Popular Shows by Meny Hoffman

1

The Magic of Luck and Grit in Business with Guy Kawasaki

Sep 9, 2024

30:55

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world. This episode sheds light on Guy’s philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva. Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals. Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact. Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path. 00:04:23 - Standout: Learning sales from unconventional experiences in life. 00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient. 00:11:04 - Innovation essential; focus on customer needs, not product. 00:16:09 - Innovation through personal desire and empathy works. 00:17:26 - Customer feedback, talent, mission-driven work foster success. 00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly. 00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries. Connect with Guy Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Resources mentioned: Book: If You Want To Write - Brenda Ueland

2

Kosher Market Evolution and Branding Strategies with Menachem Lubinsky

Aug 26, 2024

45:05

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis. Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards. Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion. This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry. Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky. Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes. For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market. Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies. 00:04:12 - Precise, perfectionist, role model, influential community leader. 00:09:25 - Effective advertising requires delivering a clear message. 00:12:33 - Branding is essential but can be risky. 00:15:43 - Brand positioning and commitment crucial for success. 00:18:37 - Branding requires professional input and commitment. 00:19:56 - Beware of taking divisive stances in business. 00:23:25 - Missed sales opportunities in Jewish communities, marketing. 00:29:32 - Various countries eager to produce successful kosher wine. 00:31:12 - Prioritize quality service for long-term success. 00:35:37 - Before pursuing an idea, do thorough research. 00:37:53 - Initial investment without proper interest risks loss. 00:40:30 - Podcast covers kosher industry trends and news. 00:44:04 - Growing trends in kosher market, quality products. The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message. Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality. lubicom https://ptex.co/pandadoc

3

Chief Mac Man On Leveraging LinkedIn to Lock In Your Best Leads with Brian Burke

Feb 21, 2022

27:47

How to Get The Best Value From Your Pre-owned Apple Device with Brian Burke Are you wondering how to attract your most targeted leads through LinkedIn? This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day. In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the right way, we can change the world for the better. Brian’s passion is contagious, and the value he brings is priceless. Listen and enjoy! [00:01 - 05:59] Opening Segment Here’s what you will learn from my interview with Brian Burke Let’s get to know Brian Why he’s focusing his business on selling Apple devices He reveals the secret to working so well in anything you will do [06:00 - 12:21] Starting a Business With Selling Apple Devices Brian shares his thought process to identify a potential business opportunity He talks about his experience working with his first hire How to sell your Apple device through Brian’s company What is “mental vacation” and why does Brian like to use it often? [12:22 - 20:52] How to Make Your Employees Happy Brian talks about the power of an engaging headline Here’s what you should do if you want to post on LinkedIn How to balance working on your business and growing your network on LinkedIn Brian offers some practical tips to make employees happy [20:53 - 24:31] The Reasons to Switch to Apple How one computer can change the world Brian gives a sneak peek about his TED Talk He talks about his relationship with the Apple company Should you switch to the Apple ecosystem? Brian tells why you should [24:32 - 27:46] Closing Segment Connect with Brian Links below Learn more about Brian with the Rapid Fire Questions! Final announcements Key Quotes “I really want to encourage everyone to focus on things they’re passionate about ‘cause when you do that, you’re able to work extremely well.” - Brian Burke “The number one tip that I can give people is to make a headline that’s engaging...and the reason this works is because people are very intrigued.” - Brian Burke Connect with Brian Email [email protected] to get in touch with Brian or follow him on LinkedIn and Instagram. Check out Sell Your Mac to sell your Apple device and get the best value! Do you want to buy Apple products from Brian? Check this out Reach out to the Sell Your Mac team on Facebook, Instagram, and YouTube We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

4

Introducing the Let’s Talk Business Podcast!

Jun 17, 2019

1:48

Welcome to the Let’s Talk Business Podcast—the podcast for no-nonsense advice to help you learn, grow, and lead. Listen in as Ptex Group CEO Meny Hoffman talks to some of the world’s foremost business leaders and influencers about how they’re turning ambition into action, blunder into breakthroughs, and passion into profits. Please subscribe, rate, and enjoy the show!

5

Awakening the Entrepreneur Within—with Michael Gerber

Jul 8, 2019

48:01

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.

6

Embracing Failure is the Key to Success—with Brian Scudamore

Jul 15, 2019

36:59

There is power in failure because it gifts us the opportunity to learn and grow. Brian Scudamore, the Founder of 1-800-GOT-JUNK?, is such a great believer of this that he wrote a book all about it, WTF?! (Willing to Fail). With a successful company right under his name, Brian is all too familiar with how failure is the key to success. He shares with us his journey during those early stages in the business, the lessons he learned, and how he maintained humility amidst it all. He shares how he goes about hiring the right people, how he creates his company culture, how to create exceptional brands, and how he achieves work-life balance.

7

How To Hustle The Smart Way—with Ramon Ray

Jul 22, 2019

27:59

If you want to grow your business, you have to hustle smart. As someone who has started four companies and sold two, Ramon Ray is no stranger to growing businesses. He’s an author and sought-after speaker on topics such as personal branding, technology, marketing, and sales, and he has impacted hundreds of thousands of entrepreneurs through his company, Smart Hustle Media. In this episode, he shares details of his own entrepreneurial journey, defines what it means to “hustle smartly,” and talks about how business owners should be defining success. He also shares some practical, no-nonsense tips on how to integrate your business brand with your personal brand, and how to use data and technology to its fullest in your business to save time and scale faster.

8

Changing Your Perspective Changes Everything—with Charlie Harary

Jul 29, 2019

41:54

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

9

Cold Calling: How To Make That Introductory Call—with Wendy Weiss

Aug 5, 2019

47:32

If you’re like most business owners, you hate cold calling. It usually starts with the questions, “Who do I call? How do I overcome the gatekeeper? And what exactly am I going to say to that person? To help us answer those questions and understand cold calling more, we have Wendy Weiss as our guest for this episode. Wendy is known as the Queen of Cold Calling. She is an author, speaker, sales trainer, and sales coach. In this interview, we speak with Wendy about the fear of cold calling, why she would rather call it an introductory call, how to overcome the gatekeeper, what to say on the phone, and ultimately, how to walk away with a clear understanding of an appointment. We also spoke about different objections that you could face on a call, such as, “I’m already using someone,” how to overcome that and use that to your advantage. We also touch on the strategies of a script and why a script is important, and why you shouldn’t overcomplicate it but ultimately use it to your advantage.

10

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon

Aug 12, 2019

43:01

Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week’s episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question “What do you do?” at a networking event…and so much more.

11

How to Build and Sustain a High-Performing Team—with Ira Zlotowitz

Aug 19, 2019

42:30

We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.

12

Breaking The Myth Of Multitasking—with Dave Crenshaw

Aug 26, 2019

43:32

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.

13

What Is Your Business Really Worth?—with Susan Rosner

Sep 2, 2019

30:06

If you’re the owner of a growing business, you may relate to the feeling that you are your business. You may even feel like your business would fall apart if you weren’t around. For this week’s episode, we’re talking about a topic that’s so important for business owners but not talked about enough in the business world – your exit strategy. What is your business going to be worth someday if and when you want to sell it? Susan Rosner is a seasoned mergers and acquisitions dealmaker. In this fascinating and important episode, Susan talks about the “value builders” that every business owner needs to take into account as they grow their company, and how the “owner’s trap” can negatively impact your ability to sell. She also dives into the difference between strategic planning and ownership planning, and why businesses need to focus more on the latter. Finally, she gets into the most important factors that determine the value of your business to a potential buyer or investor, and why it’s never too early in your business to start thinking about them.

14

How to Harness the Art of Storytelling to Grow Your Business—with Brian Wallace

Sep 16, 2019

45:48

How can you make your company more desirable and sustainable in today’s age of marketing and content creation? Brian Wallace, the Founder and President of NowSourcing, has the answer to this question – infographics. In this episode, he talks about focusing on the infographics niche and shares his take on service expansion. He also touches on the importance of storytelling, company culture, and asking the right questions in the interview process.

15

How to Be a Go-Giver—with Bob Burg

Sep 23, 2019

41:16

Business is a two-way street of giving and receiving. While this may be a common fact, not many find success because their focus is not on giving but in getting. In this episode, Bob Burg, a sought after speaker and bestselling author, helps us understand the value of giving and why it is not only a more pleasant way of conducting business but the most financially profitable way as well. Through his book, The Go-Giver, he redefines the meaning of selling and how we can properly measure value. Know the benefits of being a go-giver from Bob as he takes us further into understanding attention, empathy, and influence we can apply in business and in everyday life. being an owner to be the best CEO.

16

Let’s Talk Business Season One Highlights, Part 1

Oct 7, 2019

15:28

After twelve great episodes full of great content and no-nonsense advice, the first season of Let’s Talk Business is finally complete! To celebrate, host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, look back on the highlights of every episode that has provided many of us great and unforgettable wisdom. Together in this first of two highlights episode, they share their takeaways from Michael Gerber, Charlie Harary, Dov Gordon, Wendy Weiss, Dave Crenshaw, and Brian Scudamore. Recall their wisdom on building a small business, changing mindsets and perspectives, cold calling, delegating, and more.

17

Let’s Talk Business Season One Highlights, Part 2

Oct 17, 2019

14:27

Continuing the wrap-up celebration of the Let’s Talk Business Podcast season one, we round up the last part of episode highlights across the show. Host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, take us back to the great insights of Mike Michalowicz on making your business profitable; Ramon Ray on branding and social media; Bob Burg on giving first; Brian Wallace on company culture; and Susan Rosner on building your company to sell. Refresh your mind with the great wisdom shared on the first season of this podcast and prepare yourself to look forward to many more insights in the coming next season.

18

The Recipe for Turning Your Passion into Profits—with Jamie Geller

Oct 28, 2019

37:30

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

19

Growing Your Creative Agency—with Jason Swenk

Nov 4, 2019

40:48

As an agency owner, looking for opportunities to scale and grow your business can be challenging. Let agency advisor, mentor, and author Jason Swenk reveal what is holding you back. Jason has been helping agencies grow from zero to eight figures. His no-nonsense advice on how to qualify clients on the first meeting, find your niche, and hire the right people to support your vision will leave your head shaking as to why you have pent your time forming proposal after proposal and running after clients. He shares the fundamental points on how to prepare yourself for the growth you deserve and finally turn from being an owner to be the best CEO.

20

How to Take Advantage of Podcasts to Grow Your Influence—with Daniel Gefen

Nov 11, 2019

46:11

In the world of entrepreneurship, we need to constantly be creating and doing. In this episode, host Meny Hoffman talks with the Founder and CEO of Gefen Media Group, Daniel Gefen. Daniel is also the number one international bestseller author of The Self Help Addict and the host of the popular podcast, Can I Pick Your Brain? which has reached over 250,000 downloads and ranked in the Top 100 Business Podcasts on iTunes. On today’s show, Daniel shares his life story and how much he learned from interviewing top billionaires and successful people in the world of business. He reveals the common denominator between all those successful people, the importance of showing up, podcasting, and how you can take advantage of being a guest on other people’s show. He also shares the best gift you could give yourself or to your spouse.

21

The 5 Stages of Business Growth—with Clate Mask

Nov 18, 2019

53:48

Many business owners struggle with the following questions – How do we manage our growth? How do we scale our business? How do we know which stage of growth we are to know what to focus on in order to get our business to the next level? Who is better suited to answer this question than Clate Mask. He is the CEO and Cofounder of Keap, formerly Infusionsoft, recognized as a visionary leader in the small business community. In this interview with Clate, he explains the five stages of business growth and all the challenges you’ll face by each stage, as well as the importance of creating your purpose, value, and mission, and how to cast that to your team. He also shares how to hire the right people and be clear with your expectations. There is so much value in this episode, so don’t miss out.

22

How to Take Control of Your Business’s Financial Health—with Zacharia Waxler

Nov 25, 2019

30:23

Companies are made up of more than just the CEO and the management team. Roles need to be defined and differentiated in order to have a streamlined company process. In this episode, Zacharia Waxler discusses the various roles needed in a company, whether big or small. Zacharia is the Co-Managing Partner at Roth & Co alongside Abe Roth. He has over two decades of accounting experience, which allows him to offer his services to a wide range of industries. He talks about the importance of not only having data on an ongoing basis but also to have an analytical mindset to interpret the data. Zacharia also shares how important it is for companies to have core values and the reasons why businesses have cashflow issues.

23

The Roles Of A Leader—with Marc Bodner

Dec 2, 2019

45:25

In any business or organization, the role of a leader is very important. Our guest, Marc Bodner has over 25 years’ experience in the distribution industry. He currently holds the CEO position and is a member of the Board of Directors. In this episode, Meny Hoffman interviews Mark about his role as a leader and how he makes strategic planning and operational planning work together. Sharing some practical tips on how he guards his schedule in order to accomplish what a CEO needs to accomplish, Mark also differentiates between essential work from important work. This episode is full of golden nuggets so we encourage you to listen to the finish.

24

How To Succeed In Brick-And-Mortar Retail—with Isaac Wolman

Dec 5, 2019

34:06

Retail has boomed through the years and as it progresses, so do the challenges. In today’s episode, Meny Hoffman interviews Isaac Wolman, the CEO of Make It Real, about the future of brick-and-mortar business and how the business of retail is changing. Isaac also breaks down the importance of mentorship and networking in retail, and shares what you need to do in order to grow from early-stage growth and being retail ready to scalability. Finally, Isaac highlights Tribeworks which is a one-day event for business owners to learn and network from the pros.

25

Finding Your Why And Making That Your Differentiator—with Mark Levy

Dec 9, 2019

50:03

How are your customers’ lives better because of you? If you’re ready to dig deep for an answer that sets you apart from the competition, you don’t want to miss my interview with Mark Levy, founder of Levy Innovation. Mark Levy, the founder of Levy Innovation, has consulted some of the world’s most prominent CEOs and thought leaders, including Simon Sinek of Start with Why, and helped them differentiate themselves with a big idea that sets them apart. In this episode, Mark shares the importance of finding your purpose, your “why,” and making that your differentiator. Through riveting anecdotes of clients he has worked with, Mark explains why most companies fail to differentiate themselves and offers practical tips on how to define and articulate your “why” to the world in ways that will transform your business and scale it.

26

How To Develop An All-In Culture And Engage Your People—with Chester Elton

Dec 16, 2019

35:48

What are the best practices whereby leaders succeed? The answer is by engaging their employees to execute on strategy, vision, and values. On today’s show, Meny Hoffman interviews one of today’s most influential voices in workplace trends, Chester Elton. Chester has spent two decades helping clients engage their employees in organizational strategy, vision, and values. He provides real solutions for real leaders looking to build culture, manage, change, and drive innovation. In this episode. Meny and Chester discuss the simplicity of leadership as Chester breaks down the five discipline every leader needs to have to engage their people. Chester also shares some practical tips on how to show gratitude and recognition to your team.

27

The Power of Building the Right Relationships—with David Nour

Dec 23, 2019

36:50

Whether we like it or not, we all need to build the right relationships in order to survive in the world of business. Today’s guest, David Nour, the CEO of the Nour Group, Inc, has spent the past two decades studying business relationships. In this episode, Michael Zipursky and David discuss the power of building the right relationships. As David explains the number one reason why companies fail in building proper relationships, he also shares the myth about it. Finally, he breaks down the steps to identify the people in your life or your business that you could add the most value to.

28

Pivoting Through LinkedIn—with Joe Apfelbaum

Dec 30, 2019

51:04

When your company stops growing, you need to start thinking about changing up what you’re doing. Today’s guest is Joe Apfelbaum, CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, New York. Joe is a business strategist, marketing expert, certified Google trainer, and the author of High Energy Secrets: How I Lost 95 Pounds, Kept It Off and Have Higher Energy Levels Than Ever! He’s also known for motivating entrepreneurs at events and on social media. Meny Hoffman talks with Joe about how he took risk early on to build Ajax Union and how he pivoted to the business he has now using LinkedIn. He explains why LinkedIn needs to be part of your strategy and breaks down the steps on how to build a strategy for your LinkedIn success. He also shares some practical tips on how to build your personal brand.

29

Building A Culture Of Excellence—with Garry Ridge

Jan 6, 2020

35:28

Many entrepreneurs have trouble building a culture that enables them to build a scalable company. In this episode, Garry Ridge, the CEO and a member of the Board of Directors of WD-40 Company, answers those troubles for businesses owners who are looking to expand their company. WD-40 is a product found in 8 out of 10 American households and sold in more than 176 countries around the world. It’s become an iconic global brand. In fact, there’s a saying you only need two tools in life – duct tape and WD-40. If it’s not stuck and it’s supposed to be, duct tape it. If it’s stuck and it’s not supposed to be, WD-40 it. In this interview, Garry and host Meny Hoffman discuss the approach WD-40 took throughout the years for expansion and scalability, and how they stayed singular focus on a singular product. Discover what it takes to build a scalable company as Garry breaks down the steps of building a culture of excellence and provides practical tips for measuring the success in your culture.

30

Message from Meny

Jan 20, 2020

2:10

Message from Meny

31

Season 2 Highlights – Part 2

Jan 27, 2020

19:15

Another season has come to a close, so it’s time to look back. Season 2 of Let’s Talk Business was packed with amazing guests who all had some advice to share culled from years of experience in their respective industries. Let’s Talk Business host Meny Hoffman sits down once again with Chava Shapiro, podcast producer and Director of Content at PTEX Group to do a retrospective of some of the best that Let’s Talk Business Season 2 had to offer. The second of two highlights episodes, there are spectacular soundbites from the likes of Jamie Geller, Jason Swenk, Daniel Gefen, Clate Mask, Zacharia Waxler, Marc Bodner, Isaac Wolman, Mark Levy, Joe Apfelbaum, David Nour, Chester Elton, and Garry Ridge. Get your piping hot and fresh life (and business) advice here now!

32

Align Your Team to Scale Your Business—with Mike Paton

Feb 3, 2020

42:30

If you are an entrepreneur or leading a company, you may have probably heard of the acronym EOS and wonder what it is and how it could help you. In this episode, Meny Hoffman’s guest, Mike Paton, a Visionary at EOS Worldwide, shows how he helps leaders get a grip on their businesses and achieve their visions through simple concepts, practical tools and his unique approach to leadership known as EOS. Meny and Paton discuss what it is and who it is and is not for. Pay attention to how he explains data showing the frustration of businesses and how to solve them. Read how he breaks down the steps to become better at casting your vision to your team. Finally, pay close attention to the practical tips that Paton provides to solve the issue of people in your organization.

33

How To Win As An Amazon Seller—with James Thomson

Feb 10, 2020

40:11

Taking risks when selling online is necessary, especially when you are just starting out. Limiting yourself to one selling platform is ideal but expanding your scope is better. James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. In this interview, host, Meny Hoffman, and James discuss the misconception that new Amazon sellers have and how these can be addressed. He explains how Amazon sellers win and how you too could do the same. To control the catalog for Amazon, James breaks down the steps to do this. He then shares some practical tips on how you could drive a lot of brand awareness outside of the platform to earn and succeed more.

34

Managing The Balancing Act Between Home And Work—with Jeff Mask

Feb 17, 2020

43:37

Despite what other people believe, you can achieve balance and harmony between your work and your personal life. This is what Jeff Mask believes and shares with others. After beating cancer, Jeff was able to successfully grow multiple businesses and still be a winner at home. Through his experience, he created a powerful coaching program that enables corporate executives to find confidence, clarity, and conviction at work while having peace, passion, and prosperity at home. In this episode, Jeff explains the importance of building and growing a thriving work culture after defining your personal why. He also discusses tips in finding balance in order to spend more time with your loved ones. How do you find that harmony at work and at home? Allow Jeff to tell you.

35

The Art Of Beliefology: Transformation To A New You—with Brad Blazar

Feb 24, 2020

38:16

The ability to create habits for a transformation is just one of the many things that separate great salespeople from average salespeople. This is what Brad Blazar discusses in this episode, among others. He talks about three types of people in the world and the four things most organizations miss. Brad is an effective sales leader, coach, speaker, and author who started his business career as founder and CEO of a small oil company at a young age. Brad is the Founder of The Art Of Beliefology™, wherein he states that you have the power to change your limiting beliefs and providing a path to the millions of men and women around the world raising their hands for help. This is what he shares in this episode—the hows of creating new habits to transform yourself and become the architect of your new you.

36

Reinvent Yourself, Reinvent Your Business—with Damian Mason

Mar 2, 2020

38:10

This is the story of a man who started out dressing as Bill Clinton for various gigs to becoming a renowned keynote speaker in all 50 states and seven foreign countries. This is the story of how Damian Mason reinvented himself to become better. Damian is a Businessman, Agriculturist, Speaker, Podcaster, Writer, and Consultant whose passion is on two subjects—business and agriculture. He is one of only 900 public speakers in the world to hold the Certified Speaking Professional designation. In this episode, Damian shares how businesses can and should reinvent themselves by providing thought-provoking practical tools for adapting your business to the future. He also explains the four trades every business owner needs to have in order to be successful, breaks down the steps of reinventing, and discusses how to arrive at a good destination.

37

The Pillars Of Becoming Successful In Sales—with Berry Schwartz

Mar 9, 2020

35:04

We live in a world where in one way or another we are doing sales. In this episode, Meny Hoffman talks to Berry Schwartz about hitting your target income. Berry is the Founder of Radical Results LLC and runs a boutique coaching consulting and sales training company. With his experience, he has developed four pillars of being successful in sales. Pay attention as Berry breaks down the steps you need to have in order to create a better process in selling. Moreover, Berry and Meny discuss why they see so many successful salespeople while others are failing.

38

LinkedIn Learning—with Mordy Golding

Mar 16, 2020

42:42

Never stop feeding your brain with knowledge because constant learning allows you to grow and develop life skills. Today with Meny Hoffman is Mordy Golding, the Director of Content for LinkedIn Learning. They talk about LinkedIn Learning in particular and discuss the importance of constantly educating oneself and growing. Mordy then shares the top LinkedIn job requirements, top skills you’ve got to learn, and the differences between soft skills and hard skills. Absorbing knowledge has its limits, and with this he shows you how much you need to learn, what you need to do, and how you need to do it. Finally, pay close attention to how Mordy shares their transition from Lynda.com to LinkedIn acquiring Lynda, and Microsoft acquiring LinkedIn.

39

What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

Mar 23, 2020

36:20

The military is known to have the most unfaltering discipline along with well delivered skillsets. Military meeting entrepreneurship can mean total success especially when it comes to leading and producing promising results. Together with Meny Hoffman, highly experienced combat veteran Waldo Waldman shows us how to marry these two with mentorship as the element that glues them together. Waldo is also a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo. Waldo breaks down the importance of staying focused on your mission even when missiles are heading your way. He also gives some practical tips to get free mentorship.

40

How To Know When You’re Ready To Outsource—with Nathan Hirsch

Mar 30, 2020

34:44

Most companies outsource to cut labor and operational costs or delegate less critical operations to outside organizations so they can focus on the core aspects of their business. But how do you know exactly if you’re ready to outsource? In this episode, Meny Hoffman interviews Nathan Hirsch, an entrepreneur and expert in remote hiring and eCommerce selling, about the importance of figuring out when you’re ready to outsource. Nathan explains how you need to be able to figure out what tasks you want to outsource, and breaks down how he decided to exit his latest venture and settle the business. He also shares some practical tips on how to delegate properly in order to be able to free up some of your time.

41

How to Turn a Setback into a Comeback—with Dr. Willie Jolley

Apr 13, 2020

34:23

Just because the world is currently at a standstill does not mean that our quest for growth has to. These uncertain times may have forced many of us to put our daily lives on hold. However, if we look at it from a different perspective, this may be the time we can finally focus on the things we have long put aside for that future we have been dreaming of. Bringing a very fitting guest in this episode, Meny Hoffman interviews the world-class award-winning speaker, bestselling author, and media personality, Dr. Willie Jolley. With a mission to empower people to rise above the circumstances, Willie teaches us how, like the name of his book, we can use a setback as a startup for a comeback. He describes the exact step by step details on how we can use this pause time to prepare ourselves for a very strong comeback in the near future. Don’t miss out on this very comforting and encouraging conversation!

42

How Creatives Can Create A Thriving Business—with Gabrielle Chipeur

Apr 27, 2020

33:42

Any workplace or workflow is dependent on systems and processes moving smoothly in order to function optimally, which is why optimizing your business process is so important. A work process that’s not properly optimized and systematized can lead you down a road wherein you’re expending so much more time, energy, and resources than you should be. Meny Hoffman is joined by marketing automation specialist Gabrielle Chipeur. Drawing on her own experiences, Gabrielle discusses the snags that you have to seek out and fix in your workflow in order to make sure you’re functioning at an optimal level. Are you ready to take your business process to the next level?

43

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

May 4, 2020

53:12

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it? This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams. In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path. If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

44

From Food to Pillows: Lessons from an Entrepreneurial Journey—with Isaac Scharf

May 11, 2020

42:45

Have you ever doubted whether you have what it takes to build your business? Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry. There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace. Listen and enjoy!

45

The Secrets to Growing a Multi-Generational Family Business—with Shay Myers

May 18, 2020

34:53

It takes a lot of effort, care, and passion to feed tens of millions of Americans. In this episode, Meny Hoffman talks to Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm and one of the largest vertically-integrated onion farms in the country. Shay reveals the secret to running a family business and working with the first generation to the second generation to move the business to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.

46

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

May 25, 2020

37:21

If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.

47

How to Align Your Team and Process—with Kim Bohr

Jun 1, 2020

36:25

Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny Hoffman discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!

48

How to Make Your Sales Team Unstoppable—with Rene Zamora

Jun 15, 2020

28:19

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

49

How to Use Social Media to Fast Track Your Growth—with Rachel Pedersen

Jun 22, 2020

29:22

Social media offers an unprecedented way of reaching out to your ideal clients in the shortest amount if time. The whole new discipline of social media marketing is built around the premise that social media platforms are powerful tools that can be used to generate leads for your business. Meny Hoffman is joined on the show today by top social marketer and consultant Rachel Pedersen, who talks about some of the fundamentals of marketing and generating leads using social media. Known as the “Queen of Social Media” in marketing circles, Rachel Pedersen is the founder and CEO of The Viral Touch and Social Media United. She graces this episode with amazing insights on personal branding, choosing the right platform, building a business funnel, and more. An advocate of continuous learning, she enjoins listeners to read books and join courses that will greatly help them enhance their marketing experience on social media.

50

How to Succeed in Business Without Sacrificing Your Family, Health, or Life—with David Finkel

Jun 29, 2020

30:16

As we, business owners, continue to hustle and do right by our business, we sometimes forget to keep that balance with the other aspects of our lives, particularly our family and even our health. How can we achieve that without sacrificing one over the other? In this episode, Meny Hoffman gets the answers from his guest, David Finkel—a Wall Street Journal bestselling author, syndicated columnist for Inc.com, Forbes.com, and CEOWorld.com, and the CEO of Maui Mastermind. Through his book, The Freedom Formula, David shares how we can build a company faster that is not about the time and effort but about the value created. He talks about working smarter, not harder, and passing it on to your teams so that you can build a company that is independent of any one person. On achieving that work-life balance, David then gives some practical tips that would help you go about creating the time and space to focus on your highest value.

51

Becoming a Leader in the Family Business: A Personal Journey —with Chagit Leviev-Sofiev

Jul 6, 2020

24:08

Sometimes in the world of business, we’re thrown into the deep end and faced with two options: sink or swim. This week’s guest, Chagit Leviev-Sofiev, the CEO and President of Leviev Group USA joins us this week to tell us her fascinating story and the lessons she learned along her journey—which all started with moving from Israel to America to run the U.S. arm of a multi-billion dollar business founded by her father, renowned businessman and philanthropist Lev Leviev. Chagit discusses what happens when you’re thrust into a new situation as an outsider and forced to make difficult choices; how to hire the right people; the unique challenges facing women leaders and entrepreneurs; the importance of giving back to the community; and more. There are so many golden nuggets in this interview. I encourage you to listen and enjoy!

52

How to Build a More Connected Team—With Zev Freundlich

Jul 20, 2020

26:41

Since the 1970s, innovators in human resources have witnessed the power of corporate team building in fostering healthy company culture. What makes for an amazing corporate culture? It’s about making every single person in the company feel like they’re in a family. It’s about making the employees feel that they have a critical contribution to the company’s vision. It’s about creating camaraderie among the different human elements that make your corporate machine work. The team-building experience helps companies achieve that for their teams. It also happens to be the niche expertise of Zev Freundlich, the Founder of TEAMCORP, who joins Meny Hoffman on the podcast. For over twenty years, Zev has created and facilitated team-building events, workshops, and seminars for organizations and businesses, helping them create solid working teams and dynamic company cultures. Learn about what their company is up to in this wonderful conversation.

53

How to Lead with the Unstoppable Mindset of a Navy SEAL—with Alden Mills

Jul 27, 2020

34:42

To lead is to serve, and to truly serve is to care. If you want to create your business to be the best that it can be, you need to be the best at serving the value that business brings to not just your customer but also your coworkers, teammates, and the people inside your company. On today’s podcast, Meny Hoffman chats with Alden Mills as he shares some tips on how you can lead with CARE – connect, achieve, respect, and empower. Alden is a long-term entrepreneur with over 40 patents and more than 25 years of experience working with high-performance teams. Don’t miss this episode as they also tackle mindset shift, focusing on what you can control, and the difference between the whiner and the whisperer.

54

What High Performing Athletes Teach Us About Organizational Leadership—with Alan Stein Jr.

Aug 10, 2020

32:45

What is high-performance leadership? What constitutes a great organizational performance? In this conversation with Meny Hoffman, veteran basketball performance coach and successful business owner, Alan Stein Jr., stresses that leaders and teams should always be on the same page when it comes to this. More often than not, we find ourselves in responsibilities that are not exactly what we envisioned ourselves doing. However, when we learn to fall in love with the output of our work, it drives us even further in a virtuous cycle of high-performance. It is the leader’s responsibility to seek this intersection between passion and performance for themselves and their team. It is the leader’s responsibility to instill the value of collective responsibility into each essential cog in his team machine. That is but the tip of the iceberg of what you can learn from Alan in this episode. Learn more about high-performance leadership as you dig into this wonderful conversation!

55

How to Go From Entrepreneur to Leader—with Alex Judd

Aug 17, 2020

34:14

If you want to scale your company and graduate from startup academy, you need to transition from being an entrepreneur and become an effective business leader. There is a clear distinction between the two, as you are about to discover in this conversation between Meny Hoffman and Alex Judd, founder and CEO of Path for Growth. What is the primary measure of effectiveness in leadership? What skills do you need in order to lead your team effectively? How do you ensure that your team cares for the company’s vision as much as you do? How do you empower each person in your team to bring about the outcomes that you want? Get the answers to all these and more in this episode.

56

Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith

Sep 22, 2020

34:56

This week’s esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it’s important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!

57

How to Master Communication at Work—with Dr. Ethan Becker

Sep 29, 2020

33:00

When you know how to harness the power of speech, you’ll be able to dominate any business environment—whether it’s negotiating with a client, a vendor, or managing employees. That’s why I’m excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools. In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

58

The Three Secrets to Creating Wealth On Any Income—with Rennie Gabriel

Oct 13, 2020

25:06

59

Cold Calling: How To Make That Introductory Call Part 2—with Wendy Weiss.

Oct 19, 2020

32:22

In these trying times where networking events and conferences are not happening, where visiting office buildings and knocking on doors are almost impossible, what then are we left with than the old fashioned phone interview? The queen of cold calling, Wendy Weiss, comes back to the show to discuss the importance of the phone in today’s day and age in our sales process. Together with Meny Hoffman, they outline the entire process and what you should be saying, beginning from when they pick up the phone. They discuss the introduction you need to make that will entice them and the questions you need to be asking. On handling objections, they then go through the different possible scenarios to handle tough clients and how you can overcome them. Follow along to this great episode to get more of Wendy’s great advice on using the phone to effectively prospect and more.

60

How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman

Oct 26, 2020

38:50

Are you struggling to get the sales you need for your Amazon brand? If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom. In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

61

Make more money in less time, with less stress—with Adam Lean

Nov 2, 2020

32:24

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t. That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals. In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams. There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

62

What Investors Look For in Your Business—with Kevin Harrington

Nov 9, 2020

22:44

Many entrepreneurs fall in love with their product that they forget whether or not it is marketable. How then can you identify if what you have is investable? Inviting just the perfect guest to give the answer to this question, Meny Hoffman sits down with one of the original Sharks on the hit TV show Shark Tank and the creator of the infomercial and the pioneer of the As Seen On TV brands, Kevin Harrington. Here, Kevin reveals what we can do to find an investor and partner for our product and how we can evaluate it to make sure that it is the next winner. Plus, he also shares some tips for business owners out there on how to recoup from COVID-19, survive, and thrive in this uncertain environment.

63

Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

Nov 16, 2020

32:25

Each of us has something special that only we can offer. We have specific skill sets to help create a unique value, be it in business or life in general. Believing this, Joel Wolh is all about developing a skill set that we can use to add value not only to the company we are working for but also to service other people. Known as the Amazon Madman, Joel has uniquely leveraged his own skills to build his own company, Joel Media, and the brand-new networking platform, Bizfluence. He joins host Meny Hoffman to share his great insights from becoming an expert in his field to building a social presence where you can become the expert in your niche. He also shares some great tips on finding success in Amazon and how you can use your unique skills to stay on top of everyone else.

64

Simplify Your Business Plan for Dramatic Results—with Laura Posey

Nov 23, 2020

28:07

As if it was a contest, businesses tend to come up with the most enticing core values and strategies, usually with the purpose to impress. However, this typically leads to every business plan being neglected and not actually materialized, making them mere punchlines. Speaker and consultant Laura Posey aims to break this stigma. Presenting a unique strategy from her book, How to Plan Your Entire Year on One Sheet of Paper, she discusses how every business can go beyond their visions and make them a reality – all without taking the long, winding road of unnecessary work. Because if you can narrow down your strategies while producing better results, you can start maximizing your resources.

65

How to Grow and Scale Through Servant Leadership—with Naftali Tessler

Nov 30, 2020

32:26

Servant leadership is more than just a buzzword at Hamaspik of Kings County. As one of the organization’s core values, it reflects not only in the way they’re helping their beneficiaries, but also in the way their leadership team deals with their employees. An integral part of this amazing leadership culture is Naftali Tessler, the organization’s Chief of Staff. Joining Meny Hoffman for this podcast’s anniversary special, Naftali talks about the leadership culture and core values at Hamaspik. He also talks about how the Leaders Forum helped his personal development as a leader.

66

Inspire Team Accountability Through Financial Literacy—with Neville Joffe

Dec 7, 2020

32:54

Running a business is not just about strategic management. It also means dealing with a lot of financial numbers. From calculating your costs, checking your revenue, to accomplishing your tax returns, entrepreneurs have their hands full of paperwork that is all about numbers. But aside from monitoring how much you are making (and losing), how can this actually benefit your workflow? Meny Hoffman talks with Neville Joffe about using your financial numbers to educate your team and make them more accountable, why having a bookkeeper is not enough to maintain financial stability, and how every employee decision directly impacts your accounts.

67

How to Build a High-Performance Virtual Team—with Leah Faul

Dec 14, 2020

31:39

Even if the world is rapidly changing, businesses always find a way to cope with it. Innovations in digital marketing proved that to be true, particularly with the continuous globalization and ongoing pandemic. Meny Hoffman interviews Leah Faul, the Founder and Owner of 15000 Cubits, to talk about how company values must be applied to digital marketing strategies to yield better results, even in today's almost all-virtual setting. Leah also explains the current trends every digital marketer must take note of and why a well-designed website requires proper SEO techniques to work.

68

The Power of Joy to Transform Your Business—with Barry Shore

Dec 21, 2020

47:17

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.

69

How to Use Video to Boost Your Team's Productivity—with Matthew Pierce

Dec 28, 2020

28:01

Just because you own a business doesn’t mean you have to do it all. You need to learn how to delegate tasks to your team so you can go and do what you do best for your business. But how do you pass on your knowledge to your team in an effective and more efficient manner? Good thing we are living in the digital age! In this episode, Meny Hoffman sits down with Matthew Price, a highly experienced structural designer, training manager, speaker and multimedia creator who manages training and development at TechSmith Corporation. Here, Matthew discusses how you, as business owners, can start using video or visual training when looking to give information to your team. He breaks down the importance of taking advantage of this media, its benefits to your business, and more. Bringing a bit of the training in this conversation, he then shares the dos and don’ts of creating “screencasting” or videos for training purposes.

70

Trends In Philanthropy: Placing Money Strategically to Better the World—with Kristen-Putnam Walkerly

Jan 4, 2021

36:06

The role of philanthropy in the world is always best appreciated during crisis and everyone can agree that the whole of 2020 has been defined by an unprecedented crisis that has profoundly affected all aspects of global life. As the world experiences massive changes, philanthropy is similarly going through some radical shifts. Consequently, nonprofits advocating for various causes have also had to pivot to stay relevant amidst all this upheaval. Joining Meny Hoffman this discussion is Kristen-Putnam Walkerly, a widely-recognized philanthropic strategist and thought leader who has been a trusted advisor to some of the world’s leading philanthropists for over 20 years. Kristen walks us through the various trends in philanthropy that emerged or built up this year. She also discusses some of the common mistakes that philanthropists make when it comes to allocating funds and what they should do instead. To cap the episode, she gives some useful tips for nonprofits on how they can better position themselves to get funding for the cause they are advocating.

71

Overcome Your Internal Barriers to Success—with Naftali Mark Horowitz

Jan 11, 2021

43:35

We’re all capable of becoming more and reach our fullest potential. Yet, admittedly, this can be such a great and overwhelming feat that it can be so tempting to remain comfortable with what we are now. But what wasted potential that could be. In this episode, Meny Hoffman sits down with managing director, portfolio manager, and financial advisor at J.P. Morgan Wealth Management, Naftali Mark Horowitz to share his wisdom on that. Having written You Revealed: A Torah Path to a Life of Success, Naftali has the advice and lessons from Torah sources that can help us discover our potential and purpose in life, as well as learning how to overcome the hurdles that keep us from being that person. They also talk about fear, the difference between calculated and non-calculated risks, and how you can build satisfaction and happiness by focusing on what you have versus what you don’t. This conversation will reveal a lot about the gifts we all have that need to be tapped so we can find the success we are looking for.

72

Discover the Career You Love—with Shaina Keren

Feb 1, 2021

32:39

Not many people can say that they are in a career they love. But is it really possible to find happiness at work? Shaina Keren thinks so. Shaina is a career consultant who specializes in helping people discover and create careers that fit their best talent, interests, and life goals. She also advises business owners on hiring and keeping the right people in the right seat, utilizing a win-win approach to growing businesses and careers. In this discussion with Meny Hoffman, they focus on how a person could evaluate themselves to see how they want to create their career path, how they could grow and add more value to the company so they could move up the corporate ladder, and how employers can make sure they’re interviewing and onboarding the right candidates. Are you ready to get career happy? Then don’t pass this show up.

73

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 1

Feb 15, 2021

38:20

In today’s special episode, we turn the table on Let’s Talk Business host Meny Hoffman as Chava Shapiro puts him in the hot seat. As many in the business world know, Meny is the CEO of Ptex Group, an award-winning branding, and marketing agency, and the Founder of the Let’s Talk Business (LTB) platform, a movement to provide entrepreneurs with the powerful tools they need to grow and thrive. In the first part of this interview series, we will find out about the history of Ptex Group, as well as what Meny is all about and what his goals are. Are you ready to learn, grow, and lead? Be inspired by his story right here.

74

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 2

Feb 22, 2021

34:26

Coming back to the interviewee’s seat in his own show, Meny Hoffman rejoins Chava Shapiro for the second part of their exclusive interview. In this episode, they talk about all things leadership – from its broad definition to the nitty-gritty of what every contemporary leader needs to be aware of as they play their role in today’s changed and changing world. Whether you’re leading a Fortune 500 company or a small business with fewer than five employees, these leadership principles are going to resonate with you and change the way you lead. Leadership certainly isn’t easy, but it’s significantly easier if you’ve got someone by your side teaching you the ropes. Listen in and let Meny be your guide for today.

75

How To Achieve Maximum Growth With A Simple Marketing Plan—with Mostafa Hosseini

Mar 1, 2021

28:42

Your marketing plan is one of the most important plans you will ever develop. A well-thought-through and executed marketing plan can make or break your growth ambitions. Joining Meny Hoffman in this episode is a serial entrepreneur, speaker, and business coach Mostafa Hosseini. An expert in marketing, sales, business transformation, and strategic planning, Mostafa has been coaching and consulting entrepreneurs for over ten years, helping businesses in various niches and industries grow, scale, and become more profitable. Today, he shares how he helps coaches, consultants, and experts create and implement their one-page marketing plan in seven days or less.

76

Why Best Practices In Your Industry Are Keeping You Small –With Bill Prater

Mar 8, 2021

39:23

Best practices are overrated. For years we have been taught that the key to business growth is following methods that have been proven over and over again in your industry. However, a quick look at the elite rungs of any industry will show you that what binds the top players together is their penchant for being different, even outrageously so. Suffice it to say that if you want to break the barriers to your growth, you don’t want to be lumped among the ordinary. Few people understand this better than Bill Prater, founder of Business Mastery and Scaleology. In this conversation with Meny Hoffman, Bill unpacks the essential things that business owners need to keep in mind as they prepare to scale. He also shares practical advice on how leaders can bring their team onboard with their vision. Join in and stick to the end as Bill shares a ton of important information and incredible resources.

77

How Introverts Build Great Businesses—With Matt Johnson

Mar 15, 2021

38:41

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

78

Reimagining How To Engage Consumers And Employees—With Chris Kneeland

Apr 12, 2021

43:34

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America's premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

79

The Key Factors to Managing Your Business Growth—with Shawn Johal

Apr 19, 2021

41:07

As a business leader, how important is it to build a company culture that ensures happiness for your employees, and consequently, for yourself? Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the danger of seeking growth for the sake of growth, the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

80

Find Your Zone of Genius to Fuel Your Success—with Berel Solomon

May 3, 2021

40:44

Not every business influencer looks or even thinks like Gary Vee and yet they could be just as amazing at what they do. Berel Solomon sports a beard and a kippah and would sooner be seen in a synagogue than in a private jet, but he is as remarkable as business influencers go. Berel is the CEO of Wealthy Executive Coaching, founder of Wealthy Commercials, and host of The Berel Solomon Show. Taking pride in his Jewish roots, Berel dedicates all his work in the world to the One above. Buckle up as he joins Meny Hoffman to talk about his career and purpose as an influencer for entrepreneurs and share invaluable business wisdom, including the importance of finding your zone of genius and operating within it to reach your full potential.

81

Close More Deals Through Trust-Based Selling—with Ari Galper

May 10, 2021

39:11

The sales game is no longer the same. The evolution of technology has changed that. With the economy that we live in, sales are no longer just about numbers; it’s about customer relations and trust-based selling. You need to build that trust with your customers if you really want that sale. Learn how to do that today with your host, Meny Hoffman, and his guest, Ari Galper, the CEO and Chairman of Unlock The Game. Ari is the number one authority in trust-based selling, and he’s here to help you take your sales game to the next level.

82

How to Get Concrete Results With Out-Of-The-Box Thinking—with Erik Luhrs

May 19, 2021

38:46

Entrepreneurs know that business growth isn’t always on a high trajectory and sometimes, it takes more than forcing it upwards to really make it work. Erik Luhrs, also known as the Bruce Lee of revenue generation, talks to Meny Hoffman about working on both the internal and external factors to make a business work. Erik says that most of the time, people look at entrepreneurship as just making money, doing everything to get more sales and revenue but often times, people forget that you have to look from the inside-out. Starting from within, entrepreneurs must be able to pinpoint what caused their business to plateau and address it by doing things out of their routine.

83

Proven Strategies To Better Lead Your Business—with Matt Hulett

May 24, 2021

43:18

Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.

84

How to Energize Your Team for Maximum Productivity—with Dr. Jeffrey Magee

May 31, 2021

51:08

Business success hinges on a lot of factors, but one that stands out in importance is human capital. For a business to boom, it needs to hire the right team. Meny Hoffman is joined by Dr. Jeffrey Magee, author, publisher, and expert on human capital development. Dr. Magee explains how you can identify which persons are right for your team, how you should manage them and why you need to hire the right people. Find out who are the right people for your team and hire them with these tips from Dr. Magee.

85

How to Get the Best Buyer for Your Business—with Michelle Seiler Tucker

Jun 7, 2021

36:19

One of the biggest problems for most business owners is not preparing to sell. Even if they aren't thinking of selling, they should at least evaluate their company. Just like a car, you should pump fuel into your business, take it to the mechanic, and get tune-ups. You want your business to be in its prime so that when push comes to shove, and you have to sell, it will sell fast and earn you a nice profit. Join your host, Menny Hoffman, and his guest, Michelle Seiler Tucker, as they talk about selling your business. Michelle is the Founder and President of Seiler Tucker Incorporated and the author of Exit Rich. She is also a Mergers & Acquisitions Master Intermediary and a Certified Senior Business Analyst. Listen in to learn why you need to prepare to sell your company and the 6 Ps of selling your business.

86

What’s Your Big Why? A Mindset That Will Grow Your Company—With Susie Carder

Jun 29, 2021

31:22

Your mindset comes from your big WHY. If there's no bigger why and you’re doing it all for the money, you won’t grow your company. It has to be that passion that motivates you and gets you out of your bed. Meny Hoffman’s guest in this episode is Susie Carder, who went from being a low-paid hairdresser to becoming an entrepreneur and creating not one but two $10-million companies. Susie talks with Meny about the importance of having the mindset before the skillset to being successful in your business. Listen to this episode and discover Susie’s “WHY” and how it helped her succeed. Tune in!

87

The Number One Reason Why Deals Close—with Dan King

Jul 5, 2021

37:48

Did you know that in the show, Shark Tank, only 20 to 30% of the deals that closed on air actually closed in real life? There's numerous things that can happen behind the camera and on the business deals. Learn how to succeed in your deals with the Co-Founder of Fireside Strategic, Dan King. In his previous life, Dan was a corporate lawyer and worked behind the scenes for some of the sharks on the Shark Tank TV show. Catch him in this interview with Meny Hoffman on what will make or break your business deals. Also, identify your ideal client and learn how to build a trusting relationship with them. Tune in and learn a few Shark Tank secrets while you're at it.

88

5 Creative Ways to Clear Your Biggest Business Hurdles―With Meira Spivak

Jul 12, 2021

32:44

Innovation is key to any successful business. Even more so when you’re met with a business hurdle you just can’t solve. Meira Spivak is the director of Oregon NCSY and a seasoned speaker who has helped many by sharing techniques that can help anyone innovate on demand. She sits down with host Meny Hoffman and talks about the five templates of her Strategic Inventive Thinking or SIT Method and how you can use it to find opportunities in your biggest business hurdles. Meira believes that creativity and innovation are skills that you can develop and shares the tools to help you do just that.

89

Secrets of a Successful Financial & Payroll Department―with Morris Reichman

Jul 19, 2021

31:08

If you know your numbers, then you truly know your business. Knowing your numbers means staying a step ahead, managing risks and managing capital and cashflow. In this episode, Meny Hoffman interviews the founder and CEO of Payro Finance, Morris Reichman. Morris talks about the struggles of small businesses, how to manage risk and debt, and how his company helps small businesses cover their operational expenses. An episode small business owners won’t want to miss

90

How to Establish Your Business Exit Plan―with Randy Long

Jul 26, 2021

29:17

One of the most important things to know when you enter any building is where the exit is. The same should be said for your business. It's best to have a business exit plan in place because you never know what could happen and when you might need it. Joining host Meny Hoffman is Randy Long, CEO and Founder of Long Business Advisors (BraveHeart Business). He is also the author of The BraveHeart Exit: 7 Steps To Your Family Business Legacy and, more recently, Bulletproof Your Exit: How to Prepare Your Business and Your Family for a Successful Business Exit. Randy discusses why and how you should already be planning for contingencies for you and your company. It's never too early to start, so tune in and find out what you should already be doing for your business.

91

How To Achieve Strategic Results Through Human Connection―With Scott Mann

Aug 2, 2021

34:40

Human connection is important when running a business. Just look at the United States, there is so much hate and low trust that it's no different from war-torn countries. This connection only happens when there is a true leader. In order to be a leader, you need to find clarity within yourself first. No one will follow someone who is unsure of themselves. Learn how to achieve strategic results through human connection with your host Meny Hoffman and his guest, Scott Mann. Scott is the founder of Rooftop Leadership and he believes that leadership starts with you. Learn how to find clarity, empathy, and trust so that you can lead your business to success.

92

How to Raise Capital with Clarity & Focus―with Shawn Flynn

Aug 9, 2021

33:31

How can you raise capital with clarity? The first step is to identify your company’s core focus at the moment. Meny Hoffman’s guest today is Shawn Flynn, Principal at Global Capital Markets. In this episode, Shawn reveals what happens behind the curtains when investors decide what company they’ll invest in. Many business owners believe it takes a plane ride and a meeting to have that blank check. But the reality is, you’ll most likely have to go through 200 meetings with investors to get that one check. That’s why you need to be very clear on what your company’s focus is. Otherwise, even the investors will be unsure! Tune in and learn how to raise capital with clarity and focus!

93

Unpacking Effective Communication To its Core―With Brenden Kumarasamy

Aug 16, 2021

30:46

Effective communication through public speaking is the best way to grow your business. We may not be gifted with great communication skills right away, but it is possible to acquire. Meny Hoffman discusses these with Brenden Kumarasamy. Brenden is a public speaking coach and the founder of MasterTalk, which was created to help us master the art of communication. Leading an organization is not an easy task. Still, with Brenden’s powerful thoughts on fundamental concepts in being an effective communicator, we could take the leap to be the best leader we could be. He shares the proper balance between storytelling, inspiration, and informative speaking. Let’s dive into the challenges behind communication goal settings and practical advice with a public speaking coach expert.

94

How to Become Permanently Profitable—with Mike Michalowicz

Oct 11, 2021

31:58

We often think about profits at the end of the year when everything seems to be done. This conventional way of thinking is not something you should follow if you want to generate more profitability into your business. In this episode, Mike Michalowicz, entrepreneur, lecturer, and author of Profit First and many others, has flipped the formula by taking on profit first. Mike graciously spells out the profit first formula and how it explains why so many of the things that you left last don’t end up happening. Learn more what doing the profit first can do for you other than getting the profit itself on today’s show.

95

The 5 Stages of Business Growth—with Clate Mask

Oct 18, 2021

53:48

As business owners, how do we manage our growth? How do we scale our company? How do we know what to focus on in order to get our business to the next level? I can think of no one better suited to answer these questions than Clate Mask, the CEO and Cofounder of Keap, formerly Infusionsoft. Clate is recognized as a visionary leader in the small business community, and his multimillion-dollar company is one of the fastest-growing in the United States. In this interview, he identifies five critical stages of business growth and the challenges you’ll face at each one. He explains the importance of creating your company’s purpose, values, and mission, and how to cast that to your team. He also shares how to hire the right people and effectively communicate your expectations to them. There is so much value in this episode; don’t miss it!

96

How to Build and Sustain a High-Performing Team—with Ira Zlotowitz

Oct 25, 2021

42:30

We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.

97

Changing Your Perspective Changes Everything—with Charlie Harary

Nov 1, 2021

41:54

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

98

Breaking The Myth Of Multitasking—with Dave Crenshaw

Nov 15, 2021

43:32

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.

99

How to Be Your Greatest Self Without Counting a Single Calorie

Nov 22, 2021

37:05

What do celebrations, festivals, holidays, and birthdays have in common? It's the food. During these times, we tend to eat more than our usual intake of food, leading us to gain weight. What do we do then? Come and listen to our guest, Isaac Schulman, as he shares his story and experience in Dr. Bo's diet program. He explains the things we need to achieve our desired body and have the confidence, energy, and passion for moving towards more extraordinary things. Tune in as we dive deep into personal growth and transformation.

100

Creating “Moments Of Magic” Within Your Customer Experience―with Shep Hyken

Nov 29, 2021

48:11

Winning over and retaining customers hinge on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as Meny Hoffman sits down for an insightful talk with Shep Hyken, customer service and experience expert. Shep talks about how he learned to create great customer service experiences and why you need to have a gold standard. Tune in to learn more great customer service tips from Shep and Meny.

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