In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ranzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling. Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability   00:02:00 - Transitioned roles, built systems; founded Trainual later. 00:05:39 - Managing growth is harder than starting businesses. 00:09:11 - Entrepreneurs scale by delegating and focusing long-term. 00:10:15 - Leaders focus on unique, non-delegable tasks. 00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training. 00:19:49 - Onboarding confirms or ruins new employees' initial experience. 00:20:46 - Offer $5,000 for employees to quit early. 00:25:20 - Importance of context, timing, success, and steps. 00:28:42 - Business change frequency influenced by industry pace, hiring. 00:30:58 - Delegation crucial early; formalize roles with growth. Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.”   http://www.trainual.com/ http://www.thebusinessplaybook.com/ https://www.ptex.co/pandadoc

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brien—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career. Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice. O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market.   00:04:51 - Focus efforts, refine niche, demonstrate unique value. 00:09:25 - Proof distinguishes your promise from marketing fluff. 00:12:45 - Helping businesses find their "because" for differentiation. 00:14:22 - What makes your business exceptional? List specifics. 00:17:01 - Strategically structure website for effective visitor engagement. 00:22:43 - Varied outreach methods tailored to listener's company. 00:26:06 - Innovative weed control additive for resistant pests. 00:28:47 - Understand and address decision maker's real concerns. 00:30:51 - Optimize messaging sequence based on consumer insights. 00:34:30 - Narrow your focus to grow faster financially. 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility. 00:42:42 - Identify clients, unique value, and effective persuasion. 00:43:44 - Focus on delivering a unique, authentic because.   The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not? The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else. The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do. Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice.  The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.   Gerry Website Linkedin They Buy Your Because Panda Doc

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.    Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses.    In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business.     Please listen and enjoy!   [00:01 - 07:56] Opening Segment • Introducing Charlie Harary - a business executive, author, and public speaker known internationally The importance of what stops a person from achieving success • Charlie shares his advice on achieving success and happiness • The key to delivering a message effectively is to put yourself in the audience's perspective   [07:57 - 14:59] How to Unlocking Your Potential • How to change your thoughts and bridge the gap between your current life and the life you want • The journey that led Charlie to write the book "Unlocking Greatness" • Changing thoughts to change brains • Understanding how the brain works, how habits work, and how rituals work   [15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness • The eulogy exercise is one of the tools used to help readers understand what they are looking for in life • Happiness is about feeling empowered and having a positive perspective on life • Circumstances do not lead to empowerment Having a great perspective can help you feel empowered no matter where you are   [22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment • Happiness is a perspective and not necessarily dependent on external factors • Gratitude is the most important muscle that we have and helps to build a positive outlook • Success should be measured against oneself, not against others • Everyone has different life scenarios, so the comparison should be avoided   [29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits • You don't need an award or the size of a house to feel successful • Every time you have a thought, neurons fire in your brain and create connections • Goals are directions, but you become the goal by embodying it and creating Habits allow you to grow in a way that actually sticks   [37:16 - 44:08] Closing Segment • As you repeat the behavior, it becomes neurologically embedded into your brain Link behaviors to create good habits • Charlie on the rapid-fire questions     Want to connect with Charlie? Follow him on LinkedIn and Instagram. Head to his website and learn how to train your brain to succeed!     Key Quotes:   "The first thing always is to remember, speak for your audience. Don't speak for yourself.” - Charlie Harary   "The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary   "You never reach your goals. You become your goals." - Charlie Harary     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.

Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.

There is power in failure because it gifts us the opportunity to learn and grow. Brian Scudamore, the Founder of 1-800-GOT-JUNK?, is such a great believer of this that he wrote a book all about it, WTF?! (Willing to Fail). With a successful company right under his name, Brian is all too familiar with how failure is the key to success. He shares with us his journey during those early stages in the business, the lessons he learned, and how he maintained humility amidst it all. He shares how he goes about hiring the right people, how he creates his company culture, how to create exceptional brands, and how he achieves work-life balance.

Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential buyers to negotiating the deal. Tune into this episode for insight into successful Amazon brand-building! Michal spent 4 years managing and growing an Amazon FBA Business to 8 figures. Years of process development and optimization allowed them to reach 8 figures with a small team of 2 full-time employees. Their brand was successfully acquired by an aggregator. Michal has recently launched his YouTube Channel, where he shows Amazon Sellers how to transition from Operators to Owners by systemizing their businesses and building teams. Key Highlights: [00:01 - 07:29] Growing Your Amazon FBA Business How Michal managed and grew an Amazon FBA business to eight figures with just a small team How the brand was successfully acquired by an aggregator How to systemize your business to focus on the business instead of in the business Michal's strategy for product development [07:30 - 14:36] Gaining Detachment and Analyzing Data How to analyze existing keywords to identify customer avatars and create variations of a product Utilizing scientific method to differentiate a product from competitors Make sure to gather data to understand customer avatars and what works for them Why you should keep it simple with a small team [14:37 - 21:54] Navigating the Exit Process How to sell your business at the right time and get the best offer What you should consider when looking for a buyer Successful businesses come from consistent action in the right direction Simplicity is key- Resist the temptation of trying too many tactics Focus on understanding existing assets and constraints and figure out how to get where you want to go [21:55 - 29:17] Increase Bottom Line and Overcome Internal Bottlenecks Focus on customer and product Action steps to get to know the customer avatar better Understand where they are, talk to them, and find patterns Listing optimization and launching process strategies How to implement systems, build teams, delegate tasks, and create strategies [29:18 - 38:54] Closing Segment Strategies for delegation and building the internal structure Advice for sellers who are stuck Michal on the rapid-four questions Connect with Michal: Michal Specian (YouTube) Michal Specian (Twitter) Key Quotes: "The key to consistency is simplicity." - Michal Specian "The objective is not just to differentiate the product, the objective is to make it better." - Michal Specian Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com  Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful. Tune into this episode full of insight from one of the leading voices in the eCommerce space today! Eytan Wiener was the Chief Operating Officer and Co-founder of Quantum Networks, and the co-founded the Prosper Show. For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon’s fulfillment centers. Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA’s solution significantly affected his company’s bottom-line profit, thereby increasing the total value of the sale price, and contributing to Wiener’s successful exit. Key Highlights: [00:01 - 13:02] Maximizing Your Business Value for the Ideal Exit • Eyran shares his background and work The co-founder of Quantum Networks and the Prosper Show • The early days of Amazon and how to be successful on Amazon • Why you should bundle products and offer exclusivity on Amazon [13:03 - 26:02] The Key to Success in the Amazon Ecosystem • You need to invest time, money, and effort into making something better Make sure all the pillars of a successful business are mastered • Developing a passion for the industry is important for success Leaders behind a brand are key to reaching its full potential • Omnichannel is important for diversification and sustainability [26:03 - 38:50] Tips on Delegation and Growing a Business Through Objective Decision-Making • Entrepreneurs should make decisions objectively to maximize resources and achieve desired outcomes CEOs should focus on high-level planning and delegate tasks to those more knowledgeable in the area • The benefits of attending live events Networking at live events is important to learn from others and build relationships • Finding the right people and getting everyone to get along is key to successful companies [38:51 - 50:54] Wrapping Up • Stay up to date on the latest changes • Eytan on the rapid-four questions Connect with Eytan: Eytan Wiener (LinkedIn) GETIDA (Website) Eytan Wiener (Facebook) Key Quotes: "You could make a product and sell it, you need to have good content, you need to have good photos, but it's not as difficult as in the olden days." - Eytan Wiener "You could be in a business that you have zero passion, but you're never going to reach your full potential if you don't develop a passion." - Eytan Wiener Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com  Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

Are you ready to grow, scale, and expand your eCommerce business through partnerships? In this episode, Nick Penev delves into partnerships and why it's so important for service providers and businesses in general to have them in order to grow their sales. He stresses out how to look at partnerships and what are the first steps you should follow to make sure you find the right partners. Pay close attention to Nick's advice on how you can expand your business to Europe and everything that entails growing to other Amazon marketplaces. Listen and enjoy! Nick Penev is the Partnership Manager and webinar host at Hello Tax and Co-Founder of Xtreme Power Brands. He and his partners developed and launched 20+ Private Label Supplement brands across Europe. Nick exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers. He and his team help these companies to grow through partnerships in the ecommerce space. Nickhas done or participated in 100+ webinars and events with partners in the ecommerce space. Key Highlights: [00:01 - 07:30] The Power of Partnerships • Nick shares his story of how he got into ecommerce and how partnerships helped him grow his business The partnership manager and webinar host at Hello Tax and founder of Extreme Power Brands Launching 20 plus private label supplement brands across Europe Creating a service agency for e-commerce service providers • Why partnerships are important for service providers or businesses in general [07:31 - 22:00] Tips for Succeeding in Partnership • Nick's experience selling to multiple markets and connecting service providers with his company How Nick started working with other companies in the industry to help them grow their partnerships and services • How successful partnerships involve taking small steps to build a relationship • It's important not to make assumptions about what the other party can or cannot do Be willing to do something for the other party, and not just take advantage of them • Nick's advice on how to grow a company in the eCommerce space, and how partnerships can be an important part of this growth [22:01 - 37:01] How to Expand Your Business • The key points for starting and expanding a business in the Amazon and e-commerce aggregated space Partnering, testing, and evaluating potential partnerships • Nick's outlook on the opportunities in the Amazon and e-commerce aggregated space • Expansion into other countries can be difficult, but there are services available to make the process easier • What you should do if you're looking to expand your business to Europe Do the research, test small, and then expand [37:02 - 44:52] Closing Segment • Never make assumptions, do the research • Nick on the rapid-fire questions Connect with Nick: Nick Penev (LinkedIn) Xtreme Power Brands (Website) Hello Tax (Website) Key Quotes: "You only work from your mistakes, you don't work from actually all the wins that you do." - Nick Penev  "Partnerships is about giving first and then getting big." - Nick Penev "Don't tell me what we can do with money, tell me what we can do without money." - Nick Penev Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com  Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts