What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business? In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype! They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time. You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck,  it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. – Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways - #LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

Everyone’s talking about Trump’s One Big Beautiful Bill, but do you know what’s really inside? More importantly, how could it affect YOUR taxes, YOUR business, and YOUR family’s future starting in 2025? In this episode of the Let’s Talk Business Podcast, Meny Hoffman sits down with Saul & Simeon Friedman of Saul Friedman & Company, one of the most trusted accounting firms for over 50 years. Together, they break down the most powerful tax changes, hidden credits, and financial strategies that could save you thousands or even millions if you know how to leverage them. What You’ll Discover in This Episode 👉 The real meaning of Trump’s “One Big Beautiful Bill” and why the name is genius. 👉 Bonus Depreciation (100%) — how businesses can write off major purchases in a single year. 👉 R&D Credits — cash-back incentives for innovation and development. 👉 Trump Accounts for Kids — how a $1,000 government account could grow into $90,000+. 👉 Scholarship Grant Credits — a dollar-for-dollar credit for private school tuition. 👉 Estate tax exemptions and strategies that could save families millions. Whether you’re a business owner, investor, or parent, this episode is a must-listen if you want to stay ahead of the biggest tax changes in decades. Watch & Connect 🎥 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T Episode Links (Saul Friedman & Company) 👤 Connect with Saul Friedman & Company: https://www.linkedin.com/company/saul-n-friedman-&-company 🏢 Learn More About Their Firm: https://snfco.com/ 📩 For Accounting & Business Inquiries: (718) 232-1111 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi Key Takeaways (Meny Hoffman’s Notes) 1. Plan Around Bonus Depreciation. Use the 100% write-off to reduce taxes strategically. 2. R&D Credits Are Underrated. Most businesses are missing free money they already qualify for. 3. Start Trump Accounts Early. A small annual investment can compound into massive savings. 4. Scholarship Credits = Free Tax Reduction. A direct credit, not just a deduction. 5. Your Books = Your Future. A strong set of financials is your ticket to growth and leverage. Episode Timestamps 00:00 – Hook: The hidden power of Trump’s One Big Beautiful Bill 01:21 – Let’s Talk Business Podcast Intro 01:34 – Meny Hoffman introduces Saul & Simeon Friedman 04:02 – Why the bill’s branding is a stroke of genius 06:33 – Key tax changes explained 14:16 – Bonus Depreciation: How it saves businesses big money 19:22 – R&D Credits: What most business owners miss 25:34 – Trump Accounts: Future-proof savings for kids 36:40 – Scholarship Grant Credits: Dollar-for-dollar tuition credit 49:27 – Meny Hoffman’s final takeaways

Does your business feel like it's growing faster than you can control? Are you constantly putting out fires, frustrated that your team isn't on the same page, and feeling like the vision in your head is getting lost in translation? If you're running a business that's grown fast but now feels messy and chaotic, this episode is your intervention. Meet Tzvi Schwartz. He knows this struggle intimately. He started as an electrician and built his own contracting company with over 100 employees, experiencing all the chaos that comes with rapid growth. After selling his company, he discovered the Entrepreneurial Operating System (EOS) and became so adept at it that he helped the company he joined scale by an incredible 400%. In this masterclass on operational excellence, Meny Hoffman sits down with Tzvi to break down the systems and mindset shifts that transform business chaos into clarity, accountability, and scalable success. You'll discover: 👉 Why businesses often hit a "danger zone" around 8-10 employees and start to lose control. 👉 The "GWC" formula (Gets It, Wants It, Capacity) for getting the right people in the right seats. 👉 How a simple system can get your entire team rowing in the same direction (and why most leaders fail at this). 👉 The crucial difference between motivation (a short-term push) and inspiration (the real key to avoiding team burnout). 👉 The "Raft Analogy" – a powerful lesson on why the very things that made you successful can now be holding you back. If you're a leader tired of the chaos and ready to build a company that can thrive without you being in the middle of everything, this conversation provides a clear, actionable playbook. 👉 Subscribe for more no-nonsense advice to help you learn, grow, and lead. – 🎥 Watch & Connect: https://youtu.be/XWM5yWvuwqU?si=AzKu46VPXGxZWi0T 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links: 👤 Connect with Tzvi Schwartz on LinkedIn: https://www.linkedin.com/in/tzvischwartz/ 🏢 Tzvi's Company Website: https://www.mythrivability.com 🌐 EOS Worldwide (Find an Implementer): https://www.eosworldwide.com 📘 Book That Inspired Tzvi ("Good to Great"): https://amzn.to/444OFoz 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):  1. Growth without structure burns people out. Tzvi learned the hard way. You can grow fast, but without systems, it just creates chaos. You need structure if you want to scale and stay sane.  2. Most owners wait too long to fix things. The signs are always there: overwhelm, frustration, turnover. But many owners ignore them. Tzvi says face them early, and things won’t fall apart later.  3. The right team makes or breaks growth. It’s not just about hiring “A-players.” It’s about putting people in the right seats and holding them accountable to clear expectations.  4. EOS isn’t magic, it’s discipline. The system works, but only if you work it. Tzvi shared how weekly meetings, scorecards, and vision alignment completely changed their results.  5. You can actually enjoy your business again. If you’re constantly in the weeds, there’s a better way. Tzvi helps owners to step up, lead better, and get back to the parts they love. – ⏱️ Key Episode Moments (Timestamps): 1:50 – Meet Tzvi Schwartz: From Electrician to EOS Implementer 3:01 – Tzvi's Entrepreneurial Journey & Building a 100+ Employee Business 4:27 – The Turning Point: Discovering EOS & Scaling a Company 400% 8:00 – What is EOS? The 60-Second Explanation for Business Owners 10:30 – The "We" Shift: Why Getting Everyone Aligned is a Game-Changer 13:43 – The 10-Employee "Danger Zone" Where Businesses Lose Control 17:00 – The Bottleneck is at the Top: Why Leaders are Often the Problem 18:21 – Right People, Right Seats: The "GWC" Formula Explained 35:33 – Inspiration vs. Motivation: The Real Secret to Preventing Team Burnout 41:42 – The Raft Analogy: When "What Got You Here" is Killing You Now 50:27 – Find Tzvi Schwartz Online & Learn More About His Work 51:02 – Rapid Fire Questions with Tzvi 52:14 – Meny Hoffman's Final Takeaways

The Let’s Talk Exits Podcast hosted by Meny Hoffman is a show dedicated to the growth and success of Amazon and e-commerce brand-builders. You’ll learn all about how you can maximize the value of your business to achieve your ideal exit. We believe it’s never too early to start thinking about your exit. I’m sure you have a lot of questions about Amazon and the e-commerce space. You are not alone. In this podcast, you will get to know stories, practical tips and strategies to help you launch your brand and turn your dreams into reality. [00:01 - 02:35] Opening Segment Welcome to the show! Discussing your pressing questions with incredibly knowledgeable guests Weekly posts ahead! Educating and guiding the exit process [01:49 - 05:34] Maximize Your Exit with the Right Tools and Strategies Thought about exiting? Providing invaluable tools to get on the radar What are Amazon aggregators? Consolidating small successful sellers into one parent company Why do people choose to sell their businesses? For many reasons - financial freedom, pursuit of another passion, lack of resources to sustain a growing business, or to start a new venture It’s all about crafting a strategic exit. Considering the timing, value and potential of your brand, and the best potential buyer [04:50 - 06:38] Closing Segment Be empowered and maximize your exit Book a strategy session, drop your questions and comments on https://letstalkexits.com   Connect with us! (links below)   Key Quotes:  “It's never too early to start thinking about your exit. No matter how much you love, or have invested in your business. Think about the exit.” - Meny Hoffman  “It's important that you don't go about it [exiting] on your own without knowing all the facts, because you want to make sure you're maximizing the exit to its fullest potential.” - Meny Hoffman     Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com    Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.

Not every business influencer looks or even thinks like Gary Vee and yet they could be just as amazing at what they do. Berel Solomon sports a beard and a kippah and would sooner be seen in a synagogue than in a private jet, but he is as remarkable as business influencers go. Berel is the CEO of Wealthy Executive Coaching, founder of Wealthy Commercials, and host of The Berel Solomon Show. Taking pride in his Jewish roots, Berel dedicates all his work in the world to the One above. Buckle up as he joins Meny Hoffman to talk about his career and purpose as an influencer for entrepreneurs and share invaluable business wisdom, including the importance of finding your zone of genius and operating within it to reach your full potential.

Effective communication through public speaking is the best way to grow your business. We may not be gifted with great communication skills right away, but it is possible to acquire. Meny Hoffman discusses these with Brenden Kumarasamy. Brenden is a public speaking coach and the founder of MasterTalk, which was created to help us master the art of communication. Leading an organization is not an easy task. Still, with Brenden’s powerful thoughts on fundamental concepts in being an effective communicator, we could take the leap to be the best leader we could be. He shares the proper balance between storytelling, inspiration, and informative speaking. Let’s dive into the challenges behind communication goal settings and practical advice with a public speaking coach expert.

Entrepreneurs know that business growth isn’t always on a high trajectory and sometimes, it takes more than forcing it upwards to really make it work. Erik Luhrs, also known as the Bruce Lee of revenue generation, talks to Meny Hoffman about working on both the internal and external factors to make a business work. Erik says that most of the time, people look at entrepreneurship as just making money, doing everything to get more sales and revenue but often times, people forget that you have to look from the inside-out. Starting from within, entrepreneurs must be able to pinpoint what caused their business to plateau and address it by doing things out of their routine. 

Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.