Popular Shows by Meny Hoffman

1

Challenges and Triumphs within Family Businesses with Berel Solomon

Jan 27, 2025

40:00

In today's rerun episode of Let's Talk Business, we're diving back into a compelling discussion on the power of authenticity and purpose in driving business success. Join your host, Meny Hoffman, as he reconnects with Berel Solomon, a dynamic entrepreneur and the founder of Wealthy Commercials and Wealthy Executive Coaching. Berel's journey from running a family business to starting his own ventures is nothing short of inspiring. From his candid reflection on mixing family with business, to his passionate approach towards video marketing and executive coaching, Berel provides a wealth of actionable advice for aspiring entrepreneurs and seasoned business owners alike. In this episode, Berel shares his perspective on aligning personal passions with professional pursuits, and the profound impact it has on one's success. He reveals the challenges and triumphs he faced while transitioning from his family business to founding Wealthy Commercials, a company that has taken on a life of its own through powerful video marketing strategies. Moreover, Berel delves into the crucial role of mentorship and coaching in personal and business growth. He talks about the importance of having experienced mentors to navigate the complexities of running a family business and the strategic significance of coaching for continuous development. Berel's core message is to operate within your "zone of genius"—a concept that he believes redefines how entrepreneurs should view their unique capabilities and contributions. He articulates how passion-driven work not only brings personal fulfillment but also attracts opportunities and resources that propel business growth. Throughout the conversation, Berel provides insights on building strong teams, effective delegation, and the impact of genuine, purpose-driven branding. His candid anecdotes and practical advice offer listeners a roadmap to integrating personal values with professional goals for sustained business success. Tune in to this episode for an enriching conversation that marries the heart of entrepreneurship with actionable business strategies. Whether you’re facing challenges in your family business, seeking to explore new ventures, or looking to inspire your team, this discussion with Berel Solomon promises invaluable takeaways. 05:21 - "Balancing Family and Business Dynamics" 09:01 - Embracing Self-Awareness and Authenticity 09:55 - "Embracing Faith and Genius" 13:08 - Pursue Passionate Work 17:40 - Influencer Journey: Open Book Approach 19:21 - "Lighting the World for God" 23:33 - Balancing Personal and Business Success 26:18 - Balancing Business Ventures Timing 29:19 - Empowering Coaches Boost Business 35:11 - Mentorship and Self-Improvement Magic 38:11 - Regretting Poor Influence Decisions Berel Solomon talks about the challenges of working in a family business, especially with his father and brothers. The key takeaway is the importance of maintaining professional relationships and sometimes seeking external help, like hiring a mentor to mediate conflicts. Berel Solomon discusses being in one's "zone of genius" rather than just following a passion. He shares insights on how operating within this zone allows for greater success and fulfillment. He contrasts this with simply making money, emphasizing that true success comes from aligning one’s work with personal strengths and passions. Berel reveals how he juggles several business ventures, a documentary, and personal commitments by utilizing technology and delegating tasks. He highlights the importance of focusing on high-value activities and outsourcing less critical tasks, underscoring effective time management and prioritization. Berel’s mission is to bring awareness about God and spirituality through his work. He emphasizes that his end goal is to connect people to the one above, regardless of the means, whether through business ventures, social media, or upcoming projects like his documentary. Berel explains how COVID-19 impacted his business structure. He trimmed down his workforce to retain only the most committed employees. This adaptation not only sustained but also streamlined his business operations, suggesting that crises can present opportunities for re-evaluating and optimizing business practices. https://www.linkedin.com/in/berel-solomon/ https://www.wealthyco.com/main http://berelsolomon.com/

2

Leveraging Shark Tank Exposure for Business Growth with Morri Chowaiki

Nov 18, 2024

48:23

In today's episode of Let's Talk Business, we are thrilled to share this conversation with Morri Chowaiki, a successful entrepreneur, Shark Tank alum, and head of sales and special partnerships for Daymond John's Shark Group. Hosted by Meny Hoffman, this episode dives deep into Morri's extensive experience in business, offering listeners invaluable advice on pitching, partnerships, and entrepreneurial resilience. Morri shares his transformational journey from growing up in Los Angeles to achieving significant success in various business ventures, including his memorable appearance on Shark Tank. This narrative emphasizes the importance of authenticity, preparedness, and leveraging opportunities to build lasting relationships. Listeners will gain crucial insights into the art of pitching to investors, understanding business metrics, and the value of aligning personal and professional brands for long-term success. The episode also explores the pivotal role of resilience, adaptability, and creating genuine, impactful connections in the entrepreneurial realm. Moreover, Morri unveils the intricate details of the Shark Tank process, from auditioning to post-show due diligence, offering a candid look at what it takes to stand out. He shares his firsthand experience of working both sides of the Shark Tank process, which enriches his insights on nurturing successful business partnerships. The conversation delves into the intersection of personal and professional life, reflecting on the sacrifices, challenges, and rewards of the entrepreneurial journey. Morri and Meny also touch upon the critical importance of work-life balance, setting boundaries, and finding personal satisfaction in one's career endeavors. Through thought-provoking anecdotes and expert guidance, this episode delivers actionable strategies for entrepreneurs to optimize their pitches, foster meaningful relationships, and navigate the complexities of business with integrity and resilience. Whether you're new to entrepreneurship or looking to refine your approach, this episode is brimming with valuable takeaways to help you thrive. Tune in to discover how embracing authenticity and strategic thinking can propel your business and personal growth. Resources : Morri's Linkedin The Shark Group Panda Doc 00:05:25 - Modern kids lack financial and practical education 00:09:56 - Worked hard balancing theater, work, and classes 00:12:01 - Action distinguishes entrepreneurs from dreamers 00:14:27 - Have resources and passion to succeed entrepreneurially 00:19:17 - Auditioned for Shark Tank; didn't progress further 00:22:30 - No guarantees on Shark Tank appearances airing 00:26:14 - Maintained connection through favors for influential individual 00:27:52 - Top motivational speaker inspires Fortune 500 audiences 00:31:47 - Seek opportunities aligning with intuition for growth 00:35:12 - Personality and sincerity matter more than resumes 00:38:17 - Focus on investor's interests, not personal gain 00:39:50 - Pitch well, maintain relations, choose strategic partners 00:43:22 - He achieved rapid success through entrepreneurship programs 00:47:06 - Support, balance, resilience crucial for success Practical Pointers Learning from mentors and industry icons can provide invaluable guidance in one’s entrepreneurial journey. Mentors offer experience-based insights and advice that can accelerate personal and professional growth. Morri emphasizes the importance of authenticity in building lasting business relationships. Genuine interactions foster trust and loyalty, which are essential for sustainable success. A strong support system, both personally and professionally, is integral to entrepreneurial success. Morri’s experience illustrates how surrounding oneself with supportive individuals can provide encouragement, advice, and resources during challenging times. Insights from industry icons like Kevin O'Leary and Mark Cuban emphasize the necessity of balancing professional ambitions with personal life. Achieving this balance is crucial for long-term success and personal well-being. Morri’s journey is a testament to the power of resilience, demonstrating how maintaining a strong and adaptable mindset can help navigate both personal and professional obstacles. This quality enables individuals to persevere in the face of setbacks and continue striving toward their goals.

3

Creative Approaches to Tackling the Housing Crisis with Jeff Akerman

Feb 24, 2025

40:23

In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture. Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states. Jeff shares his story, beginning with his mother's encouragement to pursue architecture, which laid the foundation for his career. His narrative highlights the importance of balancing creative ambitions with business acumen, a challenge many in the creative industry face. Jeff candidly discusses the realization that a successful business requires not just design talent but also a keen understanding of business operations and growth strategies. Listeners will benefit from Jeff's exploration of bridging the gap between creativity and business efficiency, emphasizing the necessity of delegation and creating a company culture that fosters both innovation and accountability. The discussion provides practical insights on maintaining creativity within structured timelines, as well as incentivizing employees through ownership and profit-sharing models. Additionally, Jeff delves into his audacious project in Florida—developing a new community with thousands of housing units, aiming to address the housing crisis in the Jewish community. This ambitious undertaking reflects Jeff's vision of making a lasting impact beyond financial success. This episode is a treasure trove of actionable strategies for business owners and creative professionals alike, offering guidance on building a business that harmonizes creative passion with strategic growth. Tune in to discover how you can nurture a successful business environment while still pursuing creative excellence and community impact. Whether you're starting out or looking to scale your business, Jeff's journey offers valuable lessons in entrepreneurship, resilience, and visionary thinking. 05:15 - Architecture Meets Business Strategy 08:33 - Balancing Creativity and Business 11:36 - Streamline Proposals with PandaDoc 14:42 - Balancing Creativity and Project Timelines 18:59 - Ownership Fuels Business Growth 20:02 - Let’s Talk Business Sponsorship 23:31 - Unpredictable Puzzle Planning 26:47 - Affordable Housing Community Vision 30:32 - Importance of Written Agreements 33:33 - Diversity in Partnerships: Respect Differences 38:26 - Creative Freedom and Aligned Vision 39:26 - Partner Collaboration: Plan & Document https://ptex.co/pandadoc https://www.risearchitecture.com/ Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, “You must do it my way,” you’re likely to lose a lot of people pretty quickly. One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture. The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results. When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand what’s expected of each of you. If you don’t, the business may fall apart - or on the contrary, it may work great, but you’re doing all the work even though you’re splitting the profits.

4

Managing the Complexity of Growth with Simon Severino

Feb 17, 2025

47:49

In this rerun episode of Let's Talk Business, we revisit a captivating conversation that dives deep into the essence of strategy in scaling a business successfully. Join your host, Meny Hoffman, as he sits down with Simon Severino, the author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast. Simon shares his journey from a strategy advisor to revolutionizing the business world with the Strategy Sprints method. His approach helps businesses double their revenue in 90 days by focusing on effective strategy and getting owners out of the weeds. Through Strategy Sprints, Simon emphasizes the significance of direct paths to scaling and identifying bottlenecks within a business to streamline operations and maximize efficiency. Throughout the episode, Simon offers insightful advice on understanding the bottlenecks that prevent business growth, highlighting elements such as financial transparency and agility in business operations. He unveils the importance of weekly evaluations of profit, cost positions, and cash flow to maintain proper steering of the business. Furthermore, Simon discusses the role of proper delegation and accountability within business teams. He explains how these elements help business leaders transition from being doers to effective strategizers, who guide their companies through strategic insights and agile decision-making. Listeners will gain valuable knowledge on why removing oneself from daily operations and staying focused on strategic growth can propel a company to thrive in today's ever-changing market. Tune in to discover how businesses can achieve rapid growth by implementing strategic operations and learning faster than competitors. https://ptex.co/pandadoc http://www.strategysprints.com/ 00:00 - Business Growth with Simon Severino 06:00 - Scaling Challenges Beyond Initial Growth 08:29 - Uncovering Direct Paths in Business 11:27 - Prioritize Simple, Effective Business Steps 13:32 - Survival Through Fast Learning 19:07 - Financial Oversight for Business Leaders 21:42 - Weekly Scorecards Drive Business Success 26:02 - Strategy Sprints: Doubling Sales Skills 28:19 - Raise Prices to Boost Profit 30:21 - Rapid Testing Over Prolonged Research 33:59 - Podcast Takeaways for Immediate Action 38:59 - CEOs: Balance Autonomy and Oversight 42:10 - Blockchain's Transformative Power The importance of adjusting pricing strategies and effectively communicating the value proposition is discussed. Simon and Meny talk about how businesses can consider increasing their prices by leveraging client testimonials and focusing on delivering and showcasing tangible value to their customers. Simon introduces the idea of return on luck, which reflects the impact of experimentation on business success. Running marketing and sales experiments regularly helps businesses seize opportunities akin to creating one’s luck through strategic actions and learning faster than competitors. Simon shares his insights and excitement about blockchain technology, describing it as transformational like the internet. The potential changes to business operations, finance, and global trade are profound, signaling the importance for business leaders to understand and integrate blockchain into their future strategies. Develop standard operating procedures (SOPs) for various roles to enable effective delegation and reduce reliance on any single individual. Regular inspection of key metrics is vital for ensuring alignment with business goals and for effective decision-making.

5

The Art of Adaptation with Yoel Judowitz

Feb 10, 2025

36:39

In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success. Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands. What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market. Panda Doc storytribemedia.com Yoel's Links 04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great Day Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired. Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel’s journey from YJ Studios to managing a team for illustration. Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies. Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books. Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.

6

Scaling with Purpose with Retail Expert Doug Stephens

Feb 3, 2025

45:53

In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Profit. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience. Doug shares his journey of observing and shaping the retail landscape for over two decades, highlighting critical observations about how brands can remain relevant and thrive in an ever-changing market. This narrative underlines the importance of having a clear brand purpose and consistently animating this purpose across all facets of a business. Doug discusses the dual nature of a brand, comprising both visible elements like logos and advertising, and the less visible components such as company culture and supply chain practices. He emphasizes that true brand success hinges on a brand's ability to integrate and manifest its core purpose in every business process, creating a genuine connection with their audience. Additionally, Doug provides a compelling analysis of post-pandemic retail dynamics, discussing the fusion of physical and digital experiences, the rise of third-party marketplaces, and the strategic adjustments businesses must make to cater to modern consumer behaviors. His insights are particularly beneficial for retailers and business owners seeking to navigate the complexities of today's market while aiming to deliver unparalleled value and experience to their customers. Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design. Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact. 00:00 - Clarifying Brand Expertise in Retail 04:21 - "Retail Profit's Market Vision" 09:02 - Purpose: Key to Brand Success 12:04 - Apple's Renegade Vision 13:46 - Retail Innovation and Founder Vision 18:51 - Branding Commitment vs. Lip Service 21:34 - Brand Identity vs. Strategic Focus 27:25 - Amazon's Delivery Evolution & Marketplaces 29:53 - "Identifying Market Opportunities" 32:37 - Experiential NYC Toy Store 37:26 - AI Transforming Retail Workflow 40:07 - "End of Retail Era" 44:08 - "Dominate One Area, Maintain Values" 45:04 - "Align Business Purpose & Delivery" Select one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone. Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery. If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments. Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.

7

From Back Pain to Business Gains with Dr. David Kaplowitz

Jan 20, 2025

49:54

In today's rerun episode of Let's Talk Business, we're thrilled to revisit a highly engaging conversation on the critical role of company culture, leadership, and conflict resolution in scaling a business. Join your host, Meny Hoffman, as he speaks with Dr. David Kaplowitz, a former top chiropractor who transitioned into a respected business coach specializing in leadership development and organizational culture. In this episode, Dr. Kaplowitz offers actionable advice on mastering active listening skills, a fundamental component for building a strong company culture. He details a four-step conflict resolution formula that helps leaders address issues effectively while maintaining organizational harmony. Additionally, he discusses the significance of teachable moments in leadership, empowering leaders to grow from everyday experiences and improve team dynamics. Dr. Kaplowitz shares his journey from running a successful chiropractic practice to becoming one of the most sought-after business coaches. Drawing from his experience, he highlights the importance of nurturing a supportive company culture, effective communication, and conflict resolution for sustained business growth. Dr. Kaplowitz also touches upon the balance between a leader making critical decisions and involving the team in the decision-making process for a balanced and inclusive workplace. He emphasizes the need for leaders to understand and refine their leadership energy levels to inspire and influence their teams positively. Tune in for a wealth of practical insights from Dr. Kaplowitz on transforming leadership and cultivating an environment where both business and personnel thrive. Don't miss this episode filled with valuable strategies and real-world examples of effective business leadership. 00:00 - Pioneering Chiropractic Advertising 04:34 - From Practitioner to Leadership Coach 08:21 - Fostering Inclusive Company Culture 12:06 - Improving Company Culture Tips 12:56 - Mastering Active Listening Skills 18:09 - Chiropractor's Early Practice Experience 20:17 - Streamlining IT Management Follow-Ups 25:23 - Effective Conflict Resolution Strategy 26:31 - Empowering Leadership through Engagement 31:31 - Achieving Authenticity in the Workplace 33:33 - Leadership Balance: Directive vs. Inclusive 37:29 - Level Five Leadership and Communication 41:47 - Free Leadership Coaching Consultation 43:08 - Effective Leadership Consulting Advice 47:23 - Hiring Help vs. Profit Balance Involve your team in the decision-making process to gain different perspectives and ensure informed, balanced choices. Leaders must develop active listening skills to understand their team's concerns better, which includes asking open-ended questions, validating feelings, and truly hearing employees, leading to improved engagement and solutions. Setting clear expectations and accountability mechanisms ensures that employees understand their responsibilities and the timelines for completing tasks, which helps prevent misunderstandings and improves efficiency. Building a company culture requires focusing on both content (operational) and context (emotional) conversations. Creating a supportive environment where employees feel valued and engaged is crucial for sustainable growth and productivity. Continuous personal and professional growth is essential for leaders. Effective leaders listen actively, resolve conflicts constructively, and constantly seek feedback to improve their leadership skills and maintain their organization's direction. https://ptex.co/pandadoc https://www.rockspringcoaching.com/ https://www.linkedin.com/in/davidkaplowitz/

8

Why Cash Flow Matters More Than Revenue with Adam Lean

Jan 13, 2025

32:04

In today's rerun episode of Let's Talk Business, we're excited to revisit a foundational conversation with Adam Lean, a seasoned accountant, business owner, and founder of the CFO Project. Hosted by Meny Hoffman, this episode focuses on the crucial importance of understanding and managing business finances, especially for entrepreneurs driven by passion rather than numbers. Adam Lean delves into the common challenges faced by business owners who often prioritize their craft over financial management. This candid discussion illuminates how neglecting crucial metrics can undermine business success, and emphasizes the vital role of cash flow in sustaining and growing a business. Listeners will gain valuable insights into essential financial strategies. Adam breaks down the importance of tracking cash flow over mere revenue or profit, explaining that actual cash on hand is what keeps a business afloat. He introduces key performance metrics—like the number of leads, conversion rates, retention rates, purchase frequency, and average purchase amounts—that drive cash flow and highlights the need for regular monitoring using tools like scorecards. This episode also clarifies the distinction between accountants and CFOs, drawing attention to the proactive, strategic planning that CFOs provide, which goes beyond mere number tracking. The conversation underscores the benefits of virtual CFO services for small and medium-sized businesses, offering a cost-effective way to gain strategic financial insight. Through practical examples, including a roofing company that transformed its business by focusing on targeted financial metrics, Adam underscores the power of weekly tracking and adjustment over waiting for annual financial reports. Tune in to uncover actionable advice and essential wisdom for mastering your business's financial health. Whether you are an emerging entrepreneur or an established business owner, this episode is filled with indispensable strategies to enhance your financial literacy and business performance. 00:00 - Business reports often confuse owners, making it difficult to take actionable steps. 06:12 - Upgrade to PandaDoc for efficient document creation. 07:37 - Miscalculated margins due to overlooked financial insights. 13:31 - Leads, conversion, retention, purchase frequency rates. 15:16 - CFO vs. Accountant: Broader business performance tracking. 19:03 - Strategies to improve gross profit percentage highlighted. 21:49 - Involvement ensures spending yields profitable returns. 27:17 - Successful entrepreneurs are determined and persistent. 28:33 - Helping clients succeed financially as trusted advisors. Implement scorecards to track weekly performance, helping you make informed decisions in real-time rather than waiting for quarterly or annual reports. Understand that accountants focus on historical data and compliance, while CFOs offer strategic planning for future growth and profitability. If hiring a full-time CFO is too costly, consider virtual CFO services to get strategic financial advice at a fraction of the cost. Evaluate all expenses to ensure they're contributing to making money. Avoid cutting costs randomly, as this could harm business operations. Instead of relying solely on industry standards, benchmark your performance against your past results to gauge progress and improvement accurately. https://ptex.co/pandadoc https://thecfoproject.com/ https://www.linkedin.com/in/adamlean/

9

Capturing The Soul of The Business with Laibel Schwartz

Dec 30, 2024

53:42

Today, we're thrilled to have Laibel Schwartz—a dynamic and multifaceted entrepreneur—joining us. Laibel's journey is nothing short of inspirational. From starting as a wedding photographer to evolving into a pioneer in video content creation, Laibel has navigated the ever-changing landscape of business with unyielding authenticity and creativity. In this episode, we're delving into Laibel's extensive experience, gleaning insights from his mastery in storytelling, his emphasis on human connectivity, and his drive to create sustainable business models. Laibel discusses how his unique professional path—marked by genuine human connections and innovative practices—has shaped his approach to modern entrepreneurship. Get ready to explore the essence of what it means to complement your strengths with those around you, the importance of expressing gratitude, and the power of vulnerability in business settings. Laibel also sheds light on his systematic approach to scaling creative processes and the success of his new venture, "Everyone Needs a Video." How can surrounding oneself with individuals who have complementary strengths positively impact business success? What role does genuine human connection play in creating impactful video content? How did Laibel Schwartz transition from wedding photography to establishing a thriving video content business during the COVID-19 pandemic? Why is maintaining authenticity in business presentations critical, and how can it prevent customer disappointment? https://ptex.co/pandadoc http://www.laibel.com/ https://www.linkedin.com/in/laibelschwartz/ 00:00:00 - Leibel Schwartz: Inspiring journey in business creativity 00:03:37 - She learned photography; built successful wedding brand 00:06:17 - Discussing weddings, innovation in established industries 00:11:14 - Product vs. experience: exceptional service makes difference 00:15:13 - Connecting through storytelling creates lasting bonds 00:16:35 - B2B transactions feel less personal than weddings 00:20:40 - Adapt, innovate, build trust; seize unique opportunities 00:25:08 - Systematizing creativity is challenging but possible 00:27:47 - Perfecting style through detailed training process 00:32:22 - Agility is key: Avoid overcomplicating processes 00:35:45 - Learning and engaging beyond expertise level's norm 00:37:09 - CEOs exchanged insights from diverse industries collaboratively 00:42:14 - Being vulnerable helps relate to others 00:43:01 - Found a truly human-centered, connected company 00:46:23 - Emotional freedom achieved in real estate startups 00:52:13 - Authenticity and storytelling strengthen professional relationships 00:53:09 - Share episode, rate, subscribe to Let's Talk Business Laibel Schwartz emphasizes the balance between technical skills and emotional connection in his photography business. He maintains humility in his personal life while being outgoing professionally, which helps him connect deeply with clients and offer a personalized experience. This theme highlights the need for authenticity alongside professional demands in client interactions. Laibel Schwartz highlights the necessity of genuine business representation to prevent customer disappointment. He advocates for traditional photography over Photoshop to preserve authenticity in headshots. This belief centers on the idea that authenticity builds trust and connection with clients, fostering long-term relationships instead of short-term misrepresentations. Laibel Schwartz emphasizes the impact of gratitude and personal stories on workplace dynamics, especially in healthcare projects. His approach highlights the importance of storytelling and emotional engagement to strengthen connections among employees and clients, enhancing both the work environment and relationships. Schwartz and Hoffman highlight how storytelling enhances real estate projects by fostering emotional connections rather than mere transactions. Schwartz mentions a project at Pure Village that reflects developers' personal dreams. They argue that authentic storytelling in marketing deeply resonates with potential clients, making projects more attractive. Meny Hoffman and Laibel Schwartz highlight society’s focus on weaknesses over strengths and recommend surrounding oneself with those who have complementary strengths. Laibel also notes that valuing others’ skills and giving compliments can enhance positivity, emphasizing the importance of recognizing individual strengths.

10

Solutions or Support? Redefining the Consultant's Role with Shulem Berkowitz

Dec 9, 2024

49:47

In today's episode of Let's Talk Business, we are excited to present a compelling conversation with Shulem Berkowitz, an esteemed leadership coach and business strategist. Hosted by Meny Hoffman, this episode dives deep into the intricate journey of transforming from a skilled craftsman to an effective leader. Shulem recounts his own transition from excelling in writing, graphic design, and printing to embracing his role as a leadership coach. His journey underscores the challenges and rewards of moving beyond personal accomplishments to empowering others. Highlighting the fundamental distinctions between consultants, coaches, and therapists, Shulem and Meny explore how each role uniquely contributes to business success. Listeners are taken through practical strategies for overcoming bottlenecks, such as temporarily stepping away from daily operations and identifying delegable tasks. Shulem emphasizes the importance of focusing on the 20% of crucial tasks that leaders must handle themselves and trusting the team with the rest. This episode also sheds light on self-awareness and growth, encouraging leaders to recognize their unique strengths and leverage them effectively. The discussion extends to company culture, where Shulem highlights the necessity of clear communication and value alignment. Drawing parallels between organizational success and the leader’s personal development, he illustrates how achieving business goals is intertwined with personal growth and overcoming internal barriers. Whether you're an emerging leader or a seasoned entrepreneur, this episode provides a wealth of knowledge to help you transcend challenges and achieve sustainable growth. 00:06:20 - Learn business, self-transform, understand leadership, empower others 00:08:34 - Consultants guide on business strategies and execution 00:11:04 - PandaDoc streamlines document creation and management 00:14:28 - Transition from craftsman to teacher, guiding others 00:17:40 - Navigating organizational growth while managing uncertainty 00:21:30 - Assess essential tasks by observing absence effects 00:25:20 - Who am I, beyond others' perceptions? 00:28:00 - People struggle with identity, leaders with delegation 00:31:12 - Pursue leadership goals positively, not reactively 00:34:44 - Real understanding and communication ensure company cohesion 00:38:31 - Leadership growth mirrors personal development 00:42:33 - Seek help sooner to alleviate pain and struggles 00:44:33 - Success increases your need for help 00:48:33 - Understand strengths, delegate, align values, seek support Pratical Pointers Shulem's journey illustrates the importance of transitioning from a hands-on entrepreneur to an empowering leader. By focusing on enabling team members and embracing leadership roles, individuals can foster business growth and personal development. Recognizing the unique contributions of consultants, coaches, and therapists can help individuals and organizations leverage the right expertise at the right time. This understanding is crucial for overcoming obstacles and achieving organizational goals. Leadership effectiveness is closely tied to self-awareness and continuous personal development. Shulem emphasizes the significance of understanding one’s strengths and delegating tasks to create space for strategic leadership. Shulem highlights the necessity of aligning company culture with shared values and clear communication. Leaders should articulate their goals and foster a supportive culture to ensure that team members act in ways that reflect the company’s ethos. Shulem’s experience underscores the importance of seeking external support and being open to help. Understanding that asking for assistance is a strength rather than a weakness can lead to greater success and continuous growth, both personally and professionally. PandaDoc Rock Leadership Solutions Sholem's Linkedin

11

Adaptive Leadership in Business Expansion with Bentzi Elkouby

Nov 25, 2024

48:57

In today's episode of Let's Talk Business, we're thrilled to revisit an enlightening discussion on the intricate balance between personal charisma and business branding. Join your host, Meny Hoffman, as he dives deep with Bentzi Elkouby, an accomplished entrepreneur who transformed a friend's coaching business into a flourishing enterprise without any prior business experience. Bentzi shares his inspiring journey from the UK to the US, where he saw the potential in English language coaching for non-native speakers, especially in sectors like high tech and outsourced work. He discusses the pivotal strategies he used to scale his company sustainably, ensuring financial accountability and operational efficiency, and emphasizes the significance of creating both personal and business mission statements to enhance interactions and delineate boundaries. They discuss how Bentzi's company differentiates itself with a concierge-style service that prioritizes customer satisfaction over conventional language software. The conversation highlights strategic planning, cautious financial management, and the tailored approach of one-on-one coaching to maximize client success. Moreover, Meny reveals his own experiences and struggles with work-life balance, branding, and scaling his business. He shares practical entrepreneurial advice, emphasizing the value of proving business concepts before expansion, managing employee loyalty, and the benefits of an "Innovation Hour" to explore automation and modernize business operations. Tune in to gain invaluable insights on creating effective business processes, the power of delegation, and maintaining a strong professional network in today's dynamic entrepreneurial landscape. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with actionable strategies and profound reflections that can help you navigate the complexities of both personal and professional growth. 00:06:17 - Understanding profit structures opens more opportunities 00:09:49 - Struggles with balancing work and fast turnover 00:12:50 - Emphasizing entrepreneurial passion and growth transition 00:13:35 - Course helps business leaders address growth challenges 00:19:42 - Empower employees, reward sales, redefine client trust 00:20:34 - Remote work boosts productivity and personal branding 00:23:39 - Understanding client pain points for effective marketing 00:27:22 - Separated personal and PTEX brands for focus 00:30:23 - Personal brand vs. broader company representation strategy 00:34:15 - Explaining progressive verb forms in English 00:39:47 - Jewish and British cultures share matchmaking practices 00:41:46 - Balance: prioritize 100% where needed, communicate effectively 00:44:41 - Business isn't for everyone; consider alternatives 00:47:46 - Networking, feedback, skills drive growth and innovation Pratical Pointers : Bentzi emphasizes the importance of proving business concepts and ensuring financial stability before expanding. His story serves as a reminder that strategic planning and cautious financial management are crucial, particularly in people-oriented businesses, to achieve sustainable growth. The discussion highlights the challenges of managing dual identities as a business owner and public figure. Bentzi shares strategies for maintaining clear boundaries between personal charisma and professional expertise, illustrating how separate mission statements for personal and business brands can enhance both interactions. Bentzi’s success story illustrates the value of building and maintaining a strong professional network. Engaging with peers and mentors provides diverse perspectives and opportunities, which can be pivotal for personal growth and business success. Bentzi emphasizes that a customer-centric approach not only builds loyalty but also drives innovation by encouraging feedback and iteration. Transitioning from an ESL teacher to a successful entrepreneur, Bentzi highlights how constantly acquiring new skills and adapting to changing business landscapes can drive growth and innovation.

12

Kosher Market Evolution and Branding Strategies with Menachem Lubinsky

Aug 26, 2024

45:05

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis. Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards. Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion. This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry. Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky. Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes. For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market. Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies. 00:04:12 - Precise, perfectionist, role model, influential community leader. 00:09:25 - Effective advertising requires delivering a clear message. 00:12:33 - Branding is essential but can be risky. 00:15:43 - Brand positioning and commitment crucial for success. 00:18:37 - Branding requires professional input and commitment. 00:19:56 - Beware of taking divisive stances in business. 00:23:25 - Missed sales opportunities in Jewish communities, marketing. 00:29:32 - Various countries eager to produce successful kosher wine. 00:31:12 - Prioritize quality service for long-term success. 00:35:37 - Before pursuing an idea, do thorough research. 00:37:53 - Initial investment without proper interest risks loss. 00:40:30 - Podcast covers kosher industry trends and news. 00:44:04 - Growing trends in kosher market, quality products. The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message. Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality. lubicom https://ptex.co/pandadoc

13

Mastering Focus and Adaptation in Uncertain Times with Isaac Bardos

Nov 11, 2024

50:56

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an inspiring discussion with Isaac Bardos, a renowned business coach, public speaker, and former college athlete. Hosted by Meny Hoffman, this episode delves into Isaac's remarkable journey from being underestimated to achieving success in various fields. Isaac shares his transformative experience of discovering his public speaking talent during a high-stakes college Shabbaton, turning a perceived weakness into a powerful strength. This narrative underscores the potential that lies within challenging moments and the transformative power of necessity. Listeners will gain valuable insights into rethinking leadership and personal growth, as Isaac discusses how upbringing and personal choices shape our paths. The episode highlights the importance of resilience, relatability, and the learnable nature of leadership, encouraging even those hesitant to lead to cultivate impactful leadership skills. Additionally, Isaac shares practical strategies for business growth, emphasizing the significance of genuine engagement, financial literacy, and the role of vulnerability in fostering innovation and trust within teams. Through compelling anecdotes and expert advice, this episode offers actionable strategies for aspiring leaders and entrepreneurs to harness their hidden talents and navigate challenges with purpose and resilience. Tune in to explore how embracing vulnerability and maintaining focus can drive both personal and business success. Whether you're an emerging leader or an established business owner, this episode is packed with insights to help you unlock your full potential. 00:00:00 - Discovering Your Calling 00:12:09 - Leading With Purpose and Resilience 00:24:06 - Metrics and Scaling for Business Growth 00:35:11 - Mastering Focus and Adaptation in Business 00:40:32 - Embracing Vulnerability for Business Growth 00:49:22 - Effective Leadership and Business Strategies Pratical Pointers : “Having a calling” doesn’t mean that you’re going to save the world; it means that you find yourself in a certain situation at a certain time - and you showed up and did what had to be done. Leadership is effective when a leader demonstrates empathy by showing up, participating, and above all listening. That will encourage your employees to follow where you lead them more than simply issuing orders from above. Although leaders like being seen as the experts who know everything, people will look to you for guidance and open up to you if you are willing to be vulnerable and open up to them, too. Great business leaders are like great coaches: they look at themselves and their opponents in order to discover the patterns. If you’re not sure where something is going, zoom out, notice the patterns, and that will help you figure out the most appropriate steps to take and what steps to avoid.

14

Unlocking the Secrets of SBA Loans for Entrepreneurs

Nov 4, 2024

59:53

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected world of real estate financing with the knowledgeable Yanki Markowitz, CEO of SBA Loan Group. Hosted by Meny Hoffman, this episode revisits Yanki's remarkable journey from encountering challenges in obtaining SBA loans to successfully facilitating over $600 million in real estate transactions. Yanki's dedication to empowering small businesses shines through as he shares his deep expertise on navigating SBA loan programs, particularly the flexible 7A and the asset-driven 504, both crucial tools in real estate financing. Throughout this insightful conversation, Yanki stresses the vital importance of financial literacy for business owners, covering essential topics such as tax returns, cash flow, and the strategic decision-making process of purchasing versus renting property. The episode also incorporates valuable perspectives from financial expert Dave Ramsey and underscores the necessity of maintaining financial clarity through regular accountant consultations. Listeners will be inspired by Yanki's values of hospitality, rooted in his upbringing, and the significant role of generosity and community in building meaningful relationships. Whether you're an experienced entrepreneur or just beginning your journey, this episode is packed with insights and actionable strategies for leveraging real estate to drive business growth and financial stability. Tune in to discover how to master business finance and make strategic real estate decisions that foster financial success. 00:01:34 - Small Business Financing With Janky Markowitz 00:03:31 - Government-Funded SBA Loan Program Overview 00:08:01 - Small Business Financing Options 00:09:20 - Real Estate Financing and SBA Loans 00:12:31 - SBA Lending to Startups 00:21:32 - Educating Business Owners on Risk 00:22:20 - Real Estate Investment vs. Company Ownership 00:26:51 - Strategic Real Estate Growth and Profit 00:27:29 - Real Estate Financing Decision Dilemma 00:31:02 - Real Estate Financing for Business Growth 00:33:22 - Understanding Business Owners Through Numbers 00:36:46 - Optimizing Inventory and Maximizing Profits 00:37:11 - Understanding Numbers and Strategic Business Planning 00:43:47 - People, Process, Product in Business 00:49:02 - Personal Background and Hospitality Values One of the safest bets is that real estate appreciates over time - almost no matter what. It may take a while before it happens, but if your business can afford to do so, be your own landlord and own your own facility. Every business owner hopes and expects to grow as quickly as possible. When investing in real estate - or, frankly, anything - keep this in mind so that you don’t find yourself with a ten year commitment to a building that you outgrow in half that time. Make sure to speak to your accountant at least once a quarter, and prepare an interim financial statement for that period. Being ignorant of your actual numbers is one of the biggest mistakes you can make, so avoid the problem by regularly updating your statements and being aware of what those numbers really mean. If you’re a business owner, you can outsource a lot but you can’t outsource the fundamental strategy of where the company is going to go, and what goals it has to reach.

15

The Importance of SEO Integration from Day One with Stephan Spencer

Oct 14, 2024

40:19

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development. Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life. Stephan Spencer’s journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence. In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success. The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research. Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance. 00:04:24 - Balancing SEO expertise with spiritual purpose pursuits. 00:07:51 - SEO builds enduring assets; PPC has limitations. 00:10:04 - Research keywords, plan content, build linkable assets. 00:13:26 - Combine text with visuals for engaging content. 00:18:48 - Own your content; don't rely on platforms. 00:22:03 - Ensure Google accounts and tools are set up. 00:25:42 - Substantiated SEO case studies with detailed results. 00:27:15 - Free SEO hiring guide and interview tools available. 00:32:55 - Synchronicities increase with benevolence, creating cycles. 00:35:15 - Personal growth starts within, influences others. 00:38:01 - Optimize SEO: Research keywords, prioritize user-friendly content. When you plan to redesign your website and you want to make sure that you’re optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you’re not. Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That’s the way you can have the best of both worlds. If you hire a professional firm to help you with SEO, don’t just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm’s clients’ URLs and use various tools to verify that the results are to your satisfaction. Social media presents two obvious problems: first, you’re subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won’t matter how long they’ve been up.

16

The SOP Survival Guide for Busy Entrepreneurs with Chris Ronzio

Oct 7, 2024

33:55

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ranzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling. Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability 00:02:00 - Transitioned roles, built systems; founded Trainual later. 00:05:39 - Managing growth is harder than starting businesses. 00:09:11 - Entrepreneurs scale by delegating and focusing long-term. 00:10:15 - Leaders focus on unique, non-delegable tasks. 00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training. 00:19:49 - Onboarding confirms or ruins new employees' initial experience. 00:20:46 - Offer $5,000 for employees to quit early. 00:25:20 - Importance of context, timing, success, and steps. 00:28:42 - Business change frequency influenced by industry pace, hiring. 00:30:58 - Delegation crucial early; formalize roles with growth. Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.” http://www.trainual.com/ http://www.thebusinessplaybook.com/ https://www.ptex.co/pandadoc

17

Delivering Promises and Elevate Business Credibility with Gerry O’Brion

Sep 30, 2024

45:19

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brien—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career. Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice. O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market. 00:04:51 - Focus efforts, refine niche, demonstrate unique value. 00:09:25 - Proof distinguishes your promise from marketing fluff. 00:12:45 - Helping businesses find their "because" for differentiation. 00:14:22 - What makes your business exceptional? List specifics. 00:17:01 - Strategically structure website for effective visitor engagement. 00:22:43 - Varied outreach methods tailored to listener's company. 00:26:06 - Innovative weed control additive for resistant pests. 00:28:47 - Understand and address decision maker's real concerns. 00:30:51 - Optimize messaging sequence based on consumer insights. 00:34:30 - Narrow your focus to grow faster financially. 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility. 00:42:42 - Identify clients, unique value, and effective persuasion. 00:43:44 - Focus on delivering a unique, authentic because. The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not? The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else. The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do. Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice. The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale. Gerry Website Linkedin They Buy Your Because Panda Doc

18

Unlock the Power of Customer Retention and Reactivation with Mitch Axelrod

Sep 23, 2024

44:41

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career. We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue. Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality. In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor. Episode Timestamps 04:58 Focus on genuine potential clients, not indifferent ones. 09:40 Help clients attract, convert, retain, and reactivate customers. 13:04 Focus on their buying cycle for success. 14:42 Understanding clients' needs to facilitate their journeys. 17:04 Supporting brand journeys; focus on existing clients. 23:42 Build relationships and understand client needs deeply. 25:12 Prioritize long-term relationships post-sale for success. 28:45 Questioning authenticity: genuine or mere marketing tool? 33:39 Switch seats, advocate together, achieve mutual understanding. 35:43 Identify stakeholders and their roles for sales decisions. 40:19 Everyone matters: allies or adversaries based on approach. 42:41 Work backwards, language distinctions, leverage existing clients. Practical Pointers that can learned from this episode : Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships. Don’t waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?" Start with serving rather than selling. Begin your meetings or calls with, "What’s the biggest challenge you’re facing right now that I might help with?" When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it’s been a while since we last connected, and I wanted to make sure your needs are still being met." Links : https://ptex.co/pandadoc https://thenewgameofselling.com/ https://www.youtube.com/user/mitchaxelrod https://www.facebook.com/mitchaxelrod

19

Maximizing Savings and Financial Planning for the Jewish Community with Chaim Tauber

Sep 16, 2024

47:46

Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler Tune in to hear real-life success stories and rapid-fire advice on impactful books and personal aspirations. This episode promises to transform your financial life with practical wisdom and proven strategies for responsible spending and long-term savings. Get ready to be inspired and empowered to achieve financial freedom with expert advice from Chaim. Episode Links: TauberSolutions.com Chaim WhatsApp Panda Doc 00:06:10 - Clear budgeting reveals unnecessary expenses and savings. 00:09:22 - Mindset difference in spending: Credit vs. Debit. 00:12:39 - Use debit card; keep credit card handy. 00:14:49 - Switching to debit saved millionaire $180,000 yearly. 00:18:12 - Knowing numbers helps identify and solve problems. 00:21:31 - Spouses often hide finances to avoid judgment. 00:23:34 - Start financial conversations with spouse to reach goals. 00:28:03 - Rents and home prices skyrocketing, mortgages increasing. 00:31:44 - Teach youth to save with small incentives. 00:35:46 - Emergency fund enables focus on family health. 00:37:24 - Stocks as gambling; possible gains or losses. 00:40:44 - Adapted Dave Ramsey’s principles for Haimisha lifestyle. 00:43:29 - Clients achieve financial independence in six months. 00:46:49 - Use high yield savings accounts; identify goals. Practical Pointers from this episode : Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey. Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments. If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps. For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively. Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.

20

The Magic of Luck and Grit in Business with Guy Kawasaki

Sep 9, 2024

30:55

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world. This episode sheds light on Guy’s philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva. Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals. Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact. Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path. 00:04:23 - Standout: Learning sales from unconventional experiences in life. 00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient. 00:11:04 - Innovation essential; focus on customer needs, not product. 00:16:09 - Innovation through personal desire and empathy works. 00:17:26 - Customer feedback, talent, mission-driven work foster success. 00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly. 00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries. Connect with Guy Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Resources mentioned: Book: If You Want To Write - Brenda Ueland

21

Mastering Chaos with Automation, Strategy, Leadership with Clate Mask

Sep 2, 2024

43:07

In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0." Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights. In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise. Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making. Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership. https://ptex.co/pandadoc https://keap.com/lp/keap-growth-and-freedom-playbook http://ptexgroup.com/goals https://conquerthechaosbook.com/ http://keap.com/ 00:04:20 - Frustrated by manual processes, found Infusionsoft software. 00:08:27 - Update book on marketing automation for small businesses. 00:10:53 - Entrepreneurship is exciting but has a dark side. 00:16:13 - Upgrade to Pandadoc for efficient document management. 00:19:50 - Establish purpose, values, mission, set goals. Balance in physical, spiritual, social, business, financial. 00:20:45 - Balance business, financial, social, physical, spiritual goals. 00:26:34 - Balancing leadership between dictatorship and democracy. 00:28:29 - Iterative process of drafting and refining. 00:32:24 - Automation drives profit; people, products, process produce. Leadership is about establishing clear culture. 00:37:00 - Focus on balance, reduce chaos in business. 00:39:39 - Free resources for personal and business success. That’s my conversation with Clate Mask. My takeaways from this one: Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom. Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness. Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth. Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise. Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.

22

Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht

Apr 25, 2023

46:08

What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well? There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it. Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy. [00:01 - 08:21] Opening Segment • Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform His experience working at charity.com and helping raise close to $3 billion for charities • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue Helping organizations understand their donors' potential through data analysis [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits • What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts • Where the idea for charity.com came from The prevalence of crowdfunding for small businesses • How charity.com flipped the script on traditional business models [15:43 - 22:43] Building a Successful Platform for Social Giving • Understanding the psychological motivations of donors and creating a sense of urgency How social aspects play a big role in donor motivation • Building a platform for a specific audience is important for success • Emotional connection is important in building products and businesses [22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising • Setting goals and helping organizations get the job done is key to sustainability • Belief in oneself is the key to successful fundraising campaigns • Successful fundraisers believe in the urgency of the cause and their capability to make a difference • Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it [30:06 - 37:22] Maximizing Your Database • How data can help nonprofits and businesses target their constituents for better results The value of data in targeting and tailoring marketing campaigns • The importance of strong leadership in business success • How targeted campaigns based on public sources and third-party data can increase referral power and donations [37:23 - 45:02] How to Identify Potential Donors • How to communicate better and increase donations for fundraisers • Marketers can use public data to identify potential donors who match their event • Nonprofits are growing based on people's lifestyles and interests • Fundraisers can expand their prospect list by using signals of wealth and capacity [45:03 - 49:06] Closing Segment • Building relationships and cultivating donors over time is critical for fundraisers • Moshe on the rapid four questions Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact! Key Quotes: “If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

23

A Proven System for Hiring & Scaling with Nathan Hirsch

Jan 12, 2023

30:18

Are you ready to crack the code on hiring and scaling your business with virtual assistants? From his experience of selling textbooks in college to building an army of VAs to run his business, Nathan shares his expert advice on outsourcing and delegating to grow a business. He discusses the importance of hiring the right people, setting expectations with potential hires, investing in training, and motivating people long-term. You will gain insight into the value of delegating properly, the three types of people essential to a successful business, the common mistakes entrepreneurs make when delegating tasks, and much more. Listen and enjoy! Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. Key Highlights: [00:01 - 05:45] How to Solve Your Hiring Problems • How Nathan built an army of VAs to help run his Amazon business Building Free Up and Outsource School • The difference between success and failure Mastering outsourcing and hiring the right team [05:46 - 16:32] Mastering the Art of Delegation • How to hire the right people and build trust Entrepreneurs need to surround themselves with followers, doers, and experts • Common mistakes entrepreneurs make when hiring Not focusing on attitude and communication in addition to experience • Why investing time, energy, and money into training someone is important for keeping them around long term [16:33 - 27:04] Mastering the Art of E-Commerce • Why setting expectations is key to successful delegation Make sure to start with the easiest task that doesn't affect your business negatively • How bookkeeping is a key part of e-commerce businesses Bookkeepers need to understand the top line of Amazon, Shopify, etc. • Growing real brands is important rather than "get rich quick" strategies [27:05 - 30:17] Wrapping Up! • The key to success in eCommerce in 2023 • Nathan on the four rapid questions Connect with Nathan: Nathan Hirsch (LinkedIn) Outsource School (Website) Key Quotes: "Hiring is the difference between success and failure." - Nathan Hirsch "You have to be able to surround yourself with other people that can help you get things done." - Nathan Hirsch Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

24

Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman

Jan 16, 2023

55:40

Is it possible that the best way to grow your business is to avoid being a businessperson? It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more. Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children. Key Highlights: [00:01 - 16:01] Opening Segment • Making people happy is the best way to make yourself happy • How to strengthen company culture and build collaboration How quality time sets apart company cultures • Gossip and negativity are the number one killers of company culture • Why positivity is a gift that can be worked on by everyone [16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman • Companies that prioritize spending quality time together have a strong culture • Doing something so good that people remarket it for you is the best marketing • How not being a businessman can help your business grow Willing to go above and beyond to create the best experience possible • The importance of not focusing on generating revenue, but on creating the best movie possible [32:11 - 47:55] Unlocking Success Through Passion and Personal Growth • Why passion and personal growth are necessary for a business to reach your fullest potential • How delegating tasks can help free up bandwidth and allow for more focus on creative projects • Focus on the good, change perspective, and learn from mistakes Validate emotions before offering a different perspective • See mistakes as learning opportunities and chances to grow [47:56 - 55:40] Closing Segment • Boruch on the rapid-four rapid question • Q&A: Is hiring family members a positive step or can it lead to disaster Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work! Key Quotes: "Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz "The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz "We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

25

How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian

Jan 19, 2023

38:54

Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential buyers to negotiating the deal. Tune into this episode for insight into successful Amazon brand-building! Michal spent 4 years managing and growing an Amazon FBA Business to 8 figures. Years of process development and optimization allowed them to reach 8 figures with a small team of 2 full-time employees. Their brand was successfully acquired by an aggregator. Michal has recently launched his YouTube Channel, where he shows Amazon Sellers how to transition from Operators to Owners by systemizing their businesses and building teams. Key Highlights: [00:01 - 07:29] Growing Your Amazon FBA Business How Michal managed and grew an Amazon FBA business to eight figures with just a small team How the brand was successfully acquired by an aggregator How to systemize your business to focus on the business instead of in the business Michal's strategy for product development [07:30 - 14:36] Gaining Detachment and Analyzing Data How to analyze existing keywords to identify customer avatars and create variations of a product Utilizing scientific method to differentiate a product from competitors Make sure to gather data to understand customer avatars and what works for them Why you should keep it simple with a small team [14:37 - 21:54] Navigating the Exit Process How to sell your business at the right time and get the best offer What you should consider when looking for a buyer Successful businesses come from consistent action in the right direction Simplicity is key- Resist the temptation of trying too many tactics Focus on understanding existing assets and constraints and figure out how to get where you want to go [21:55 - 29:17] Increase Bottom Line and Overcome Internal Bottlenecks Focus on customer and product Action steps to get to know the customer avatar better Understand where they are, talk to them, and find patterns Listing optimization and launching process strategies How to implement systems, build teams, delegate tasks, and create strategies [29:18 - 38:54] Closing Segment Strategies for delegation and building the internal structure Advice for sellers who are stuck Michal on the rapid-four questions Connect with Michal: Michal Specian (YouTube) Michal Specian (Twitter) Key Quotes: "The key to consistency is simplicity." - Michal Specian "The objective is not just to differentiate the product, the objective is to make it better." - Michal Specian Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

26

80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein

Jan 23, 2023

54:57

Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams? Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more. Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him. Key Highlights: [00:01 - 15:15] Opening Segment • Mordechai's mission is to help growing businesses flourish as partners The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker • When Mordechai'scuriosity about human nature and psychology began • Past should be acknowledged and accepted, but not dwelled on for too long • Discussing the mechanics of any topic won't make you successful, you need to take action [15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance • Why 80% psychology and 20% systems are needed for personal and business development • Hard work is not going back to the past, but implementing the right tools, and systems in every area of life • Life is difficult and real satisfaction comes from overcoming challenges How to overcome thought processes and build a healthy work relationship • Constantly look for ways to improve and break through ceilings [28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence • How to identify, acknowledge and work on your beliefs Why the two foundations of anxiety are avoidance and exposure • How the lack of self-confidence is a belief usually linked to high levels of anxiety • Understanding the source of negative beliefs and restructuring thinking around them A systematic approach to personal development through relationship building [42:07 - 54:56] Closing Segment • How to make EOS systems work for your company • Moderchai on the rapid -four questions • Q&A: What can you do to get an employee back on track? Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business! Key Quotes: "Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein "I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein "Whatever your mind can conceive and believe it can achieve." - Mordechai Klein Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

27

Rising to the Top in the World of E-Commerce with Chad Rubin

Jan 30, 2023

45:52

The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos. [00:01 - 07:27] Opening Segment • How Chad launched his startup and exited it • Leveraging AI strategies on webinars and conferences worldwide • The need for events in the e-commerce space How they can help entrepreneurs become 1% better [07:28 - 21:14] Why Timing Is Everything • Why and how Chad decided to build Skubana • How to know when is the optimal time to sell Focus on the revenue-generating side of the business rather than cost saving • The reason why timing is key when selling a business • How one entrepreneur found success after the "Great Reset" [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI • AI is still in its early stages but is developing quickly Business owners can start getting acquainted with AI • How Chat GPT can make writers better • Starting a brand on Amazon requires a plan and tight margins • Chad's insights about aggregators and Amazon [35:46 - 45:52] Closing Segment • Your idea must be differentiated to succeed • Chad on the rapid-four questions • Q&A: What is your risk tolerance? Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time! Key Quotes: "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

28

Overcoming the Broken Cookie Effect with Patty Block

Feb 6, 2023

48:39

You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload? In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more. Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms. [00:01 - 08:08] Opening Segment Patty’s background and experience empowering women business owners Beating the broken cookie effect Pricing is key to success and understanding your value is essential Women tend to undervalue themselves, focus on serving others, and over-deliver [08:09 - 25:44] Overcoming Fear and Reframing Limiting Beliefs Fear of rejection often keeps people from charging enough Limiting beliefs can prevent people from building a team and training them Value-based pricing is recommended to help understand the value being brought to the buyer Three types of value: extrinsic, intrinsic, and perceived Patty introduces the SNAP System [25:45 - 42:09] Learn How to Sell with Stories and Build Value Don't wait until someone expresses interest; plan ahead and prepare stories and questions Ask strategic questions to qualify whether the buyer is a good fit Marketing raises visibility, business development builds relationships, and sales close deals Features and benefits don't work well; focus on building value with stories Using business storytelling to differentiate yourself and make sure it is relevant for the buyer [42:10 - 48:38] Closing Segment Stand your ground when it comes to the sales process Patty on the rapid four-questions Q&A: How to know in advance if a person is likely to do the job they're hired to do Want to connect with Patty? Follow her on LinkedIn, and Facebook. Head to The Block Group to conquer your revenue roadblocks! Key Quotes: “My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they're generating more revenue with less.” - Patty Block “If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” - Patty Block Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

29

In Case You Missed It: Highlights From LTB's Best Season Yet

Feb 27, 2023

33:31

As Let's Talk Business concludes another great season, join Meny and his producer, Scott Kahn, to review the highlights of the past six months. Together, they reminisce about their favorite guests and most meaningful moments while discussing what makes a good podcast, how listeners can get involved, and some exciting plans for LTB's future. You won't want to miss this celebration of Let's Talk Business, the podcast which offers no-nonsense advice to help you learn, grow, and lead. Listen and enjoy! Key Highlights: [00:01 - 06:46] Opening Segment • A "seasoned review" to talk about some of the podcast episodes that have gotten solid feedback • The effort that goes into producing a show Speaking to guests beforehand and asking more profound questions • The most fulfilling part of producing content [06:47 - 13:09] How One Podcast Episode Changed a Life and a Business • Podcasting is not just about having a great guest or host • The goal of Let's Talk Business • Why feedback from listeners is crucial [13:10 - 26:20] Uncovering the Nitty Gritty • A recap of some episodes and their feedback • Understand the essence of branding and marketing • Salespeople should listen to different ideas and adapt something that works for them Avoiding the feeling of rejection [26:21 - 33:30] Closing Segment • The value of the podcast Introducing a new Q&A segment to the show • Making a difference in the lives of the listeners Key Quotes: "Having a properly prepared podcast, a host, and a guest who work well together. That's what makes a successful podcast." - Scott Kahn. "Give us that 40 minutes, that hour, and we'll give you tremendous value for your time." - Scott Kahn. Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in Business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

30

Grow Your Business Through a Giving Mindset with Rabbi Daniel Lapin

Mar 13, 2023

52:41

What does “America’s Rabbi” know about business? Plenty, as it turns out. Listen in when Meny talks with Rabbi Daniel Lapin, host of the weekly television show Ancient Jewish Wisdom and author of books like Thou Shall Prosper, about the ways that ancient Jewish wisdom contains the keys to prosperity and financial success. Rabbi Lapin explains why a giving mindset is crucial, how to avoid the incorrect idea that prosperity means taking something away from people, whether the trope that Jews are good with money actually contains an important truth, why you need to increase your circle of friends (and how to do it) when high intelligence can work against you, and more. Rabbi Daniel Lapin, known widely as America’s Rabbi, is a noted rabbinic scholar, best-selling author, and TV host. He is president of the American Alliance of Jews and Christians, author of America’s Real War; Thou Shall Prosper, and other best-sellers. A frequent guest on Fox News, WallBuilders Radio, and Glenn Beck TV, he hosts his own popular radio and podcast programs with audiences worldwide. He hosts the weekly television show Ancient Jewish Wisdom with his wife, Susan, on the TCT Television Network. [00:01 - 08:21] Opening Segment • Discover the secrets of financial success • The nature of earning money and bringing in the spiritual part • How Jewish people are disproportionately good with money • Check out Thou Shall Prosper [08:22 - 16:12] Understanding How the World Works • Why a high IQ is not beneficial for business success • Success comes from understanding how the world works and exchanging value • People are often uncomfortable when asked to name a price for their goods or services • Paying a fair price is essential to avoid exploitation and ensure satisfaction [16:13 - 24:33] Escaping the Shackles of a Bad Spiritual Schematic • Making money is often associated with evil and greed in society • What "the rich must pay their fair share" means • Making money is not taking; it is evidence that you have served another human being. • People should focus on making money as a way to serve God [24:34 - 32:55] The Secret to Financial Success • Wealth is not defined by money but by satisfaction with one's portion in life • The Five Fs of success (family, physical fitness, friendships, finance, and faith) • Why employees should think of themselves as independent contractors • More business is generated through relationships than at business development meetings [32:56 - 44:35] Expand Your Network and Increase Your Wealth • Authenticity is essential when trying to build relationships with successful people • Torah system encourages kindness and goodness for financial abundance • Look for opportunities to give, not take • Exploring the interconnectedness of God, money, family, friends, and health [44:36 - 52:41] Closing Segment • Rabbi Daniel on the rapid-four questions • Q&A: How should I balance aiming my marketing budget towards potential new clients vs. keeping my existing clients happy and satisfied? Want to connect with Rabbi Daniel? Check out his YouTube Channel and website. Head to We Happy Warriors, ancient solutions for modern problems! Key Quotes: “Part of understanding how the world really works means you understand that money flows to people who deliver value.” - Rabbi Daniel Lapin “If you understand how the world really works, you will always be able to serve other human beings regardless of what the circumstances are.” - Rabbi Daniel Lapin “Business is about giving; it’s not about getting. The money flows automatically when you find a way to satisfy the needs and the desires of other people." - Rabbi Daniel Lapin Connect with Pte Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

31

Using SBA Loans to Grow Your Business with Yankie Markowitz

Mar 20, 2023

1:00:22

When you consider growing your business by taking out a major loan, how do you know what risks are worthwhile - and how do you evaluate risk in the first place? What factors are crucial in determining when to invest in real estate and what kind of property you should purchase? Why is it imperative to know your numbers well, and how do you ensure you’re not fooling yourself? These are among the most important questions for any growing business, and Yankie Markowitz, Chief Executive Officer of SBA Loan Group, has a fascinating way of addressing them all. Listen to Meny and Yankie discuss all this and more on this useful and crucial episode of Let’s Talk Business! Yankie Markowitz is the Chief Executive Officer of SBA Loan Group and has helped facilitate over $600 million in real estate transactions and complex deal syndication. He is often sought out by bankers to help structure complex SBA transactions because of his knowledge and unique experience with the U.S. Small Business Administration loan programs. He also serves as a Board Member of C.H.Y.E., a non-profit resource center that helps aspiring entrepreneurs in the area of responsible business development and provides them with the tools and resources that they need to achieve lifelong financial independence. [00:01 - 07:26] Opening Segment • Understanding SBA loans and how banks pivot to accommodate the market • How Yankie has helped facilitate over 600 million in real estate transactions • How SBA loans are outstanding for small businesses • Banks pivot to accommodate the market and protect themselves [07:27 - 14:22] Small Business Growth • Exploring the benefits of SBA loans • Stimulating the economy by helping small businesses grow • The two primary loan programs that SBA provides • The requirements to qualify for an SBA loan [14:23 - 21:20] Getting the Money You Need • SBA is flexible as long as the bank is willing to take the risk • Banks want to be on the same page with the borrower • How SBA Loan Group educates people on the program • Loans are available for those looking to expand or grow their business [21:21 - 28:11] Making Money Faster • Advice for business owners on taking risks and buying buildings • Success of a business is based on the success of clients • What business owners should consider • The significance of understanding your numbers [28:12 - 35:19] Know Your Numbers to Get the Best Loan Deals • Real estate typically appreciates over time • Owning property can be an investment for a business • Business owners should understand their numbers • The vocabulary of real estate investing [35:20 - 41:48] A Guide for Business Owners • Your numbers are essential to running a successful business • Why you should speak to their accountant at least once a quarter • Be intentional with the goals of the business and set metrics to measure success • Outsource specific tasks, but don't outsource responsibility [41:49 - 48:36] The Power of People, Process, and Product • How SBA Loan Group is helping businesses pivot and succeed • Refinancing can be a great option when rates increase • Having the right team and process in place is critical to success • Attending events and being around like-minded people can be beneficial [48:37 - 1:00:23] Closing Segment • Discovering the power of community • Yankie on the rapid four questions Want to connect with Yankie Markowitz? Follow him on LinkedIn or Instagram. Visit SBA Loan Group, one of the most reputable packagers of government-guaranteed small business loans to business owners. Key Quotes: “We're not interested in wasting time. If we waste time, we're losing money. The faster we can get the deal done, the more money we make.” - Yankie Markowitz “Real estate appreciates no matter what.” - Yankie Markowitz “Knowing your numbers will tell you what your business is doing." - Yankie Markowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

32

Starting with a Small Niche...And Quickly Becoming a Massive Success Story: A Conversation with Eli Rosenbloom (Part 1)

Mar 27, 2023

44:51

When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more. With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. Key Highlights: [00:01 - 07:18] Opening Segment • Eli’s journey from commercial ambulance operator to van conversion company owner How he has expanded his portfolio and opened several new factories • How to help alleviate logistical problems in manufacturing and distribution • Where the idea for manufacturing wheelchair-accessible vehicles comes from [07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles • Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago • Why the complexity of building a mobility van is much greater than building an ambulance • How Eli took apart and rebuilt his van with the help of a fabrication shop • The need for more affordable wheelchair-accessible vehicles [14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances • Minivans are a small segment with low demand and high cost to produce • Building a car is complicated with thousands of parts, and custom fabrication is expensive The barrier to entry for manufacturing vehicles • Why the target audience for Eli’s vehicles is himself [20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles • Understanding your client is crucial in B2B and B2C businesses The power dynamic between the customer and the company • Service and maintenance are critical in industries where downtime is not an option • Business models should be based on passion and target customers, not just profitability [27:27 - 34:05] Scaling Up a Unique Manufacturing Business • How labor is the biggest challenge for FR Conversions • Information sharing is a significant challenge as the company scales The need for better systems to handle escalating complexity • How building software has been a secret sauce for managing the process of scaling up [34:06 - 44:51] Closing Segment • Tips on delegation and root cause analysis for business success Delegating authority and responsibility is vital for scaling up • Understand the root cause of problems, not just the surface issue Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom “When you teach people, don’t teach them the what to do; teach them the why. When they bring you problems, don’t attack the problem for what it appears to be; attack it for what’s the root cause.” - Eli Rosenbloom “The right hand never knows what the left hand is doing.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

33

Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2)

Apr 3, 2023

37:20

What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations? Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it! With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. [00:01 - 07:11] Opening Segment • The importance of predictability and mapping out your business for success • How Eli’s ambulance manufacturing company saw significant growth in production and market share • Understand your business and create models for best/worst-case scenarios [07:12 - 13:55] Tips from an Automotive Manufacturing Expert • Why it is essential to model out potential supply chain disruptions • The complexity of the automotive manufacturing industry and the need for accurate inputs The consideration of outside advisors or consultants for a fresh perspective • Stick to what works and avoid distractions with new projects [13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon • Vehicle prices are not going down, but there may be additional incentives • How the shortage of new cars is affecting the used car market A three-year gap in inventory will take years to refill • Eli’s insights on self-driving cars and why they are an area of interest [20:49 - 27:30] Changing Lives and Making Mobility Affordable • How liability and regulations are significant obstacles to self-driving cars • A crucial component for self-driving cars to understand their environment • Why Tesla could fall behind other manufacturers • Big companies investing in self-driving technology may not fully understand the challenges involved [27:31 - 37:19] Closing Segment • How Eli’s mission has changed the industry and touched many lives • Having passion is essential for achieving success in business • Eli on the rapid-fire questions Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Don’t believe what everybody tells you.” - Eli Rosenbloom “You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom “If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

34

Whatever You Do, Don’t Call It Sales! with Charlie Hauck

Jan 9, 2023

54:19

Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? We naturally want to leave a meeting feeling positive, and thinking that we’re on the road toward making a sale. But is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning - not the end - of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more. Key Highlights: [00:01 - 16:40] Opening Segment • Charlie's background and story Moving into sales and business development • How ego and self-confidence can be confused • Why sales conversations should be replaced with business conversations Selling belief and trust is more important than product or service value [16:41 - 33:05] Stop Selling and Start Prospecting • Stop selling and have an abundant mentality Target the right people and talk to enough people • Deliver service beyond expectation and ask for help in growing business Get the right decisions and respect the gift of time • Respect the prospect by not being pushy or aggressive [33:06 - 49:53] The Power of Trust-Based Relationships • Truthfulness and slowing down the process leads to better outcomes • Why success comes from referrals and introductions Trust is key to successful referrals • How to succeed in business development 3 essential traits and tips from Charlie [49:54 - 54:18] Closing Segment • Charlie in the rapid-four questions • Q&A: Is there a secret that makes cold calling less unappealing? Want to connect with Charlie? Head to Growth Dynamics where greater results can be achieved! Key Quotes: "Confidence is knowing that whatever circumstance you find yourself in, you can do what you have to do to survive." - Charlie Hauck "Most people in business development think their job is to collect yeses. That's not it, it's to collect decisions." - Charlie Hauck "The slower you go, the faster it will happen." - Charlie Hauck Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

35

Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis

May 2, 2023

32:15

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more. Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors. [00:01 - 07:29] Opening Segment • How Eric helps small to medium-sized businesses, increase sales Helping businesses get unstuck and grow by working hands-on with them • Eric's goal is to help businesses hire a sales leader • Revenue is growing, and business is doing well [07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success • The importance of having an impact on the business and the people you work with • Understanding the "why" behind your business is crucial for strategy The sales process vs. selling process distinction • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business [14:37 - 21:22] Setting Realistic Sales Expectations • How a 360 onboarding plan helps set milestones for new hires The first year is an investment year for both the salesperson and owner • How historical data can be used to project revenue plans Metrics and KPIs are essential for tracking progress and making adjustments [21:23 - 28:17] Tips on Hiring the Right Salesperson • Uncomfortableness is a good thing for growth and meeting goals • Sales success requires the right expectations • Hiring the right salesperson requires assessing attitude and aptitude Why is not everyone cut out for sales? [28:18 - 32:14] Closing Segment • Salespeople should maintain a winning attitude and proactively manage highs and lows • Eric on the rapid-four questions Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue! Key Quotes: "What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis "There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis "Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

36

Asking the Right Questions and Changing Your Story with Ron Karr

May 8, 2023

49:33

How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more. With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way. [00:01 - 08:02] Opening Segment • How to eliminate risk, gain buy-in, and achieve better results faster • Ron offers excellent tips on how to build high-performance sales cultures • Ron's concept of people calling themselves victims of circumstances The way of leadership [08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster • People often become task-oriented instead of purpose-oriented • What you should consider making a successful sales call Qualify the account, decide on the best path forward, and map out the steps • What the goal of the call should be [15:35 - 22:56] Uncovering the Neuroscience Behind Engagement • Exploring cortisol levels and how to create an environment for participation Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful). • Before selling, create an environment for customers to want to participate • Moving from static questions to the conversation and trust building [22:57 - 30:02] Unlocking the Power of Empathy to Influence • How asking questions can create trust and change reactions The importance of creating an emotional connection first • Ask questions to understand the customer’s environment • Discipline needed to ask questions and clarify meanings [30:03 - 37:14] The Power of Self-Reflection with Board Meetings • The five steps to break the sales cycle Prospecting, first impression, qualifying, presenting, and closing • Leaders can use the same techniques to understand what is essential to their employees • Make sure conversations are purpose-driven and not task driven [37:15 - 44:22] Transforming Sales with a New Conversation • Make sure to ask questions to figure out what is going wrong • A copier is nothing more than a communication vehicle From selling one copier to filling in gaps with multiple copiers • Used tenacity to try something new and learn from failures [44:23 - 49:33] Closing Segment • Keynote and field visits helped bring back 8 million in revenue • Ron on the rapid-fire questions Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle! Key Quotes: "Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr “Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

37

Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill

May 15, 2023

45:18

Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more. Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways. [00:01 - 07:26] Opening Segment • Keith shares his background and story Using Worldclass Oneism, Magic, Hypnosis, and Humor to transform teams for the better • Communication is vital to many things around us. • How to unlock the power of connection in the workplace [07:27 - 15:05] The Human Dynamics of Business • Business is about humans interacting with humans • People realized they were tired of trading their life for dollars They want a sense of belonging, fulfillment, and job satisfaction • How technology is outpacing sociology and leading to increased cases of depression and anxiety [15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic • People are hungry to be back together but need to learn how to work within workplace conflicts Leaders need to communicate the benefits of being back in the office • How social media has made it difficult to connect with others in person • Each person has a map of reality based on their belief structure and formative experiences [22:36 - 30:12] Understanding Models of the World to Connect with People • Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?” • Finding commonality is critical to connecting with people and building relationships • How our models of the world can cause damage to communities • Confirmation bias leads us to accept evidence that supports our beliefs [30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated • People will do anything to feel heard, understood, and appreciated • Sometimes, people use excuses to validate why they are not successful • How one can decide to take charge of their life -The twin brothers' story • We tend to find excuses for our failures and not take charge of our own life [37:54 - 45:17] Closing Segment • How you can overcome limiting-beliefs • Keith on the rapid four questions Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations! Key Quotes: "The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill "We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

38

Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer

May 22, 2023

46:37

If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance? In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation. Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work. [00:01 - 07:34] Opening Segment • Eli shares how he ended up creating the United Hatzalah of Israel An independent nonprofit providing fast and free emergency medical first response • How Eli had an idea to make an existing system more efficient but was met with resistance Being inspired by a bomb attack he experienced as a young boy [07:35 - 15:00] The Story of United Hatzalah • The idea to respond to emergency calls with volunteers and motorcycles How Eli built an underground emergency command center • Volunteers are motivated by the satisfaction of saving someone rather than money • The organization has responded to almost 6 million emergencies since it started [15:01 - 22:14] Achieving a 90-Second Response Time • The vision, challenges, and rewards of United Hatzalah • United Hatzalah uses random people who want to be trained as volunteers • Why CEOs should have an expiration date • Run the organization like a sustainable business [22:15 - 29:39] Treating Donors and Volunteers with Respect • Treating donors and volunteers the same is vital to success • Volunteers are obligated to respond to a minimum amount of emergency calls • Donors get financial and operational transparency • Leaders need to show compassion and empathy when dealing with traumatic situations [29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers • Volunteers go through treatments for emotional trauma • Selling donations as a way to learn sales skills Eli's journey of lifesaving and inspiration • Everyone should be involved in doing good in the world [36:49 - 46:36] Closing Segment • Overnight successes are often years in the making • Why Eli realized he wanted United Hatzalah to be less dependent on him • Eli on the apid for questions Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah! Key Quotes: “If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer “Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer “Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

39

The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna

Jun 5, 2023

38:13

Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding. In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business. Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service. [00:01 - 07:24] Opening Segment • Anna's experience in international operations and recruiting How to help remote-friendly companies with top remote management and leadership • Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools • Anna's specialty is helping online business owners hire for leadership and management roles [07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building • Remote work creates freedom to be able to spend time with family and have more balance in life Candidates are more productive, engaged and work more hours • What makes work more intentional, resulting in better results, happier people, and faster growth • The increase in remote job postings and applicants on LinkedIn [14:28 - 21:16] Practical Advice for Hiring Remote Employees • Interviewing process should include a test project to assess the candidate's capabilities Set clear expectations and make them data-driven and time-specific for onboarding • When hiring, interview at least two or three candidates to compare their skillsets • Avoid making hasty decisions when desperate to hire - assess the candidate properly [21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success • Interview multiple candidates to ensure the right fit for your business Have an unbiased opinion from someone else in the recruitment process • Meny breaks down his 3-step interview process • Research the candidate and allow them to research you and your business [27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees • Structure interviews with different goals in mind • Have regular check-in calls with remote employees Use time tracking to understand how much time is dedicated to different tasks • Why you should hire an operations specialist as a business grows [34:31 - 38:12] Closing Segment • Start hiring sooner rather than later to avoid working 16-hour days and having a messy team • Anna on the rapid-four questions Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership! Key Quotes: “People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna “Remote work creates the freedom to spend your time being more productive, but also having more balance in life.” - Anna Shcherbyna "It is not quantity; it's really been about quality." - Anna Shcherbyna Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

40

The Unique Job Only You Can Do with Visionary Ezra Max

Jun 12, 2023

53:40

When you realize that there’s something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more. Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management. [00:01 - 13:34] Opening Segment • Ezra shares his personal experience on September 11th, 2001 • How Ezra had a total meltdown and questioned life's purpose Everyone has a unique job to do in the world • Treat each day as if it's your last and live it meaningfully [13:35 - 26:41] Know What You're Doing and Do It Well • Measure twice, cut once - know the outcome you're aiming for • Post-traumatic stress is an incident, not a disorder • Use moments of inspiration to step up to challenges and gain clarity • How to achieve personal, spiritual, and family development with the help of accountability [26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants • The two types of coaching - pure coaching and content-based coaching • Communication skills are vital to avoiding dysfunction in teams • How to balance personal and professional growth • There is an epidemic of aloneness in the world post-covid [39:18 - 45:24] How Giving Can Lead to Incredible Rewards • We should invest in something eternal rather than something momentary • How a coach can help us zoom out of a situation and alleviate tension • Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation • Ezra Focus on four goals: financial, family, spiritual, and health [45:25 - 53:39] Closing Segment • The need for a conversation about the "epidemic of loneliness" How to help the next generation plug into their source • Ezra on the rapid four questions Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections! Key Quotes: “Every single day should have an impact. We should treat every day as meaningfully as if it's our last.” - Ezra Max “Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable.” - Ezra Max "We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max “Our businesses will never grow beyond our personal development.” - Ezra Max Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

41

Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor

Jun 19, 2023

43:58

Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries. In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it! Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions. [00:00 - 12:50] Opening Segment • How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing • How the landscape of the Amazon space has changed drastically over the last 20 years • The challenges facing Amazon sellers in the age of increased competition • Sellers have to be good at all aspects of their business to succeed [12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA • Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns • Sellers have to bear the responsibility of reconciling discrepancies • GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds How it is achieving rapid expansion and maintaining its culture [24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment • Good people with honesty and humility are vital to growing a successful company • People are the foundation of every major empire, politically, business-wise, or financially • Staying focused on one niche instead of becoming a jack-of-all-trades master of none • How to leverage strategic investment and smart money for long-term success [36:36 - 43:58] Closing Segment • Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit • Yoni's secret weapon for success • Yoni on the rapid four questions Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers! Key Quotes: “Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor “What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman “You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

42

You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield

Jun 26, 2023

42:56

If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late? Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets. [00:00 - 07:45] Opening Segment • Valuable insight into the emerging world of AI (Artificial Intelligence) AI has been around since the 1950s, but only recently has it become more widely known • There will be two types of companies in the future: those who are great at AI and everyone else • Chat GPT became the fastest-growing app in history, with over 100 million users in two months [07:46 - 15:43] The Fastest-Growing App in History • AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind • AI can be used for copywriting, customer service, and sales solutions • The impact of AI on businesses and society [15:44 - 23:22] Exploring the Benefits and Dangers of AI • AI is similar to when electricity came on, creating a whole new economy • Why people who don't adapt to AI will be replaced • Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots • Chris's outlook on executives that have warned of the dangers of AI [23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts • If used correctly, chatbots can be used to enhance productivity Using multi-shot prompting to get more specific answers from a chatbot • How creating avatars and asking for content examples can help create content • Using chatbots to tweak content based on an audience is beneficial [31:09 - 42:56] Closing Segment • Utilize research tools to back up your instincts • Chris on the rapid-fire questions Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results! Key Quote: “You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

43

Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod

Jul 3, 2023

45:16

Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more. A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills. [00:01 - 08:12] Opening Segment • How Mitch has helped generate over 3 billion in revenue for thousands of companies • Introducing the New Game of Selling Focusing on long-term relationships and the value of the second sale • How can I serve you from the beginning? [08:13 - 17:13] How to Identify and Attract Your Ideal Clients • The key is to find the ‘hungry fish’ by asking your best customers why they do business with you • Creating a unique service advantage (USA) Focus on the customer's destination rather than the product/service you are selling • Shift context to understand where buyers are in their buying cycle and meet them there [17:14 - 25:40] Unlock the Power of Lifetime Value • How to shift your focus from new clients to existing ones • Shift focus from closing a sale to establishing yourself as the trusted advisor • Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing • When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation [25:41 - 34:25] How to Build Strategic Business Relationships • Why it is important to build relationships with customers before and after the sale • Stimulus-response is an important concept to understand when engaging with customers • Provide resources, results, and relationships to add value • Maximize the deal instead of compromising [34:26 - 45:16] Closing Segment • Focus on the business relationship and what the other party will get out of it • Mitch on the rapid four questions Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work! Key Quotes: "My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod “I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business.” - Mitch Axelrod Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

44

Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon

Jul 10, 2023

55:33

In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

45

Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon

Jul 10, 2023

55:33

In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

46

Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Nov 29, 2022

1:00:49

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy! Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors. Key Highlights: [00:01 - 14:45] Opening Segment • Mike shares his backstory and career path leading up to founding the company - Simple Modern • The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful Mission-driven companies are more beneficial to society than those without a sense of purpose • It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals [14:46 - 29:44] How to Create a Culture that's Idealistic & Practical • Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different • A company with shared values and a shared mission will be stronger than one with diverse values or no values at all Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values • Why a company's culture cannot be created without deep convictions from the leader about what they believe in • How Simple Modern uses transparency to attract and retain ton talent [29:45 - 44:32] Transparent Leaders Build Trust • Transparency is the exercise of allowing other people to see what you're thinking • When you build a culture where both relationally and organizationally, people are transparent, trust is fostered Leaders should be transparent about their weaknesses and get feedback from team members to improve • The mindset for a startup entering a new market is to look at the best players in the space See where players may be white space that they can enter [44:33 - 1:00:48] Closing Segment • How to create a long-term sustainable competitive advantage • Mike on the rapid-four questions • Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business? Key Quotes: "The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham "I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham "Great founders and great cultures, start with deep convictions." - Mike Beckham Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

47

The Key to Systemizing and Staffing Your eCommerce Business with Yoni Kozminski

Aug 18, 2022

42:57

Are you struggling to systemize and scale your eCommerce business? In this episode, Yoni Kozminski digs into the importance of processes and systems in a business's development and when it's the right time to start preparing them. He explains why processes are a key element for every business, but specifically an e-commerce or Amazon business that potentially you want to sell. Pay close attention to Yoni's insights about the aggregator space and how you could still take advantage if you're building your business properly. Listen and enjoy! Yoni has spent a decade in digital marketing & creative advertising globally including places like Australia (origin), Los Angeles, and Tel Aviv developing digital strategies for the likes of Mercedez- Benz, Mastercard, Sony, Medtronic, and many 8-figure eCommerce brands. In 2018 Yoni expanded an eCommerce/Amazon business from $2 million to $5 million in 12 months that was sold in 2019. A key driver was the ability to build a fluid process, as well as a team of incredibly talented individuals in the Philippines. Since January 2020, MultiplyMii & Escala have grown from a team of 4 to over 300+ people on payroll supporting more than 100+ businesses that are responsible for more than 750M+ in annual revenue. Key Highlights: [00:01 - 07:16] Building an Amazon or E-Commerce Business • Yoni shares his background in digital marketing and the eCommerce space How he has helped hundreds of brands flourish Why his experience with Amazon and eCommerce brands has been key to his success. • How Yoni expanded an eCommerce Amazon business from 2 million to 5 million in 12 months The ability to build a flow process as well as a team of incredibly talented individuals [07:17 - 27:57] How to Systemize and Scale a Business • How to build a process that makes sense for your business • The importance of documenting the process of running a business It helps to ensure that everyone involved is clear on what needs to be done • Why systems and processes in a business are a key element They help to protect the business from competitors and ensure that products are of high quality • It is essential to have a healthy mix of both systems and people to create a successful business [27:58 - 40:37] Amazon's Aggregators Are Pausing Or Not Buying • Yoni's outlook on how Apple has a very focused goal of creating the best products and experience • Why Amazon's aggregated space has seen a rush of activity in the past few years • Yoni introduces South Cal and how they can help you grow your business and exit It provides capital, guidance, and resources on your climb to the summit • The key criteria that South Cal is looking for 2-3 million revenue business The business needs to show a year-on-year growth [40:38 - 42:56] Wrapping Up! • Yoni in the four rapid questions • Check out Successful Scales Connect with Yoni: Yoni Kozminski (LinkedIn) MultiplyMii (Website) We Are Escala (Website) Key Quotes: "The most valuable thing you can do is both build that audience and then continue to launch new products that appeal to the brand that you're trying to create." - Yoni Kozminski "Documenting the process really helps bring clarity to everyone involved in the business." - Yoni Kozminski Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

48

The Science Behind Where a Product Ranks on Amazon with Mark Casey

Aug 25, 2022

35:05

Are you an Amazon seller that is looking to improve your product listings and brand awareness? In this episode, the CEO of House of AMZ discloses the best way to launch a product and what you should consider to build a brand that is successful in the marketplace. He stresses how to utilize your A+ content and storefront in order to get the most ranking for your listings. Mark offers great advice on how to keep people's attention through great SEO and optimize your listing for better search engine rankings. Whether you are new to the game or an established seller, this episode is for you. Listen and enjoy! Mark’s personal background is marketing and branding having brands of his own and along with his Amazon knowledge working under the 9-figure brand. Combining those together is how House of AMZ was born. Where Mark can help to optimize your products and brand not only for the outside world but mainly on Amazon which is its own ecosystem in itself. Key Highlights: [00:01 - 06:55] The Importance of Branding When Selling Amazon Products • How Mark got involved in the Amazon space His passion for marketing and branding Learning the new ecosystem of Amazon • The importance of building a brand vs building products • Mark's outlook on where the marketplace is going [06:56 - 19:52] Branding Your Product to Stand Out • How packaging can make a big difference • It's important to launch the product the right way Having good graphics and a strong foundation • You should have a conceptual development of the brand, as well as visual components • Why outside traffic is the number one thing to focus on when launching products on Amazon [19:53 - 32:37] How to Rank Higher on Amazon • Why having a good SEO component in your product's listing is crucial It gives you more real estate space on the page It increases the chances of selling your product • How to rank higher on Amazon for your product Focus on keywords that are relevant to your brand • You need to focus on branding and creating a good reputation for your business before focusing on selling products [32:38 - 35:04] Wrapping Up! • Be aware of Amazon's algorithm and make sure your branding is consistent across all channels • Mark on the rapid four questions Connect with Mark: House of AMZ (Website) Mark Casey (LinkedIn) Key Quotes: "The algorithm is very important, but building a brand is what's gonna help you in the long term and overall for your brand itself." - Mark Casey "If you're starting at a very weak foundation, there are a lot more questions you're gonna be having to ask yourself, and you're just gonna be wasting more time." - Mark Casey Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

49

Marketing and Optimization for Amazon Sellers with Danny McMillan

Sep 1, 2022

47:42

Do you know how to set your e-commerce or Amazon brand up and maximize your results? In this episode, Danny McMillan shares his insights about where the Amazon marketplace is heading to and why sellers should test different pricing strategies and be mindful of their total cost to sales. He also discusses the concept of PPC and how to make sure you're making money and dividing your launch stages. Danny stresses why you should make sure to have a proper ratio between PPC and organic sales as you're managing your products. He digs into the current state of aggregators, why they pause, and what's next. Listen and enjoy! Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. World-renowned public speaker Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8-figure Amazon brands. He also runs the annual conference Seller Sessions Live, Branded By Women, and SellerPoll; the annual awards for the Amazon FBA Community. Key Highlights: [00:01 - 07:09] The Sellers Sessions • Danny shares his experience as a seller, speaker, and podcast host in the Amazon space. • The concept of aggregators and how they've affected the community • How to create a successful Amazon business Why you should focus on data management, content creation, and networking [07:10 - 20:35] How to Succeed on Amazon Marketplace • If you want to be successful on Amazon, you need to be very sophisticated and targeted in your marketing You need to focus on creating high-quality products that people will want to buy and price them affordably • Why there are more barriers to entry now than ever before • The sophistication of Amazon has increased, making it harder for new sellers It is important to have a product development strategy and product expansion strategy • Product differentiation is key to success on Amazon as is building a strong brand. [20:36 - 34:05] There is Still Room for Growth • The aggregated space has brought a lot of new sellers and entrepreneurs into the market • The key to success in the aggregated space Timing, market knowledge, and having a good product • Aggregators are cleaning up their act to stay afloat and have s healthier business Managing brands and maintaining customer relationships. • Finding the "happy medium" between PPC and organic traffic is important to maximize profits. [34:06 - 47:41] Wrapping Up! • What's the most important of product launches • Make sure to attend events that are relevant to your business • Danny on the four rapid questions Connect with Danny: Seller Sessions (Website) Data Brill (Website) Danny McMillan (LinkedIn) Key Quotes: "Time is money and what you need is a snapshot of information and apply that to your business." - Danny McMillan "Your best learnings come through pain." - Danny McMillan Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

50

How to Simplify Finances for Busy Entrepreneurs with Nachman Lieser

Sep 8, 2022

57:26

Are you clear about your business profits? In this episode, Nachman Leiser shares how he started his career and how he ended up building his eCommerce bookkeeping and accounting firm. He explains the importance of not only having software that connects your Amazon account but really looking at the data. Nachman remarks on what are the key metrics you have to look at to make sure that you have the proper profit margins. Pay close attention to how he has been able to juggle multiple businesses and grow his new SaaS business. Listen and enjoy! Nachman Leiser is the CEO and founder of Connectbooks and Bottom Line Management. For over 10 years, he’s been an entrepreneur, financial analyst, and profit game changer - usually all 3 at once. After working as CFO in several businesses, growing their revenue by double-digit percentages and more, he founded his own eCommerce bookkeeping & accounting firm that specializes in uncovering ways to reduce cost, eliminate losses, and scale profits. He helped online sellers in the red become profitable within a year and exceed the million-dollar mark in net profits. Key Highlights: [00:01 - 07:15] Benefit from Hiring a Bookkeeping Company • Nachman shares his background in the eCommerce space The CEO and founder of ConnectBooks Reconcile every transaction with banks statements See itemized and bottom line profit and inventory updates as they happen • The importance of having software that connects your Amazon account and data-driven strategies to improve profits [07:16 - 32:42] The Software You Need to Keep Your Amazon Business Running Smoothly • You should determine your break-even point and calculate your profit margins and overhead costs • It is important to have realistic expectations and be willing to pivot to keep their business afloat Put together financial information •Why Nachman decided to split the company into different businesses When you focus on one industry, it's easier to scale the business • How Nachman realized there was a need for a good bookkeeping software [32:43 - 52:12] How to Automate Your Accounting and Selling in QuickBooks • How to hire the right people for your business Make sure they fit the company culture • Why understanding the inventory value and profits can be difficult • Connect books offers data visualization that breaks down profitability by skew and variation Understanding where products are losing money Automating accounting and tracking of product sales • Before taking any action, it is essential to understand the P&L (profit and loss) of a company [52:13 - 57:25] Wrapping Up! • Why Shopify is different than Walmart More customization and control over how orders are processed • Nachman on the four rapid questions Connect with Nachman: Nachman Lieser (LinkedIn) ConnectBooks (Website) Key Quotes: "If you work really hard, nonstop, at some point you'll get there." - Nachman Lieser "Make sure whatever you're doing, you're doing it a hundred percent completion and then you move onto the next project." - Nachman Lieser Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

51

The Power of Partnerships in the eCommerce Space with Nick Penev

Sep 29, 2022

44:53

Are you ready to grow, scale, and expand your eCommerce business through partnerships? In this episode, Nick Penev delves into partnerships and why it's so important for service providers and businesses in general to have them in order to grow their sales. He stresses out how to look at partnerships and what are the first steps you should follow to make sure you find the right partners. Pay close attention to Nick's advice on how you can expand your business to Europe and everything that entails growing to other Amazon marketplaces. Listen and enjoy! Nick Penev is the Partnership Manager and webinar host at Hello Tax and Co-Founder of Xtreme Power Brands. He and his partners developed and launched 20+ Private Label Supplement brands across Europe. Nick exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers. He and his team help these companies to grow through partnerships in the ecommerce space. Nickhas done or participated in 100+ webinars and events with partners in the ecommerce space. Key Highlights: [00:01 - 07:30] The Power of Partnerships • Nick shares his story of how he got into ecommerce and how partnerships helped him grow his business The partnership manager and webinar host at Hello Tax and founder of Extreme Power Brands Launching 20 plus private label supplement brands across Europe Creating a service agency for e-commerce service providers • Why partnerships are important for service providers or businesses in general [07:31 - 22:00] Tips for Succeeding in Partnership • Nick's experience selling to multiple markets and connecting service providers with his company How Nick started working with other companies in the industry to help them grow their partnerships and services • How successful partnerships involve taking small steps to build a relationship • It's important not to make assumptions about what the other party can or cannot do Be willing to do something for the other party, and not just take advantage of them • Nick's advice on how to grow a company in the eCommerce space, and how partnerships can be an important part of this growth [22:01 - 37:01] How to Expand Your Business • The key points for starting and expanding a business in the Amazon and e-commerce aggregated space Partnering, testing, and evaluating potential partnerships • Nick's outlook on the opportunities in the Amazon and e-commerce aggregated space • Expansion into other countries can be difficult, but there are services available to make the process easier • What you should do if you're looking to expand your business to Europe Do the research, test small, and then expand [37:02 - 44:52] Closing Segment • Never make assumptions, do the research • Nick on the rapid-fire questions Connect with Nick: Nick Penev (LinkedIn) Xtreme Power Brands (Website) Hello Tax (Website) Key Quotes: "You only work from your mistakes, you don't work from actually all the wins that you do." - Nick Penev "Partnerships is about giving first and then getting big." - Nick Penev "Don't tell me what we can do with money, tell me what we can do without money." - Nick Penev Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

52

Ride the Amazon Wave with Tomer Rabinovich

Oct 20, 2022

44:58

What steps are you taking to sell on Amazon and leverage what you’ve created? If you want to sell the most, you have to be the best. In this episode, Tomer Rabinovich discloses his journey as an eCommerce entrepreneur and stresses where the Amazon space is going. He discusses how product development is not what it used to be, and how you should go about product development these days. Tomer shares his insights about the ecosystem of the aggregator space and why you should attend events in the Amazon community. Listen and enjoy! Tomer Rabinovich is an Amazon seller who has created and launched multiple private-label brands. His first product went live in March 2015, and he became a seven-figure seller within his first year. A sought-after speaker, Tomer addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions. Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path. Key Highlights: [00:01 - 07:26] The Pro Seller's Guide • Tomer shares how he got into the Amazon and e-Commerce space Helping Amazon sellers transform their businesses and lives Extending the opportunity of selling to anyone willing to do the work and make the dreams come true • Tomer's insights about where Amazon and e-Commerce are going • Check out Ride the Amazon Wave [07:27 - 21:45] How to Develop Products That Sell Like Crazy • The key to success is differentiation and barriers of entry in sourcing parts of the product development process Starting with products that are very cheap or very expensive, and then going for more difficult or niche products • Why branding should be built into products as they are launched A brand needs both high-margin products and low-cost products to generate traffic and sales • How cash flow is a major challenge for new and existing Amazon sellers • Strategies to launch products for existing brands without spending a lot of money [21:46- 35:55] How to Survive When Amazon Aggregators Fail • Why sellers should consider selling and staying on board Keeping sales and learning from the brand • To be successful as an aggregator, you need to focus on acquiring potential rather than becoming a best seller on Amazon • You should launch products to increase your net growth (profit) rather than focus on revenue growth The benefits of having multiple products in your portfolio that are doing well You need to launch multiple products that are different but targeted at the same people [35:56 - 44:57] Wrapping Up! • Vital steps for reaching the next level • Tomer on the rapid-four questions Connect with Tomer: Top Dog (Website) Tom Rabinovich (Facebook) Key Quotes: "When you are acquiring a business, you're actually acquiring potential." - Tomer Rabinovich "The growth is the profit. It's not the revenue." - Tomer Rabinovich Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

53

How to Get Your Amazon Products Seen & Sold with Steven Pope

Oct 27, 2022

53:01

Is your brand thriving, growing, and staying ahead of the competition? In this episode, Steven Pope dives deep into product development branding and how sellers could win on Amazon. He points out why Amazon is not a passive income anymore and how to look at PPC versus outside traffic. Steven breaks down why your customer avatar is essential to gain a competitive advantage in the market and how to survive when your Amazon products don't sell as expected. If you're selling on Amazon, this episode is definitely for you. Listen and enjoy! Steven is the founder of My Amazon Guy, a marketing agency with 250+ brands managed. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 300+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 1000 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast. Key Highlights: [00:01 - 07:42] My Amazon Guy • Steven introduces My Amazon Guy A marketing agency that manages over 300 brands Focusing on growing traffic and sales on Amazon • The four pillars to marketing on Amazon Traffic, conversion, SEO, and PPC [07:43 - 27:32] How to Succeed on Amazon • Make sure to increase your market share, and focus on keywords and rankings in the SEO phase • The key to success on Amazon is understanding your customer avatar and building a brand around that Think about who your target demographic is and what their needs are • How testing and tweaking your product, content, and branding is essential for success on Amazon The power of Amazon's Brand Story • How to know when it's time to let go of a product [27:33 - 46:48] What's Better for Sellers? • There are simple ways to increase your ranking on Amazon Why you should be changing your listing once a month • How to survive when your Amazon product doesn't sell • Steven's outlook on Amazon vs Walmart Why sellers should not put all their efforts into Walmart • How to keep your content fresh while running an agency [46:49 - 53:00] Closing Segment • Steven's business model at his Amazon guy • Steven on the rapid-fire questions Connect with Steven: My Amazon Guy (LinkedIn) My Amazon Guy (YouTube) Key Quotes: "Nobody sells products on Amazon, we all sell solutions and experiences." - Steven Pope "You need sales to get sales." - Steven Pope "If you want a cult brand, you need to push people away." - Steven Pope Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

54

Achieving Category Dominance on Amazon with Isaac Gross

Nov 3, 2022

56:29

Do you know how to achieve category dominance on Amazon through premium SEO and PPC marketing? In this episode, Isaac Gross provides you with great advice on how to understand TACoS and ACoS, and product launches. He stresses the importance of having a long-term strategy when doing PPC, and why it is a key element for success. Isaac digs into the state of PPC in general and more importantly if Amazon is still a viable option for somebody to enter and make a lot of money. Listen and enjoy! As a long-time Amazon seller, Isaac made it his mission to help others with their PPC. His deep understanding of the Amazon algorithm undoubtedly gives our clients an unfair advantage. Isaac is the Founder and CEO of IG PPC, a hands-on Amazon PPC agency for 7-9 figure brands that manages over $2B in annual sales on Amazon. Key Highlights: [00:01 - 07:25] Achieving Category Dominance • How Isaac got started in Amazon selling, how he evolved his business Issac's journey building IG PPC •How to maximize the value of your Amazon or e-commerce business Isaac shares great tips on PPC spending, product launches, and branding [07:26 - 28:28] PPC is a Big Part of the Business • PPC is a long-term investment, and it's important to have a vision for long-term growth Why it's important to have somebody who is US based • Make sure to stay up-to-date on new products and strategies, so you can continue to grow your business • The difference between TACoS and ACoS and how they function • Every new feature that Amazon rolls out impacts the PPC strategy Sellers must have a goal for what they want their PPC to achieve [28:29 - 49:18] How to Launch a Product That Will Succeed • Why the price is one of the most important factors to consider when launching a product • The main thing to remember when launching a product is to give a good price and then go aggressive on PPC If the product does not convert well, it is a failed launch • Isaac's insights about influencer marketing - pros & cons • How to figure out why your sales are dropping You should look at things like pricing, negative reviews, and competitor activity [49:19 - 56:28] Wrapping Up! • If somebody has the experience and knowledge, they can be a successful business on Amazon • Isaac on the rapid-fire questions Connect with Isaac: IG PPC (Website) Isaac Gross (LinkedIn) Key Quotes: "The ultimate goal is to make money, not sales." - Isaac Gross "If you don't expect anything to change, then the conversion rate will never get better." - Isaac Gross Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

55

How to Use Repeatable Strategies to Beat Out Your Competition with Fernando Campos

Nov 10, 2022

39:31

Is your offer differentiated enough relative to the competition? In this episode, Fernando Campos navigates into how to create a killer listing and to make sure you have a solid strategy when you launch your products. He remarks on the importance of paying attention to proper product development and how you should go about keyword research in your launch phase. Fernando discloses when it's the right time to let a product go and provides his outlook on the aggregated space long-term. Listen and enjoy! Fernando is the co-founder of MarketplaceOps and specializes in scaling CPG brands on Amazon. MarketplaceOps leverages fully-integrated technology and proprietary marketing techniques to beat your competition with repeatable strategies. Fernando has generated more than $150MM in revenue for his clients and sold two businesses in the Amazon space. His companies were ranked in the Inc. 5000 in 2019 & 2020, and in Entrepreneur360 in 2016, 2017, 2018 & 2019 Key Highlights: [00:01 - 07:05] How to Make a Killer Listing and Succeed on Amazon • Fernando shares how he got into the eCommerce space How he became the co-founder of MarketplaceOps He has generated more than 150 million in revenue for his clients and sold two businesses in the Amazon space • Make sure to have something differentiated and not rely on traditional marketing methods Paying attention to keyword research and product development when launching a product on Amazon is essential [07:06 - 20:34] How to Optimize Your Amazon Listing for Conversion • What you need to be successful on Amazon these days You should have your product development, advertising, and listing down "almost perfect." Focus on building a strong brand and converting visitors into buyers • The importance of differentiated and high-quality product offerings • The process of identifying the most relevant keywords for a product launch Target those keywords with the highest volume and highest relevancy [20:35 - 34:34] Beat Out Your Competition • What Fernando normally considers a launch phase of a product • When is the right time to sell or not to sell a product • How long it will take for a product to be profitable You should consider factors such as whether a product is consumable or not • Fernando's insights about the aggregator space The Amazon brand is still valuable, and there is a market for selling them [34:35 - 39:30] Wrapping Up! • The Amazon business is an asset class and will continue to grow • Fernando on the rapid-fire questions Connect with Fernando: Fernando Campos (LinkedIn) Fernando Campos (Instagram) MarketplaceOps (Website) Key Quotes: "You just have to have something differentiated. It doesn't have to be completely revolutionary." - Fernando Campos "The first thing that's most important that I don't think gets talked about enough is just having a really highly differentiated offer." - Fernando Campos Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

56

How to Build An Online Business & Ensure Long-Term Growth with Neil Twa

Nov 17, 2022

44:44

Are you figuring out how to build & grow your business while still having the opportunity to exit when the time is right? In this episode, Neil Twa shares his insights about how the eCommerce space has evolved and how you can still be successful if you follow the right path. He breaks down how he addresses launching new products and why it's a different approach than others. Neil digs into how to prevent yourself from sabotaging your business and make it grow organically. If you are looking to build a successful brand on Amazon, this episode is definitely for you! Mr. Twa is the co-founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private-label e-commerce businesses for the last 9+ years. Today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for how to build an online business that can generate a passive “almost automated” six-figure income in just 12 to 18 months. And how to set up the business for potentially millions in sales within 18-24 months through a 'pay as you profit' skin in the game model of consulting + performance-driven business mentoring. Key Highlights: [00:01 - 06:27] What It Takes to Build an Amazon or E-commerce Business • Neil shares his background and journey in the eCommerce space The co-founder and CEO of Voltage Digital Marketing Launching operating and growing private-level e-commerce businesses • How to build an online business that can generate a passive almost automated income Setting up a business for potential millions in sales within 24 months [06:28 - 21:08] How to Survive and Thrive in the Amazon Marketplace • How the maturity of Amazon has shifted from being just about the algorithms It's key to focus on brand development and competition research • The shift towards product development has helped Amazon become a more competitive marketplace Sellers need to understand where the slipstream is to be successful on Amazon • How to launch a product in 90 days or less What will determine which products are most in demand and have the highest sales velocity [21:09 - 37:53] Making your Amazon product profitable •The strategy for launching a new product varies depending on the niche It involves transparency, following the customer into buying gold vein, and using data to overcome competition • You don't want to sabotage yourself by continuing to sell a product that isn't profitable or selling it at a high cost Moving a product that isn't profitable into a position that acquires more customers • Why you need to focus on increasing profitability first and then expanding your customer base • There is more opportunity now than ever before on Amazon [37:54 - 43:45] Wrapping Up! • What Voltage Digital Marketing does and its mission • Neil on the rapid-fire questions Connect with Neil: Voltage Digital marketing (Website) Neil Twa (LinkedIn) Key Quotes: "Brand building is the way you need to do Amazon." - Neil Twa "Do not start a product launch on Amazon if it's not within a brand." - Neil Twa "You have to be willing to do the work, to spend the money, and obviously understand how you're going to compete." - Neil Twa Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

57

Powerful Data Insights to Grow Your Amazon Business with Jon Tilley

Nov 24, 2022

39:34

The discipline of truly understanding your accounting, your numbers, and your profits will help you to make decisions quickly and easily. In this episode, Jon Tilley talks about how important metrics and data are for every Amazon seller. He stresses how the marketplace has matured and why you should clearly understand your market, your niche, and your competitors in order to rank and be successful on Amazon. Pay close attention as Jon shares what happens when sellers don’t use data and the tools to their fullest potential. Listen and enjoy! Jon Tilley initial career spanned 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon Seller journey in 2014, launching multiple successful private label brands selling and scaling sales beyond 7 figures. During this time, Jon saw an opportunity to create a business intelligence software tools for Amazon Sellers, co-founding ZonGuru in 2016. ZonGuru continues to launch tools ahead of the market, and use data-driven techniques to help its customers create and run successful Private Label businesses on Amazon. [00:01 - 06:05] How to Use Data and Metrics to Create a Successful Amazon Business How Jon saw an opportunity to create a business intelligence software tools for Amazon sellers Launching his own successful private label brands on Amazon Understanding your metrics and data is essential for every Amazon seller Networking is key to finding like-minded individuals, which can open up many opportunities for you in business [06:06 - 22:43] How to Succeed on Amazon in a Matured Marketplace How the marketplace has matured and how this affects sellers as a whole The four fundamental questions that you need to answer when evaluating a product idea You also need to do research on your target audience and understand their needs and wants The importance of networking and taking action Successful eCommerce entrepreneurs are those that are curious and are there to learn One of the key factors for success is having a gut feeling that comes from experience and learning [22:44 - 33:11] How to Launch a Product on Amazon That Will Succeed There are certain things that successful business owners should never neglect The key points for entrepreneurs when it comes to Amazon and e-commerce Understanding the relevancy of keywords, quality score matching, and PPC campaigns Account health, inventory health, and imagery efficiency are all important factors in Amazon's evaluation of sellers How a launch strategy that includes using programs that Amazon offers is essential for success It’s important to know when to discontinue selling an inventory item to avoid losing money [33:12 - 39:33] Wrapping Up! The key to being a successful entrepreneur Jon on the rapid-fire questions Connect with Jon: Zon Guru (Website) Zon Guru (Instagram) Key Quotes: "Data is always 50% of the equation, and the other 50% is the gut feeling." - Jon Tilley "There's a lot of data. You have to understand how to use that to make good business decisions." - Jon Tilley "You want to make sure you do the best you can at something, and then know when to stop and move on to the next thing." - Jon Tilley Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

58

How to Maximize the Value of Your Company in a Business Sale with Chris Shipferling

Aug 11, 2022

43:11

Do you want to maximize the value and potential of your brand, but you don't know how? In this episode, Chris Shipferling discusses what's happening in the market right now with the aggregated space and how the investment banking space is looking at brands. He delves into what makes a great brand and provides great advice on what you should focus on if you're starting to build a brand and looking to sell it down the road. Listen and enjoy! Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank that specializes in the optimization of the business sale process. Before working at Global Wired Advisors, Chris was the Owner of Robert & Pearl, the Executive General Manager for North & South America at Jané Group, and the Senior Director of Sales at Evenflo. Through his work at Global Wired Advisors, Chris offers expert advice to Amazon and e-commerce entrepreneurs searching to maximize their potential before, during, and after their big exit. Key Highlights: [00:01 - 07:29] How to Maximize the Value of Your Amazon or E-Commerce Brand • How Chris got into the eCommerce space His experience in branding and marketing and product innovation Working as managing partner at Global Wired Advisors The optimization of the business sales process • How to maximize the potential of your business before, during, and after the big exit [07:30 - 21:55] The Trending E-Commerce Growth • The reasons why financial institutions invested in FBA businesses, and how this trend continues today Why debt coming into FBA businesses made it easier for people to invest • The market for Amazon businesses has been disrupted with multiples depressed and it taking longer to sell • Why the eCommerce market is becoming more selective Fewer buyers are available and those that are buying are seeking stronger brands and products [21:56 - 36:18] How to Sell Your eCommerce Business • Sellers need to understand their CPG brand and what that really means Developing a product within a category that differentiates oneself from competitors is key •The importance of branding, marketing, and diversification for Amazon sellers • Sellers need to think about their company from a product perspective and divorce themselves from profit margins Sellers should focus on where they are selling their product, and innovate to keep the brand strong [36:19 - 43:03] Wrapping Up! • You need to have a strong brand, good product, and a well-developed financial plan • Chris on the four rapid questions Connect with Chris: Chris Shipferling (LinkedIn) Global Wired Advisors (Website) Key Quotes: "Good assets always sell no matter the market conditions unless we're in a great depression." - Chris Shipferling "You cannot see the potential out of a product's profit. you just can't do it, you gotta have a brand." - Chris Shipferling Visit Let’s Talk Exits and drop your questions and comments at https://letsat talkeat xits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

59

Bring Winning Products to Market with Henrik Johansson

Dec 1, 2022

34:09

Are you weighed down by the time and stress of making a product? In this episode, Henrik Johanson, the CEO of Gembah, shares what has changed in product development and what elements people should take into account to get it to markets properly. He provides great advice for people who are trying to develop a new product and points out why it's important to have a clear vision and work with factories that can create the product according to their vision. Henrik and Meny disclose some of the trends they are seeing in the marketplace, the current state of product innovation, the shift towards manufacturing overseas, and much more. Listen and enjoy! Henrik not only co-founded and leads Gembah, but he is a former CEO and co-founder of several venture startups, most recently Boundless, a $100M promotional products company and platform. When he isn’t focusing on building Gembah, you can find him trail running or eating Mexican food. Key Highlights: [00:01 - 05:56] Democratizing Product Innovation • Henrik shares his background and work How he came up with the idea of creating Gembah, a company that democratizes product innovation • What has changed about product development • How entrepreneurs can create products that have a real impact on the world [05:57 - 17:13] Bring the Right Product to Market • Why Amazon sellers need to be aware of the changing product development landscape • Meny's experience learning more about the country's supply chain and factory systems The reason why so many products fail in their journey from conception to sale • How Gembah helps you find the right designer for your product • How to validate an idea for a business before starting it [17:14 - 28:50] When It's Time to Sell Your Amazon E-Commerce Business • The key to success in the Amazon and e-commerce aggregated space Developing a defensible product line that can be sold to the same customer over time • Henrik's outlook on developing new products vs tweaking existing ones Where is the level of creativity of entrepreneurs? • The current state of product innovation, and why it takes more money to innovate on Amazon now [28:51 - 34:08] Wrapping Up! • People are trying to innovate in smaller ways, rather than developing new products altogether • Henrik on the rapid four questions Connect with Henrik: Gembah (Website) Henrik Johansson (LinkedIn) Key Quotes: "People recognize they have to create something different, but you don't start with something unproven that you don't know how big of a market there is." - Henrik Johansson "Creating a brand new product is definitely higher risk, but higher reward. If you succeed, then you have a bigger greenfield opportunity." - Henrik Johansson Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

60

From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz

Dec 5, 2022

51:15

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more. Key Highlights: [00:01 - 07:45] Opening Segment • It's important that leaders constantly look for personal growth, professional growth, and development • Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach Figure out what you do best and go ahead and focus on that • How to move people from point A to point B [07:46 - 23:18] How to Build a Great Company Culture • Why companies need to focus on a great company culture Maintaining and retaining people from leaving and having great productivity • Building a culture of support is easy when leaders understand the right buttons to push • How open-ended questions allow people to express themselves freely and candidly When people feel they can express themselves, they're more likely to come to you with suggestions and feedback • Leaders know how to create teachable moments [23:19 - 38:56] Resolving Conflicts Successfully • The key to resolving conflicts successfully Ask and state the problem, feel concerned, and be transparent Take the personal part out of it and focus on the issue at hand • Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion When conflicts are not resolved, they can lead to high turnover and low productivity • Leaders should always seek input from their team to make informed decisions. [38:57 - 51:14] Closing Segment • David on the rapid four questions • Q & A: How do I balance getting the help I need with making the money I want? Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform! Key Quotes: "It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz "A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

61

Helping People Launch, Scale & Exit for 7+ Figures with Jon Elder

Dec 8, 2022

48:00

Are you ready to grow your brands and dominate on Amazon? In this episode, Jon Elder shares how he was able to build five brands and exit them successfully. He navigates into what has changed in the Amazon space, the importance of product development, and how to really be authentic on social media. John's advice for new Amazon sellers is to avoid making the same mistakes that he did, learn as much as possible about the market and product, and use that information to pivot into a thriving business. Listen and enjoy! Jon currently runs Black Label Advisor, an Amazon consultancy focused solely on helping sellers and brand owners expand their reach on the platform and grow their businesses. Clients come to Jon from all over the world for advice ranging from listing audits to solving logistical issues. If your business needs an extra set of eyes on your business, Black Label Advisor delivers. Key Highlights: [00:01 - 07:11] Jon Elder's Shares Story on Amazon and E-Commerce • Jon's background and what led to him launching his first Amazon brand His five successful Amazon brands How he became involved in the space, his successes and failures in product launches • Focus on product research, product development, and avoiding failures [07:12 - 21:38] What You Need to Succeed on Amazon in a Different Era • The main places where things have changed for Amazon sellers The quality of media assets, the need for professional studios, and real models • Talk about how the brand started and give something for people to buy into • Sellers are going deeper in terms of what they're innovating Make it an incredible experience for the consumer [21:39 - 36:21] How to Launch a Product on Amazon for Maximum Success • What sellers should aim for when launching a new product Being cheaper than the competition, ramp up sales quickly and use their email list to promote the launch • Launch products with a long-term outlook and a target price that is fair to both the product and the seller • How to determine if a product is successful Look at units sold and whether or not the product is slowly chipping away at the pie in terms of revenue [36:22 - 47:59] Wrapping Up! • How to master social media for building more connections and relationships • Why diversification is important for success • Jon on the rapid-fire questions Connect with Jon: Jon Elder (LinkedIn) Black Level Advisor (Website) Key Quotes: "If you educate yourself and you do the proper research, your rate of success on Amazon is going to be extremely high." - Jon Elder "Go into micro-niches, find the next Nike product, and think bigger than Amazon." - Jon Elder "Being genuine with your thoughts and your beliefs is just crucial for building out social media." - Jon Elder Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

62

Learning to Love Sales by Loving People with Chayale Kaufman

Dec 12, 2022

43:44

It’s not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more. Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media. Key Highlights: [00:01 - 07:31] Opening Segment • How Chayale ended up creating the Jewish Content Network Creating content that engages and connects with the Jewish community • Chayale shares her career path and how she became successful in sales Her advice for aspiring sales professionals [07:32 - 21:17] Moving On From Sales: How One Woman Succeeded • Why sales is an amazing opportunity that can lead to success and fulfillment • Rejection is something that new salespeople have to learn to deal with Salespeople need to have a strong will to overcome rejection and negativity • What the Jewish Content Network is and what it does Offering a solution for businesses that don't have time or resources to create their content Planning and budgeting for marketing campaigns [21:18 - 34:13] Creating a Successful Marketing Campaign • What small businesses should do to improve their branding and marketing efforts Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget • Make sure to have a marketing strategy in place and track metrics to measure success Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action • The importance of having a work-life balance Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives [34:14 - 43:43] Closing Segment • Q&A: How to determine the right amount to pay your employees • Chayale on there paid four questions Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business! Key Quotes: "I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

63

Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff

Dec 19, 2022

54:23

Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life? Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they’ll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more. Naphtali Hoff is the President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought-after trainer and lecturer. He is the author of Becoming the New Boss, a leadership book that helps new leaders hit the ground running and enjoy sustained success. Key Highlights: [00:01 - 07:16] Opening Segment • How to increase productivity while reducing stress • Naphtali's background and story How Naphtali transitioned to becoming a coach and consultant • Check out Becoming the New Boss [07:17 - 21:06] Leaders Must Delegate to Stay Productive •The difference between coaching, consulting, and mentoring • Why a leader's productivity is critical to company success How the success of a leader is largely dependent on their productivity • Leadership productivity is important for any company's success A busy leader will have a hard time leading others, and will not be able to oversee and support them [21:07 - 34:27] Leaders Must Delegate to Stay Productive • Delegating allows leaders to be more strategic and influential in their work • Productivity is about knowing what you need to do and being focused and targeted with your meetings How to protect your time and be more productive • Developing a framework for leaders to serve as coaches within their own organizations The key to productivity [34:28 - 47:46] Set Expectations for Your Teams • Why people are becoming more aware of the "hustle culture" Realizing that there is no direct correlation between work and success. • What has led to a shift in the definition of work-life balance • Leaders should set expectations for when they will be available Make sure to communicate these expectations to their employees [47:47 - 54:22] Closing Segment • Naphtali on the rapid four questions • Q&A: How to start and grow your email list for your business? Want to connect with Naphtali? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Impactful Coaching and boost your productivity! Key Quotes: "Busy is a matter of just constantly being on the move, but productive is being strategic about your activities." - Naphtali Hoff "The more we are invested in the outcomes that we are seeking to achieve, the more likely it is that we will achieve them." - Naphtali Hoff "If you don't protect your time, nobody else will value it more than you will value yourself." - Naphtali Hoff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

64

Tips to Master Amazon's Ecosystem with Former Amazon Executive, Stan Friedlander

Dec 15, 2022

59:38

Curious about how to best do business with Amazon and what to do if something goes wrong? In this episode, Stan Friedlander digs deep into the culture inside Amazon, how Amazon is growing its own categories, and how Amazon really looks at large private-label sellers. He also discloses the acquisition between Zappos and Amazon and how that really reflected in the internal culture. Stan points out why Amazon is still the dominant player in e-commerce and encourages sellers to diversify their interests by selling on more than one platform. Listen and enjoy! Stan Friedlander was chief merchant/gm of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage, and costumes. He had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping, and personnel expenses. His teams ranged in size from 100+ and oversaw revenues of $3.5B+, and he was responsible for launching luggage, kids apparel, and costume categories for Amazon in the US. My first role at Amazon was leading a team of six with revenues under $25M, so I was responsible for leading teams through colossal growth and innovation expansions. Key Highlights: [00:01 - 08:01] Tips for Building a Successful E-Commerce Business • Stan shares his background at Amazon, most notably as the chief merchant officer for multiple categories. His experience moving to Japan and his expertise in Amazon culture Working with Zappos, and his current work as an independent consultant • Stan's insights about Amazon and its growth [08:02 - 30:48] How Zappos and Amazon Stay Separate • The cultural differences and similarities between Zappos and Amazon • How Zappos still does a significant amount of business on Amazon as a third-party seller • Sellers should be careful not to overbuild their businesses How could this lead to them being undercut by Amazon? • Stan's outlook on Amazon's announcement of cutting back on its private label operations [30:49 - 52:40] Is it Time to Diversify Your Interests? • How Amazon will still be the dominant player in ecommerce for the next few years Increasing their chances of success • Businesses should diversify their interests by selling on more than one marketplace • How to build a brand on Amazon Differentiating your product on Amazon can be difficult, but it is important [52:41 - 59:37] Wrapping Up! • What to do if you have issues with an Amazon listing • Amazon has become more automated in its responses, and it may be quicker to respond if you file a case. • Stan on the rapid-four questions Connect Stan: Stan Friedlander (LinkedIn) [email protected] (Email) Key Quotes: "You can build something on product-based search, but at some point, you better start recognizing when the customer starts recognizing this brand." - Stan Friedlander Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

65

Online Marketing Solutions for Brands with Norman "The Beard Guy" Farrar

Dec 29, 2022

55:03

Is there a way to gain more impressions and increase conversions on Amazon using posts? In this episode, Norman Farrar touches on the importance of building a brand and how you can develop a perceived value for your products. He digs into product development, how to optimize your listing, and how to utilize all the different tools Amazon provides in order to build a stronger brand. Norman breaks down the story behind the 'Beard Guy' name and how he helps other entrepreneurs become influencers on Amazon by infusing personality into a brand. Tune in now to hear this inspiring story and helpful tips on how you can succeed in the e-commerce space! Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular Amazon podcast, Lunch with Norm. Key Highlights: [00:01 - 16:09] Expert in E-Commerce and Amazon Brand Building • Norman's background and expertise in the eCommerce space Providing online marketing and managed e-commerce solutions for brands • How to forge relationships with buyers and reach specialty stores Norman's advice for reaching potential retailers • Why you should focus on building authority to increase trust and sales [16:10 - 31:46] Building Your Brand and Understanding the Numbers • Retailers have different requirements and expectations when it comes to inventory and packaging Retail-ready packaging is essential for making a good first impression on buyers • How Amazon has changed significantly over the years It requires more focus on brand building, PPC, understanding numbers, and driving traffic to websites • How to differentiate your product development and increase the perceived value Differentiate through packaging, customer experience, and branding [31:47 - 48:12] Product Innovation, Keyword Research & Internal Tools • Do a competitive analysis of 10-16 competitors Ask the manufacturer for product improvement ideas • How creating demo videos with benefits/features can make a huge difference • Utilize Amazon's internal tools (managed product documents, listing optimization) • Unlock growth opportunities with Amazon posts, A+ content, and optimization strategies How Amazon posts can increase the conversion rate from 20% to over 30% [48:13 - 55:02] Closing Segment • How Norman went from zero to a hundred thousand followers in a year • Norman on the rapid four questions Connect with Norman: Norman Farrar (LinkedIn) Norm Farrar (Instagram) Lunch with Norm (Website) Key Quotes: "If you're not the authority if you don't have trust you won't get the sales." - Norman Farrar "Never turn down an opportunity." - Norman Farrar Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

66

Defining Your Why with Dean Mercado

Jan 2, 2023

52:32

If you’re a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask - really and truly - why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure. It’s one thing to want to make money; it’s quite another to think about why making money is important to you. This might sound like a question you should ask your therapist, but Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the “Why” matters, Dean’s recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more. Dean Mercado, Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDstretch: 49 Inspiring Insights For Business Breakthroughs, is a well-respected small business coach, author, and speaker with expertise in helping small business owners raise their game and level up their business. With a professional career spanning four decades, he has served many roles, mostly revolving around his passion for marketing, technology, and leadership. Dean’s articles have appeared in numerous publications, including Inc. Magazine, Investor’s Business Daily, and Crain’s Business News. Key Highlights: [00:01 - 07:32] Opening Segment • Introducing "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs" • Dean shares his background and story His expertise in helping small business owners around the globe raise their game and level up their business [07:33 - 14:37] Staying Focused on What's Important • Clarity is key for entrepreneurs to be successful and happy Why business is simple but not easy • Keeping focused on what moves the needle is essential • How a coach can help bring clarity and truth to an entrepreneur's goals [14:38 - 22:07] Unlocking Business Growth Through Mind Stretch • Accountability is a key factor in successful coaching • The best reason to hire a coach is that they can recognize patterns that most people don't see A business will only grow to the degree that the owner's mindset will grow • Why it is important to stretch the mind before stretching the business [22:08 - 29:13] Maximizing What Works for Entrepreneurs • Why vision is the core, and mindset is the outer band that needs to be stretched How habits are what make goals successful or not successful • Goals should be SMART (Specific, Measurable, Actionable, Realistic, Timely) • Why reflecting on what worked and didn't work is important for success Maximize successes and reduce failures [29:14 - 36:23] How a Coach Can Help Leaders Make the Right Changes • How getting a coach can help you change habits and hold you accountable Set realistic goals that are aligned with your mission and vision • Make sure to break down goals into 3 strategic initiatives per quarter Create a game plan so you know what to do every day [36:24 - 43:32] Get Real About Your Numbers & Understand the Truth Behind Your Business • Mindset is the most important investment for an entrepreneur Entrepreneurs need to be honest with themselves and their numbers • Knowing your numbers is essential to understanding the truth of your business Having a good coaching system that aligns with your values is key • Chemistry between coach and client is important for success [43:33 - 52:51] Closing Segment • The best coaches will hold you accountable and fire you if it's not a good fit. • Dean on the rapid four questions • Q&A: How could I make sure that I don't fall into that category? Want to connect with Dean? Follow him on LinkedIn, and YouTube. Check out his website to transform your vision into reality! Key Quotes: "Habits are what make goals successful or not successful." - Dean Mercado "If I don't become more, I will not have more. So the more value I could add, the more value I'll receive in return." - Dean Mercado "Working towards expanding the mind is never a bad investment." - Dean Mercado Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

67

Pincus Schiff & Using Failure to Achieve Success

Dec 26, 2022

55:43

Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you’re part of a very big club - and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you’re coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations. Pinchus Schiff is the co-founder and CMO of Friday, a team management platform designed to simplify life for small businesses. He has a strong background in sales and worked with hundreds of small businesses across a wide range of industries. Crucially, Pincus openly shares the struggles as well as the successes that often come along with sales and with running a startup. Key Highlights: [00:01 - 14:22] Opening Segment • Pincus shares his journey of taking the leap and finding success How he ended up being the co-founder and CMO of Friday • Overcoming fear and building authentic relationships Why fear can be both a friend and an enemy • Take small points from different sales advice to create your own strategy [14:23 - 27:46] Overcoming Disappointment in Sales • How to set realistic goals and adjust accordingly Subconsciously work towards the goal by visualizing it • Be prepared for discouragement when goals are not achieved Expect rejection and learn from it • People don't reject you personally, they reject the call or service [27:47 - 41:43] How One Salesperson Took the Leap to Build a Successful Business • The difference between introverts and extroverts in sales • Taking preventative measures to avoid getting "drunk" on success • Understand not every idea is a business and economics must be taken into consideration The pros and cons of taking a partner or investor • Why taking a partner out of fear is a recipe for disaster [41:44 - 55:42] Closing Segment • Know what you want and how important it is to live the life you want before taking the leap • Pincus on the rapid four questions • Q&A: How should I decide if it's worthwhile to outsource certain office tasks? Want to connect with Pincus? Follow him on LinkedIn, Instagram, and Twitter. Key Quotes: "Once you realize to every single objection there's always an answer. You can even ask a question before they object to you so they can't." - Pincus Schiff "Don't look at what other people will think of you because it's impossible to please everyone. If that's your goal you're failing from the second you wanna start." - Pincus Schiff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

68

Getting Your Brand the Attention it Deserves with Manuel Suárez

Dec 22, 2022

59:55

What if you could actually create a content machine outside of Amazon that will bring you traffic all day long? Aside from a great strategy to capture attention, content is something to immortalize who you are on planet earth. In this episode, Manuel Suárez digs dive into how content creation outside of Amazon can be used to create a legacy and leave something behind that will last much longer than any business. He points out how wide to go with different media platforms, how to develop proper content, and how to narrow your focus to ensure that you're serving a certain customer base. Tune in to learn the secrets behind building an e-commerce or Amazon brand that will stand the test of time. Listen and enjoy! Manuel Suarez is the founder and CEO of Attention Grabbing Media. A two-time Inc 5000 award-winning digital marketing agency in Largo, FL. He is also the co-founder of NaturalSlim USA. An e-commerce brand that provides supplements and education on metabolism, weight loss, and health to the Latin American community. After declaring bankruptcy around 2010, Manuel found his initial entrepreneurial success by building and exiting an Amazon private-label bed sheet brand. From there he helped his father take his own company from two million dollars in revenue on the little island of Puerto Rico to over forty million dollars in eight countries, in the span of only four years. Key Highlights: [00:01 - 14:48] From Bankruptcy to Building a Successful E-Commerce Brand • Manuel's journey in the eCommerce space Founder and CEO of Attention Grabbing Media and co-founder of Natural Slims USA • How Manuel found success building and exiting an Amazon private-label • How to create a content machine outside of Amazon to bring traffic all day long The incredible journey of Natural Slim and the power of visionary entrepreneurship [14:49 - 30:06] Building a Legacy Through Content Strategy • How to create quality content and capture the attention Why content strategy is a way to build a legacy Actionable tips for implementation of content strategy • Navigating the balance between quantity and quality for brand building It is important to have consistency in your content, but also ensure it is of good quality • Why building a brand on social media without a personal brand is difficult [30:07 - 52:20] Commitment, Quality, and Quantity: • The keys to building an attention-grabbing content strategy Commitment, quality, and quantity • How to leverage opportunities given by technology to reach the world • Why hiring people remotely is an underutilized opportunity in today's environment People in other parts of the world are educated to work with companies in the US • Amazon is still a great starting point for brands [52:21 - 59:50] Wrapping Up! • How his commitment to impacting people led him to success • Manuel on the rapid four questions Connect with Manuel: Manuel Suárez (YouTube) Attention Grabbing Media (Website) Manuel Suárez (Instagram) Key Quotes: "You're a hundred percent made by the value that you've gotten from other people." - Manuel Suárez "A faceless brand cannot impact today at the scale that a personal brand can impact or at the speed that a personal brand can impact." - Manuel Suárez "Resources are available, but they're limited only to those people that decide to look for opportunities." - Manuel Suárez Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

69

Improving the Overall Operations of Amazon FBA Sellers with Eytan Wiener

Jan 5, 2023

50:54

What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful. Tune into this episode full of insight from one of the leading voices in the eCommerce space today! Eytan Wiener was the Chief Operating Officer and Co-founder of Quantum Networks, and the co-founded the Prosper Show. For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon’s fulfillment centers. Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA’s solution significantly affected his company’s bottom-line profit, thereby increasing the total value of the sale price, and contributing to Wiener’s successful exit. Key Highlights: [00:01 - 13:02] Maximizing Your Business Value for the Ideal Exit • Eyran shares his background and work The co-founder of Quantum Networks and the Prosper Show • The early days of Amazon and how to be successful on Amazon • Why you should bundle products and offer exclusivity on Amazon [13:03 - 26:02] The Key to Success in the Amazon Ecosystem • You need to invest time, money, and effort into making something better Make sure all the pillars of a successful business are mastered • Developing a passion for the industry is important for success Leaders behind a brand are key to reaching its full potential • Omnichannel is important for diversification and sustainability [26:03 - 38:50] Tips on Delegation and Growing a Business Through Objective Decision-Making • Entrepreneurs should make decisions objectively to maximize resources and achieve desired outcomes CEOs should focus on high-level planning and delegate tasks to those more knowledgeable in the area • The benefits of attending live events Networking at live events is important to learn from others and build relationships • Finding the right people and getting everyone to get along is key to successful companies [38:51 - 50:54] Wrapping Up • Stay up to date on the latest changes • Eytan on the rapid-four questions Connect with Eytan: Eytan Wiener (LinkedIn) GETIDA (Website) Eytan Wiener (Facebook) Key Quotes: "You could make a product and sell it, you need to have good content, you need to have good photos, but it's not as difficult as in the olden days." - Eytan Wiener "You could be in a business that you have zero passion, but you're never going to reach your full potential if you don't develop a passion." - Eytan Wiener Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

70

Introducing the Let’s Talk Business Podcast!

Jun 17, 2019

1:48

Welcome to the Let’s Talk Business Podcast—the podcast for no-nonsense advice to help you learn, grow, and lead. Listen in as Ptex Group CEO Meny Hoffman talks to some of the world’s foremost business leaders and influencers about how they’re turning ambition into action, blunder into breakthroughs, and passion into profits. Please subscribe, rate, and enjoy the show!

71

Awakening the Entrepreneur Within—with Michael Gerber

Jul 8, 2019

48:01

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.

72

Embracing Failure is the Key to Success—with Brian Scudamore

Jul 15, 2019

36:59

There is power in failure because it gifts us the opportunity to learn and grow. Brian Scudamore, the Founder of 1-800-GOT-JUNK?, is such a great believer of this that he wrote a book all about it, WTF?! (Willing to Fail). With a successful company right under his name, Brian is all too familiar with how failure is the key to success. He shares with us his journey during those early stages in the business, the lessons he learned, and how he maintained humility amidst it all. He shares how he goes about hiring the right people, how he creates his company culture, how to create exceptional brands, and how he achieves work-life balance.

73

How To Hustle The Smart Way—with Ramon Ray

Jul 22, 2019

27:59

If you want to grow your business, you have to hustle smart. As someone who has started four companies and sold two, Ramon Ray is no stranger to growing businesses. He’s an author and sought-after speaker on topics such as personal branding, technology, marketing, and sales, and he has impacted hundreds of thousands of entrepreneurs through his company, Smart Hustle Media. In this episode, he shares details of his own entrepreneurial journey, defines what it means to “hustle smartly,” and talks about how business owners should be defining success. He also shares some practical, no-nonsense tips on how to integrate your business brand with your personal brand, and how to use data and technology to its fullest in your business to save time and scale faster.

74

Changing Your Perspective Changes Everything—with Charlie Harary

Jul 29, 2019

41:54

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

75

Cold Calling: How To Make That Introductory Call—with Wendy Weiss

Aug 5, 2019

47:32

If you’re like most business owners, you hate cold calling. It usually starts with the questions, “Who do I call? How do I overcome the gatekeeper? And what exactly am I going to say to that person? To help us answer those questions and understand cold calling more, we have Wendy Weiss as our guest for this episode. Wendy is known as the Queen of Cold Calling. She is an author, speaker, sales trainer, and sales coach. In this interview, we speak with Wendy about the fear of cold calling, why she would rather call it an introductory call, how to overcome the gatekeeper, what to say on the phone, and ultimately, how to walk away with a clear understanding of an appointment. We also spoke about different objections that you could face on a call, such as, “I’m already using someone,” how to overcome that and use that to your advantage. We also touch on the strategies of a script and why a script is important, and why you shouldn’t overcomplicate it but ultimately use it to your advantage.

76

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon

Aug 12, 2019

43:01

Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week’s episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question “What do you do?” at a networking event…and so much more.

77

How to Build and Sustain a High-Performing Team—with Ira Zlotowitz

Aug 19, 2019

42:30

We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.

78

Breaking The Myth Of Multitasking—with Dave Crenshaw

Aug 26, 2019

43:32

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.

79

What Is Your Business Really Worth?—with Susan Rosner

Sep 2, 2019

30:06

If you’re the owner of a growing business, you may relate to the feeling that you are your business. You may even feel like your business would fall apart if you weren’t around. For this week’s episode, we’re talking about a topic that’s so important for business owners but not talked about enough in the business world – your exit strategy. What is your business going to be worth someday if and when you want to sell it? Susan Rosner is a seasoned mergers and acquisitions dealmaker. In this fascinating and important episode, Susan talks about the “value builders” that every business owner needs to take into account as they grow their company, and how the “owner’s trap” can negatively impact your ability to sell. She also dives into the difference between strategic planning and ownership planning, and why businesses need to focus more on the latter. Finally, she gets into the most important factors that determine the value of your business to a potential buyer or investor, and why it’s never too early in your business to start thinking about them.

80

How to Harness the Art of Storytelling to Grow Your Business—with Brian Wallace

Sep 16, 2019

45:48

How can you make your company more desirable and sustainable in today’s age of marketing and content creation? Brian Wallace, the Founder and President of NowSourcing, has the answer to this question – infographics. In this episode, he talks about focusing on the infographics niche and shares his take on service expansion. He also touches on the importance of storytelling, company culture, and asking the right questions in the interview process.

81

How to Be a Go-Giver—with Bob Burg

Sep 23, 2019

41:16

Business is a two-way street of giving and receiving. While this may be a common fact, not many find success because their focus is not on giving but in getting. In this episode, Bob Burg, a sought after speaker and bestselling author, helps us understand the value of giving and why it is not only a more pleasant way of conducting business but the most financially profitable way as well. Through his book, The Go-Giver, he redefines the meaning of selling and how we can properly measure value. Know the benefits of being a go-giver from Bob as he takes us further into understanding attention, empathy, and influence we can apply in business and in everyday life. being an owner to be the best CEO.

82

Let’s Talk Business Season One Highlights, Part 1

Oct 7, 2019

15:28

After twelve great episodes full of great content and no-nonsense advice, the first season of Let’s Talk Business is finally complete! To celebrate, host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, look back on the highlights of every episode that has provided many of us great and unforgettable wisdom. Together in this first of two highlights episode, they share their takeaways from Michael Gerber, Charlie Harary, Dov Gordon, Wendy Weiss, Dave Crenshaw, and Brian Scudamore. Recall their wisdom on building a small business, changing mindsets and perspectives, cold calling, delegating, and more.

83

Let’s Talk Business Season One Highlights, Part 2

Oct 17, 2019

14:27

Continuing the wrap-up celebration of the Let’s Talk Business Podcast season one, we round up the last part of episode highlights across the show. Host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, take us back to the great insights of Mike Michalowicz on making your business profitable; Ramon Ray on branding and social media; Bob Burg on giving first; Brian Wallace on company culture; and Susan Rosner on building your company to sell. Refresh your mind with the great wisdom shared on the first season of this podcast and prepare yourself to look forward to many more insights in the coming next season.

84

The Recipe for Turning Your Passion into Profits—with Jamie Geller

Oct 28, 2019

37:30

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

85

Growing Your Creative Agency—with Jason Swenk

Nov 4, 2019

40:48

As an agency owner, looking for opportunities to scale and grow your business can be challenging. Let agency advisor, mentor, and author Jason Swenk reveal what is holding you back. Jason has been helping agencies grow from zero to eight figures. His no-nonsense advice on how to qualify clients on the first meeting, find your niche, and hire the right people to support your vision will leave your head shaking as to why you have pent your time forming proposal after proposal and running after clients. He shares the fundamental points on how to prepare yourself for the growth you deserve and finally turn from being an owner to be the best CEO.

86

How to Take Advantage of Podcasts to Grow Your Influence—with Daniel Gefen

Nov 11, 2019

46:11

In the world of entrepreneurship, we need to constantly be creating and doing. In this episode, host Meny Hoffman talks with the Founder and CEO of Gefen Media Group, Daniel Gefen. Daniel is also the number one international bestseller author of The Self Help Addict and the host of the popular podcast, Can I Pick Your Brain? which has reached over 250,000 downloads and ranked in the Top 100 Business Podcasts on iTunes. On today’s show, Daniel shares his life story and how much he learned from interviewing top billionaires and successful people in the world of business. He reveals the common denominator between all those successful people, the importance of showing up, podcasting, and how you can take advantage of being a guest on other people’s show. He also shares the best gift you could give yourself or to your spouse.

87

The 5 Stages of Business Growth—with Clate Mask

Nov 18, 2019

53:48

Many business owners struggle with the following questions – How do we manage our growth? How do we scale our business? How do we know which stage of growth we are to know what to focus on in order to get our business to the next level? Who is better suited to answer this question than Clate Mask. He is the CEO and Cofounder of Keap, formerly Infusionsoft, recognized as a visionary leader in the small business community. In this interview with Clate, he explains the five stages of business growth and all the challenges you’ll face by each stage, as well as the importance of creating your purpose, value, and mission, and how to cast that to your team. He also shares how to hire the right people and be clear with your expectations. There is so much value in this episode, so don’t miss out.

88

How to Take Control of Your Business’s Financial Health—with Zacharia Waxler

Nov 25, 2019

30:23

Companies are made up of more than just the CEO and the management team. Roles need to be defined and differentiated in order to have a streamlined company process. In this episode, Zacharia Waxler discusses the various roles needed in a company, whether big or small. Zacharia is the Co-Managing Partner at Roth & Co alongside Abe Roth. He has over two decades of accounting experience, which allows him to offer his services to a wide range of industries. He talks about the importance of not only having data on an ongoing basis but also to have an analytical mindset to interpret the data. Zacharia also shares how important it is for companies to have core values and the reasons why businesses have cashflow issues.

89

The Roles Of A Leader—with Marc Bodner

Dec 2, 2019

45:25

In any business or organization, the role of a leader is very important. Our guest, Marc Bodner has over 25 years’ experience in the distribution industry. He currently holds the CEO position and is a member of the Board of Directors. In this episode, Meny Hoffman interviews Mark about his role as a leader and how he makes strategic planning and operational planning work together. Sharing some practical tips on how he guards his schedule in order to accomplish what a CEO needs to accomplish, Mark also differentiates between essential work from important work. This episode is full of golden nuggets so we encourage you to listen to the finish.

90

How To Succeed In Brick-And-Mortar Retail—with Isaac Wolman

Dec 5, 2019

34:06

Retail has boomed through the years and as it progresses, so do the challenges. In today’s episode, Meny Hoffman interviews Isaac Wolman, the CEO of Make It Real, about the future of brick-and-mortar business and how the business of retail is changing. Isaac also breaks down the importance of mentorship and networking in retail, and shares what you need to do in order to grow from early-stage growth and being retail ready to scalability. Finally, Isaac highlights Tribeworks which is a one-day event for business owners to learn and network from the pros.

91

Finding Your Why And Making That Your Differentiator—with Mark Levy

Dec 9, 2019

50:03

How are your customers’ lives better because of you? If you’re ready to dig deep for an answer that sets you apart from the competition, you don’t want to miss my interview with Mark Levy, founder of Levy Innovation. Mark Levy, the founder of Levy Innovation, has consulted some of the world’s most prominent CEOs and thought leaders, including Simon Sinek of Start with Why, and helped them differentiate themselves with a big idea that sets them apart. In this episode, Mark shares the importance of finding your purpose, your “why,” and making that your differentiator. Through riveting anecdotes of clients he has worked with, Mark explains why most companies fail to differentiate themselves and offers practical tips on how to define and articulate your “why” to the world in ways that will transform your business and scale it.

92

How To Develop An All-In Culture And Engage Your People—with Chester Elton

Dec 16, 2019

35:48

What are the best practices whereby leaders succeed? The answer is by engaging their employees to execute on strategy, vision, and values. On today’s show, Meny Hoffman interviews one of today’s most influential voices in workplace trends, Chester Elton. Chester has spent two decades helping clients engage their employees in organizational strategy, vision, and values. He provides real solutions for real leaders looking to build culture, manage, change, and drive innovation. In this episode. Meny and Chester discuss the simplicity of leadership as Chester breaks down the five discipline every leader needs to have to engage their people. Chester also shares some practical tips on how to show gratitude and recognition to your team.

93

The Power of Building the Right Relationships—with David Nour

Dec 23, 2019

36:50

Whether we like it or not, we all need to build the right relationships in order to survive in the world of business. Today’s guest, David Nour, the CEO of the Nour Group, Inc, has spent the past two decades studying business relationships. In this episode, Michael Zipursky and David discuss the power of building the right relationships. As David explains the number one reason why companies fail in building proper relationships, he also shares the myth about it. Finally, he breaks down the steps to identify the people in your life or your business that you could add the most value to.

94

Pivoting Through LinkedIn—with Joe Apfelbaum

Dec 30, 2019

51:04

When your company stops growing, you need to start thinking about changing up what you’re doing. Today’s guest is Joe Apfelbaum, CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, New York. Joe is a business strategist, marketing expert, certified Google trainer, and the author of High Energy Secrets: How I Lost 95 Pounds, Kept It Off and Have Higher Energy Levels Than Ever! He’s also known for motivating entrepreneurs at events and on social media. Meny Hoffman talks with Joe about how he took risk early on to build Ajax Union and how he pivoted to the business he has now using LinkedIn. He explains why LinkedIn needs to be part of your strategy and breaks down the steps on how to build a strategy for your LinkedIn success. He also shares some practical tips on how to build your personal brand.

95

Building A Culture Of Excellence—with Garry Ridge

Jan 6, 2020

35:28

Many entrepreneurs have trouble building a culture that enables them to build a scalable company. In this episode, Garry Ridge, the CEO and a member of the Board of Directors of WD-40 Company, answers those troubles for businesses owners who are looking to expand their company. WD-40 is a product found in 8 out of 10 American households and sold in more than 176 countries around the world. It’s become an iconic global brand. In fact, there’s a saying you only need two tools in life – duct tape and WD-40. If it’s not stuck and it’s supposed to be, duct tape it. If it’s stuck and it’s not supposed to be, WD-40 it. In this interview, Garry and host Meny Hoffman discuss the approach WD-40 took throughout the years for expansion and scalability, and how they stayed singular focus on a singular product. Discover what it takes to build a scalable company as Garry breaks down the steps of building a culture of excellence and provides practical tips for measuring the success in your culture.

96

Message from Meny

Jan 20, 2020

2:10

Message from Meny

97

Season 2 Highlights – Part 2

Jan 27, 2020

19:15

Another season has come to a close, so it’s time to look back. Season 2 of Let’s Talk Business was packed with amazing guests who all had some advice to share culled from years of experience in their respective industries. Let’s Talk Business host Meny Hoffman sits down once again with Chava Shapiro, podcast producer and Director of Content at PTEX Group to do a retrospective of some of the best that Let’s Talk Business Season 2 had to offer. The second of two highlights episodes, there are spectacular soundbites from the likes of Jamie Geller, Jason Swenk, Daniel Gefen, Clate Mask, Zacharia Waxler, Marc Bodner, Isaac Wolman, Mark Levy, Joe Apfelbaum, David Nour, Chester Elton, and Garry Ridge. Get your piping hot and fresh life (and business) advice here now!

98

Align Your Team to Scale Your Business—with Mike Paton

Feb 3, 2020

42:30

If you are an entrepreneur or leading a company, you may have probably heard of the acronym EOS and wonder what it is and how it could help you. In this episode, Meny Hoffman’s guest, Mike Paton, a Visionary at EOS Worldwide, shows how he helps leaders get a grip on their businesses and achieve their visions through simple concepts, practical tools and his unique approach to leadership known as EOS. Meny and Paton discuss what it is and who it is and is not for. Pay attention to how he explains data showing the frustration of businesses and how to solve them. Read how he breaks down the steps to become better at casting your vision to your team. Finally, pay close attention to the practical tips that Paton provides to solve the issue of people in your organization.

99

How To Win As An Amazon Seller—with James Thomson

Feb 10, 2020

40:11

Taking risks when selling online is necessary, especially when you are just starting out. Limiting yourself to one selling platform is ideal but expanding your scope is better. James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. In this interview, host, Meny Hoffman, and James discuss the misconception that new Amazon sellers have and how these can be addressed. He explains how Amazon sellers win and how you too could do the same. To control the catalog for Amazon, James breaks down the steps to do this. He then shares some practical tips on how you could drive a lot of brand awareness outside of the platform to earn and succeed more.

100

Managing The Balancing Act Between Home And Work—with Jeff Mask

Feb 17, 2020

43:37

Despite what other people believe, you can achieve balance and harmony between your work and your personal life. This is what Jeff Mask believes and shares with others. After beating cancer, Jeff was able to successfully grow multiple businesses and still be a winner at home. Through his experience, he created a powerful coaching program that enables corporate executives to find confidence, clarity, and conviction at work while having peace, passion, and prosperity at home. In this episode, Jeff explains the importance of building and growing a thriving work culture after defining your personal why. He also discusses tips in finding balance in order to spend more time with your loved ones. How do you find that harmony at work and at home? Allow Jeff to tell you.

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