Most business owners are working hard… but still have no real idea what their numbers are actually saying. You're making decisions every day. Hiring. Spending. Growing. But if you don't know your numbers, you're not deciding… you're guessing. This episode kicks off a brand new finance series on Let's Talk Business, where Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to break down the part of business most people avoid. They get into why business owners avoid their numbers, what you actually need to track, and how understanding just a few key metrics can completely change how you run your business. You'll learn: 👉 Why "ask my accountant" is a dangerous mindset 👉 The difference between guessing and actually knowing 👉 What numbers every business owner must track 👉 How margins, profit, and cash flow actually work 👉 Why clean books are behind every successful company If you're running a business and feel like you're just pushing forward without full clarity, this is where that changes. This is episode one of the finance series. Start here! – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers If you don't know your numbers, you're guessing. And guessing is not a strategy. Your accountant looks backward. You need numbers to make decisions today. Track the basics. Profit, margins, and cash flow. That's your foundation. Margins matter more than revenue. Revenue looks good. Margins make you money. Clean books don't make you successful, but every successful business has them. – Episode Timestamp: 00:00 – Why this finance series matters 02:30 – Why business owners avoid numbers 07:00 – The danger of guessing 11:30 – What numbers actually matter 18:00 – Profit vs margins explained 25:00 – Service vs product margins 30:00 – Clean books and decision making 36:00 – Final takeaways + what's next – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Finance #BusinessGrowth #Entrepreneurship #CashFlow #Profit #Margins #SmallBusiness #PtexGroup

What actually happens when someone is good with people but keeps failing at sales? In this episode, Meny Hoffman kicks off a brand new sales series with Pinchus Shiff, co founder of Friday and someone who has spent his entire career in the trenches of sales. Not theory. Not coaching from the sidelines. Real calls, real pressure, real wins, real losses. This conversation tackles one uncomfortable question most people avoid Is sales really for you? They talk about why people quit sales too early, why talent alone means nothing, and how the wrong setup can make even the best people fail. From commission vs salary to introverts vs extroverts, this episode breaks down what actually matters if you want to survive and succeed in sales. You'll learn 👉 Who sales is actually for and who should never touch it 👉 Why being a "natural" doesn't exist 👉 How salary can quietly kill motivation 👉 Why introverts often outperform loud talkers 👉 What to look for before choosing a sales job or industry If you are in sales, thinking about getting into sales, or running a business and wondering why growth feels harder than it should, this episode will force you to rethink everything you thought you knew. This is episode one of a new series. We're going deep. One topic at a time. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn --- 🔗 Episode Links 👤 Connect with Pinchus Shiff: 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 02:10 Is sales really for everyone 07:40 People skills vs sales skills 14:30 Why most people quit too early 21:10 Introvert vs extrovert in sales 30:00 Commission only vs salary debate 41:50 When effort is there but results are not 55:00 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb —— Got it. Same tone, same structure, no AI fluff. Here's a **clean, human YouTube description for Episode 2**, written to match Episode 1 and feel clickable to anyone in sales or hiring sales. --- Why do great salespeople fail in the wrong company… and average ones win in the right one? In episode two of the Let's Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry. This episode isn't about motivation or hustle. It's about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win. They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments. You'll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn't optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it's you… or the company holding you back If you're in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error. This is episode two of the sales series. We're building this step by step. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 01:40 Is sales really for everyone 05:30 People skills vs real sales skills 10:20 Why most people quit sales too early 15:10 Introvert vs extrovert in sales 19:40 Commission only vs salary debate 24:10 When effort is there but results are not 28:30 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business? In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype! They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time. You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck,  it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. – Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways - #LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

What if generosity wasn't just a nice leadership trait, but your biggest business advantage? In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life. After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should. You'll learn: 👉 Why generosity always delivers better business results 👉 The hiring mistake that costs leaders the most time and money 👉 How to build accountability that works both ways 👉 When to stop managing and start leading 👉 What Whole Life Leadership looks like on a stressful Tuesday If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership. Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links 👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt 🌐 Learn More: https://businesswhitt.com 📘 John's book Checkmate: https://amzn.to/3L7WrIo 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers (Meny's Takeaways) 1. Leadership never ends—it's a daily practice. 2. Generosity pays off. Time, attention, and care go further than money. 3. Hire for ownership, not tasks. Skills can be taught, attitude can't. 4. Accountability goes both ways. Let your team hold you to your word. 5. Clarity is power. When you know where you're going, people Follow.  – ⏱️ Episode Timestamps 00:00 – Generosity defined: time, talent, treasure → profit 00:30 – Leadership is lonely and why every leader needs a coach 00:53 – Show open and host intro 01:10 – Guest intro: who John Whitt helps and how 02:04 – No perfection in leadership; John's path to Whole Life Leadership 03:38 – Pandemic, reset, and lessons from reflection 04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change 05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials 08:05 – Generosity creates profit and how it actually works 10:50 – The costly hiring mistake and why to hire for ownership 13:16 – KPIs, metrics, and the 30–60 day rule for performance 15:02 – Accountability cuts both ways 16:03 – Meny's clarity session plug 17:07 – Quick wins for culture: using behavioral assessments 18:28 – B players vs A players: when "good enough" is enough 19:19 – When to stop operating and start leading 20:39 – The Whole Life Leadership event: format and outcomes 23:42 – "Stressful Tuesday" mindset: business as a vehicle for life 24:42 – Don't do it alone: advisors, coaches, and communities 26:09 – PandaDoc mention 27:04 – Where to find John and his links 28:00 – Rapid fire Q&A 29:40 – Meny's key takeaways 31:19 – Outro

Ever felt the pressure of a tough deadline? Now imagine that deadline isn’t about closing a deal or finishing a project, it’s about saving a life! Meet Simcha Shain, founder and CEO of ParaFlight EMS and OrganFlights.com. With more than 25 years in emergency medical services, Simcha built a company that blends aviation, logistics, and mission-driven leadership to deliver organs and critical care when every minute counts. His work is a masterclass in building systems that hold up under pressure and leading with purpose when failure isn’t an option. In this episode, Meny Hoffman sits down with Simcha to uncover what entrepreneurs and leaders can learn from running a business that operates on life-or-death deadlines. From scaling under extreme pressure to building trust with hospitals, pilots, and patients, Simcha shares how clarity of mission fuels growth, resilience, and culture. You'll discover: 👉 Why purpose-driven business models outperform profit-only ventures 👉 How to build systems that stay strong under pressure 👉 The mindset required to lead when every decision is high stakes 👉 Why relationships and trust are the real infrastructure of any company 👉 How to stay grounded as a leader when the mission never stops If you’re a founder, executive, or team leader who wants to learn how to lead with clarity, resilience, and purpose, this conversation is essential listening! - 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/PF7qsBP7T5g 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T - 🔗 Episode Links (Simcha Shain): 👤 Connect with Simcha on LinkedIn: https://www.linkedin.com/in/simshain/ 🌐 Learn More About ParaFlight EMS: https://paraflight.aero 🌐 Explore OrganFlights.com: https://organflights.com 📘 Book That Inspired Tzvi ("Giftology"): https://amzn.to/4gbM5CQ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi - 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. You don’t need a typical business to build something massive. Simcha saw a real problem and created a solution, proving clarity beats chasing trends. 2.Pressure doesn’t have to paralyze you. Systems and preparation let leaders make fast, high-stakes decisions. 3. Purpose drives performance. A clear mission inspires teams, builds stronger culture, and creates accountability. 4. Relationships are real infrastructure. Trust with hospitals, doctors, and partners is what sustains growth. 5. Don’t overcomplicate it. Start with the need in front of you, take action, and keep solving as you go. - Episode Timestamps: 00:00 – Teaser: Simcha’s stories from the field 01:18 – Let’s Talk Business Podcast Intro 01:34 – Meny Hoffman introduces guest Simcha Shain 03:04 – From paramedic to founder: Simcha’s journey 07:04 – Why purpose beats profit in business building 11:00 – The systems behind ParaFlight and OrganFlights 14:50 – Leadership under pressure: lessons from high-stakes decisions 22:15 – Relationships as infrastructure: building trust with hospitals and pilots 33:39 – How to lead with clarity when the stakes are high 42:00 – Avoiding burnout: why purpose sustains performance 47:29 – Meny Hoffman’s takeaways and summary

Everyone’s talking about Trump’s One Big Beautiful Bill, but do you know what’s really inside? More importantly, how could it affect YOUR taxes, YOUR business, and YOUR family’s future starting in 2025? In this episode of the Let’s Talk Business Podcast, Meny Hoffman sits down with Saul & Simeon Friedman of Saul Friedman & Company, one of the most trusted accounting firms for over 50 years. Together, they break down the most powerful tax changes, hidden credits, and financial strategies that could save you thousands or even millions if you know how to leverage them. What You’ll Discover in This Episode 👉 The real meaning of Trump’s “One Big Beautiful Bill” and why the name is genius. 👉 Bonus Depreciation (100%) — how businesses can write off major purchases in a single year. 👉 R&D Credits — cash-back incentives for innovation and development. 👉 Trump Accounts for Kids — how a $1,000 government account could grow into $90,000+. 👉 Scholarship Grant Credits — a dollar-for-dollar credit for private school tuition. 👉 Estate tax exemptions and strategies that could save families millions. Whether you’re a business owner, investor, or parent, this episode is a must-listen if you want to stay ahead of the biggest tax changes in decades. Watch & Connect 🎥 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T Episode Links (Saul Friedman & Company) 👤 Connect with Saul Friedman & Company: https://www.linkedin.com/company/saul-n-friedman-&-company 🏢 Learn More About Their Firm: https://snfco.com/ 📩 For Accounting & Business Inquiries: (718) 232-1111 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi Key Takeaways (Meny Hoffman’s Notes) 1. Plan Around Bonus Depreciation. Use the 100% write-off to reduce taxes strategically. 2. R&D Credits Are Underrated. Most businesses are missing free money they already qualify for. 3. Start Trump Accounts Early. A small annual investment can compound into massive savings. 4. Scholarship Credits = Free Tax Reduction. A direct credit, not just a deduction. 5. Your Books = Your Future. A strong set of financials is your ticket to growth and leverage. Episode Timestamps 00:00 – Hook: The hidden power of Trump’s One Big Beautiful Bill 01:21 – Let’s Talk Business Podcast Intro 01:34 – Meny Hoffman introduces Saul & Simeon Friedman 04:02 – Why the bill’s branding is a stroke of genius 06:33 – Key tax changes explained 14:16 – Bonus Depreciation: How it saves businesses big money 19:22 – R&D Credits: What most business owners miss 25:34 – Trump Accounts: Future-proof savings for kids 36:40 – Scholarship Grant Credits: Dollar-for-dollar tuition credit 49:27 – Meny Hoffman’s final takeaways

Are you sure your business isn't leaving FREE MONEY on the table? What if there are overlooked tax breaks, incentives, and strategic advantages that could save you thousands, or even help fund your next big move? This episode uncovers exactly that. Meet Gary Marx, an economic development veteran with over 35 years of experience. He's seen it all, from working inside state government to now advising companies (just like yours!) on how to navigate the complex world of incentives and smart site selection with his firm, Blue Cap Economic Advisors. In this eye-opening episode of Let’s Talk Business, Meny Hoffman gets Gary to pull back the curtain on how businesses of all sizes can unlock significant financial benefits and make game-changing strategic decisions often hidden in plain sight. You'll discover: 👉 How to find and secure "hidden" state & local incentives (think tax credits, grants, and more!). 👉 The critical factors for smart site selection that go way beyond just the cost of real estate. 👉 Why states want to give money to certain businesses & what they're looking for. 👉 Costly mistakes businesses make that leave them missing out on massive savings & benefits. 👉 Insider tips for navigating government programs and making economic development work for you. If you're a business owner, entrepreneur, or leader looking to expand, relocate, cut operational costs, or simply maximize every available financial advantage, you cannot afford to miss this conversation. 👉 Subscribe for more insider knowledge to grow your business smarter. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/sK57BUHphcs 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Gary Marx): 👤 Connect with Gary Marx on LinkedIn: https://www.linkedin.com/in/garyrmarx/ 🏢 Blue Cap Economic Advisors (Gary's Company): http://www.bluecapeconomicadvisors.com 📘 A Book That Inspired Gary ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. You can negotiate way more than you think. Most people think “incentives” means tax breaks. But Gary explains how local cities will help with things like better lighting, signage, sidewalks, even speeding up your permit process, if they believe your business brings value to the area. 2. Hiring is the #1 deal breaker. Every serious business leader Gary works with asks one thing first: Can we find the right people here? If the labor isn’t there, nothing else matters. So if you’re considering a move, always start by looking at the local workforce. 3. Government help is real — you just need to ask the right way. States and cities actually want to help. But they’re not always shouting it from the rooftops. Gary shows how to find the right contacts, ask the right questions, and unlock the support that’s already sitting there. 4. American manufacturing is quietly coming back. Between tariffs and supply chain issues, more companies are moving parts of their business back to the U.S. And guess what? Local governments are ready to help — especially if you’re creating skilled jobs. 5. Small towns care more than big cities. In big cities, hiring 20 or 30 people doesn’t make headlines. But in smaller towns? That kind of growth matters — and they’ll often roll out the red carpet for you. That’s where Gary helps companies find opportunities others don’t even notice.  – ⏱️ Key Episode Moments: 1:05 – Welcome to Let's Talk Business 1:25 – Meet Gary Marx: Economic Development Expert 2:33 – Gary's 35+ Year Journey in Economic Development 7:07 – Untapped Potential: Incentives for EXISTING Businesses 8:46 – The Power of Asking: How Local Gov HELPS Small Businesses 13:54 – Starting Point: What Gary Marx Asks Businesses First 18:05 – Top CEO Concerns: Labor Availability & Market Predictability 20:28 – Why States PAY: The Drive for Jobs, Investment & Tech 23:45 – Hot Trends: Targeted Industries & The Southern Shift 26:22 – Re-shoring US Manufacturing & Current Market Dynamics 32:25 – Connect with Gary Marx & Blue Cap Economic Advisors 33:00 – Rapid Fire Questions with Gary Marx

If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible. From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey’s companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity. In this episode of Let’s Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M. You’ll hear: 👉 How being broke and jobless led to a marketing career 👉 Why some brands get stuck at $5M—and how to break past it 👉 The real difference between working in vs. on your business 👉 A breakdown of Trey’s COMPASS Method that’s helped scale dozens of brands 👉 How to stay sharp as a leader—without losing touch with the work Whether you're bootstrapping a startup or scaling something fast, this is a must-watch. 👉 Subscribe for more deep-dive convos with real builders. – 🎥 Watch next: 🔗 Full Episode 🎯 Book a Clarity Session 📲 More Episodes 📲 Instagram 📲 LinkedIn 📲 Facebook 📲 WhatsApp Status 📲 WhatsApp Group – 🔗 Episode Links: 📘 Tray’s Life Changing Book 🎙 Trey’s Podcast – 10 Minute Masterclass 🏢 Herald (Trey’s Company) 👤 Trey’s LinkedIn 📩 For promotions & inquiries – 💡 Practical Pointers from this Episode: 1. Start even if it’s not perfect. Trey didn’t wait for the perfect plan—he just started. You learn more by doing than thinking. 2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it’ll pay off. 3. Get clarity before action. Ask what’s working, what’s not, and what’s missing. Don’t guess—diagnose. 4. Work on the business regularly. Don’t wait for a crisis. Step back quarterly (or weekly) to course-correct. 5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them. – ⏱️ Episode Highlights: 00:00 – Welcome to Let’s Talk Business 02:11 – From seminary to $95K in debt 05:00 – The real start: losing both jobs and betting on himself 09:07 – Lessons from building marketing agencies 13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs 18:32 – Why culture and accountability go hand in hand 23:44 – What Trey’s doing now with Herald 27:16 – The full breakdown of the COMPASS Method 33:38 – Why messaging is usually the weak link 35:33 – Hearing your customers clearly (and often) 37:27 – How to actually work on your business every quarter 43:47 – What’s still on Trey’s bucket list

Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth. Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it. In this powerful Let’s Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership. You'll discover: 👉 Simcha's path to CEO: initiative, sacrifice, and trust. 👉 The "brutal" mindset shifts essential for leveling up your leadership. 👉 Why your hard work might not be paying off (and what to change). 👉 Actionable ways to find clarity and focus in business chaos. 👉 Beyond 10-step plans: What actually drives sustainable success. If you're an aspiring leader feeling stuck, an entrepreneur facing growing pains, or an executive needing fresh perspective on what it really takes, this conversation is a goldmine. 👉 Subscribe for more no-nonsense advice to learn, grow, and lead. – 🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/G0lj dCgWNg 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links (Simcha Beller): 👤 Connect with Simcha Beller: https://www.linkedin.com/in/simchabeller 🏢 Yossi G Design Website: https://yossig.com 📸 Yossi G Design on Instagram: https://www.instagram.com/yossigdesign/ 📘 Book that inspired Simcha ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Don’t wait for the perfect job — create it. Simcha didn’t wait for someone to hire him. He showed up, added value, and proved himself into the role he wanted. 2. Before you fix something, make sure it’s actually broken. Not everything needs to be reworked. Simcha learned the hard way that changing what’s already working can do more harm than good. 3. CEO and COO are two different brains. A CEO lives in the future. A COO lives in the now. Mixing the two can slow both down; know which one you’re playing. 4. Branding isn’t how you look, it’s how well you connect. Your messaging and customer experience need to click with what people actually want. If it doesn’t feel like a fit, they won’t buy. 5. Clarity doesn’t come from thinking harder. It comes from asking the right questions—to yourself, your customers, and to your team. You don’t need all the answers, just better ones.  – ⏱️ Key Episode Moments (Timestamps): 0:00 – Welcome & Episode Preview 1:14 – Meet Simcha Beller, CEO of Yossi G Design 5:25 – Simcha's Journey: Cold Calls, Sacrifice & Finding His Path 10:53 – The Path to Leadership: From Operations to COO, then CEO 23:58 – CEO vs COO: Understanding the "Brutal" Mindset Shift 32:57 – Navigating Critical Founder & CEO Dynamics Successfully 38:11 – Warning: Understand THIS Before Changing Your Business 42:40 – How to Find True Clarity Amidst Business Chaos 48:56 – Branding & Customer Insight: The Real Keys to Connection 54:58 – Beyond 10-Step Plans: Simcha's Core Advice for Success 56:52 – Rapid Fire Questions with Simcha Beller 58:27 – Meny's Key Takeaways & Final Thoughts