-state rather than this, like, euphoria, and then come down to earth. And then now we'll sort of see, what does the stabilized ecosystem look like?” - Brian Harwitt Connect with Brian https://coventure.vc/ https://twitter.com/bharwitt Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
162
A Seller’s Journey to an Exit of Over 100M Dollars with Adam Feinberg
A Seller’s Journey to an Exit of Over 100M Dollars with Adam Feinberg
Feb 24, 2022
56:25
What does it take to set up your corner in eCommerce world? What is the formula for making sure that each product is worthwhile? Our guest, Adam Feinberg from Britech Inc, amazes us with his story of starting a business with $40,000 in capital, selling Bluetooth speakers. As his product line grew, his brand grew to over $80 million in sales. Ultimately, he sold his business for over $100 million! So, how’d he do it? In our interview, Adam advises on practical marketing tips, and he highlights the ways we can prepare ourselves for growth, success, and an ideal exit for our eCommerce businesses. He explains that if we can go the extra mile to enhance our sales processes and financial management, our chances of success are that much greater. With such an admirable story, our chat is filled with golden bits of advice and wisdom. Listen in and you’ll be on the road to taking action in no time. Listen and enjoy! Adam is the CEO of Britech Inc, a brand new e-commerce start-up, and Chairman for ClearSpace, an e-commerce company focused on storage solutions. He sold Web Deals Direct, an e-commerce firm which grew to over 80 millions dollars in annualized sales in less than 6 years, for 100M plus to Perch in spring 2021. Adam is currently working with the Perch team as a consultant. Prior to selling on Amazon, Adam was the CEO of a search engine optimization firm. Adam also has 15 years enterprise software development experience, as a consultant with Accenture. [00:01 - 10:10] From Making Websites to Amazon Success Adam Feinberg on discovering eCommerce Making websites and involvement in SEO Turning $40,000 bucks into $100 million It was simply about trying not to get jobs. Starting own logistics and growing the staff Keeping full stocks during COVID-19 as an advantage [10:11 - 28:23] Marketing Tactics to Employ for Better Brand Positioning What was the marketing strategy behind selling multiple brands? Adding variety and selling in different categories Spending money on trademarks Come up with some backup. How do we decide between opening another brand or expanding the existing one? Doubling down what works Expanding from the US to Canada or UK markets Adding complementary products in the same brand How do we go from marketing tactics to selling? Coming into a realization of ongoing expenses Approaching private equity firms and getting the deal done [28:24 - 52:55] The Realities of the eCommerce Space in Financials and Cashflow Where should eCommerce newbies focus on? Establishing serious financials and doing the books Ensuring accurate accounting for transparency Your net margins should be at least 15%. The significance of sufficient capital before starting The rise of aggregators changing the cash flow of the business The simplification of accounting - cash basis Being wary of the $26 million-dollar mark Tips on launching products Offering coupons to run ads Gathering reviews and minimizing ads Building additional storefronts as guidance [52:56 - 56:25] Closing Segment Adam on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “I recommend in general, to spend money on trademarks, a couple of years in advance, of things you want, might want to do and come up with brands. And if you like a category, unfortunately, come up with some backup. ” - Adam Feinberg “The most success that we had on web deals direct was taking something that was already working, doubling, tripling and quadrupling down on it.” - Adam Feinberg “I honestly don't recommend people going into the Amazon space, unless they have hundreds of thousands of dollars to spend right now.” - Adam Feinberg Connect with Adam https://www.linkedin.com/in/adam-feinberg-6879033b Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
163
How to Determine the Next Hottest Product on Amazon with Tim Jordan
How to Determine the Next Hottest Product on Amazon with Tim Jordan
Mar 3, 2022
39:35
How is it possible to figure out the next top-selling product on Amazon? With the presence of tools and software at our fingertips, it seems doable, but this week’s guest, Tim Jordan, tells us that those are not precisely the key ingredients to launching success. In our interview, he emphasizes the need to do your own broad research before diving into product development. He warns us of the dangers of trendy products that would someday only gather dust in your warehouse. He explains how the barriers to entry to Amazon become an advantage and that we should trust the system. Trust yourself in looking for opportunities in the space and use the tools available to validate and build confidence in your decisions. Listen and enjoy! Tim Jordan is a serial entrepreneur and e-commerce expert, having developed multiple online brands as well as helping hundreds of other sellers through training and coaching. He is also the host of many popular content series, such as the AM/PM podcast. Tim also works as an Executive Strategist for many service-based companies in the e-commerce industry. Tim has built, launched, and created multiple brands across multiple platforms and had large collaborations in E-com education. [00:01 - 07:44] Opening Segment Tim Jordan on getting involved in real estate Comparing wholesale price for government bidding to online shops got him thinking Opening a shipping and sourcing company targets the biggest problem of the private label space Producing content even after the exit and becoming an executive advisor [07:45 - 26:53] Winning Strategies for Finding Opportunities and Product Development What is your strategy in product development? The dangers of not having the right keywords Find keyword opportunities then transition into development. Utlizing tools and software for analysis and confidence Validate the search volume for keywords. How do you approach launching a hot product? Depending on the product - there is no one correct answer Figuring out how many products to launch with little effort Go wide, not deep. What's your take on letting that product go? Asking yourself if it’s worth the time Combating shiny object syndrome by avoiding useless products [26:54 - 35:00] Why the Best Time to be Entrepreneurs is Today What is your advice for people still entering the space? Why the risk is worth the reward Stacking dominoes to reach your Amazon goal Have faith in the system. How the best time to be entrepreneurs is now Tim Jordan on being a host of a big podcast Opportunities to build a network of noteworthy people Making an impact even on another side of the world [35:01 - 39:35] Closing Segment Tim on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “When we think about Amazon, specifically, we have to understand that we do not sell products, we sell keywords. So even if I have the greatest product in the world, if there's no keyword demand for it, or there's too much keyword competition, it won't sell.” - Tim Jordan “There's no simple button to push. And if you're just pushing a button to find the great product opportunity, you're pushing the same button as everybody else, and you're gonna fail at it.” - Tim Jordan “The software is giving the evidence and not dictating decision.” - Tim Jordan Connect with Tim privatelabellegion.com IG: @timbo jordan FB: facebook.com/tim.jordan.714 LI: linkedin.com/in/timbo-jordan Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
164
Building a Standout Brand in the Saturated e-Commerce Space with Alex Kopco
Building a Standout Brand in the Saturated e-Commerce Space with Alex Kopco
Mar 17, 2022
41:17
With the many online stores out there in the Amazon space, is it possible to be that A+ brand? Having the right technology and partnerships are significant factors, but our guest adds in another element - passion. For today’s interview, we have our guest, Alex Kopco, the co-founder and COO of Forum Brands. He explains that the way to unlock a brand’s full potential is by going back to the “why” and that everything comes back to the belief in the brand itself. Although it is a common goal to earn money when getting into the e-commerce space, the results and growth won’t be exponential without passion - and it shows with the way we do our business. Listen and enjoy! Alex Kopco is the co-founder and COO of Forum Brands. Alex’s entrepreneurial spirit and passion for cultivating an amazing customer experience began in his childhood leading tours of his hometown in South Dakota. He has since worked throughout his entire professional career in retail and e-Commerce, working at both Target and Amazon. His expertise spans retail buying, supply chain management, cost & inventory planning, negotiations, pricing, promotion planning, and retail P&L management. Alex is on a mission to empower e-Commerce business owners by providing them with opportunities to help their brands reach infinite growth with technology and strategic brand management. [00:01 - 09:26] Keeping the Customer’s Perspective at the Forefront Alex Kopco on falling into the path of retail Watching Amazon grow from a sleeping giant into world domination Learning the inner works and working dynamics by working directly in Amazon Building an iconic brand that resonates with customers Consider how the customer interacts with products and brands. Starting Forum Brands Conveying a sense of togetherness from varying walks of life [09:27 - 22:39] The Significance of Passion When Building an A+ Brand How do you juggle a day as a COO? Blending roles and allowing autonomy and trust in the team Starting with the “why” to unlock the full potential Our passion shines through the way we handle the business. What are your thoughts on the selection of categories? Why you should stay away from consumables and potentially hazardous materials Focusing product innovation on what consumers already love How much focus are you putting on technology? Operating the business more efficiently Comes back to belief in the brand itself The key is to strive to be that A+ brand. [22:40 - 39:10] Realizing the Value of Starting Your Amazon Journey Alex Kopco’s outlook on e-commerce Becoming into convenience and a facet of people’s everyday lives Physical stores may not necessarily disappear. Is there still room for sellers to initiate a journey in Amazon? Suppliers on recognizing building the business without middlemen Standing out in the sea of sameness Where should be the focus in order to maximize the value of the business? Becoming as seller-friendly as possible Boils down to trust and recognizing red flags Establish transparency for confidence. [39:11 - 41:17] Closing Segment Alex on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Connect with us! (links below) Key Quotes: “You may achieve an outcome that you feel comfortable with, but the opportunity to create lasting value is I believe, always going to be kind of short-shrifted if you aren't passionate about what it is that you're doing.” - Alex Kopco “If you don't believe in what you're selling, customers are going to know that and they're not going to believe in you either.” - Alex Kopco “Challenge drives innovation.” - Alex Kopco Connect with Alex https://forumbrands.com/ https://www.linkedin.com/in/alexkopco/ @akopco (Instagram) @alexkopco (Twitter) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
165
The Importance of Building a Brand with Your Customer’s Interest in Mind with Adam “Heist” Runquist
The Importance of Building a Brand with Your Customer’s Interest in Mind with Adam “Heist” Runquist
Mar 31, 2022
45:25
Are you putting your Amazon customer’s interests at the forefront before the data? Oftentimes people do it the other way around, but what sharpens the success of a brand lies in creating worthwhile reasons for those customers to purchase. In today’s show, we have a special guest, Adam "Heist" Runquist, an educator, Amazon brand builder, and advisor to D1 Brands where he has raised $150 million to purchase DTC physical product brands. We have a great conversation about the Amazon space and the projections for the future. He digs into how you can maximize your potential as well as scale your business in the Amazon marketplace. Adam explains that there is still room for anyone to enter the Amazon space, and it’s best to do so with an understanding of what aggregators are looking for. His energy and passion are contagious, you won’t want to miss what he’s got to share. Listen and enjoy! Adam "Heist" Runquist spent the majority of his career as a buttoned-up corporate guy. After the Fortune 300 company, he worked for acquired outdoor products brand Goal Zero - he moved out to Utah and spent four years discovering the power of physical products brands and ultimately marketplace sales channels like Amazon. He has since started, scaled, and exited numerous Amazon-centric channel brands and recently became an investor and advisor to D1 Brands - who has raised $150M+ to purchase DTC physical products brands. Adam also runs the Youtube channel "Adam Heist" - where he focuses on amazon channel strategy and using physical products businesses to "break free" from the 9 to 5. [00:01 - 08:01] Discovering the Amazon Space Adam Runquist’s experience before Amazon Working at an energy company (NRG) Doing aggregation for electricity companies Buying Goal Zero (portable power batteries) Visiting 18 factories in China How Adam changed his road once he discovered Amazon Having a $3 million Amazon account [08:02 - 18:15] Well-Thought-Out Brands and Offers Adam Runquist’s advice for people who what to enter the Amazon space What makes entrepreneurs win in Amazon today They think about the customer first How you can create a reason for customers to click and purchase The importance of focusing on offering the customer first instead of the data on Amazon Keep in mind that dynamics are changing with complexity and costs How much does branding play a role with brands? A brand reveals things that consumers evaluate A philosophical debate of what catches your attention [18:16 - 41:05] The Aggregated Space Adam Runquist’s outlook about when you should or shouldn’t start to sell Do a personal inventory of your situation Aspects people need to pay attention to when evaluating an aggregator How aggregators are thinking about valuation Consider the post-offer elements, the structure elements, and the human side Think about how much of the money's guaranteed Adam shares how he chose one aggregator Have a fair financial offer and trust the aggregators Be sure that aggregators will operate the business through the LOI process Build a durable and predictable business [41:06 - 45:13] Closing Segment Adam on the four rapid-fire questions Book a strategy session, drop your questions and comments on https://letstalkexits.com Key Quotes: “[Amazon] is not a difficult business, it's not rocket science, but it's kind of like a couple of dozen things that you don't need to be an expert at.” - Adam Runquist “Use the data to inform and sharpen your decision making, but don't use it to create your decisions” - Adam Runquist “[Branding] is about being able to deliver the value proposition of the product you're representing, in an emotional interesting way.” - Adam Runquist “You operate differently as an entrepreneur when you have less risk in your personal life.” - Adam Runquist Connect with Adam www.fbablueprint.com Adam Heist - Youtube Channel @AdamHeist (Facebook) Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
166
Asking the Right Questions and Changing Your Story with Ron Karr
Asking the Right Questions and Changing Your Story with Ron Karr
May 8, 2023
49:33
How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more. With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way. [00:01 - 08:02] Opening Segment • How to eliminate risk, gain buy-in, and achieve better results faster • Ron offers excellent tips on how to build high-performance sales cultures • Ron's concept of people calling themselves victims of circumstances The way of leadership [08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster • People often become task-oriented instead of purpose-oriented • What you should consider making a successful sales call Qualify the account, decide on the best path forward, and map out the steps • What the goal of the call should be [15:35 - 22:56] Uncovering the Neuroscience Behind Engagement • Exploring cortisol levels and how to create an environment for participation Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful). • Before selling, create an environment for customers to want to participate • Moving from static questions to the conversation and trust building [22:57 - 30:02] Unlocking the Power of Empathy to Influence • How asking questions can create trust and change reactions The importance of creating an emotional connection first • Ask questions to understand the customer’s environment • Discipline needed to ask questions and clarify meanings [30:03 - 37:14] The Power of Self-Reflection with Board Meetings • The five steps to break the sales cycle Prospecting, first impression, qualifying, presenting, and closing • Leaders can use the same techniques to understand what is essential to their employees • Make sure conversations are purpose-driven and not task driven [37:15 - 44:22] Transforming Sales with a New Conversation • Make sure to ask questions to figure out what is going wrong • A copier is nothing more than a communication vehicle From selling one copier to filling in gaps with multiple copiers • Used tenacity to try something new and learn from failures [44:23 - 49:33] Closing Segment • Keynote and field visits helped bring back 8 million in revenue • Ron on the rapid-fire questions Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle! Key Quotes: "Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr “Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
167
How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian
How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian
Jan 19, 2023
38:54
Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential buyers to negotiating the deal. Tune into this episode for insight into successful Amazon brand-building! Michal spent 4 years managing and growing an Amazon FBA Business to 8 figures. Years of process development and optimization allowed them to reach 8 figures with a small team of 2 full-time employees. Their brand was successfully acquired by an aggregator. Michal has recently launched his YouTube Channel, where he shows Amazon Sellers how to transition from Operators to Owners by systemizing their businesses and building teams. Key Highlights: [00:01 - 07:29] Growing Your Amazon FBA Business How Michal managed and grew an Amazon FBA business to eight figures with just a small team How the brand was successfully acquired by an aggregator How to systemize your business to focus on the business instead of in the business Michal's strategy for product development [07:30 - 14:36] Gaining Detachment and Analyzing Data How to analyze existing keywords to identify customer avatars and create variations of a product Utilizing scientific method to differentiate a product from competitors Make sure to gather data to understand customer avatars and what works for them Why you should keep it simple with a small team [14:37 - 21:54] Navigating the Exit Process How to sell your business at the right time and get the best offer What you should consider when looking for a buyer Successful businesses come from consistent action in the right direction Simplicity is key- Resist the temptation of trying too many tactics Focus on understanding existing assets and constraints and figure out how to get where you want to go [21:55 - 29:17] Increase Bottom Line and Overcome Internal Bottlenecks Focus on customer and product Action steps to get to know the customer avatar better Understand where they are, talk to them, and find patterns Listing optimization and launching process strategies How to implement systems, build teams, delegate tasks, and create strategies [29:18 - 38:54] Closing Segment Strategies for delegation and building the internal structure Advice for sellers who are stuck Michal on the rapid-four questions Connect with Michal: Michal Specian (YouTube) Michal Specian (Twitter) Key Quotes: "The key to consistency is simplicity." - Michal Specian "The objective is not just to differentiate the product, the objective is to make it better." - Michal Specian Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
168
80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein
80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein
Jan 23, 2023
54:57
Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams? Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more. Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him. Key Highlights: [00:01 - 15:15] Opening Segment • Mordechai's mission is to help growing businesses flourish as partners The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker • When Mordechai'scuriosity about human nature and psychology began • Past should be acknowledged and accepted, but not dwelled on for too long • Discussing the mechanics of any topic won't make you successful, you need to take action [15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance • Why 80% psychology and 20% systems are needed for personal and business development • Hard work is not going back to the past, but implementing the right tools, and systems in every area of life • Life is difficult and real satisfaction comes from overcoming challenges How to overcome thought processes and build a healthy work relationship • Constantly look for ways to improve and break through ceilings [28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence • How to identify, acknowledge and work on your beliefs Why the two foundations of anxiety are avoidance and exposure • How the lack of self-confidence is a belief usually linked to high levels of anxiety • Understanding the source of negative beliefs and restructuring thinking around them A systematic approach to personal development through relationship building [42:07 - 54:56] Closing Segment • How to make EOS systems work for your company • Moderchai on the rapid -four questions • Q&A: What can you do to get an employee back on track? Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business! Key Quotes: "Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein "I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein "Whatever your mind can conceive and believe it can achieve." - Mordechai Klein Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
169
Rising to the Top in the World of E-Commerce with Chad Rubin
Rising to the Top in the World of E-Commerce with Chad Rubin
Jan 30, 2023
45:52
The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos. [00:01 - 07:27] Opening Segment • How Chad launched his startup and exited it • Leveraging AI strategies on webinars and conferences worldwide • The need for events in the e-commerce space How they can help entrepreneurs become 1% better [07:28 - 21:14] Why Timing Is Everything • Why and how Chad decided to build Skubana • How to know when is the optimal time to sell Focus on the revenue-generating side of the business rather than cost saving • The reason why timing is key when selling a business • How one entrepreneur found success after the "Great Reset" [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI • AI is still in its early stages but is developing quickly Business owners can start getting acquainted with AI • How Chat GPT can make writers better • Starting a brand on Amazon requires a plan and tight margins • Chad's insights about aggregators and Amazon [35:46 - 45:52] Closing Segment • Your idea must be differentiated to succeed • Chad on the rapid-four questions • Q&A: What is your risk tolerance? Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time! Key Quotes: "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
170
Overcoming the Broken Cookie Effect with Patty Block
Overcoming the Broken Cookie Effect with Patty Block
Feb 6, 2023
48:39
You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload? In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more. Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms. [00:01 - 08:08] Opening Segment Patty’s background and experience empowering women business owners Beating the broken cookie effect Pricing is key to success and understanding your value is essential Women tend to undervalue themselves, focus on serving others, and over-deliver [08:09 - 25:44] Overcoming Fear and Reframing Limiting Beliefs Fear of rejection often keeps people from charging enough Limiting beliefs can prevent people from building a team and training them Value-based pricing is recommended to help understand the value being brought to the buyer Three types of value: extrinsic, intrinsic, and perceived Patty introduces the SNAP System [25:45 - 42:09] Learn How to Sell with Stories and Build Value Don't wait until someone expresses interest; plan ahead and prepare stories and questions Ask strategic questions to qualify whether the buyer is a good fit Marketing raises visibility, business development builds relationships, and sales close deals Features and benefits don't work well; focus on building value with stories Using business storytelling to differentiate yourself and make sure it is relevant for the buyer [42:10 - 48:38] Closing Segment Stand your ground when it comes to the sales process Patty on the rapid four-questions Q&A: How to know in advance if a person is likely to do the job they're hired to do Want to connect with Patty? Follow her on LinkedIn, and Facebook. Head to The Block Group to conquer your revenue roadblocks! Key Quotes: “My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they're generating more revenue with less.” - Patty Block “If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” - Patty Block Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
171
In Case You Missed It: Highlights From LTB's Best Season Yet
In Case You Missed It: Highlights From LTB's Best Season Yet
Feb 27, 2023
33:31
As Let's Talk Business concludes another great season, join Meny and his producer, Scott Kahn, to review the highlights of the past six months. Together, they reminisce about their favorite guests and most meaningful moments while discussing what makes a good podcast, how listeners can get involved, and some exciting plans for LTB's future. You won't want to miss this celebration of Let's Talk Business, the podcast which offers no-nonsense advice to help you learn, grow, and lead. Listen and enjoy! Key Highlights: [00:01 - 06:46] Opening Segment • A "seasoned review" to talk about some of the podcast episodes that have gotten solid feedback • The effort that goes into producing a show Speaking to guests beforehand and asking more profound questions • The most fulfilling part of producing content [06:47 - 13:09] How One Podcast Episode Changed a Life and a Business • Podcasting is not just about having a great guest or host • The goal of Let's Talk Business • Why feedback from listeners is crucial [13:10 - 26:20] Uncovering the Nitty Gritty • A recap of some episodes and their feedback • Understand the essence of branding and marketing • Salespeople should listen to different ideas and adapt something that works for them Avoiding the feeling of rejection [26:21 - 33:30] Closing Segment • The value of the podcast Introducing a new Q&A segment to the show • Making a difference in the lives of the listeners Key Quotes: "Having a properly prepared podcast, a host, and a guest who work well together. That's what makes a successful podcast." - Scott Kahn. "Give us that 40 minutes, that hour, and we'll give you tremendous value for your time." - Scott Kahn. Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in Business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
172
Grow Your Business Through a Giving Mindset with Rabbi Daniel Lapin
Grow Your Business Through a Giving Mindset with Rabbi Daniel Lapin
Mar 13, 2023
52:41
What does “America’s Rabbi” know about business? Plenty, as it turns out. Listen in when Meny talks with Rabbi Daniel Lapin, host of the weekly television show Ancient Jewish Wisdom and author of books like Thou Shall Prosper, about the ways that ancient Jewish wisdom contains the keys to prosperity and financial success. Rabbi Lapin explains why a giving mindset is crucial, how to avoid the incorrect idea that prosperity means taking something away from people, whether the trope that Jews are good with money actually contains an important truth, why you need to increase your circle of friends (and how to do it) when high intelligence can work against you, and more. Rabbi Daniel Lapin, known widely as America’s Rabbi, is a noted rabbinic scholar, best-selling author, and TV host. He is president of the American Alliance of Jews and Christians, author of America’s Real War; Thou Shall Prosper, and other best-sellers. A frequent guest on Fox News, WallBuilders Radio, and Glenn Beck TV, he hosts his own popular radio and podcast programs with audiences worldwide. He hosts the weekly television show Ancient Jewish Wisdom with his wife, Susan, on the TCT Television Network. [00:01 - 08:21] Opening Segment • Discover the secrets of financial success • The nature of earning money and bringing in the spiritual part • How Jewish people are disproportionately good with money • Check out Thou Shall Prosper [08:22 - 16:12] Understanding How the World Works • Why a high IQ is not beneficial for business success • Success comes from understanding how the world works and exchanging value • People are often uncomfortable when asked to name a price for their goods or services • Paying a fair price is essential to avoid exploitation and ensure satisfaction [16:13 - 24:33] Escaping the Shackles of a Bad Spiritual Schematic • Making money is often associated with evil and greed in society • What "the rich must pay their fair share" means • Making money is not taking; it is evidence that you have served another human being. • People should focus on making money as a way to serve God [24:34 - 32:55] The Secret to Financial Success • Wealth is not defined by money but by satisfaction with one's portion in life • The Five Fs of success (family, physical fitness, friendships, finance, and faith) • Why employees should think of themselves as independent contractors • More business is generated through relationships than at business development meetings [32:56 - 44:35] Expand Your Network and Increase Your Wealth • Authenticity is essential when trying to build relationships with successful people • Torah system encourages kindness and goodness for financial abundance • Look for opportunities to give, not take • Exploring the interconnectedness of God, money, family, friends, and health [44:36 - 52:41] Closing Segment • Rabbi Daniel on the rapid-four questions • Q&A: How should I balance aiming my marketing budget towards potential new clients vs. keeping my existing clients happy and satisfied? Want to connect with Rabbi Daniel? Check out his YouTube Channel and website. Head to We Happy Warriors, ancient solutions for modern problems! Key Quotes: “Part of understanding how the world really works means you understand that money flows to people who deliver value.” - Rabbi Daniel Lapin “If you understand how the world really works, you will always be able to serve other human beings regardless of what the circumstances are.” - Rabbi Daniel Lapin “Business is about giving; it’s not about getting. The money flows automatically when you find a way to satisfy the needs and the desires of other people." - Rabbi Daniel Lapin Connect with Pte Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
173
Using SBA Loans to Grow Your Business with Yankie Markowitz
Using SBA Loans to Grow Your Business with Yankie Markowitz
Mar 20, 2023
1:00:22
When you consider growing your business by taking out a major loan, how do you know what risks are worthwhile - and how do you evaluate risk in the first place? What factors are crucial in determining when to invest in real estate and what kind of property you should purchase? Why is it imperative to know your numbers well, and how do you ensure you’re not fooling yourself? These are among the most important questions for any growing business, and Yankie Markowitz, Chief Executive Officer of SBA Loan Group, has a fascinating way of addressing them all. Listen to Meny and Yankie discuss all this and more on this useful and crucial episode of Let’s Talk Business! Yankie Markowitz is the Chief Executive Officer of SBA Loan Group and has helped facilitate over $600 million in real estate transactions and complex deal syndication. He is often sought out by bankers to help structure complex SBA transactions because of his knowledge and unique experience with the U.S. Small Business Administration loan programs. He also serves as a Board Member of C.H.Y.E., a non-profit resource center that helps aspiring entrepreneurs in the area of responsible business development and provides them with the tools and resources that they need to achieve lifelong financial independence. [00:01 - 07:26] Opening Segment • Understanding SBA loans and how banks pivot to accommodate the market • How Yankie has helped facilitate over 600 million in real estate transactions • How SBA loans are outstanding for small businesses • Banks pivot to accommodate the market and protect themselves [07:27 - 14:22] Small Business Growth • Exploring the benefits of SBA loans • Stimulating the economy by helping small businesses grow • The two primary loan programs that SBA provides • The requirements to qualify for an SBA loan [14:23 - 21:20] Getting the Money You Need • SBA is flexible as long as the bank is willing to take the risk • Banks want to be on the same page with the borrower • How SBA Loan Group educates people on the program • Loans are available for those looking to expand or grow their business [21:21 - 28:11] Making Money Faster • Advice for business owners on taking risks and buying buildings • Success of a business is based on the success of clients • What business owners should consider • The significance of understanding your numbers [28:12 - 35:19] Know Your Numbers to Get the Best Loan Deals • Real estate typically appreciates over time • Owning property can be an investment for a business • Business owners should understand their numbers • The vocabulary of real estate investing [35:20 - 41:48] A Guide for Business Owners • Your numbers are essential to running a successful business • Why you should speak to their accountant at least once a quarter • Be intentional with the goals of the business and set metrics to measure success • Outsource specific tasks, but don't outsource responsibility [41:49 - 48:36] The Power of People, Process, and Product • How SBA Loan Group is helping businesses pivot and succeed • Refinancing can be a great option when rates increase • Having the right team and process in place is critical to success • Attending events and being around like-minded people can be beneficial [48:37 - 1:00:23] Closing Segment • Discovering the power of community • Yankie on the rapid four questions Want to connect with Yankie Markowitz? Follow him on LinkedIn or Instagram. Visit SBA Loan Group, one of the most reputable packagers of government-guaranteed small business loans to business owners. Key Quotes: “We're not interested in wasting time. If we waste time, we're losing money. The faster we can get the deal done, the more money we make.” - Yankie Markowitz “Real estate appreciates no matter what.” - Yankie Markowitz “Knowing your numbers will tell you what your business is doing." - Yankie Markowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
174
Starting with a Small Niche...And Quickly Becoming a Massive Success Story: A Conversation with Eli Rosenbloom (Part 1)
Starting with a Small Niche...And Quickly Becoming a Massive Success Story: A Conversation with Eli Rosenbloom (Part 1)
Mar 27, 2023
44:51
When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more. With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. Key Highlights: [00:01 - 07:18] Opening Segment • Eli’s journey from commercial ambulance operator to van conversion company owner How he has expanded his portfolio and opened several new factories • How to help alleviate logistical problems in manufacturing and distribution • Where the idea for manufacturing wheelchair-accessible vehicles comes from [07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles • Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago • Why the complexity of building a mobility van is much greater than building an ambulance • How Eli took apart and rebuilt his van with the help of a fabrication shop • The need for more affordable wheelchair-accessible vehicles [14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances • Minivans are a small segment with low demand and high cost to produce • Building a car is complicated with thousands of parts, and custom fabrication is expensive The barrier to entry for manufacturing vehicles • Why the target audience for Eli’s vehicles is himself [20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles • Understanding your client is crucial in B2B and B2C businesses The power dynamic between the customer and the company • Service and maintenance are critical in industries where downtime is not an option • Business models should be based on passion and target customers, not just profitability [27:27 - 34:05] Scaling Up a Unique Manufacturing Business • How labor is the biggest challenge for FR Conversions • Information sharing is a significant challenge as the company scales The need for better systems to handle escalating complexity • How building software has been a secret sauce for managing the process of scaling up [34:06 - 44:51] Closing Segment • Tips on delegation and root cause analysis for business success Delegating authority and responsibility is vital for scaling up • Understand the root cause of problems, not just the surface issue Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom “When you teach people, don’t teach them the what to do; teach them the why. When they bring you problems, don’t attack the problem for what it appears to be; attack it for what’s the root cause.” - Eli Rosenbloom “The right hand never knows what the left hand is doing.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
175
Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2)
Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2)
Apr 3, 2023
37:20
What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations? Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it! With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. [00:01 - 07:11] Opening Segment • The importance of predictability and mapping out your business for success • How Eli’s ambulance manufacturing company saw significant growth in production and market share • Understand your business and create models for best/worst-case scenarios [07:12 - 13:55] Tips from an Automotive Manufacturing Expert • Why it is essential to model out potential supply chain disruptions • The complexity of the automotive manufacturing industry and the need for accurate inputs The consideration of outside advisors or consultants for a fresh perspective • Stick to what works and avoid distractions with new projects [13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon • Vehicle prices are not going down, but there may be additional incentives • How the shortage of new cars is affecting the used car market A three-year gap in inventory will take years to refill • Eli’s insights on self-driving cars and why they are an area of interest [20:49 - 27:30] Changing Lives and Making Mobility Affordable • How liability and regulations are significant obstacles to self-driving cars • A crucial component for self-driving cars to understand their environment • Why Tesla could fall behind other manufacturers • Big companies investing in self-driving technology may not fully understand the challenges involved [27:31 - 37:19] Closing Segment • How Eli’s mission has changed the industry and touched many lives • Having passion is essential for achieving success in business • Eli on the rapid-fire questions Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Don’t believe what everybody tells you.” - Eli Rosenbloom “You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom “If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
176
Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht
Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht
Apr 25, 2023
46:08
What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well? There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it. Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy. [00:01 - 08:21] Opening Segment • Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform His experience working at charity.com and helping raise close to $3 billion for charities • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue Helping organizations understand their donors' potential through data analysis [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits • What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts • Where the idea for charity.com came from The prevalence of crowdfunding for small businesses • How charity.com flipped the script on traditional business models [15:43 - 22:43] Building a Successful Platform for Social Giving • Understanding the psychological motivations of donors and creating a sense of urgency How social aspects play a big role in donor motivation • Building a platform for a specific audience is important for success • Emotional connection is important in building products and businesses [22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising • Setting goals and helping organizations get the job done is key to sustainability • Belief in oneself is the key to successful fundraising campaigns • Successful fundraisers believe in the urgency of the cause and their capability to make a difference • Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it [30:06 - 37:22] Maximizing Your Database • How data can help nonprofits and businesses target their constituents for better results The value of data in targeting and tailoring marketing campaigns • The importance of strong leadership in business success • How targeted campaigns based on public sources and third-party data can increase referral power and donations [37:23 - 45:02] How to Identify Potential Donors • How to communicate better and increase donations for fundraisers • Marketers can use public data to identify potential donors who match their event • Nonprofits are growing based on people's lifestyles and interests • Fundraisers can expand their prospect list by using signals of wealth and capacity [45:03 - 49:06] Closing Segment • Building relationships and cultivating donors over time is critical for fundraisers • Moshe on the rapid four questions Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact! Key Quotes: “If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
177
Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis
Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis
May 2, 2023
32:15
Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more. Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors. [00:01 - 07:29] Opening Segment • How Eric helps small to medium-sized businesses, increase sales Helping businesses get unstuck and grow by working hands-on with them • Eric's goal is to help businesses hire a sales leader • Revenue is growing, and business is doing well [07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success • The importance of having an impact on the business and the people you work with • Understanding the "why" behind your business is crucial for strategy The sales process vs. selling process distinction • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business [14:37 - 21:22] Setting Realistic Sales Expectations • How a 360 onboarding plan helps set milestones for new hires The first year is an investment year for both the salesperson and owner • How historical data can be used to project revenue plans Metrics and KPIs are essential for tracking progress and making adjustments [21:23 - 28:17] Tips on Hiring the Right Salesperson • Uncomfortableness is a good thing for growth and meeting goals • Sales success requires the right expectations • Hiring the right salesperson requires assessing attitude and aptitude Why is not everyone cut out for sales? [28:18 - 32:14] Closing Segment • Salespeople should maintain a winning attitude and proactively manage highs and lows • Eric on the rapid-four questions Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue! Key Quotes: "What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis "There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis "Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
178
Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman
Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman
Jan 16, 2023
55:40
Is it possible that the best way to grow your business is to avoid being a businessperson? It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more. Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children. Key Highlights: [00:01 - 16:01] Opening Segment • Making people happy is the best way to make yourself happy • How to strengthen company culture and build collaboration How quality time sets apart company cultures • Gossip and negativity are the number one killers of company culture • Why positivity is a gift that can be worked on by everyone [16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman • Companies that prioritize spending quality time together have a strong culture • Doing something so good that people remarket it for you is the best marketing • How not being a businessman can help your business grow Willing to go above and beyond to create the best experience possible • The importance of not focusing on generating revenue, but on creating the best movie possible [32:11 - 47:55] Unlocking Success Through Passion and Personal Growth • Why passion and personal growth are necessary for a business to reach your fullest potential • How delegating tasks can help free up bandwidth and allow for more focus on creative projects • Focus on the good, change perspective, and learn from mistakes Validate emotions before offering a different perspective • See mistakes as learning opportunities and chances to grow [47:56 - 55:40] Closing Segment • Boruch on the rapid-four rapid question • Q&A: Is hiring family members a positive step or can it lead to disaster Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work! Key Quotes: "Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz "The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz "We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
179
Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill
Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill
May 15, 2023
45:18
Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more. Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways. [00:01 - 07:26] Opening Segment • Keith shares his background and story Using Worldclass Oneism, Magic, Hypnosis, and Humor to transform teams for the better • Communication is vital to many things around us. • How to unlock the power of connection in the workplace [07:27 - 15:05] The Human Dynamics of Business • Business is about humans interacting with humans • People realized they were tired of trading their life for dollars They want a sense of belonging, fulfillment, and job satisfaction • How technology is outpacing sociology and leading to increased cases of depression and anxiety [15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic • People are hungry to be back together but need to learn how to work within workplace conflicts Leaders need to communicate the benefits of being back in the office • How social media has made it difficult to connect with others in person • Each person has a map of reality based on their belief structure and formative experiences [22:36 - 30:12] Understanding Models of the World to Connect with People • Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?” • Finding commonality is critical to connecting with people and building relationships • How our models of the world can cause damage to communities • Confirmation bias leads us to accept evidence that supports our beliefs [30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated • People will do anything to feel heard, understood, and appreciated • Sometimes, people use excuses to validate why they are not successful • How one can decide to take charge of their life -The twin brothers' story • We tend to find excuses for our failures and not take charge of our own life [37:54 - 45:17] Closing Segment • How you can overcome limiting-beliefs • Keith on the rapid four questions Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations! Key Quotes: "The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill "We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
180
Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer
Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer
May 22, 2023
46:37
If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance? In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation. Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work. [00:01 - 07:34] Opening Segment • Eli shares how he ended up creating the United Hatzalah of Israel An independent nonprofit providing fast and free emergency medical first response • How Eli had an idea to make an existing system more efficient but was met with resistance Being inspired by a bomb attack he experienced as a young boy [07:35 - 15:00] The Story of United Hatzalah • The idea to respond to emergency calls with volunteers and motorcycles How Eli built an underground emergency command center • Volunteers are motivated by the satisfaction of saving someone rather than money • The organization has responded to almost 6 million emergencies since it started [15:01 - 22:14] Achieving a 90-Second Response Time • The vision, challenges, and rewards of United Hatzalah • United Hatzalah uses random people who want to be trained as volunteers • Why CEOs should have an expiration date • Run the organization like a sustainable business [22:15 - 29:39] Treating Donors and Volunteers with Respect • Treating donors and volunteers the same is vital to success • Volunteers are obligated to respond to a minimum amount of emergency calls • Donors get financial and operational transparency • Leaders need to show compassion and empathy when dealing with traumatic situations [29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers • Volunteers go through treatments for emotional trauma • Selling donations as a way to learn sales skills Eli's journey of lifesaving and inspiration • Everyone should be involved in doing good in the world [36:49 - 46:36] Closing Segment • Overnight successes are often years in the making • Why Eli realized he wanted United Hatzalah to be less dependent on him • Eli on the apid for questions Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah! Key Quotes: “If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer “Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer “Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
181
The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna
The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna
Jun 5, 2023
38:13
Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding. In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business. Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service. [00:01 - 07:24] Opening Segment • Anna's experience in international operations and recruiting How to help remote-friendly companies with top remote management and leadership • Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools • Anna's specialty is helping online business owners hire for leadership and management roles [07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building • Remote work creates freedom to be able to spend time with family and have more balance in life Candidates are more productive, engaged and work more hours • What makes work more intentional, resulting in better results, happier people, and faster growth • The increase in remote job postings and applicants on LinkedIn [14:28 - 21:16] Practical Advice for Hiring Remote Employees • Interviewing process should include a test project to assess the candidate's capabilities Set clear expectations and make them data-driven and time-specific for onboarding • When hiring, interview at least two or three candidates to compare their skillsets • Avoid making hasty decisions when desperate to hire - assess the candidate properly [21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success • Interview multiple candidates to ensure the right fit for your business Have an unbiased opinion from someone else in the recruitment process • Meny breaks down his 3-step interview process • Research the candidate and allow them to research you and your business [27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees • Structure interviews with different goals in mind • Have regular check-in calls with remote employees Use time tracking to understand how much time is dedicated to different tasks • Why you should hire an operations specialist as a business grows [34:31 - 38:12] Closing Segment • Start hiring sooner rather than later to avoid working 16-hour days and having a messy team • Anna on the rapid-four questions Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership! Key Quotes: “People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna “Remote work creates the freedom to spend your time being more productive, but also having more balance in life.” - Anna Shcherbyna "It is not quantity; it's really been about quality." - Anna Shcherbyna Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
182
The Unique Job Only You Can Do with Visionary Ezra Max
The Unique Job Only You Can Do with Visionary Ezra Max
Jun 12, 2023
53:40
When you realize that there’s something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more. Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management. [00:01 - 13:34] Opening Segment • Ezra shares his personal experience on September 11th, 2001 • How Ezra had a total meltdown and questioned life's purpose Everyone has a unique job to do in the world • Treat each day as if it's your last and live it meaningfully [13:35 - 26:41] Know What You're Doing and Do It Well • Measure twice, cut once - know the outcome you're aiming for • Post-traumatic stress is an incident, not a disorder • Use moments of inspiration to step up to challenges and gain clarity • How to achieve personal, spiritual, and family development with the help of accountability [26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants • The two types of coaching - pure coaching and content-based coaching • Communication skills are vital to avoiding dysfunction in teams • How to balance personal and professional growth • There is an epidemic of aloneness in the world post-covid [39:18 - 45:24] How Giving Can Lead to Incredible Rewards • We should invest in something eternal rather than something momentary • How a coach can help us zoom out of a situation and alleviate tension • Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation • Ezra Focus on four goals: financial, family, spiritual, and health [45:25 - 53:39] Closing Segment • The need for a conversation about the "epidemic of loneliness" How to help the next generation plug into their source • Ezra on the rapid four questions Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections! Key Quotes: “Every single day should have an impact. We should treat every day as meaningfully as if it's our last.” - Ezra Max “Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable.” - Ezra Max "We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max “Our businesses will never grow beyond our personal development.” - Ezra Max Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
183
Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor
Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor
Jun 19, 2023
43:58
Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries. In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it! Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions. [00:00 - 12:50] Opening Segment • How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing • How the landscape of the Amazon space has changed drastically over the last 20 years • The challenges facing Amazon sellers in the age of increased competition • Sellers have to be good at all aspects of their business to succeed [12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA • Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns • Sellers have to bear the responsibility of reconciling discrepancies • GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds How it is achieving rapid expansion and maintaining its culture [24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment • Good people with honesty and humility are vital to growing a successful company • People are the foundation of every major empire, politically, business-wise, or financially • Staying focused on one niche instead of becoming a jack-of-all-trades master of none • How to leverage strategic investment and smart money for long-term success [36:36 - 43:58] Closing Segment • Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit • Yoni's secret weapon for success • Yoni on the rapid four questions Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers! Key Quotes: “Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor “What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman “You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
184
You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield
You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield
Jun 26, 2023
42:56
If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late? Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets. [00:00 - 07:45] Opening Segment • Valuable insight into the emerging world of AI (Artificial Intelligence) AI has been around since the 1950s, but only recently has it become more widely known • There will be two types of companies in the future: those who are great at AI and everyone else • Chat GPT became the fastest-growing app in history, with over 100 million users in two months [07:46 - 15:43] The Fastest-Growing App in History • AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind • AI can be used for copywriting, customer service, and sales solutions • The impact of AI on businesses and society [15:44 - 23:22] Exploring the Benefits and Dangers of AI • AI is similar to when electricity came on, creating a whole new economy • Why people who don't adapt to AI will be replaced • Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots • Chris's outlook on executives that have warned of the dangers of AI [23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts • If used correctly, chatbots can be used to enhance productivity Using multi-shot prompting to get more specific answers from a chatbot • How creating avatars and asking for content examples can help create content • Using chatbots to tweak content based on an audience is beneficial [31:09 - 42:56] Closing Segment • Utilize research tools to back up your instincts • Chris on the rapid-fire questions Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results! Key Quote: “You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
185
Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod
Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod
Jul 3, 2023
45:16
Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more. A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills. [00:01 - 08:12] Opening Segment • How Mitch has helped generate over 3 billion in revenue for thousands of companies • Introducing the New Game of Selling Focusing on long-term relationships and the value of the second sale • How can I serve you from the beginning? [08:13 - 17:13] How to Identify and Attract Your Ideal Clients • The key is to find the ‘hungry fish’ by asking your best customers why they do business with you • Creating a unique service advantage (USA) Focus on the customer's destination rather than the product/service you are selling • Shift context to understand where buyers are in their buying cycle and meet them there [17:14 - 25:40] Unlock the Power of Lifetime Value • How to shift your focus from new clients to existing ones • Shift focus from closing a sale to establishing yourself as the trusted advisor • Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing • When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation [25:41 - 34:25] How to Build Strategic Business Relationships • Why it is important to build relationships with customers before and after the sale • Stimulus-response is an important concept to understand when engaging with customers • Provide resources, results, and relationships to add value • Maximize the deal instead of compromising [34:26 - 45:16] Closing Segment • Focus on the business relationship and what the other party will get out of it • Mitch on the rapid four questions Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work! Key Quotes: "My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod “I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business.” - Mitch Axelrod Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
186
Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon
Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon
Jul 10, 2023
55:33
In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
187
Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon
Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon
Jul 10, 2023
55:33
In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
188
Leading with Courage & Awakening Your Latent Genius with Marc Braun
Leading with Courage & Awakening Your Latent Genius with Marc Braun
Jul 20, 2023
41:39
We often differentiate between business growth and personal growth and emphasize one at the expense of the other. But what if they’re intimately linked? Join Meny Hoffman and his guest, former president of Cambridge Air Solutions and founder of EncouragingLeaders.com Marc Braun, for a deep dive into the ways that your personal habits affect your business’s health. Along the way they discuss how your physical and mental health impact your ability to lead, ways to awaken your employees’ latent genius, why courage is crucial, the essentials of effective communication, being humble enough to ask for help, the ways to use social media effectively, and more. Marc Braun is a coach who teaches business leaders how to build cultures of growth in their companies. He served as president of Cambridge Air Solutions—a renowned engineering and manufacturing company revolutionizing HVAC technologies - and quadrupled revenue and increased profitability tenfold during his 13 years at the company. [00:01 - 08:32] Opening Segment • Leadership growth is the key to business growth How leaders can foster courage and drive business growth • Leaders have the responsibility of growing their company and themselves [08:33 - 15:57] Unlocking Creative Genius • Separating business growth from personal growth is important for navigating challenges • To address a problem, it is important to look at the behavior of the leader • How creative genius in humans decreases with age due to fear of failure or criticism • Leaders need the courage to take risks and be creative to achieve business growth [15:58 - 22:59] Finding the Balance Between Emotion and Logic • Why courage is defined as action in the face of fear • Leaders must breathe courage into their teams to help them learn and grow Self-review of habits and systems is important for leaders • Leaders should be humble enough to ask for help when needed [23:00 - 30:22] How Leaders Can Navigate Social Media & Improve Communication Skills • Leaders need to understand their blind spots and be aware of their emotional intelligence • Communication is difficult and can go awry if emotions are not taken into consideration Why digital communication should not be used for negative emotions or information [30:23 - 37:37] How to Become a Positive Force for Good by Encouraging Leaders • Social media can be used as a platform for leaders to have a voice, but it should not be abused • Every leader has a public responsibility and must decide where their voice is heard • Leaders struggle with articulating their vision and getting their team aligned with it [37:38 - 41:38] Closing Segment • A platform that helps organizations build coaching into every leader at every level • Marc on the rapid four questions Want to connect with Marc? Follow her on LinkedIn. Visit Encouraging Leaders to grow in profit and purpose! Key Quotes: “Our job as leaders is to encourage to breathe courage into other human beings.” - Marc Braun “You do not have to have a certain level of money to find a coach. You have to actually be humble enough to say that you need help.” - Marc Braun Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
189
The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin
The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin
Jul 31, 2023
41:20
In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) [00:01 - 07:55] Opening Segment • Give people something they want to talk about and remark on Marketing is not about selling stuff; it's about serving customers • Building a remarkable product is key to successful marketing • Why storytelling plays an important role in marketing [07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing • Seth stresses what permission-based marketing is • Small businesses should focus on creating a remarkable service rather than competing on price • Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve • Creative marketers should avoid Shiny Object Syndrome by sticking to one platform [15:09 - 23:10] Exploring the Role of Leadership in a Changing World • Going first is way overrated; what matters is that you picked one Showing up and standing for something is key to earning trust and making a change • The connection between marketing and sales is adding human emotion to the equation • Why leadership always defeats management in times of change [23:11 - 30:54] The Good, The Bad, and The Ugly of AI • How business owners can adapt to maximize productivity • Control the present to restore the past vs. dance with the present to invent the future • Younger generation of leaders: technology and Zoom vs. face-to-face interactions • Companies should make decisions that benefit their culture [30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners • How AI can maximize people's work and not replace them • AI is similar to electricity in that it maximizes productivity and changes everything • AI will have speed bumps, but it can be used to discover things • Start with project-based teams and use AI to create value [38:25 - 41:19] Closing Segment • How Seth decided long ago to post every day • Seth on the rapid four questions Key Quotes: “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
190
From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz
From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz
Dec 5, 2022
51:15
Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more. Key Highlights: [00:01 - 07:45] Opening Segment • It's important that leaders constantly look for personal growth, professional growth, and development • Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach Figure out what you do best and go ahead and focus on that • How to move people from point A to point B [07:46 - 23:18] How to Build a Great Company Culture • Why companies need to focus on a great company culture Maintaining and retaining people from leaving and having great productivity • Building a culture of support is easy when leaders understand the right buttons to push • How open-ended questions allow people to express themselves freely and candidly When people feel they can express themselves, they're more likely to come to you with suggestions and feedback • Leaders know how to create teachable moments [23:19 - 38:56] Resolving Conflicts Successfully • The key to resolving conflicts successfully Ask and state the problem, feel concerned, and be transparent Take the personal part out of it and focus on the issue at hand • Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion When conflicts are not resolved, they can lead to high turnover and low productivity • Leaders should always seek input from their team to make informed decisions. [38:57 - 51:14] Closing Segment • David on the rapid four questions • Q & A: How do I balance getting the help I need with making the money I want? Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform! Key Quotes: "It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz "A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
191
Marketing and Optimization for Amazon Sellers with Danny McMillan
Marketing and Optimization for Amazon Sellers with Danny McMillan
Sep 1, 2022
47:42
Do you know how to set your e-commerce or Amazon brand up and maximize your results? In this episode, Danny McMillan shares his insights about where the Amazon marketplace is heading to and why sellers should test different pricing strategies and be mindful of their total cost to sales. He also discusses the concept of PPC and how to make sure you're making money and dividing your launch stages. Danny stresses why you should make sure to have a proper ratio between PPC and organic sales as you're managing your products. He digs into the current state of aggregators, why they pause, and what's next. Listen and enjoy! Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. World-renowned public speaker Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8-figure Amazon brands. He also runs the annual conference Seller Sessions Live, Branded By Women, and SellerPoll; the annual awards for the Amazon FBA Community. Key Highlights: [00:01 - 07:09] The Sellers Sessions • Danny shares his experience as a seller, speaker, and podcast host in the Amazon space. • The concept of aggregators and how they've affected the community • How to create a successful Amazon business Why you should focus on data management, content creation, and networking [07:10 - 20:35] How to Succeed on Amazon Marketplace • If you want to be successful on Amazon, you need to be very sophisticated and targeted in your marketing You need to focus on creating high-quality products that people will want to buy and price them affordably • Why there are more barriers to entry now than ever before • The sophistication of Amazon has increased, making it harder for new sellers It is important to have a product development strategy and product expansion strategy • Product differentiation is key to success on Amazon as is building a strong brand. [20:36 - 34:05] There is Still Room for Growth • The aggregated space has brought a lot of new sellers and entrepreneurs into the market • The key to success in the aggregated space Timing, market knowledge, and having a good product • Aggregators are cleaning up their act to stay afloat and have s healthier business Managing brands and maintaining customer relationships. • Finding the "happy medium" between PPC and organic traffic is important to maximize profits. [34:06 - 47:41] Wrapping Up! • What's the most important of product launches • Make sure to attend events that are relevant to your business • Danny on the four rapid questions Connect with Danny: Seller Sessions (Website) Data Brill (Website) Danny McMillan (LinkedIn) Key Quotes: "Time is money and what you need is a snapshot of information and apply that to your business." - Danny McMillan "Your best learnings come through pain." - Danny McMillan Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
192
How to Simplify Finances for Busy Entrepreneurs with Nachman Lieser
How to Simplify Finances for Busy Entrepreneurs with Nachman Lieser
Sep 8, 2022
57:26
Are you clear about your business profits? In this episode, Nachman Leiser shares how he started his career and how he ended up building his eCommerce bookkeeping and accounting firm. He explains the importance of not only having software that connects your Amazon account but really looking at the data. Nachman remarks on what are the key metrics you have to look at to make sure that you have the proper profit margins. Pay close attention to how he has been able to juggle multiple businesses and grow his new SaaS business. Listen and enjoy! Nachman Leiser is the CEO and founder of Connectbooks and Bottom Line Management. For over 10 years, he’s been an entrepreneur, financial analyst, and profit game changer - usually all 3 at once. After working as CFO in several businesses, growing their revenue by double-digit percentages and more, he founded his own eCommerce bookkeeping & accounting firm that specializes in uncovering ways to reduce cost, eliminate losses, and scale profits. He helped online sellers in the red become profitable within a year and exceed the million-dollar mark in net profits. Key Highlights: [00:01 - 07:15] Benefit from Hiring a Bookkeeping Company • Nachman shares his background in the eCommerce space The CEO and founder of ConnectBooks Reconcile every transaction with banks statements See itemized and bottom line profit and inventory updates as they happen • The importance of having software that connects your Amazon account and data-driven strategies to improve profits [07:16 - 32:42] The Software You Need to Keep Your Amazon Business Running Smoothly • You should determine your break-even point and calculate your profit margins and overhead costs • It is important to have realistic expectations and be willing to pivot to keep their business afloat Put together financial information •Why Nachman decided to split the company into different businesses When you focus on one industry, it's easier to scale the business • How Nachman realized there was a need for a good bookkeeping software [32:43 - 52:12] How to Automate Your Accounting and Selling in QuickBooks • How to hire the right people for your business Make sure they fit the company culture • Why understanding the inventory value and profits can be difficult • Connect books offers data visualization that breaks down profitability by skew and variation Understanding where products are losing money Automating accounting and tracking of product sales • Before taking any action, it is essential to understand the P&L (profit and loss) of a company [52:13 - 57:25] Wrapping Up! • Why Shopify is different than Walmart More customization and control over how orders are processed • Nachman on the four rapid questions Connect with Nachman: Nachman Lieser (LinkedIn) ConnectBooks (Website) Key Quotes: "If you work really hard, nonstop, at some point you'll get there." - Nachman Lieser "Make sure whatever you're doing, you're doing it a hundred percent completion and then you move onto the next project." - Nachman Lieser Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
193
The Power of Partnerships in the eCommerce Space with Nick Penev
The Power of Partnerships in the eCommerce Space with Nick Penev
Sep 29, 2022
44:53
Are you ready to grow, scale, and expand your eCommerce business through partnerships? In this episode, Nick Penev delves into partnerships and why it's so important for service providers and businesses in general to have them in order to grow their sales. He stresses out how to look at partnerships and what are the first steps you should follow to make sure you find the right partners. Pay close attention to Nick's advice on how you can expand your business to Europe and everything that entails growing to other Amazon marketplaces. Listen and enjoy! Nick Penev is the Partnership Manager and webinar host at Hello Tax and Co-Founder of Xtreme Power Brands. He and his partners developed and launched 20+ Private Label Supplement brands across Europe. Nick exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers. He and his team help these companies to grow through partnerships in the ecommerce space. Nickhas done or participated in 100+ webinars and events with partners in the ecommerce space. Key Highlights: [00:01 - 07:30] The Power of Partnerships • Nick shares his story of how he got into ecommerce and how partnerships helped him grow his business The partnership manager and webinar host at Hello Tax and founder of Extreme Power Brands Launching 20 plus private label supplement brands across Europe Creating a service agency for e-commerce service providers • Why partnerships are important for service providers or businesses in general [07:31 - 22:00] Tips for Succeeding in Partnership • Nick's experience selling to multiple markets and connecting service providers with his company How Nick started working with other companies in the industry to help them grow their partnerships and services • How successful partnerships involve taking small steps to build a relationship • It's important not to make assumptions about what the other party can or cannot do Be willing to do something for the other party, and not just take advantage of them • Nick's advice on how to grow a company in the eCommerce space, and how partnerships can be an important part of this growth [22:01 - 37:01] How to Expand Your Business • The key points for starting and expanding a business in the Amazon and e-commerce aggregated space Partnering, testing, and evaluating potential partnerships • Nick's outlook on the opportunities in the Amazon and e-commerce aggregated space • Expansion into other countries can be difficult, but there are services available to make the process easier • What you should do if you're looking to expand your business to Europe Do the research, test small, and then expand [37:02 - 44:52] Closing Segment • Never make assumptions, do the research • Nick on the rapid-fire questions Connect with Nick: Nick Penev (LinkedIn) Xtreme Power Brands (Website) Hello Tax (Website) Key Quotes: "You only work from your mistakes, you don't work from actually all the wins that you do." - Nick Penev "Partnerships is about giving first and then getting big." - Nick Penev "Don't tell me what we can do with money, tell me what we can do without money." - Nick Penev Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
194
Ride the Amazon Wave with Tomer Rabinovich
Ride the Amazon Wave with Tomer Rabinovich
Oct 20, 2022
44:58
What steps are you taking to sell on Amazon and leverage what you’ve created? If you want to sell the most, you have to be the best. In this episode, Tomer Rabinovich discloses his journey as an eCommerce entrepreneur and stresses where the Amazon space is going. He discusses how product development is not what it used to be, and how you should go about product development these days. Tomer shares his insights about the ecosystem of the aggregator space and why you should attend events in the Amazon community. Listen and enjoy! Tomer Rabinovich is an Amazon seller who has created and launched multiple private-label brands. His first product went live in March 2015, and he became a seven-figure seller within his first year. A sought-after speaker, Tomer addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions. Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path. Key Highlights: [00:01 - 07:26] The Pro Seller's Guide • Tomer shares how he got into the Amazon and e-Commerce space Helping Amazon sellers transform their businesses and lives Extending the opportunity of selling to anyone willing to do the work and make the dreams come true • Tomer's insights about where Amazon and e-Commerce are going • Check out Ride the Amazon Wave [07:27 - 21:45] How to Develop Products That Sell Like Crazy • The key to success is differentiation and barriers of entry in sourcing parts of the product development process Starting with products that are very cheap or very expensive, and then going for more difficult or niche products • Why branding should be built into products as they are launched A brand needs both high-margin products and low-cost products to generate traffic and sales • How cash flow is a major challenge for new and existing Amazon sellers • Strategies to launch products for existing brands without spending a lot of money [21:46- 35:55] How to Survive When Amazon Aggregators Fail • Why sellers should consider selling and staying on board Keeping sales and learning from the brand • To be successful as an aggregator, you need to focus on acquiring potential rather than becoming a best seller on Amazon • You should launch products to increase your net growth (profit) rather than focus on revenue growth The benefits of having multiple products in your portfolio that are doing well You need to launch multiple products that are different but targeted at the same people [35:56 - 44:57] Wrapping Up! • Vital steps for reaching the next level • Tomer on the rapid-four questions Connect with Tomer: Top Dog (Website) Tom Rabinovich (Facebook) Key Quotes: "When you are acquiring a business, you're actually acquiring potential." - Tomer Rabinovich "The growth is the profit. It's not the revenue." - Tomer Rabinovich Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
195
How to Get Your Amazon Products Seen & Sold with Steven Pope
How to Get Your Amazon Products Seen & Sold with Steven Pope
Oct 27, 2022
53:01
Is your brand thriving, growing, and staying ahead of the competition? In this episode, Steven Pope dives deep into product development branding and how sellers could win on Amazon. He points out why Amazon is not a passive income anymore and how to look at PPC versus outside traffic. Steven breaks down why your customer avatar is essential to gain a competitive advantage in the market and how to survive when your Amazon products don't sell as expected. If you're selling on Amazon, this episode is definitely for you. Listen and enjoy! Steven is the founder of My Amazon Guy, a marketing agency with 250+ brands managed. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 300+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 1000 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast. Key Highlights: [00:01 - 07:42] My Amazon Guy • Steven introduces My Amazon Guy A marketing agency that manages over 300 brands Focusing on growing traffic and sales on Amazon • The four pillars to marketing on Amazon Traffic, conversion, SEO, and PPC [07:43 - 27:32] How to Succeed on Amazon • Make sure to increase your market share, and focus on keywords and rankings in the SEO phase • The key to success on Amazon is understanding your customer avatar and building a brand around that Think about who your target demographic is and what their needs are • How testing and tweaking your product, content, and branding is essential for success on Amazon The power of Amazon's Brand Story • How to know when it's time to let go of a product [27:33 - 46:48] What's Better for Sellers? • There are simple ways to increase your ranking on Amazon Why you should be changing your listing once a month • How to survive when your Amazon product doesn't sell • Steven's outlook on Amazon vs Walmart Why sellers should not put all their efforts into Walmart • How to keep your content fresh while running an agency [46:49 - 53:00] Closing Segment • Steven's business model at his Amazon guy • Steven on the rapid-fire questions Connect with Steven: My Amazon Guy (LinkedIn) My Amazon Guy (YouTube) Key Quotes: "Nobody sells products on Amazon, we all sell solutions and experiences." - Steven Pope "You need sales to get sales." - Steven Pope "If you want a cult brand, you need to push people away." - Steven Pope Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
196
Achieving Category Dominance on Amazon with Isaac Gross
Achieving Category Dominance on Amazon with Isaac Gross
Nov 3, 2022
56:29
Do you know how to achieve category dominance on Amazon through premium SEO and PPC marketing? In this episode, Isaac Gross provides you with great advice on how to understand TACoS and ACoS, and product launches. He stresses the importance of having a long-term strategy when doing PPC, and why it is a key element for success. Isaac digs into the state of PPC in general and more importantly if Amazon is still a viable option for somebody to enter and make a lot of money. Listen and enjoy! As a long-time Amazon seller, Isaac made it his mission to help others with their PPC. His deep understanding of the Amazon algorithm undoubtedly gives our clients an unfair advantage. Isaac is the Founder and CEO of IG PPC, a hands-on Amazon PPC agency for 7-9 figure brands that manages over $2B in annual sales on Amazon. Key Highlights: [00:01 - 07:25] Achieving Category Dominance • How Isaac got started in Amazon selling, how he evolved his business Issac's journey building IG PPC •How to maximize the value of your Amazon or e-commerce business Isaac shares great tips on PPC spending, product launches, and branding [07:26 - 28:28] PPC is a Big Part of the Business • PPC is a long-term investment, and it's important to have a vision for long-term growth Why it's important to have somebody who is US based • Make sure to stay up-to-date on new products and strategies, so you can continue to grow your business • The difference between TACoS and ACoS and how they function • Every new feature that Amazon rolls out impacts the PPC strategy Sellers must have a goal for what they want their PPC to achieve [28:29 - 49:18] How to Launch a Product That Will Succeed • Why the price is one of the most important factors to consider when launching a product • The main thing to remember when launching a product is to give a good price and then go aggressive on PPC If the product does not convert well, it is a failed launch • Isaac's insights about influencer marketing - pros & cons • How to figure out why your sales are dropping You should look at things like pricing, negative reviews, and competitor activity [49:19 - 56:28] Wrapping Up! • If somebody has the experience and knowledge, they can be a successful business on Amazon • Isaac on the rapid-fire questions Connect with Isaac: IG PPC (Website) Isaac Gross (LinkedIn) Key Quotes: "The ultimate goal is to make money, not sales." - Isaac Gross "If you don't expect anything to change, then the conversion rate will never get better." - Isaac Gross Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
197
How to Use Repeatable Strategies to Beat Out Your Competition with Fernando Campos
How to Use Repeatable Strategies to Beat Out Your Competition with Fernando Campos
Nov 10, 2022
39:31
Is your offer differentiated enough relative to the competition? In this episode, Fernando Campos navigates into how to create a killer listing and to make sure you have a solid strategy when you launch your products. He remarks on the importance of paying attention to proper product development and how you should go about keyword research in your launch phase. Fernando discloses when it's the right time to let a product go and provides his outlook on the aggregated space long-term. Listen and enjoy! Fernando is the co-founder of MarketplaceOps and specializes in scaling CPG brands on Amazon. MarketplaceOps leverages fully-integrated technology and proprietary marketing techniques to beat your competition with repeatable strategies. Fernando has generated more than $150MM in revenue for his clients and sold two businesses in the Amazon space. His companies were ranked in the Inc. 5000 in 2019 & 2020, and in Entrepreneur360 in 2016, 2017, 2018 & 2019 Key Highlights: [00:01 - 07:05] How to Make a Killer Listing and Succeed on Amazon • Fernando shares how he got into the eCommerce space How he became the co-founder of MarketplaceOps He has generated more than 150 million in revenue for his clients and sold two businesses in the Amazon space • Make sure to have something differentiated and not rely on traditional marketing methods Paying attention to keyword research and product development when launching a product on Amazon is essential [07:06 - 20:34] How to Optimize Your Amazon Listing for Conversion • What you need to be successful on Amazon these days You should have your product development, advertising, and listing down "almost perfect." Focus on building a strong brand and converting visitors into buyers • The importance of differentiated and high-quality product offerings • The process of identifying the most relevant keywords for a product launch Target those keywords with the highest volume and highest relevancy [20:35 - 34:34] Beat Out Your Competition • What Fernando normally considers a launch phase of a product • When is the right time to sell or not to sell a product • How long it will take for a product to be profitable You should consider factors such as whether a product is consumable or not • Fernando's insights about the aggregator space The Amazon brand is still valuable, and there is a market for selling them [34:35 - 39:30] Wrapping Up! • The Amazon business is an asset class and will continue to grow • Fernando on the rapid-fire questions Connect with Fernando: Fernando Campos (LinkedIn) Fernando Campos (Instagram) MarketplaceOps (Website) Key Quotes: "You just have to have something differentiated. It doesn't have to be completely revolutionary." - Fernando Campos "The first thing that's most important that I don't think gets talked about enough is just having a really highly differentiated offer." - Fernando Campos Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
198
How to Build An Online Business & Ensure Long-Term Growth with Neil Twa
How to Build An Online Business & Ensure Long-Term Growth with Neil Twa
Nov 17, 2022
44:44
Are you figuring out how to build & grow your business while still having the opportunity to exit when the time is right? In this episode, Neil Twa shares his insights about how the eCommerce space has evolved and how you can still be successful if you follow the right path. He breaks down how he addresses launching new products and why it's a different approach than others. Neil digs into how to prevent yourself from sabotaging your business and make it grow organically. If you are looking to build a successful brand on Amazon, this episode is definitely for you! Mr. Twa is the co-founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private-label e-commerce businesses for the last 9+ years. Today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for how to build an online business that can generate a passive “almost automated” six-figure income in just 12 to 18 months. And how to set up the business for potentially millions in sales within 18-24 months through a 'pay as you profit' skin in the game model of consulting + performance-driven business mentoring. Key Highlights: [00:01 - 06:27] What It Takes to Build an Amazon or E-commerce Business • Neil shares his background and journey in the eCommerce space The co-founder and CEO of Voltage Digital Marketing Launching operating and growing private-level e-commerce businesses • How to build an online business that can generate a passive almost automated income Setting up a business for potential millions in sales within 24 months [06:28 - 21:08] How to Survive and Thrive in the Amazon Marketplace • How the maturity of Amazon has shifted from being just about the algorithms It's key to focus on brand development and competition research • The shift towards product development has helped Amazon become a more competitive marketplace Sellers need to understand where the slipstream is to be successful on Amazon • How to launch a product in 90 days or less What will determine which products are most in demand and have the highest sales velocity [21:09 - 37:53] Making your Amazon product profitable •The strategy for launching a new product varies depending on the niche It involves transparency, following the customer into buying gold vein, and using data to overcome competition • You don't want to sabotage yourself by continuing to sell a product that isn't profitable or selling it at a high cost Moving a product that isn't profitable into a position that acquires more customers • Why you need to focus on increasing profitability first and then expanding your customer base • There is more opportunity now than ever before on Amazon [37:54 - 43:45] Wrapping Up! • What Voltage Digital Marketing does and its mission • Neil on the rapid-fire questions Connect with Neil: Voltage Digital marketing (Website) Neil Twa (LinkedIn) Key Quotes: "Brand building is the way you need to do Amazon." - Neil Twa "Do not start a product launch on Amazon if it's not within a brand." - Neil Twa "You have to be willing to do the work, to spend the money, and obviously understand how you're going to compete." - Neil Twa Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
199
Powerful Data Insights to Grow Your Amazon Business with Jon Tilley
Powerful Data Insights to Grow Your Amazon Business with Jon Tilley
Nov 24, 2022
39:34
The discipline of truly understanding your accounting, your numbers, and your profits will help you to make decisions quickly and easily. In this episode, Jon Tilley talks about how important metrics and data are for every Amazon seller. He stresses how the marketplace has matured and why you should clearly understand your market, your niche, and your competitors in order to rank and be successful on Amazon. Pay close attention as Jon shares what happens when sellers don’t use data and the tools to their fullest potential. Listen and enjoy! Jon Tilley initial career spanned 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon Seller journey in 2014, launching multiple successful private label brands selling and scaling sales beyond 7 figures. During this time, Jon saw an opportunity to create a business intelligence software tools for Amazon Sellers, co-founding ZonGuru in 2016. ZonGuru continues to launch tools ahead of the market, and use data-driven techniques to help its customers create and run successful Private Label businesses on Amazon. [00:01 - 06:05] How to Use Data and Metrics to Create a Successful Amazon Business How Jon saw an opportunity to create a business intelligence software tools for Amazon sellers Launching his own successful private label brands on Amazon Understanding your metrics and data is essential for every Amazon seller Networking is key to finding like-minded individuals, which can open up many opportunities for you in business [06:06 - 22:43] How to Succeed on Amazon in a Matured Marketplace How the marketplace has matured and how this affects sellers as a whole The four fundamental questions that you need to answer when evaluating a product idea You also need to do research on your target audience and understand their needs and wants The importance of networking and taking action Successful eCommerce entrepreneurs are those that are curious and are there to learn One of the key factors for success is having a gut feeling that comes from experience and learning [22:44 - 33:11] How to Launch a Product on Amazon That Will Succeed There are certain things that successful business owners should never neglect The key points for entrepreneurs when it comes to Amazon and e-commerce Understanding the relevancy of keywords, quality score matching, and PPC campaigns Account health, inventory health, and imagery efficiency are all important factors in Amazon's evaluation of sellers How a launch strategy that includes using programs that Amazon offers is essential for success It’s important to know when to discontinue selling an inventory item to avoid losing money [33:12 - 39:33] Wrapping Up! The key to being a successful entrepreneur Jon on the rapid-fire questions Connect with Jon: Zon Guru (Website) Zon Guru (Instagram) Key Quotes: "Data is always 50% of the equation, and the other 50% is the gut feeling." - Jon Tilley "There's a lot of data. You have to understand how to use that to make good business decisions." - Jon Tilley "You want to make sure you do the best you can at something, and then know when to stop and move on to the next thing." - Jon Tilley Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts
200
Building a Mission-Based Company Culture with Mike Beckham of Simple Modern
Building a Mission-Based Company Culture with Mike Beckham of Simple Modern
Nov 29, 2022
1:00:49
Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy! Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors. Key Highlights: [00:01 - 14:45] Opening Segment • Mike shares his backstory and career path leading up to founding the company - Simple Modern • The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful Mission-driven companies are more beneficial to society than those without a sense of purpose • It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals [14:46 - 29:44] How to Create a Culture that's Idealistic & Practical • Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different • A company with shared values and a shared mission will be stronger than one with diverse values or no values at all Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values • Why a company's culture cannot be created without deep convictions from the leader about what they believe in • How Simple Modern uses transparency to attract and retain ton talent [29:45 - 44:32] Transparent Leaders Build Trust • Transparency is the exercise of allowing other people to see what you're thinking • When you build a culture where both relationally and organizationally, people are transparent, trust is fostered Leaders should be transparent about their weaknesses and get feedback from team members to improve • The mindset for a startup entering a new market is to look at the best players in the space See where players may be white space that they can enter [44:33 - 1:00:48] Closing Segment • How to create a long-term sustainable competitive advantage • Mike on the rapid-four questions • Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business? Key Quotes: "The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham "I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham "Great founders and great cultures, start with deep convictions." - Mike Beckham Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!