Popular Shows by Meny Hoffman

1

NEVER RUN OUT OF CASH | Episode 2 with Meny Hoffman & Simeon Friedman

May 11, 2026

40:00

What happens when your business looks profitable… but you still feel broke? In Episode 2 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the biggest reasons businesses struggle: cash flow. You can have strong revenue, good margins, and still constantly feel pressure around payroll, vendors, and bills. Why? Because profit and cash are not the same thing. They break down how cash actually moves through a business, why slow receivables quietly destroy healthy companies, and how many business owners accidentally create their own cash flow problems without realizing it. This episode is about building financial breathing room before things become stressful. You'll learn: 👉 The difference between profit and actual cash flow 👉 Why profitable businesses still go out of business 👉 How slow receivables destroy healthy companies 👉 Why inventory and large purchases create pressure 👉 How to use cash flow projections properly 👉 The smart way to take money out of your business 👉 When a line of credit helps and when it becomes dangerous If you constantly feel like money comes in and disappears just as fast, this episode will help you finally understand why. This is episode two of the finance series. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers Cash flow is oxygen. A profitable business can still suffocate without cash. Slow paying customers are not just annoying. They can quietly kill your business. Big purchases should fit into a cash flow plan, not emotional decisions. Take money out of your business with discipline, not randomly whenever cash comes in. Even simple cash flow projections can remove huge amounts of stress and chaos. – Episode Timestamp: 00:00 – Why cash flow matters more than most owners realize 03:00 – Profit vs cash flow explained simply 08:20 – Accrual vs cash basis accounting 14:00 – Why profitable companies still fail 18:30 – Slow receivables and collection problems 23:40 – Sales teams vs finance teams 27:00 – Inventory, equipment, and financing decisions 31:20 – Healthy cash flow habits for business owners 35:10 – Taking money out of your business the smart way 38:00 – Final takeaways and next episode preview – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #CashFlow #BusinessFinance #Entrepreneurship #SmallBusiness #Accounting #FinanceTips #BusinessGrowth #FinancialManagement #PtexGroup

2

IS SALES REALLY FOR YOU? | Episode 1 with Meny Hoffman & Pinchus Shiff

Feb 1, 2026

36:17

What actually happens when someone is good with people but keeps failing at sales? In this episode, Meny Hoffman kicks off a brand new sales series with Pinchus Shiff, co founder of Friday and someone who has spent his entire career in the trenches of sales. Not theory. Not coaching from the sidelines. Real calls, real pressure, real wins, real losses. This conversation tackles one uncomfortable question most people avoid Is sales really for you? They talk about why people quit sales too early, why talent alone means nothing, and how the wrong setup can make even the best people fail. From commission vs salary to introverts vs extroverts, this episode breaks down what actually matters if you want to survive and succeed in sales. You'll learn 👉 Who sales is actually for and who should never touch it 👉 Why being a "natural" doesn't exist 👉 How salary can quietly kill motivation 👉 Why introverts often outperform loud talkers 👉 What to look for before choosing a sales job or industry If you are in sales, thinking about getting into sales, or running a business and wondering why growth feels harder than it should, this episode will force you to rethink everything you thought you knew. This is episode one of a new series. We're going deep. One topic at a time. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn --- 🔗 Episode Links 👤 Connect with Pinchus Shiff: 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 02:10 Is sales really for everyone 07:40 People skills vs sales skills 14:30 Why most people quit too early 21:10 Introvert vs extrovert in sales 30:00 Commission only vs salary debate 41:50 When effort is there but results are not 55:00 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

3

KNOW YOUR NUMBERS | Episode 1 with Meny Hoffman & Simeon Friedman

May 4, 2026

39:07

Most business owners are working hard… but still have no real idea what their numbers are actually saying. You're making decisions every day. Hiring. Spending. Growing. But if you don't know your numbers, you're not deciding… you're guessing. This episode kicks off a brand new finance series on Let's Talk Business, where Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to break down the part of business most people avoid. They get into why business owners avoid their numbers, what you actually need to track, and how understanding just a few key metrics can completely change how you run your business. You'll learn: 👉 Why "ask my accountant" is a dangerous mindset 👉 The difference between guessing and actually knowing 👉 What numbers every business owner must track 👉 How margins, profit, and cash flow actually work 👉 Why clean books are behind every successful company If you're running a business and feel like you're just pushing forward without full clarity, this is where that changes. This is episode one of the finance series. Start here! – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers If you don't know your numbers, you're guessing. And guessing is not a strategy. Your accountant looks backward. You need numbers to make decisions today. Track the basics. Profit, margins, and cash flow. That's your foundation. Margins matter more than revenue. Revenue looks good. Margins make you money. Clean books don't make you successful, but every successful business has them. – Episode Timestamp: 00:00 – Why this finance series matters 02:30 – Why business owners avoid numbers 07:00 – The danger of guessing 11:30 – What numbers actually matter 18:00 – Profit vs margins explained 25:00 – Service vs product margins 30:00 – Clean books and decision making 36:00 – Final takeaways + what's next – #LetsTalkBusiness #MenyHoffman #SimeonFriedman #Finance #BusinessGrowth #Entrepreneurship #CashFlow #Profit #Margins #SmallBusiness #PtexGroup

4

HOW CLIENTS LEARN TO TRUST YOU | Episode 6 with Meny Hoffman & Pinchus Shiff

Mar 9, 2026

44:48

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 6 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you'll be in sales: your reputation. Not your company's marketing. Your name. Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming "the guy" in your space can completely change how business comes your way. They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion. This episode is about understanding how clients start to trust you, and how that trust turns into consistent business. You'll learn 👉 Why becoming known in your niche changes everything in sales 👉 Whether you actually need personal branding to succeed 👉 The difference between marketing yourself and marketing your company 👉 Why copying someone else's sales style rarely works 👉 How to diagnose where your sales process is actually breaking down If you're in sales, building a pipeline, or trying to figure out how to become the person people automatically think of in your space, this episode will change how you think about reputation and trust. This is episode six of the sales series. Now we're talking about your sales brand. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Welcome back & setting the tone for Episode 6 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

5

The Truth About Hiring and Managing People | Feat. Chesky Weinberger

Apr 14, 2026

56:43

What actually happens when a business starts growing, but the people side is a mess? In this episode, Meny Hoffman sits down with Chesky Weinberger, Co-Founder and COO of Topaz HR, to break down one of the most overlooked parts of business… people. From hiring the right way to fixing culture, to knowing when it's time to step in before things fall apart, Chesky shares real, practical insights from working with companies at every stage of growth. They talk about why most business owners wait too long to deal with people issues, how better communication can change everything, and what it really means to build a team that works. You'll learn: 👉 How to know when it's actually time to hire 👉 What most people get wrong in the hiring process 👉 Why culture problems don't fix themselves 👉 How to handle raises and value conversations the right way 👉 Why communication is the most underrated business skill If you're building a team, managing people, or feel like things are starting to get messy behind the scenes, this episode will give you a much clearer way to think about it. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Chesky Weinberger: https://www.linkedin.com/in/chesky-weinberger-436b44b2/ 📘 Learn more about Topaz HR: https://topazhr.com/ 🌍 Global services: https://topazhrglobal.com/ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi 💡 Meny's Practical Pointers 1. Don't ignore people issues. Deal with them early before they grow. 2. Hire with clarity. Know the role and what success looks like. 3. Culture comes from consistency, not perks. 4. Raises should be based on real value. 5. Better communication solves most problems. – Episode Timestamp: 00:00 – Intro and Chesky's background 03:00 – The moment that changed how he sees people 06:00 – Why people are the core of every business 08:00 – The biggest hiring mistakes business owners make 12:00 – How to hire with clarity and structure 16:00 – Interviewing tips that actually work 22:00 – Salary, value, and tough conversations 27:00 – When a business needs real HR systems 32:00 – Culture myths and what actually matters 36:00 – Fixing broken teams and communication 40:00 – How the workforce is changing today 43:00 – Topaz HR and final advice 49:00 – Rapid fire questions #LetsTalkBusiness #MenyHoffman #CheskyWeinberger #Hiring #Leadership #Entrepreneurship #HR #BusinessGrowth #TeamBuilding #PtexGroup

6

HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff

Feb 8, 2026

30:57

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb —— Got it. Same tone, same structure, no AI fluff. Here's a **clean, human YouTube description for Episode 2**, written to match Episode 1 and feel clickable to anyone in sales or hiring sales. --- Why do great salespeople fail in the wrong company… and average ones win in the right one? In episode two of the Let's Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry. This episode isn't about motivation or hustle. It's about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win. They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments. You'll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn't optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it's you… or the company holding you back If you're in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error. This is episode two of the sales series. We're building this step by step. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why this sales series exists 01:40 Is sales really for everyone 05:30 People skills vs real sales skills 10:20 Why most people quit sales too early 15:10 Introvert vs extrovert in sales 19:40 Commission only vs salary debate 24:10 When effort is there but results are not 28:30 How to know if you picked the wrong setup --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

7

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon

Aug 12, 2019

43:01

Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week’s episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question “What do you do?” at a networking event…and so much more.

8

What Is Your Business Really Worth?—with Susan Rosner

Sep 2, 2019

30:06

If you’re the owner of a growing business, you may relate to the feeling that you are your business. You may even feel like your business would fall apart if you weren’t around. For this week’s episode, we’re talking about a topic that’s so important for business owners but not talked about enough in the business world – your exit strategy. What is your business going to be worth someday if and when you want to sell it? Susan Rosner is a seasoned mergers and acquisitions dealmaker. In this fascinating and important episode, Susan talks about the “value builders” that every business owner needs to take into account as they grow their company, and how the “owner’s trap” can negatively impact your ability to sell. She also dives into the difference between strategic planning and ownership planning, and why businesses need to focus more on the latter. Finally, she gets into the most important factors that determine the value of your business to a potential buyer or investor, and why it’s never too early in your business to start thinking about them.

9

When Sweat Equity Start-Ups Hit the Ground Running―with Steven Hoffman

Dec 20, 2021

42:06

Startups are the future. But not every startup idea survives. In fact, 90% of them fail. How do sweat equity startups hit the ground running in this extremely risky environment? In this episode, Steven Hoffman, also known as Captain Hoff, discusses how to survive the competitive market. Steven is the CEO of Founder Space, one of the world’s leading startup accelerators. He joins host Meny Hoffman to share practical strategies to help you overcome the many obstacles that come with starting a business. Steven maps out the process from developing an idea to forming a team. Tune in as he shares invaluable insights to help you grow from his latest book, Surviving a Startup.

10

Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman

Dec 27, 2021

38:57

What is the key to true growth? You have to know your limitations. Meny Hoffman welcomes Neal Hoffman, a creative marketer and creator of the Mensch on a Bench. Neal shares with Meny his successful journey of turning ideas into physical products. Along the way, Neal discovers his breaking point. The nice thing about getting to your breaking point is you know where it is. So it’s best to make intelligent decisions without taking giant bets. When you learn to do so, that’s when you truly grow. Do you want concrete examples of understanding limitations? Tune in and enjoy!

11

How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg

Nov 3, 2025

1:09:16

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business? In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype! They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time. You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. – 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn – 🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -- 💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck, it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. – Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways - #LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

12

Generosity = Profit: The Surprising Secret of Great Leaders

Oct 27, 2025

31:29

What if generosity wasn't just a nice leadership trait, but your biggest business advantage? In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life. After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should. You'll learn: 👉 Why generosity always delivers better business results 👉 The hiring mistake that costs leaders the most time and money 👉 How to build accountability that works both ways 👉 When to stop managing and start leading 👉 What Whole Life Leadership looks like on a stressful Tuesday If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership. Subscribe for more deep-dive conversations with real builders and leaders. – 🎥 Watch & Connect 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links 👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt 🌐 Learn More: https://businesswhitt.com 📘 John's book Checkmate: https://amzn.to/3L7WrIo 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi – 💡 Practical Pointers (Meny's Takeaways) 1. Leadership never ends—it's a daily practice. 2. Generosity pays off. Time, attention, and care go further than money. 3. Hire for ownership, not tasks. Skills can be taught, attitude can't. 4. Accountability goes both ways. Let your team hold you to your word. 5. Clarity is power. When you know where you're going, people Follow. – ⏱️ Episode Timestamps 00:00 – Generosity defined: time, talent, treasure → profit 00:30 – Leadership is lonely and why every leader needs a coach 00:53 – Show open and host intro 01:10 – Guest intro: who John Whitt helps and how 02:04 – No perfection in leadership; John's path to Whole Life Leadership 03:38 – Pandemic, reset, and lessons from reflection 04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change 05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials 08:05 – Generosity creates profit and how it actually works 10:50 – The costly hiring mistake and why to hire for ownership 13:16 – KPIs, metrics, and the 30–60 day rule for performance 15:02 – Accountability cuts both ways 16:03 – Meny's clarity session plug 17:07 – Quick wins for culture: using behavioral assessments 18:28 – B players vs A players: when "good enough" is enough 19:19 – When to stop operating and start leading 20:39 – The Whole Life Leadership event: format and outcomes 23:42 – "Stressful Tuesday" mindset: business as a vehicle for life 24:42 – Don't do it alone: advisors, coaches, and communities 26:09 – PandaDoc mention 27:04 – Where to find John and his links 28:00 – Rapid fire Q&A 29:40 – Meny's key takeaways 31:19 – Outro

13

Solutions or Support? Redefining the Consultant's Role with Shulem Berkowitz

Dec 9, 2024

49:47

In today's episode of Let's Talk Business, we are excited to present a compelling conversation with Shulem Berkowitz, an esteemed leadership coach and business strategist. Hosted by Meny Hoffman, this episode dives deep into the intricate journey of transforming from a skilled craftsman to an effective leader. Shulem recounts his own transition from excelling in writing, graphic design, and printing to embracing his role as a leadership coach. His journey underscores the challenges and rewards of moving beyond personal accomplishments to empowering others. Highlighting the fundamental distinctions between consultants, coaches, and therapists, Shulem and Meny explore how each role uniquely contributes to business success. Listeners are taken through practical strategies for overcoming bottlenecks, such as temporarily stepping away from daily operations and identifying delegable tasks. Shulem emphasizes the importance of focusing on the 20% of crucial tasks that leaders must handle themselves and trusting the team with the rest. This episode also sheds light on self-awareness and growth, encouraging leaders to recognize their unique strengths and leverage them effectively. The discussion extends to company culture, where Shulem highlights the necessity of clear communication and value alignment. Drawing parallels between organizational success and the leader’s personal development, he illustrates how achieving business goals is intertwined with personal growth and overcoming internal barriers. Whether you're an emerging leader or a seasoned entrepreneur, this episode provides a wealth of knowledge to help you transcend challenges and achieve sustainable growth. 00:06:20 - Learn business, self-transform, understand leadership, empower others 00:08:34 - Consultants guide on business strategies and execution 00:11:04 - PandaDoc streamlines document creation and management 00:14:28 - Transition from craftsman to teacher, guiding others 00:17:40 - Navigating organizational growth while managing uncertainty 00:21:30 - Assess essential tasks by observing absence effects 00:25:20 - Who am I, beyond others' perceptions? 00:28:00 - People struggle with identity, leaders with delegation 00:31:12 - Pursue leadership goals positively, not reactively 00:34:44 - Real understanding and communication ensure company cohesion 00:38:31 - Leadership growth mirrors personal development 00:42:33 - Seek help sooner to alleviate pain and struggles 00:44:33 - Success increases your need for help 00:48:33 - Understand strengths, delegate, align values, seek support Pratical Pointers Shulem's journey illustrates the importance of transitioning from a hands-on entrepreneur to an empowering leader. By focusing on enabling team members and embracing leadership roles, individuals can foster business growth and personal development. Recognizing the unique contributions of consultants, coaches, and therapists can help individuals and organizations leverage the right expertise at the right time. This understanding is crucial for overcoming obstacles and achieving organizational goals. Leadership effectiveness is closely tied to self-awareness and continuous personal development. Shulem emphasizes the significance of understanding one’s strengths and delegating tasks to create space for strategic leadership. Shulem highlights the necessity of aligning company culture with shared values and clear communication. Leaders should articulate their goals and foster a supportive culture to ensure that team members act in ways that reflect the company’s ethos. Shulem’s experience underscores the importance of seeking external support and being open to help. Understanding that asking for assistance is a strength rather than a weakness can lead to greater success and continuous growth, both personally and professionally. PandaDoc Rock Leadership Solutions Sholem's Linkedin

14

WHY PEOPLE SAY YES | Episode 3 with Meny Hoffman & Pinchus Shiff

Feb 16, 2026

35:53

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows. 🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb —— Why do people actually buy… and why do so many "almost closed" deals fall apart at the last second? In episode three of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff go straight into the psychology behind buying decisions. This episode is not about scripts. It's not about sounding smooth. It's about understanding what actually triggers someone to say yes. They break down the three core drivers behind every sale: problem, trust, and solution. Why most salespeople talk too much about features and not enough about real pain. Why sending proposals too early kills deals. And how to know when you're being played… versus when a buyer is genuinely serious. From enterprise mistakes to pricing objections to letting bad clients walk away, this conversation gets real about what separates activity from actual closing. You'll learn 👉 Why no one buys without a real problem 👉 How to know if trust has actually been built 👉 When to push for a decision and when to walk away 👉 Why some "yes" clients turn into nightmare clients 👉 How to stay in control of the sales process without manipulating If you've ever felt like you did everything right and still lost the deal, this episode will change how you approach every sales conversation. This is episode three of the sales series. Now we're getting into the psychology. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Why understanding buyer psychology matters 02:10 The enterprise deal story that changed everything 06:40 What people really think about salespeople 09:30 The first trigger to buy is a real problem 14:50 How to uncover pain without manipulating 19:40 Building trust before talking price 24:30 When to push for the close 28:20 Why some signed clients become bad clients 31:40 Controlling the process without being pushy 34:30 Knowing when to walk away --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

15

BUILDING REAL CONFIDENCE | Episode 4 with Meny Hoffman & Pinchus Shiff

Feb 22, 2026

40:15

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 4 of the Let's Talk Business sales series, Meny Hoffman sits down with Pinchus Shiff to discuss one of the most misunderstood topics in sales: Confidence. They explore the difference between confidence and self-esteem, why fear is often tied to judgment rather than failure, and how successful salespeople move forward even when they feel uncomfortable. The conversation also covers work-life balance versus entitlement, startup mentality versus boundaries, and how to recover from setbacks without allowing them to define your identity. You'll learn: 👉 The difference between confidence and self-esteem and why it matters 👉 Why action builds confidence more than preparation ever will 👉 How to handle fear without letting it control your decisions 👉 When boundaries are healthy and when they limit growth 👉 How to separate a failed venture from personal failure If you've ever struggled with rejection, self-doubt, or the pressure that comes with sales and leadership, this episode offers practical perspective you can apply immediately. This is episode four of the sales series. Now we're getting into the confidence. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Welcome back & setting the tone for Episode 4 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

16

The SOP Survival Guide for Busy Entrepreneurs with Chris Ronzio

Oct 7, 2024

33:55

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ranzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling. Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability 00:02:00 - Transitioned roles, built systems; founded Trainual later. 00:05:39 - Managing growth is harder than starting businesses. 00:09:11 - Entrepreneurs scale by delegating and focusing long-term. 00:10:15 - Leaders focus on unique, non-delegable tasks. 00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training. 00:19:49 - Onboarding confirms or ruins new employees' initial experience. 00:20:46 - Offer $5,000 for employees to quit early. 00:25:20 - Importance of context, timing, success, and steps. 00:28:42 - Business change frequency influenced by industry pace, hiring. 00:30:58 - Delegation crucial early; formalize roles with growth. Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.” http://www.trainual.com/ http://www.thebusinessplaybook.com/ https://www.ptex.co/pandadoc

17

THE PRESSURE TEST OF EVERY SALES CAREER | Episode 5 with Meny Hoffman & Pinchus Shiff

Mar 1, 2026

34:22

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive. Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up. Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity. 🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb — In Episode 5 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff tackle the part of sales that breaks most people: rejection. Not the motivational "just stay positive" version. The real version. Getting told no. Getting ignored. Following up and feeling stupid. Losing deals you thought were closed. And still having to show up the next day like nothing happened. They break down why rejection feels personal, how to stop tying your identity to the outcome, and what strong salespeople do differently when they're hearing "no" all day. This episode is about building stamina. Mentally, emotionally, and professionally. So you can keep moving, keep improving, and keep closing without burning out. You'll learn 👉 Why rejection hits so hard and how to stop internalizing it 👉 How to follow up without sounding desperate or annoying 👉 What to do when you're doing the work but results aren't coming yet 👉 How to stay consistent when your confidence takes a hit 👉 When a "no" is a real no and when it's just part of the process If you're in sales, building a business, or leading a team, this episode will help you handle rejection with a clearer head and a stronger approach. This is episode five of the sales series. Now we're getting into rejection. --- 🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ --- This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com. Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ —— 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --- Episode Timestamps 00:00 Intro 00:25 Fear of judgment vs fear of failure 02:10 "You're not a failure, the venture failed" 07:35 Topic intro: confidence, rejection, identity 09:15 Sponsor: Flow Digital + Pipedrive 11:35 Being accessible and mentorship 15:10 Trauma, fear, and doing the action anyway 20:30 Whatever it takes vs boundaries 26:45 Work life balance reality 28:25 Confidence vs self esteem 34:10 Closing takeaway + wrap --- #LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

18

How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian

Jan 19, 2023

38:54

Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential buyers to negotiating the deal. Tune into this episode for insight into successful Amazon brand-building! Michal spent 4 years managing and growing an Amazon FBA Business to 8 figures. Years of process development and optimization allowed them to reach 8 figures with a small team of 2 full-time employees. Their brand was successfully acquired by an aggregator. Michal has recently launched his YouTube Channel, where he shows Amazon Sellers how to transition from Operators to Owners by systemizing their businesses and building teams. Key Highlights: [00:01 - 07:29] Growing Your Amazon FBA Business How Michal managed and grew an Amazon FBA business to eight figures with just a small team How the brand was successfully acquired by an aggregator How to systemize your business to focus on the business instead of in the business Michal's strategy for product development [07:30 - 14:36] Gaining Detachment and Analyzing Data How to analyze existing keywords to identify customer avatars and create variations of a product Utilizing scientific method to differentiate a product from competitors Make sure to gather data to understand customer avatars and what works for them Why you should keep it simple with a small team [14:37 - 21:54] Navigating the Exit Process How to sell your business at the right time and get the best offer What you should consider when looking for a buyer Successful businesses come from consistent action in the right direction Simplicity is key- Resist the temptation of trying too many tactics Focus on understanding existing assets and constraints and figure out how to get where you want to go [21:55 - 29:17] Increase Bottom Line and Overcome Internal Bottlenecks Focus on customer and product Action steps to get to know the customer avatar better Understand where they are, talk to them, and find patterns Listing optimization and launching process strategies How to implement systems, build teams, delegate tasks, and create strategies [29:18 - 38:54] Closing Segment Strategies for delegation and building the internal structure Advice for sellers who are stuck Michal on the rapid-four questions Connect with Michal: Michal Specian (YouTube) Michal Specian (Twitter) Key Quotes: "The key to consistency is simplicity." - Michal Specian "The objective is not just to differentiate the product, the objective is to make it better." - Michal Specian Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

19

Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht

Apr 25, 2023

46:08

What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well? There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it. Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy. [00:01 - 08:21] Opening Segment • Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform His experience working at charity.com and helping raise close to $3 billion for charities • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue Helping organizations understand their donors' potential through data analysis [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits • What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts • Where the idea for charity.com came from The prevalence of crowdfunding for small businesses • How charity.com flipped the script on traditional business models [15:43 - 22:43] Building a Successful Platform for Social Giving • Understanding the psychological motivations of donors and creating a sense of urgency How social aspects play a big role in donor motivation • Building a platform for a specific audience is important for success • Emotional connection is important in building products and businesses [22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising • Setting goals and helping organizations get the job done is key to sustainability • Belief in oneself is the key to successful fundraising campaigns • Successful fundraisers believe in the urgency of the cause and their capability to make a difference • Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it [30:06 - 37:22] Maximizing Your Database • How data can help nonprofits and businesses target their constituents for better results The value of data in targeting and tailoring marketing campaigns • The importance of strong leadership in business success • How targeted campaigns based on public sources and third-party data can increase referral power and donations [37:23 - 45:02] How to Identify Potential Donors • How to communicate better and increase donations for fundraisers • Marketers can use public data to identify potential donors who match their event • Nonprofits are growing based on people's lifestyles and interests • Fundraisers can expand their prospect list by using signals of wealth and capacity [45:03 - 49:06] Closing Segment • Building relationships and cultivating donors over time is critical for fundraisers • Moshe on the rapid four questions Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact! Key Quotes: “If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

20

A Proven System for Hiring & Scaling with Nathan Hirsch

Jan 12, 2023

30:18

Are you ready to crack the code on hiring and scaling your business with virtual assistants? From his experience of selling textbooks in college to building an army of VAs to run his business, Nathan shares his expert advice on outsourcing and delegating to grow a business. He discusses the importance of hiring the right people, setting expectations with potential hires, investing in training, and motivating people long-term. You will gain insight into the value of delegating properly, the three types of people essential to a successful business, the common mistakes entrepreneurs make when delegating tasks, and much more. Listen and enjoy! Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. Key Highlights: [00:01 - 05:45] How to Solve Your Hiring Problems • How Nathan built an army of VAs to help run his Amazon business Building Free Up and Outsource School • The difference between success and failure Mastering outsourcing and hiring the right team [05:46 - 16:32] Mastering the Art of Delegation • How to hire the right people and build trust Entrepreneurs need to surround themselves with followers, doers, and experts • Common mistakes entrepreneurs make when hiring Not focusing on attitude and communication in addition to experience • Why investing time, energy, and money into training someone is important for keeping them around long term [16:33 - 27:04] Mastering the Art of E-Commerce • Why setting expectations is key to successful delegation Make sure to start with the easiest task that doesn't affect your business negatively • How bookkeeping is a key part of e-commerce businesses Bookkeepers need to understand the top line of Amazon, Shopify, etc. • Growing real brands is important rather than "get rich quick" strategies [27:05 - 30:17] Wrapping Up! • The key to success in eCommerce in 2023 • Nathan on the four rapid questions Connect with Nathan: Nathan Hirsch (LinkedIn) Outsource School (Website) Key Quotes: "Hiring is the difference between success and failure." - Nathan Hirsch "You have to be able to surround yourself with other people that can help you get things done." - Nathan Hirsch Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

21

Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman

Jan 16, 2023

55:40

Is it possible that the best way to grow your business is to avoid being a businessperson? It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more. Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children. Key Highlights: [00:01 - 16:01] Opening Segment • Making people happy is the best way to make yourself happy • How to strengthen company culture and build collaboration How quality time sets apart company cultures • Gossip and negativity are the number one killers of company culture • Why positivity is a gift that can be worked on by everyone [16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman • Companies that prioritize spending quality time together have a strong culture • Doing something so good that people remarket it for you is the best marketing • How not being a businessman can help your business grow Willing to go above and beyond to create the best experience possible • The importance of not focusing on generating revenue, but on creating the best movie possible [32:11 - 47:55] Unlocking Success Through Passion and Personal Growth • Why passion and personal growth are necessary for a business to reach your fullest potential • How delegating tasks can help free up bandwidth and allow for more focus on creative projects • Focus on the good, change perspective, and learn from mistakes Validate emotions before offering a different perspective • See mistakes as learning opportunities and chances to grow [47:56 - 55:40] Closing Segment • Boruch on the rapid-four rapid question • Q&A: Is hiring family members a positive step or can it lead to disaster Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work! Key Quotes: "Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz "The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz "We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

22

80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein

Jan 23, 2023

54:57

Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams? Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more. Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him. Key Highlights: [00:01 - 15:15] Opening Segment • Mordechai's mission is to help growing businesses flourish as partners The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker • When Mordechai'scuriosity about human nature and psychology began • Past should be acknowledged and accepted, but not dwelled on for too long • Discussing the mechanics of any topic won't make you successful, you need to take action [15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance • Why 80% psychology and 20% systems are needed for personal and business development • Hard work is not going back to the past, but implementing the right tools, and systems in every area of life • Life is difficult and real satisfaction comes from overcoming challenges How to overcome thought processes and build a healthy work relationship • Constantly look for ways to improve and break through ceilings [28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence • How to identify, acknowledge and work on your beliefs Why the two foundations of anxiety are avoidance and exposure • How the lack of self-confidence is a belief usually linked to high levels of anxiety • Understanding the source of negative beliefs and restructuring thinking around them A systematic approach to personal development through relationship building [42:07 - 54:56] Closing Segment • How to make EOS systems work for your company • Moderchai on the rapid -four questions • Q&A: What can you do to get an employee back on track? Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business! Key Quotes: "Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein "I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein "Whatever your mind can conceive and believe it can achieve." - Mordechai Klein Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

23

Rising to the Top in the World of E-Commerce with Chad Rubin

Jan 30, 2023

45:52

The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos. [00:01 - 07:27] Opening Segment • How Chad launched his startup and exited it • Leveraging AI strategies on webinars and conferences worldwide • The need for events in the e-commerce space How they can help entrepreneurs become 1% better [07:28 - 21:14] Why Timing Is Everything • Why and how Chad decided to build Skubana • How to know when is the optimal time to sell Focus on the revenue-generating side of the business rather than cost saving • The reason why timing is key when selling a business • How one entrepreneur found success after the "Great Reset" [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI • AI is still in its early stages but is developing quickly Business owners can start getting acquainted with AI • How Chat GPT can make writers better • Starting a brand on Amazon requires a plan and tight margins • Chad's insights about aggregators and Amazon [35:46 - 45:52] Closing Segment • Your idea must be differentiated to succeed • Chad on the rapid-four questions • Q&A: What is your risk tolerance? Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time! Key Quotes: "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

24

Overcoming the Broken Cookie Effect with Patty Block

Feb 6, 2023

48:39

You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload? In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more. Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms. [00:01 - 08:08] Opening Segment Patty’s background and experience empowering women business owners Beating the broken cookie effect Pricing is key to success and understanding your value is essential Women tend to undervalue themselves, focus on serving others, and over-deliver [08:09 - 25:44] Overcoming Fear and Reframing Limiting Beliefs Fear of rejection often keeps people from charging enough Limiting beliefs can prevent people from building a team and training them Value-based pricing is recommended to help understand the value being brought to the buyer Three types of value: extrinsic, intrinsic, and perceived Patty introduces the SNAP System [25:45 - 42:09] Learn How to Sell with Stories and Build Value Don't wait until someone expresses interest; plan ahead and prepare stories and questions Ask strategic questions to qualify whether the buyer is a good fit Marketing raises visibility, business development builds relationships, and sales close deals Features and benefits don't work well; focus on building value with stories Using business storytelling to differentiate yourself and make sure it is relevant for the buyer [42:10 - 48:38] Closing Segment Stand your ground when it comes to the sales process Patty on the rapid four-questions Q&A: How to know in advance if a person is likely to do the job they're hired to do Want to connect with Patty? Follow her on LinkedIn, and Facebook. Head to The Block Group to conquer your revenue roadblocks! Key Quotes: “My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they're generating more revenue with less.” - Patty Block “If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” - Patty Block Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

25

In Case You Missed It: Highlights From LTB's Best Season Yet

Feb 27, 2023

33:31

As Let's Talk Business concludes another great season, join Meny and his producer, Scott Kahn, to review the highlights of the past six months. Together, they reminisce about their favorite guests and most meaningful moments while discussing what makes a good podcast, how listeners can get involved, and some exciting plans for LTB's future. You won't want to miss this celebration of Let's Talk Business, the podcast which offers no-nonsense advice to help you learn, grow, and lead. Listen and enjoy! Key Highlights: [00:01 - 06:46] Opening Segment • A "seasoned review" to talk about some of the podcast episodes that have gotten solid feedback • The effort that goes into producing a show Speaking to guests beforehand and asking more profound questions • The most fulfilling part of producing content [06:47 - 13:09] How One Podcast Episode Changed a Life and a Business • Podcasting is not just about having a great guest or host • The goal of Let's Talk Business • Why feedback from listeners is crucial [13:10 - 26:20] Uncovering the Nitty Gritty • A recap of some episodes and their feedback • Understand the essence of branding and marketing • Salespeople should listen to different ideas and adapt something that works for them Avoiding the feeling of rejection [26:21 - 33:30] Closing Segment • The value of the podcast Introducing a new Q&A segment to the show • Making a difference in the lives of the listeners Key Quotes: "Having a properly prepared podcast, a host, and a guest who work well together. That's what makes a successful podcast." - Scott Kahn. "Give us that 40 minutes, that hour, and we'll give you tremendous value for your time." - Scott Kahn. Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in Business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

26

Grow Your Business Through a Giving Mindset with Rabbi Daniel Lapin

Mar 13, 2023

52:41

What does “America’s Rabbi” know about business? Plenty, as it turns out. Listen in when Meny talks with Rabbi Daniel Lapin, host of the weekly television show Ancient Jewish Wisdom and author of books like Thou Shall Prosper, about the ways that ancient Jewish wisdom contains the keys to prosperity and financial success. Rabbi Lapin explains why a giving mindset is crucial, how to avoid the incorrect idea that prosperity means taking something away from people, whether the trope that Jews are good with money actually contains an important truth, why you need to increase your circle of friends (and how to do it) when high intelligence can work against you, and more. Rabbi Daniel Lapin, known widely as America’s Rabbi, is a noted rabbinic scholar, best-selling author, and TV host. He is president of the American Alliance of Jews and Christians, author of America’s Real War; Thou Shall Prosper, and other best-sellers. A frequent guest on Fox News, WallBuilders Radio, and Glenn Beck TV, he hosts his own popular radio and podcast programs with audiences worldwide. He hosts the weekly television show Ancient Jewish Wisdom with his wife, Susan, on the TCT Television Network. [00:01 - 08:21] Opening Segment • Discover the secrets of financial success • The nature of earning money and bringing in the spiritual part • How Jewish people are disproportionately good with money • Check out Thou Shall Prosper [08:22 - 16:12] Understanding How the World Works • Why a high IQ is not beneficial for business success • Success comes from understanding how the world works and exchanging value • People are often uncomfortable when asked to name a price for their goods or services • Paying a fair price is essential to avoid exploitation and ensure satisfaction [16:13 - 24:33] Escaping the Shackles of a Bad Spiritual Schematic • Making money is often associated with evil and greed in society • What "the rich must pay their fair share" means • Making money is not taking; it is evidence that you have served another human being. • People should focus on making money as a way to serve God [24:34 - 32:55] The Secret to Financial Success • Wealth is not defined by money but by satisfaction with one's portion in life • The Five Fs of success (family, physical fitness, friendships, finance, and faith) • Why employees should think of themselves as independent contractors • More business is generated through relationships than at business development meetings [32:56 - 44:35] Expand Your Network and Increase Your Wealth • Authenticity is essential when trying to build relationships with successful people • Torah system encourages kindness and goodness for financial abundance • Look for opportunities to give, not take • Exploring the interconnectedness of God, money, family, friends, and health [44:36 - 52:41] Closing Segment • Rabbi Daniel on the rapid-four questions • Q&A: How should I balance aiming my marketing budget towards potential new clients vs. keeping my existing clients happy and satisfied? Want to connect with Rabbi Daniel? Check out his YouTube Channel and website. Head to We Happy Warriors, ancient solutions for modern problems! Key Quotes: “Part of understanding how the world really works means you understand that money flows to people who deliver value.” - Rabbi Daniel Lapin “If you understand how the world really works, you will always be able to serve other human beings regardless of what the circumstances are.” - Rabbi Daniel Lapin “Business is about giving; it’s not about getting. The money flows automatically when you find a way to satisfy the needs and the desires of other people." - Rabbi Daniel Lapin Connect with Pte Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

27

Using SBA Loans to Grow Your Business with Yankie Markowitz

Mar 20, 2023

1:00:22

When you consider growing your business by taking out a major loan, how do you know what risks are worthwhile - and how do you evaluate risk in the first place? What factors are crucial in determining when to invest in real estate and what kind of property you should purchase? Why is it imperative to know your numbers well, and how do you ensure you’re not fooling yourself? These are among the most important questions for any growing business, and Yankie Markowitz, Chief Executive Officer of SBA Loan Group, has a fascinating way of addressing them all. Listen to Meny and Yankie discuss all this and more on this useful and crucial episode of Let’s Talk Business! Yankie Markowitz is the Chief Executive Officer of SBA Loan Group and has helped facilitate over $600 million in real estate transactions and complex deal syndication. He is often sought out by bankers to help structure complex SBA transactions because of his knowledge and unique experience with the U.S. Small Business Administration loan programs. He also serves as a Board Member of C.H.Y.E., a non-profit resource center that helps aspiring entrepreneurs in the area of responsible business development and provides them with the tools and resources that they need to achieve lifelong financial independence. [00:01 - 07:26] Opening Segment • Understanding SBA loans and how banks pivot to accommodate the market • How Yankie has helped facilitate over 600 million in real estate transactions • How SBA loans are outstanding for small businesses • Banks pivot to accommodate the market and protect themselves [07:27 - 14:22] Small Business Growth • Exploring the benefits of SBA loans • Stimulating the economy by helping small businesses grow • The two primary loan programs that SBA provides • The requirements to qualify for an SBA loan [14:23 - 21:20] Getting the Money You Need • SBA is flexible as long as the bank is willing to take the risk • Banks want to be on the same page with the borrower • How SBA Loan Group educates people on the program • Loans are available for those looking to expand or grow their business [21:21 - 28:11] Making Money Faster • Advice for business owners on taking risks and buying buildings • Success of a business is based on the success of clients • What business owners should consider • The significance of understanding your numbers [28:12 - 35:19] Know Your Numbers to Get the Best Loan Deals • Real estate typically appreciates over time • Owning property can be an investment for a business • Business owners should understand their numbers • The vocabulary of real estate investing [35:20 - 41:48] A Guide for Business Owners • Your numbers are essential to running a successful business • Why you should speak to their accountant at least once a quarter • Be intentional with the goals of the business and set metrics to measure success • Outsource specific tasks, but don't outsource responsibility [41:49 - 48:36] The Power of People, Process, and Product • How SBA Loan Group is helping businesses pivot and succeed • Refinancing can be a great option when rates increase • Having the right team and process in place is critical to success • Attending events and being around like-minded people can be beneficial [48:37 - 1:00:23] Closing Segment • Discovering the power of community • Yankie on the rapid four questions Want to connect with Yankie Markowitz? Follow him on LinkedIn or Instagram. Visit SBA Loan Group, one of the most reputable packagers of government-guaranteed small business loans to business owners. Key Quotes: “We're not interested in wasting time. If we waste time, we're losing money. The faster we can get the deal done, the more money we make.” - Yankie Markowitz “Real estate appreciates no matter what.” - Yankie Markowitz “Knowing your numbers will tell you what your business is doing." - Yankie Markowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

28

Starting with a Small Niche...And Quickly Becoming a Massive Success Story: A Conversation with Eli Rosenbloom (Part 1)

Mar 27, 2023

44:51

When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more. With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. Key Highlights: [00:01 - 07:18] Opening Segment • Eli’s journey from commercial ambulance operator to van conversion company owner How he has expanded his portfolio and opened several new factories • How to help alleviate logistical problems in manufacturing and distribution • Where the idea for manufacturing wheelchair-accessible vehicles comes from [07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles • Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago • Why the complexity of building a mobility van is much greater than building an ambulance • How Eli took apart and rebuilt his van with the help of a fabrication shop • The need for more affordable wheelchair-accessible vehicles [14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances • Minivans are a small segment with low demand and high cost to produce • Building a car is complicated with thousands of parts, and custom fabrication is expensive The barrier to entry for manufacturing vehicles • Why the target audience for Eli’s vehicles is himself [20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles • Understanding your client is crucial in B2B and B2C businesses The power dynamic between the customer and the company • Service and maintenance are critical in industries where downtime is not an option • Business models should be based on passion and target customers, not just profitability [27:27 - 34:05] Scaling Up a Unique Manufacturing Business • How labor is the biggest challenge for FR Conversions • Information sharing is a significant challenge as the company scales The need for better systems to handle escalating complexity • How building software has been a secret sauce for managing the process of scaling up [34:06 - 44:51] Closing Segment • Tips on delegation and root cause analysis for business success Delegating authority and responsibility is vital for scaling up • Understand the root cause of problems, not just the surface issue Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom “When you teach people, don’t teach them the what to do; teach them the why. When they bring you problems, don’t attack the problem for what it appears to be; attack it for what’s the root cause.” - Eli Rosenbloom “The right hand never knows what the left hand is doing.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

29

Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2)

Apr 3, 2023

37:20

What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations? Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it! With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. [00:01 - 07:11] Opening Segment • The importance of predictability and mapping out your business for success • How Eli’s ambulance manufacturing company saw significant growth in production and market share • Understand your business and create models for best/worst-case scenarios [07:12 - 13:55] Tips from an Automotive Manufacturing Expert • Why it is essential to model out potential supply chain disruptions • The complexity of the automotive manufacturing industry and the need for accurate inputs The consideration of outside advisors or consultants for a fresh perspective • Stick to what works and avoid distractions with new projects [13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon • Vehicle prices are not going down, but there may be additional incentives • How the shortage of new cars is affecting the used car market A three-year gap in inventory will take years to refill • Eli’s insights on self-driving cars and why they are an area of interest [20:49 - 27:30] Changing Lives and Making Mobility Affordable • How liability and regulations are significant obstacles to self-driving cars • A crucial component for self-driving cars to understand their environment • Why Tesla could fall behind other manufacturers • Big companies investing in self-driving technology may not fully understand the challenges involved [27:31 - 37:19] Closing Segment • How Eli’s mission has changed the industry and touched many lives • Having passion is essential for achieving success in business • Eli on the rapid-fire questions Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody! Key Quotes: “Don’t believe what everybody tells you.” - Eli Rosenbloom “You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom “If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

30

Whatever You Do, Don’t Call It Sales! with Charlie Hauck

Jan 9, 2023

54:19

Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? We naturally want to leave a meeting feeling positive, and thinking that we’re on the road toward making a sale. But is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning - not the end - of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more. Key Highlights: [00:01 - 16:40] Opening Segment • Charlie's background and story Moving into sales and business development • How ego and self-confidence can be confused • Why sales conversations should be replaced with business conversations Selling belief and trust is more important than product or service value [16:41 - 33:05] Stop Selling and Start Prospecting • Stop selling and have an abundant mentality Target the right people and talk to enough people • Deliver service beyond expectation and ask for help in growing business Get the right decisions and respect the gift of time • Respect the prospect by not being pushy or aggressive [33:06 - 49:53] The Power of Trust-Based Relationships • Truthfulness and slowing down the process leads to better outcomes • Why success comes from referrals and introductions Trust is key to successful referrals • How to succeed in business development 3 essential traits and tips from Charlie [49:54 - 54:18] Closing Segment • Charlie in the rapid-four questions • Q&A: Is there a secret that makes cold calling less unappealing? Want to connect with Charlie? Head to Growth Dynamics where greater results can be achieved! Key Quotes: "Confidence is knowing that whatever circumstance you find yourself in, you can do what you have to do to survive." - Charlie Hauck "Most people in business development think their job is to collect yeses. That's not it, it's to collect decisions." - Charlie Hauck "The slower you go, the faster it will happen." - Charlie Hauck Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

31

Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis

May 2, 2023

32:15

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more. Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors. [00:01 - 07:29] Opening Segment • How Eric helps small to medium-sized businesses, increase sales Helping businesses get unstuck and grow by working hands-on with them • Eric's goal is to help businesses hire a sales leader • Revenue is growing, and business is doing well [07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success • The importance of having an impact on the business and the people you work with • Understanding the "why" behind your business is crucial for strategy The sales process vs. selling process distinction • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business [14:37 - 21:22] Setting Realistic Sales Expectations • How a 360 onboarding plan helps set milestones for new hires The first year is an investment year for both the salesperson and owner • How historical data can be used to project revenue plans Metrics and KPIs are essential for tracking progress and making adjustments [21:23 - 28:17] Tips on Hiring the Right Salesperson • Uncomfortableness is a good thing for growth and meeting goals • Sales success requires the right expectations • Hiring the right salesperson requires assessing attitude and aptitude Why is not everyone cut out for sales? [28:18 - 32:14] Closing Segment • Salespeople should maintain a winning attitude and proactively manage highs and lows • Eric on the rapid-four questions Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue! Key Quotes: "What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis "There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis "Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

32

Asking the Right Questions and Changing Your Story with Ron Karr

May 8, 2023

49:33

How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more. With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way. [00:01 - 08:02] Opening Segment • How to eliminate risk, gain buy-in, and achieve better results faster • Ron offers excellent tips on how to build high-performance sales cultures • Ron's concept of people calling themselves victims of circumstances The way of leadership [08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster • People often become task-oriented instead of purpose-oriented • What you should consider making a successful sales call Qualify the account, decide on the best path forward, and map out the steps • What the goal of the call should be [15:35 - 22:56] Uncovering the Neuroscience Behind Engagement • Exploring cortisol levels and how to create an environment for participation Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful). • Before selling, create an environment for customers to want to participate • Moving from static questions to the conversation and trust building [22:57 - 30:02] Unlocking the Power of Empathy to Influence • How asking questions can create trust and change reactions The importance of creating an emotional connection first • Ask questions to understand the customer’s environment • Discipline needed to ask questions and clarify meanings [30:03 - 37:14] The Power of Self-Reflection with Board Meetings • The five steps to break the sales cycle Prospecting, first impression, qualifying, presenting, and closing • Leaders can use the same techniques to understand what is essential to their employees • Make sure conversations are purpose-driven and not task driven [37:15 - 44:22] Transforming Sales with a New Conversation • Make sure to ask questions to figure out what is going wrong • A copier is nothing more than a communication vehicle From selling one copier to filling in gaps with multiple copiers • Used tenacity to try something new and learn from failures [44:23 - 49:33] Closing Segment • Keynote and field visits helped bring back 8 million in revenue • Ron on the rapid-fire questions Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle! Key Quotes: "Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr “Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

33

Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill

May 15, 2023

45:18

Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more. Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways. [00:01 - 07:26] Opening Segment • Keith shares his background and story Using Worldclass Oneism, Magic, Hypnosis, and Humor to transform teams for the better • Communication is vital to many things around us. • How to unlock the power of connection in the workplace [07:27 - 15:05] The Human Dynamics of Business • Business is about humans interacting with humans • People realized they were tired of trading their life for dollars They want a sense of belonging, fulfillment, and job satisfaction • How technology is outpacing sociology and leading to increased cases of depression and anxiety [15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic • People are hungry to be back together but need to learn how to work within workplace conflicts Leaders need to communicate the benefits of being back in the office • How social media has made it difficult to connect with others in person • Each person has a map of reality based on their belief structure and formative experiences [22:36 - 30:12] Understanding Models of the World to Connect with People • Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?” • Finding commonality is critical to connecting with people and building relationships • How our models of the world can cause damage to communities • Confirmation bias leads us to accept evidence that supports our beliefs [30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated • People will do anything to feel heard, understood, and appreciated • Sometimes, people use excuses to validate why they are not successful • How one can decide to take charge of their life -The twin brothers' story • We tend to find excuses for our failures and not take charge of our own life [37:54 - 45:17] Closing Segment • How you can overcome limiting-beliefs • Keith on the rapid four questions Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations! Key Quotes: "The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill "We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

34

Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer

May 22, 2023

46:37

If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance? In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation. Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work. [00:01 - 07:34] Opening Segment • Eli shares how he ended up creating the United Hatzalah of Israel An independent nonprofit providing fast and free emergency medical first response • How Eli had an idea to make an existing system more efficient but was met with resistance Being inspired by a bomb attack he experienced as a young boy [07:35 - 15:00] The Story of United Hatzalah • The idea to respond to emergency calls with volunteers and motorcycles How Eli built an underground emergency command center • Volunteers are motivated by the satisfaction of saving someone rather than money • The organization has responded to almost 6 million emergencies since it started [15:01 - 22:14] Achieving a 90-Second Response Time • The vision, challenges, and rewards of United Hatzalah • United Hatzalah uses random people who want to be trained as volunteers • Why CEOs should have an expiration date • Run the organization like a sustainable business [22:15 - 29:39] Treating Donors and Volunteers with Respect • Treating donors and volunteers the same is vital to success • Volunteers are obligated to respond to a minimum amount of emergency calls • Donors get financial and operational transparency • Leaders need to show compassion and empathy when dealing with traumatic situations [29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers • Volunteers go through treatments for emotional trauma • Selling donations as a way to learn sales skills Eli's journey of lifesaving and inspiration • Everyone should be involved in doing good in the world [36:49 - 46:36] Closing Segment • Overnight successes are often years in the making • Why Eli realized he wanted United Hatzalah to be less dependent on him • Eli on the apid for questions Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah! Key Quotes: “If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer “Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer “Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

35

The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna

Jun 5, 2023

38:13

Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding. In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business. Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service. [00:01 - 07:24] Opening Segment • Anna's experience in international operations and recruiting How to help remote-friendly companies with top remote management and leadership • Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools • Anna's specialty is helping online business owners hire for leadership and management roles [07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building • Remote work creates freedom to be able to spend time with family and have more balance in life Candidates are more productive, engaged and work more hours • What makes work more intentional, resulting in better results, happier people, and faster growth • The increase in remote job postings and applicants on LinkedIn [14:28 - 21:16] Practical Advice for Hiring Remote Employees • Interviewing process should include a test project to assess the candidate's capabilities Set clear expectations and make them data-driven and time-specific for onboarding • When hiring, interview at least two or three candidates to compare their skillsets • Avoid making hasty decisions when desperate to hire - assess the candidate properly [21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success • Interview multiple candidates to ensure the right fit for your business Have an unbiased opinion from someone else in the recruitment process • Meny breaks down his 3-step interview process • Research the candidate and allow them to research you and your business [27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees • Structure interviews with different goals in mind • Have regular check-in calls with remote employees Use time tracking to understand how much time is dedicated to different tasks • Why you should hire an operations specialist as a business grows [34:31 - 38:12] Closing Segment • Start hiring sooner rather than later to avoid working 16-hour days and having a messy team • Anna on the rapid-four questions Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership! Key Quotes: “People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna “Remote work creates the freedom to spend your time being more productive, but also having more balance in life.” - Anna Shcherbyna "It is not quantity; it's really been about quality." - Anna Shcherbyna Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

36

The Unique Job Only You Can Do with Visionary Ezra Max

Jun 12, 2023

53:40

When you realize that there’s something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more. Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management. [00:01 - 13:34] Opening Segment • Ezra shares his personal experience on September 11th, 2001 • How Ezra had a total meltdown and questioned life's purpose Everyone has a unique job to do in the world • Treat each day as if it's your last and live it meaningfully [13:35 - 26:41] Know What You're Doing and Do It Well • Measure twice, cut once - know the outcome you're aiming for • Post-traumatic stress is an incident, not a disorder • Use moments of inspiration to step up to challenges and gain clarity • How to achieve personal, spiritual, and family development with the help of accountability [26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants • The two types of coaching - pure coaching and content-based coaching • Communication skills are vital to avoiding dysfunction in teams • How to balance personal and professional growth • There is an epidemic of aloneness in the world post-covid [39:18 - 45:24] How Giving Can Lead to Incredible Rewards • We should invest in something eternal rather than something momentary • How a coach can help us zoom out of a situation and alleviate tension • Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation • Ezra Focus on four goals: financial, family, spiritual, and health [45:25 - 53:39] Closing Segment • The need for a conversation about the "epidemic of loneliness" How to help the next generation plug into their source • Ezra on the rapid four questions Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections! Key Quotes: “Every single day should have an impact. We should treat every day as meaningfully as if it's our last.” - Ezra Max “Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable.” - Ezra Max "We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max “Our businesses will never grow beyond our personal development.” - Ezra Max Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

37

Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor

Jun 19, 2023

43:58

Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries. In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it! Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions. [00:00 - 12:50] Opening Segment • How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing • How the landscape of the Amazon space has changed drastically over the last 20 years • The challenges facing Amazon sellers in the age of increased competition • Sellers have to be good at all aspects of their business to succeed [12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA • Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns • Sellers have to bear the responsibility of reconciling discrepancies • GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds How it is achieving rapid expansion and maintaining its culture [24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment • Good people with honesty and humility are vital to growing a successful company • People are the foundation of every major empire, politically, business-wise, or financially • Staying focused on one niche instead of becoming a jack-of-all-trades master of none • How to leverage strategic investment and smart money for long-term success [36:36 - 43:58] Closing Segment • Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit • Yoni's secret weapon for success • Yoni on the rapid four questions Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers! Key Quotes: “Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor “What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman “You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

38

You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield

Jun 26, 2023

42:56

If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late? Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets. [00:00 - 07:45] Opening Segment • Valuable insight into the emerging world of AI (Artificial Intelligence) AI has been around since the 1950s, but only recently has it become more widely known • There will be two types of companies in the future: those who are great at AI and everyone else • Chat GPT became the fastest-growing app in history, with over 100 million users in two months [07:46 - 15:43] The Fastest-Growing App in History • AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind • AI can be used for copywriting, customer service, and sales solutions • The impact of AI on businesses and society [15:44 - 23:22] Exploring the Benefits and Dangers of AI • AI is similar to when electricity came on, creating a whole new economy • Why people who don't adapt to AI will be replaced • Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots • Chris's outlook on executives that have warned of the dangers of AI [23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts • If used correctly, chatbots can be used to enhance productivity Using multi-shot prompting to get more specific answers from a chatbot • How creating avatars and asking for content examples can help create content • Using chatbots to tweak content based on an audience is beneficial [31:09 - 42:56] Closing Segment • Utilize research tools to back up your instincts • Chris on the rapid-fire questions Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results! Key Quote: “You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

39

Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod

Jul 3, 2023

45:16

Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more. A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills. [00:01 - 08:12] Opening Segment • How Mitch has helped generate over 3 billion in revenue for thousands of companies • Introducing the New Game of Selling Focusing on long-term relationships and the value of the second sale • How can I serve you from the beginning? [08:13 - 17:13] How to Identify and Attract Your Ideal Clients • The key is to find the ‘hungry fish’ by asking your best customers why they do business with you • Creating a unique service advantage (USA) Focus on the customer's destination rather than the product/service you are selling • Shift context to understand where buyers are in their buying cycle and meet them there [17:14 - 25:40] Unlock the Power of Lifetime Value • How to shift your focus from new clients to existing ones • Shift focus from closing a sale to establishing yourself as the trusted advisor • Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing • When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation [25:41 - 34:25] How to Build Strategic Business Relationships • Why it is important to build relationships with customers before and after the sale • Stimulus-response is an important concept to understand when engaging with customers • Provide resources, results, and relationships to add value • Maximize the deal instead of compromising [34:26 - 45:16] Closing Segment • Focus on the business relationship and what the other party will get out of it • Mitch on the rapid four questions Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work! Key Quotes: "My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod “I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business.” - Mitch Axelrod Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

40

Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon

Jul 10, 2023

55:33

In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

41

Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon

Jul 10, 2023

55:33

In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top. Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs. [00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet. To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else. Being secretive about your brand or product doesn't guarantee success or safety from competitors. Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated [15:21 - 29:29] The Fundamentals of Running an Amazon Business The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship. Visit https://www.aaroncordovez.com/invest for investment opportunities. Make an impact on your customer by bringing something unique and valuable to the market. Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand. The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market. [29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner. Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs. Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality. Maintaining a top seller spot on Amazon requires continual innovation and adaptation. Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension. [47:03 - 55:32] Closing Segment Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important. As your team grows, the need for well-established processes and systems becomes crucial. Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter. Key Quotes: “I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez “If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

42

Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Nov 29, 2022

1:00:49

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy! Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors. Key Highlights: [00:01 - 14:45] Opening Segment • Mike shares his backstory and career path leading up to founding the company - Simple Modern • The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful Mission-driven companies are more beneficial to society than those without a sense of purpose • It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals [14:46 - 29:44] How to Create a Culture that's Idealistic & Practical • Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different • A company with shared values and a shared mission will be stronger than one with diverse values or no values at all Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values • Why a company's culture cannot be created without deep convictions from the leader about what they believe in • How Simple Modern uses transparency to attract and retain ton talent [29:45 - 44:32] Transparent Leaders Build Trust • Transparency is the exercise of allowing other people to see what you're thinking • When you build a culture where both relationally and organizationally, people are transparent, trust is fostered Leaders should be transparent about their weaknesses and get feedback from team members to improve • The mindset for a startup entering a new market is to look at the best players in the space See where players may be white space that they can enter [44:33 - 1:00:48] Closing Segment • How to create a long-term sustainable competitive advantage • Mike on the rapid-four questions • Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business? Key Quotes: "The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham "I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham "Great founders and great cultures, start with deep convictions." - Mike Beckham Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

43

The Key to Systemizing and Staffing Your eCommerce Business with Yoni Kozminski

Aug 18, 2022

42:57

Are you struggling to systemize and scale your eCommerce business? In this episode, Yoni Kozminski digs into the importance of processes and systems in a business's development and when it's the right time to start preparing them. He explains why processes are a key element for every business, but specifically an e-commerce or Amazon business that potentially you want to sell. Pay close attention to Yoni's insights about the aggregator space and how you could still take advantage if you're building your business properly. Listen and enjoy! Yoni has spent a decade in digital marketing & creative advertising globally including places like Australia (origin), Los Angeles, and Tel Aviv developing digital strategies for the likes of Mercedez- Benz, Mastercard, Sony, Medtronic, and many 8-figure eCommerce brands. In 2018 Yoni expanded an eCommerce/Amazon business from $2 million to $5 million in 12 months that was sold in 2019. A key driver was the ability to build a fluid process, as well as a team of incredibly talented individuals in the Philippines. Since January 2020, MultiplyMii & Escala have grown from a team of 4 to over 300+ people on payroll supporting more than 100+ businesses that are responsible for more than 750M+ in annual revenue. Key Highlights: [00:01 - 07:16] Building an Amazon or E-Commerce Business • Yoni shares his background in digital marketing and the eCommerce space How he has helped hundreds of brands flourish Why his experience with Amazon and eCommerce brands has been key to his success. • How Yoni expanded an eCommerce Amazon business from 2 million to 5 million in 12 months The ability to build a flow process as well as a team of incredibly talented individuals [07:17 - 27:57] How to Systemize and Scale a Business • How to build a process that makes sense for your business • The importance of documenting the process of running a business It helps to ensure that everyone involved is clear on what needs to be done • Why systems and processes in a business are a key element They help to protect the business from competitors and ensure that products are of high quality • It is essential to have a healthy mix of both systems and people to create a successful business [27:58 - 40:37] Amazon's Aggregators Are Pausing Or Not Buying • Yoni's outlook on how Apple has a very focused goal of creating the best products and experience • Why Amazon's aggregated space has seen a rush of activity in the past few years • Yoni introduces South Cal and how they can help you grow your business and exit It provides capital, guidance, and resources on your climb to the summit • The key criteria that South Cal is looking for 2-3 million revenue business The business needs to show a year-on-year growth [40:38 - 42:56] Wrapping Up! • Yoni in the four rapid questions • Check out Successful Scales Connect with Yoni: Yoni Kozminski (LinkedIn) MultiplyMii (Website) We Are Escala (Website) Key Quotes: "The most valuable thing you can do is both build that audience and then continue to launch new products that appeal to the brand that you're trying to create." - Yoni Kozminski "Documenting the process really helps bring clarity to everyone involved in the business." - Yoni Kozminski Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

44

The Science Behind Where a Product Ranks on Amazon with Mark Casey

Aug 25, 2022

35:05

Are you an Amazon seller that is looking to improve your product listings and brand awareness? In this episode, the CEO of House of AMZ discloses the best way to launch a product and what you should consider to build a brand that is successful in the marketplace. He stresses how to utilize your A+ content and storefront in order to get the most ranking for your listings. Mark offers great advice on how to keep people's attention through great SEO and optimize your listing for better search engine rankings. Whether you are new to the game or an established seller, this episode is for you. Listen and enjoy! Mark’s personal background is marketing and branding having brands of his own and along with his Amazon knowledge working under the 9-figure brand. Combining those together is how House of AMZ was born. Where Mark can help to optimize your products and brand not only for the outside world but mainly on Amazon which is its own ecosystem in itself. Key Highlights: [00:01 - 06:55] The Importance of Branding When Selling Amazon Products • How Mark got involved in the Amazon space His passion for marketing and branding Learning the new ecosystem of Amazon • The importance of building a brand vs building products • Mark's outlook on where the marketplace is going [06:56 - 19:52] Branding Your Product to Stand Out • How packaging can make a big difference • It's important to launch the product the right way Having good graphics and a strong foundation • You should have a conceptual development of the brand, as well as visual components • Why outside traffic is the number one thing to focus on when launching products on Amazon [19:53 - 32:37] How to Rank Higher on Amazon • Why having a good SEO component in your product's listing is crucial It gives you more real estate space on the page It increases the chances of selling your product • How to rank higher on Amazon for your product Focus on keywords that are relevant to your brand • You need to focus on branding and creating a good reputation for your business before focusing on selling products [32:38 - 35:04] Wrapping Up! • Be aware of Amazon's algorithm and make sure your branding is consistent across all channels • Mark on the rapid four questions Connect with Mark: House of AMZ (Website) Mark Casey (LinkedIn) Key Quotes: "The algorithm is very important, but building a brand is what's gonna help you in the long term and overall for your brand itself." - Mark Casey "If you're starting at a very weak foundation, there are a lot more questions you're gonna be having to ask yourself, and you're just gonna be wasting more time." - Mark Casey Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

45

Marketing and Optimization for Amazon Sellers with Danny McMillan

Sep 1, 2022

47:42

Do you know how to set your e-commerce or Amazon brand up and maximize your results? In this episode, Danny McMillan shares his insights about where the Amazon marketplace is heading to and why sellers should test different pricing strategies and be mindful of their total cost to sales. He also discusses the concept of PPC and how to make sure you're making money and dividing your launch stages. Danny stresses why you should make sure to have a proper ratio between PPC and organic sales as you're managing your products. He digs into the current state of aggregators, why they pause, and what's next. Listen and enjoy! Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. World-renowned public speaker Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8-figure Amazon brands. He also runs the annual conference Seller Sessions Live, Branded By Women, and SellerPoll; the annual awards for the Amazon FBA Community. Key Highlights: [00:01 - 07:09] The Sellers Sessions • Danny shares his experience as a seller, speaker, and podcast host in the Amazon space. • The concept of aggregators and how they've affected the community • How to create a successful Amazon business Why you should focus on data management, content creation, and networking [07:10 - 20:35] How to Succeed on Amazon Marketplace • If you want to be successful on Amazon, you need to be very sophisticated and targeted in your marketing You need to focus on creating high-quality products that people will want to buy and price them affordably • Why there are more barriers to entry now than ever before • The sophistication of Amazon has increased, making it harder for new sellers It is important to have a product development strategy and product expansion strategy • Product differentiation is key to success on Amazon as is building a strong brand. [20:36 - 34:05] There is Still Room for Growth • The aggregated space has brought a lot of new sellers and entrepreneurs into the market • The key to success in the aggregated space Timing, market knowledge, and having a good product • Aggregators are cleaning up their act to stay afloat and have s healthier business Managing brands and maintaining customer relationships. • Finding the "happy medium" between PPC and organic traffic is important to maximize profits. [34:06 - 47:41] Wrapping Up! • What's the most important of product launches • Make sure to attend events that are relevant to your business • Danny on the four rapid questions Connect with Danny: Seller Sessions (Website) Data Brill (Website) Danny McMillan (LinkedIn) Key Quotes: "Time is money and what you need is a snapshot of information and apply that to your business." - Danny McMillan "Your best learnings come through pain." - Danny McMillan Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

46

How to Simplify Finances for Busy Entrepreneurs with Nachman Lieser

Sep 8, 2022

57:26

Are you clear about your business profits? In this episode, Nachman Leiser shares how he started his career and how he ended up building his eCommerce bookkeeping and accounting firm. He explains the importance of not only having software that connects your Amazon account but really looking at the data. Nachman remarks on what are the key metrics you have to look at to make sure that you have the proper profit margins. Pay close attention to how he has been able to juggle multiple businesses and grow his new SaaS business. Listen and enjoy! Nachman Leiser is the CEO and founder of Connectbooks and Bottom Line Management. For over 10 years, he’s been an entrepreneur, financial analyst, and profit game changer - usually all 3 at once. After working as CFO in several businesses, growing their revenue by double-digit percentages and more, he founded his own eCommerce bookkeeping & accounting firm that specializes in uncovering ways to reduce cost, eliminate losses, and scale profits. He helped online sellers in the red become profitable within a year and exceed the million-dollar mark in net profits. Key Highlights: [00:01 - 07:15] Benefit from Hiring a Bookkeeping Company • Nachman shares his background in the eCommerce space The CEO and founder of ConnectBooks Reconcile every transaction with banks statements See itemized and bottom line profit and inventory updates as they happen • The importance of having software that connects your Amazon account and data-driven strategies to improve profits [07:16 - 32:42] The Software You Need to Keep Your Amazon Business Running Smoothly • You should determine your break-even point and calculate your profit margins and overhead costs • It is important to have realistic expectations and be willing to pivot to keep their business afloat Put together financial information •Why Nachman decided to split the company into different businesses When you focus on one industry, it's easier to scale the business • How Nachman realized there was a need for a good bookkeeping software [32:43 - 52:12] How to Automate Your Accounting and Selling in QuickBooks • How to hire the right people for your business Make sure they fit the company culture • Why understanding the inventory value and profits can be difficult • Connect books offers data visualization that breaks down profitability by skew and variation Understanding where products are losing money Automating accounting and tracking of product sales • Before taking any action, it is essential to understand the P&L (profit and loss) of a company [52:13 - 57:25] Wrapping Up! • Why Shopify is different than Walmart More customization and control over how orders are processed • Nachman on the four rapid questions Connect with Nachman: Nachman Lieser (LinkedIn) ConnectBooks (Website) Key Quotes: "If you work really hard, nonstop, at some point you'll get there." - Nachman Lieser "Make sure whatever you're doing, you're doing it a hundred percent completion and then you move onto the next project." - Nachman Lieser Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

47

The Power of Partnerships in the eCommerce Space with Nick Penev

Sep 29, 2022

44:53

Are you ready to grow, scale, and expand your eCommerce business through partnerships? In this episode, Nick Penev delves into partnerships and why it's so important for service providers and businesses in general to have them in order to grow their sales. He stresses out how to look at partnerships and what are the first steps you should follow to make sure you find the right partners. Pay close attention to Nick's advice on how you can expand your business to Europe and everything that entails growing to other Amazon marketplaces. Listen and enjoy! Nick Penev is the Partnership Manager and webinar host at Hello Tax and Co-Founder of Xtreme Power Brands. He and his partners developed and launched 20+ Private Label Supplement brands across Europe. Nick exited his brands in 2020 and since then he has rebranded XTREME POWER brands into a Partnership as a service agency for ecommerce service providers. He and his team help these companies to grow through partnerships in the ecommerce space. Nickhas done or participated in 100+ webinars and events with partners in the ecommerce space. Key Highlights: [00:01 - 07:30] The Power of Partnerships • Nick shares his story of how he got into ecommerce and how partnerships helped him grow his business The partnership manager and webinar host at Hello Tax and founder of Extreme Power Brands Launching 20 plus private label supplement brands across Europe Creating a service agency for e-commerce service providers • Why partnerships are important for service providers or businesses in general [07:31 - 22:00] Tips for Succeeding in Partnership • Nick's experience selling to multiple markets and connecting service providers with his company How Nick started working with other companies in the industry to help them grow their partnerships and services • How successful partnerships involve taking small steps to build a relationship • It's important not to make assumptions about what the other party can or cannot do Be willing to do something for the other party, and not just take advantage of them • Nick's advice on how to grow a company in the eCommerce space, and how partnerships can be an important part of this growth [22:01 - 37:01] How to Expand Your Business • The key points for starting and expanding a business in the Amazon and e-commerce aggregated space Partnering, testing, and evaluating potential partnerships • Nick's outlook on the opportunities in the Amazon and e-commerce aggregated space • Expansion into other countries can be difficult, but there are services available to make the process easier • What you should do if you're looking to expand your business to Europe Do the research, test small, and then expand [37:02 - 44:52] Closing Segment • Never make assumptions, do the research • Nick on the rapid-fire questions Connect with Nick: Nick Penev (LinkedIn) Xtreme Power Brands (Website) Hello Tax (Website) Key Quotes: "You only work from your mistakes, you don't work from actually all the wins that you do." - Nick Penev "Partnerships is about giving first and then getting big." - Nick Penev "Don't tell me what we can do with money, tell me what we can do without money." - Nick Penev Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

48

Ride the Amazon Wave with Tomer Rabinovich

Oct 20, 2022

44:58

What steps are you taking to sell on Amazon and leverage what you’ve created? If you want to sell the most, you have to be the best. In this episode, Tomer Rabinovich discloses his journey as an eCommerce entrepreneur and stresses where the Amazon space is going. He discusses how product development is not what it used to be, and how you should go about product development these days. Tomer shares his insights about the ecosystem of the aggregator space and why you should attend events in the Amazon community. Listen and enjoy! Tomer Rabinovich is an Amazon seller who has created and launched multiple private-label brands. His first product went live in March 2015, and he became a seven-figure seller within his first year. A sought-after speaker, Tomer addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions. Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path. Key Highlights: [00:01 - 07:26] The Pro Seller's Guide • Tomer shares how he got into the Amazon and e-Commerce space Helping Amazon sellers transform their businesses and lives Extending the opportunity of selling to anyone willing to do the work and make the dreams come true • Tomer's insights about where Amazon and e-Commerce are going • Check out Ride the Amazon Wave [07:27 - 21:45] How to Develop Products That Sell Like Crazy • The key to success is differentiation and barriers of entry in sourcing parts of the product development process Starting with products that are very cheap or very expensive, and then going for more difficult or niche products • Why branding should be built into products as they are launched A brand needs both high-margin products and low-cost products to generate traffic and sales • How cash flow is a major challenge for new and existing Amazon sellers • Strategies to launch products for existing brands without spending a lot of money [21:46- 35:55] How to Survive When Amazon Aggregators Fail • Why sellers should consider selling and staying on board Keeping sales and learning from the brand • To be successful as an aggregator, you need to focus on acquiring potential rather than becoming a best seller on Amazon • You should launch products to increase your net growth (profit) rather than focus on revenue growth The benefits of having multiple products in your portfolio that are doing well You need to launch multiple products that are different but targeted at the same people [35:56 - 44:57] Wrapping Up! • Vital steps for reaching the next level • Tomer on the rapid-four questions Connect with Tomer: Top Dog (Website) Tom Rabinovich (Facebook) Key Quotes: "When you are acquiring a business, you're actually acquiring potential." - Tomer Rabinovich "The growth is the profit. It's not the revenue." - Tomer Rabinovich Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

49

How to Get Your Amazon Products Seen & Sold with Steven Pope

Oct 27, 2022

53:01

Is your brand thriving, growing, and staying ahead of the competition? In this episode, Steven Pope dives deep into product development branding and how sellers could win on Amazon. He points out why Amazon is not a passive income anymore and how to look at PPC versus outside traffic. Steven breaks down why your customer avatar is essential to gain a competitive advantage in the market and how to survive when your Amazon products don't sell as expected. If you're selling on Amazon, this episode is definitely for you. Listen and enjoy! Steven is the founder of My Amazon Guy, a marketing agency with 250+ brands managed. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 300+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 1000 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast. Key Highlights: [00:01 - 07:42] My Amazon Guy • Steven introduces My Amazon Guy A marketing agency that manages over 300 brands Focusing on growing traffic and sales on Amazon • The four pillars to marketing on Amazon Traffic, conversion, SEO, and PPC [07:43 - 27:32] How to Succeed on Amazon • Make sure to increase your market share, and focus on keywords and rankings in the SEO phase • The key to success on Amazon is understanding your customer avatar and building a brand around that Think about who your target demographic is and what their needs are • How testing and tweaking your product, content, and branding is essential for success on Amazon The power of Amazon's Brand Story • How to know when it's time to let go of a product [27:33 - 46:48] What's Better for Sellers? • There are simple ways to increase your ranking on Amazon Why you should be changing your listing once a month • How to survive when your Amazon product doesn't sell • Steven's outlook on Amazon vs Walmart Why sellers should not put all their efforts into Walmart • How to keep your content fresh while running an agency [46:49 - 53:00] Closing Segment • Steven's business model at his Amazon guy • Steven on the rapid-fire questions Connect with Steven: My Amazon Guy (LinkedIn) My Amazon Guy (YouTube) Key Quotes: "Nobody sells products on Amazon, we all sell solutions and experiences." - Steven Pope "You need sales to get sales." - Steven Pope "If you want a cult brand, you need to push people away." - Steven Pope Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

50

Achieving Category Dominance on Amazon with Isaac Gross

Nov 3, 2022

56:29

Do you know how to achieve category dominance on Amazon through premium SEO and PPC marketing? In this episode, Isaac Gross provides you with great advice on how to understand TACoS and ACoS, and product launches. He stresses the importance of having a long-term strategy when doing PPC, and why it is a key element for success. Isaac digs into the state of PPC in general and more importantly if Amazon is still a viable option for somebody to enter and make a lot of money. Listen and enjoy! As a long-time Amazon seller, Isaac made it his mission to help others with their PPC. His deep understanding of the Amazon algorithm undoubtedly gives our clients an unfair advantage. Isaac is the Founder and CEO of IG PPC, a hands-on Amazon PPC agency for 7-9 figure brands that manages over $2B in annual sales on Amazon. Key Highlights: [00:01 - 07:25] Achieving Category Dominance • How Isaac got started in Amazon selling, how he evolved his business Issac's journey building IG PPC •How to maximize the value of your Amazon or e-commerce business Isaac shares great tips on PPC spending, product launches, and branding [07:26 - 28:28] PPC is a Big Part of the Business • PPC is a long-term investment, and it's important to have a vision for long-term growth Why it's important to have somebody who is US based • Make sure to stay up-to-date on new products and strategies, so you can continue to grow your business • The difference between TACoS and ACoS and how they function • Every new feature that Amazon rolls out impacts the PPC strategy Sellers must have a goal for what they want their PPC to achieve [28:29 - 49:18] How to Launch a Product That Will Succeed • Why the price is one of the most important factors to consider when launching a product • The main thing to remember when launching a product is to give a good price and then go aggressive on PPC If the product does not convert well, it is a failed launch • Isaac's insights about influencer marketing - pros & cons • How to figure out why your sales are dropping You should look at things like pricing, negative reviews, and competitor activity [49:19 - 56:28] Wrapping Up! • If somebody has the experience and knowledge, they can be a successful business on Amazon • Isaac on the rapid-fire questions Connect with Isaac: IG PPC (Website) Isaac Gross (LinkedIn) Key Quotes: "The ultimate goal is to make money, not sales." - Isaac Gross "If you don't expect anything to change, then the conversion rate will never get better." - Isaac Gross Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

51

How to Use Repeatable Strategies to Beat Out Your Competition with Fernando Campos

Nov 10, 2022

39:31

Is your offer differentiated enough relative to the competition? In this episode, Fernando Campos navigates into how to create a killer listing and to make sure you have a solid strategy when you launch your products. He remarks on the importance of paying attention to proper product development and how you should go about keyword research in your launch phase. Fernando discloses when it's the right time to let a product go and provides his outlook on the aggregated space long-term. Listen and enjoy! Fernando is the co-founder of MarketplaceOps and specializes in scaling CPG brands on Amazon. MarketplaceOps leverages fully-integrated technology and proprietary marketing techniques to beat your competition with repeatable strategies. Fernando has generated more than $150MM in revenue for his clients and sold two businesses in the Amazon space. His companies were ranked in the Inc. 5000 in 2019 & 2020, and in Entrepreneur360 in 2016, 2017, 2018 & 2019 Key Highlights: [00:01 - 07:05] How to Make a Killer Listing and Succeed on Amazon • Fernando shares how he got into the eCommerce space How he became the co-founder of MarketplaceOps He has generated more than 150 million in revenue for his clients and sold two businesses in the Amazon space • Make sure to have something differentiated and not rely on traditional marketing methods Paying attention to keyword research and product development when launching a product on Amazon is essential [07:06 - 20:34] How to Optimize Your Amazon Listing for Conversion • What you need to be successful on Amazon these days You should have your product development, advertising, and listing down "almost perfect." Focus on building a strong brand and converting visitors into buyers • The importance of differentiated and high-quality product offerings • The process of identifying the most relevant keywords for a product launch Target those keywords with the highest volume and highest relevancy [20:35 - 34:34] Beat Out Your Competition • What Fernando normally considers a launch phase of a product • When is the right time to sell or not to sell a product • How long it will take for a product to be profitable You should consider factors such as whether a product is consumable or not • Fernando's insights about the aggregator space The Amazon brand is still valuable, and there is a market for selling them [34:35 - 39:30] Wrapping Up! • The Amazon business is an asset class and will continue to grow • Fernando on the rapid-fire questions Connect with Fernando: Fernando Campos (LinkedIn) Fernando Campos (Instagram) MarketplaceOps (Website) Key Quotes: "You just have to have something differentiated. It doesn't have to be completely revolutionary." - Fernando Campos "The first thing that's most important that I don't think gets talked about enough is just having a really highly differentiated offer." - Fernando Campos Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

52

How to Build An Online Business & Ensure Long-Term Growth with Neil Twa

Nov 17, 2022

44:44

Are you figuring out how to build & grow your business while still having the opportunity to exit when the time is right? In this episode, Neil Twa shares his insights about how the eCommerce space has evolved and how you can still be successful if you follow the right path. He breaks down how he addresses launching new products and why it's a different approach than others. Neil digs into how to prevent yourself from sabotaging your business and make it grow organically. If you are looking to build a successful brand on Amazon, this episode is definitely for you! Mr. Twa is the co-founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private-label e-commerce businesses for the last 9+ years. Today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for how to build an online business that can generate a passive “almost automated” six-figure income in just 12 to 18 months. And how to set up the business for potentially millions in sales within 18-24 months through a 'pay as you profit' skin in the game model of consulting + performance-driven business mentoring. Key Highlights: [00:01 - 06:27] What It Takes to Build an Amazon or E-commerce Business • Neil shares his background and journey in the eCommerce space The co-founder and CEO of Voltage Digital Marketing Launching operating and growing private-level e-commerce businesses • How to build an online business that can generate a passive almost automated income Setting up a business for potential millions in sales within 24 months [06:28 - 21:08] How to Survive and Thrive in the Amazon Marketplace • How the maturity of Amazon has shifted from being just about the algorithms It's key to focus on brand development and competition research • The shift towards product development has helped Amazon become a more competitive marketplace Sellers need to understand where the slipstream is to be successful on Amazon • How to launch a product in 90 days or less What will determine which products are most in demand and have the highest sales velocity [21:09 - 37:53] Making your Amazon product profitable •The strategy for launching a new product varies depending on the niche It involves transparency, following the customer into buying gold vein, and using data to overcome competition • You don't want to sabotage yourself by continuing to sell a product that isn't profitable or selling it at a high cost Moving a product that isn't profitable into a position that acquires more customers • Why you need to focus on increasing profitability first and then expanding your customer base • There is more opportunity now than ever before on Amazon [37:54 - 43:45] Wrapping Up! • What Voltage Digital Marketing does and its mission • Neil on the rapid-fire questions Connect with Neil: Voltage Digital marketing (Website) Neil Twa (LinkedIn) Key Quotes: "Brand building is the way you need to do Amazon." - Neil Twa "Do not start a product launch on Amazon if it's not within a brand." - Neil Twa "You have to be willing to do the work, to spend the money, and obviously understand how you're going to compete." - Neil Twa Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

53

Powerful Data Insights to Grow Your Amazon Business with Jon Tilley

Nov 24, 2022

39:34

The discipline of truly understanding your accounting, your numbers, and your profits will help you to make decisions quickly and easily. In this episode, Jon Tilley talks about how important metrics and data are for every Amazon seller. He stresses how the marketplace has matured and why you should clearly understand your market, your niche, and your competitors in order to rank and be successful on Amazon. Pay close attention as Jon shares what happens when sellers don’t use data and the tools to their fullest potential. Listen and enjoy! Jon Tilley initial career spanned 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon Seller journey in 2014, launching multiple successful private label brands selling and scaling sales beyond 7 figures. During this time, Jon saw an opportunity to create a business intelligence software tools for Amazon Sellers, co-founding ZonGuru in 2016. ZonGuru continues to launch tools ahead of the market, and use data-driven techniques to help its customers create and run successful Private Label businesses on Amazon. [00:01 - 06:05] How to Use Data and Metrics to Create a Successful Amazon Business How Jon saw an opportunity to create a business intelligence software tools for Amazon sellers Launching his own successful private label brands on Amazon Understanding your metrics and data is essential for every Amazon seller Networking is key to finding like-minded individuals, which can open up many opportunities for you in business [06:06 - 22:43] How to Succeed on Amazon in a Matured Marketplace How the marketplace has matured and how this affects sellers as a whole The four fundamental questions that you need to answer when evaluating a product idea You also need to do research on your target audience and understand their needs and wants The importance of networking and taking action Successful eCommerce entrepreneurs are those that are curious and are there to learn One of the key factors for success is having a gut feeling that comes from experience and learning [22:44 - 33:11] How to Launch a Product on Amazon That Will Succeed There are certain things that successful business owners should never neglect The key points for entrepreneurs when it comes to Amazon and e-commerce Understanding the relevancy of keywords, quality score matching, and PPC campaigns Account health, inventory health, and imagery efficiency are all important factors in Amazon's evaluation of sellers How a launch strategy that includes using programs that Amazon offers is essential for success It’s important to know when to discontinue selling an inventory item to avoid losing money [33:12 - 39:33] Wrapping Up! The key to being a successful entrepreneur Jon on the rapid-fire questions Connect with Jon: Zon Guru (Website) Zon Guru (Instagram) Key Quotes: "Data is always 50% of the equation, and the other 50% is the gut feeling." - Jon Tilley "There's a lot of data. You have to understand how to use that to make good business decisions." - Jon Tilley "You want to make sure you do the best you can at something, and then know when to stop and move on to the next thing." - Jon Tilley Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

54

How to Maximize the Value of Your Company in a Business Sale with Chris Shipferling

Aug 11, 2022

43:11

Do you want to maximize the value and potential of your brand, but you don't know how? In this episode, Chris Shipferling discusses what's happening in the market right now with the aggregated space and how the investment banking space is looking at brands. He delves into what makes a great brand and provides great advice on what you should focus on if you're starting to build a brand and looking to sell it down the road. Listen and enjoy! Chris Shipferling is a Managing Partner at Global Wired Advisors, a leading Digital Investment Bank that specializes in the optimization of the business sale process. Before working at Global Wired Advisors, Chris was the Owner of Robert & Pearl, the Executive General Manager for North & South America at Jané Group, and the Senior Director of Sales at Evenflo. Through his work at Global Wired Advisors, Chris offers expert advice to Amazon and e-commerce entrepreneurs searching to maximize their potential before, during, and after their big exit. Key Highlights: [00:01 - 07:29] How to Maximize the Value of Your Amazon or E-Commerce Brand • How Chris got into the eCommerce space His experience in branding and marketing and product innovation Working as managing partner at Global Wired Advisors The optimization of the business sales process • How to maximize the potential of your business before, during, and after the big exit [07:30 - 21:55] The Trending E-Commerce Growth • The reasons why financial institutions invested in FBA businesses, and how this trend continues today Why debt coming into FBA businesses made it easier for people to invest • The market for Amazon businesses has been disrupted with multiples depressed and it taking longer to sell • Why the eCommerce market is becoming more selective Fewer buyers are available and those that are buying are seeking stronger brands and products [21:56 - 36:18] How to Sell Your eCommerce Business • Sellers need to understand their CPG brand and what that really means Developing a product within a category that differentiates oneself from competitors is key •The importance of branding, marketing, and diversification for Amazon sellers • Sellers need to think about their company from a product perspective and divorce themselves from profit margins Sellers should focus on where they are selling their product, and innovate to keep the brand strong [36:19 - 43:03] Wrapping Up! • You need to have a strong brand, good product, and a well-developed financial plan • Chris on the four rapid questions Connect with Chris: Chris Shipferling (LinkedIn) Global Wired Advisors (Website) Key Quotes: "Good assets always sell no matter the market conditions unless we're in a great depression." - Chris Shipferling "You cannot see the potential out of a product's profit. you just can't do it, you gotta have a brand." - Chris Shipferling Visit Let’s Talk Exits and drop your questions and comments at https://letsat talkeat xits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

55

Bring Winning Products to Market with Henrik Johansson

Dec 1, 2022

34:09

Are you weighed down by the time and stress of making a product? In this episode, Henrik Johanson, the CEO of Gembah, shares what has changed in product development and what elements people should take into account to get it to markets properly. He provides great advice for people who are trying to develop a new product and points out why it's important to have a clear vision and work with factories that can create the product according to their vision. Henrik and Meny disclose some of the trends they are seeing in the marketplace, the current state of product innovation, the shift towards manufacturing overseas, and much more. Listen and enjoy! Henrik not only co-founded and leads Gembah, but he is a former CEO and co-founder of several venture startups, most recently Boundless, a $100M promotional products company and platform. When he isn’t focusing on building Gembah, you can find him trail running or eating Mexican food. Key Highlights: [00:01 - 05:56] Democratizing Product Innovation • Henrik shares his background and work How he came up with the idea of creating Gembah, a company that democratizes product innovation • What has changed about product development • How entrepreneurs can create products that have a real impact on the world [05:57 - 17:13] Bring the Right Product to Market • Why Amazon sellers need to be aware of the changing product development landscape • Meny's experience learning more about the country's supply chain and factory systems The reason why so many products fail in their journey from conception to sale • How Gembah helps you find the right designer for your product • How to validate an idea for a business before starting it [17:14 - 28:50] When It's Time to Sell Your Amazon E-Commerce Business • The key to success in the Amazon and e-commerce aggregated space Developing a defensible product line that can be sold to the same customer over time • Henrik's outlook on developing new products vs tweaking existing ones Where is the level of creativity of entrepreneurs? • The current state of product innovation, and why it takes more money to innovate on Amazon now [28:51 - 34:08] Wrapping Up! • People are trying to innovate in smaller ways, rather than developing new products altogether • Henrik on the rapid four questions Connect with Henrik: Gembah (Website) Henrik Johansson (LinkedIn) Key Quotes: "People recognize they have to create something different, but you don't start with something unproven that you don't know how big of a market there is." - Henrik Johansson "Creating a brand new product is definitely higher risk, but higher reward. If you succeed, then you have a bigger greenfield opportunity." - Henrik Johansson Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

56

From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz

Dec 5, 2022

51:15

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more. Key Highlights: [00:01 - 07:45] Opening Segment • It's important that leaders constantly look for personal growth, professional growth, and development • Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach Figure out what you do best and go ahead and focus on that • How to move people from point A to point B [07:46 - 23:18] How to Build a Great Company Culture • Why companies need to focus on a great company culture Maintaining and retaining people from leaving and having great productivity • Building a culture of support is easy when leaders understand the right buttons to push • How open-ended questions allow people to express themselves freely and candidly When people feel they can express themselves, they're more likely to come to you with suggestions and feedback • Leaders know how to create teachable moments [23:19 - 38:56] Resolving Conflicts Successfully • The key to resolving conflicts successfully Ask and state the problem, feel concerned, and be transparent Take the personal part out of it and focus on the issue at hand • Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion When conflicts are not resolved, they can lead to high turnover and low productivity • Leaders should always seek input from their team to make informed decisions. [38:57 - 51:14] Closing Segment • David on the rapid four questions • Q & A: How do I balance getting the help I need with making the money I want? Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform! Key Quotes: "It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz "A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

57

Helping People Launch, Scale & Exit for 7+ Figures with Jon Elder

Dec 8, 2022

48:00

Are you ready to grow your brands and dominate on Amazon? In this episode, Jon Elder shares how he was able to build five brands and exit them successfully. He navigates into what has changed in the Amazon space, the importance of product development, and how to really be authentic on social media. John's advice for new Amazon sellers is to avoid making the same mistakes that he did, learn as much as possible about the market and product, and use that information to pivot into a thriving business. Listen and enjoy! Jon currently runs Black Label Advisor, an Amazon consultancy focused solely on helping sellers and brand owners expand their reach on the platform and grow their businesses. Clients come to Jon from all over the world for advice ranging from listing audits to solving logistical issues. If your business needs an extra set of eyes on your business, Black Label Advisor delivers. Key Highlights: [00:01 - 07:11] Jon Elder's Shares Story on Amazon and E-Commerce • Jon's background and what led to him launching his first Amazon brand His five successful Amazon brands How he became involved in the space, his successes and failures in product launches • Focus on product research, product development, and avoiding failures [07:12 - 21:38] What You Need to Succeed on Amazon in a Different Era • The main places where things have changed for Amazon sellers The quality of media assets, the need for professional studios, and real models • Talk about how the brand started and give something for people to buy into • Sellers are going deeper in terms of what they're innovating Make it an incredible experience for the consumer [21:39 - 36:21] How to Launch a Product on Amazon for Maximum Success • What sellers should aim for when launching a new product Being cheaper than the competition, ramp up sales quickly and use their email list to promote the launch • Launch products with a long-term outlook and a target price that is fair to both the product and the seller • How to determine if a product is successful Look at units sold and whether or not the product is slowly chipping away at the pie in terms of revenue [36:22 - 47:59] Wrapping Up! • How to master social media for building more connections and relationships • Why diversification is important for success • Jon on the rapid-fire questions Connect with Jon: Jon Elder (LinkedIn) Black Level Advisor (Website) Key Quotes: "If you educate yourself and you do the proper research, your rate of success on Amazon is going to be extremely high." - Jon Elder "Go into micro-niches, find the next Nike product, and think bigger than Amazon." - Jon Elder "Being genuine with your thoughts and your beliefs is just crucial for building out social media." - Jon Elder Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

58

Learning to Love Sales by Loving People with Chayale Kaufman

Dec 12, 2022

43:44

It’s not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more. Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media. Key Highlights: [00:01 - 07:31] Opening Segment • How Chayale ended up creating the Jewish Content Network Creating content that engages and connects with the Jewish community • Chayale shares her career path and how she became successful in sales Her advice for aspiring sales professionals [07:32 - 21:17] Moving On From Sales: How One Woman Succeeded • Why sales is an amazing opportunity that can lead to success and fulfillment • Rejection is something that new salespeople have to learn to deal with Salespeople need to have a strong will to overcome rejection and negativity • What the Jewish Content Network is and what it does Offering a solution for businesses that don't have time or resources to create their content Planning and budgeting for marketing campaigns [21:18 - 34:13] Creating a Successful Marketing Campaign • What small businesses should do to improve their branding and marketing efforts Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget • Make sure to have a marketing strategy in place and track metrics to measure success Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action • The importance of having a work-life balance Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives [34:14 - 43:43] Closing Segment • Q&A: How to determine the right amount to pay your employees • Chayale on there paid four questions Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business! Key Quotes: "I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

59

Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff

Dec 19, 2022

54:23

Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life? Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they’ll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more. Naphtali Hoff is the President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought-after trainer and lecturer. He is the author of Becoming the New Boss, a leadership book that helps new leaders hit the ground running and enjoy sustained success. Key Highlights: [00:01 - 07:16] Opening Segment • How to increase productivity while reducing stress • Naphtali's background and story How Naphtali transitioned to becoming a coach and consultant • Check out Becoming the New Boss [07:17 - 21:06] Leaders Must Delegate to Stay Productive •The difference between coaching, consulting, and mentoring • Why a leader's productivity is critical to company success How the success of a leader is largely dependent on their productivity • Leadership productivity is important for any company's success A busy leader will have a hard time leading others, and will not be able to oversee and support them [21:07 - 34:27] Leaders Must Delegate to Stay Productive • Delegating allows leaders to be more strategic and influential in their work • Productivity is about knowing what you need to do and being focused and targeted with your meetings How to protect your time and be more productive • Developing a framework for leaders to serve as coaches within their own organizations The key to productivity [34:28 - 47:46] Set Expectations for Your Teams • Why people are becoming more aware of the "hustle culture" Realizing that there is no direct correlation between work and success. • What has led to a shift in the definition of work-life balance • Leaders should set expectations for when they will be available Make sure to communicate these expectations to their employees [47:47 - 54:22] Closing Segment • Naphtali on the rapid four questions • Q&A: How to start and grow your email list for your business? Want to connect with Naphtali? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Impactful Coaching and boost your productivity! Key Quotes: "Busy is a matter of just constantly being on the move, but productive is being strategic about your activities." - Naphtali Hoff "The more we are invested in the outcomes that we are seeking to achieve, the more likely it is that we will achieve them." - Naphtali Hoff "If you don't protect your time, nobody else will value it more than you will value yourself." - Naphtali Hoff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

60

Tips to Master Amazon's Ecosystem with Former Amazon Executive, Stan Friedlander

Dec 15, 2022

59:38

Curious about how to best do business with Amazon and what to do if something goes wrong? In this episode, Stan Friedlander digs deep into the culture inside Amazon, how Amazon is growing its own categories, and how Amazon really looks at large private-label sellers. He also discloses the acquisition between Zappos and Amazon and how that really reflected in the internal culture. Stan points out why Amazon is still the dominant player in e-commerce and encourages sellers to diversify their interests by selling on more than one platform. Listen and enjoy! Stan Friedlander was chief merchant/gm of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage, and costumes. He had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping, and personnel expenses. His teams ranged in size from 100+ and oversaw revenues of $3.5B+, and he was responsible for launching luggage, kids apparel, and costume categories for Amazon in the US. My first role at Amazon was leading a team of six with revenues under $25M, so I was responsible for leading teams through colossal growth and innovation expansions. Key Highlights: [00:01 - 08:01] Tips for Building a Successful E-Commerce Business • Stan shares his background at Amazon, most notably as the chief merchant officer for multiple categories. His experience moving to Japan and his expertise in Amazon culture Working with Zappos, and his current work as an independent consultant • Stan's insights about Amazon and its growth [08:02 - 30:48] How Zappos and Amazon Stay Separate • The cultural differences and similarities between Zappos and Amazon • How Zappos still does a significant amount of business on Amazon as a third-party seller • Sellers should be careful not to overbuild their businesses How could this lead to them being undercut by Amazon? • Stan's outlook on Amazon's announcement of cutting back on its private label operations [30:49 - 52:40] Is it Time to Diversify Your Interests? • How Amazon will still be the dominant player in ecommerce for the next few years Increasing their chances of success • Businesses should diversify their interests by selling on more than one marketplace • How to build a brand on Amazon Differentiating your product on Amazon can be difficult, but it is important [52:41 - 59:37] Wrapping Up! • What to do if you have issues with an Amazon listing • Amazon has become more automated in its responses, and it may be quicker to respond if you file a case. • Stan on the rapid-four questions Connect Stan: Stan Friedlander (LinkedIn) [email protected] (Email) Key Quotes: "You can build something on product-based search, but at some point, you better start recognizing when the customer starts recognizing this brand." - Stan Friedlander Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

61

Online Marketing Solutions for Brands with Norman "The Beard Guy" Farrar

Dec 29, 2022

55:03

Is there a way to gain more impressions and increase conversions on Amazon using posts? In this episode, Norman Farrar touches on the importance of building a brand and how you can develop a perceived value for your products. He digs into product development, how to optimize your listing, and how to utilize all the different tools Amazon provides in order to build a stronger brand. Norman breaks down the story behind the 'Beard Guy' name and how he helps other entrepreneurs become influencers on Amazon by infusing personality into a brand. Tune in now to hear this inspiring story and helpful tips on how you can succeed in the e-commerce space! Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular Amazon podcast, Lunch with Norm. Key Highlights: [00:01 - 16:09] Expert in E-Commerce and Amazon Brand Building • Norman's background and expertise in the eCommerce space Providing online marketing and managed e-commerce solutions for brands • How to forge relationships with buyers and reach specialty stores Norman's advice for reaching potential retailers • Why you should focus on building authority to increase trust and sales [16:10 - 31:46] Building Your Brand and Understanding the Numbers • Retailers have different requirements and expectations when it comes to inventory and packaging Retail-ready packaging is essential for making a good first impression on buyers • How Amazon has changed significantly over the years It requires more focus on brand building, PPC, understanding numbers, and driving traffic to websites • How to differentiate your product development and increase the perceived value Differentiate through packaging, customer experience, and branding [31:47 - 48:12] Product Innovation, Keyword Research & Internal Tools • Do a competitive analysis of 10-16 competitors Ask the manufacturer for product improvement ideas • How creating demo videos with benefits/features can make a huge difference • Utilize Amazon's internal tools (managed product documents, listing optimization) • Unlock growth opportunities with Amazon posts, A+ content, and optimization strategies How Amazon posts can increase the conversion rate from 20% to over 30% [48:13 - 55:02] Closing Segment • How Norman went from zero to a hundred thousand followers in a year • Norman on the rapid four questions Connect with Norman: Norman Farrar (LinkedIn) Norm Farrar (Instagram) Lunch with Norm (Website) Key Quotes: "If you're not the authority if you don't have trust you won't get the sales." - Norman Farrar "Never turn down an opportunity." - Norman Farrar Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

62

Defining Your Why with Dean Mercado

Jan 2, 2023

52:32

If you’re a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask - really and truly - why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure. It’s one thing to want to make money; it’s quite another to think about why making money is important to you. This might sound like a question you should ask your therapist, but Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the “Why” matters, Dean’s recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more. Dean Mercado, Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDstretch: 49 Inspiring Insights For Business Breakthroughs, is a well-respected small business coach, author, and speaker with expertise in helping small business owners raise their game and level up their business. With a professional career spanning four decades, he has served many roles, mostly revolving around his passion for marketing, technology, and leadership. Dean’s articles have appeared in numerous publications, including Inc. Magazine, Investor’s Business Daily, and Crain’s Business News. Key Highlights: [00:01 - 07:32] Opening Segment • Introducing "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs" • Dean shares his background and story His expertise in helping small business owners around the globe raise their game and level up their business [07:33 - 14:37] Staying Focused on What's Important • Clarity is key for entrepreneurs to be successful and happy Why business is simple but not easy • Keeping focused on what moves the needle is essential • How a coach can help bring clarity and truth to an entrepreneur's goals [14:38 - 22:07] Unlocking Business Growth Through Mind Stretch • Accountability is a key factor in successful coaching • The best reason to hire a coach is that they can recognize patterns that most people don't see A business will only grow to the degree that the owner's mindset will grow • Why it is important to stretch the mind before stretching the business [22:08 - 29:13] Maximizing What Works for Entrepreneurs • Why vision is the core, and mindset is the outer band that needs to be stretched How habits are what make goals successful or not successful • Goals should be SMART (Specific, Measurable, Actionable, Realistic, Timely) • Why reflecting on what worked and didn't work is important for success Maximize successes and reduce failures [29:14 - 36:23] How a Coach Can Help Leaders Make the Right Changes • How getting a coach can help you change habits and hold you accountable Set realistic goals that are aligned with your mission and vision • Make sure to break down goals into 3 strategic initiatives per quarter Create a game plan so you know what to do every day [36:24 - 43:32] Get Real About Your Numbers & Understand the Truth Behind Your Business • Mindset is the most important investment for an entrepreneur Entrepreneurs need to be honest with themselves and their numbers • Knowing your numbers is essential to understanding the truth of your business Having a good coaching system that aligns with your values is key • Chemistry between coach and client is important for success [43:33 - 52:51] Closing Segment • The best coaches will hold you accountable and fire you if it's not a good fit. • Dean on the rapid four questions • Q&A: How could I make sure that I don't fall into that category? Want to connect with Dean? Follow him on LinkedIn, and YouTube. Check out his website to transform your vision into reality! Key Quotes: "Habits are what make goals successful or not successful." - Dean Mercado "If I don't become more, I will not have more. So the more value I could add, the more value I'll receive in return." - Dean Mercado "Working towards expanding the mind is never a bad investment." - Dean Mercado Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

63

Pincus Schiff & Using Failure to Achieve Success

Dec 26, 2022

55:43

Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you’re part of a very big club - and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you’re coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations. Pinchus Schiff is the co-founder and CMO of Friday, a team management platform designed to simplify life for small businesses. He has a strong background in sales and worked with hundreds of small businesses across a wide range of industries. Crucially, Pincus openly shares the struggles as well as the successes that often come along with sales and with running a startup. Key Highlights: [00:01 - 14:22] Opening Segment • Pincus shares his journey of taking the leap and finding success How he ended up being the co-founder and CMO of Friday • Overcoming fear and building authentic relationships Why fear can be both a friend and an enemy • Take small points from different sales advice to create your own strategy [14:23 - 27:46] Overcoming Disappointment in Sales • How to set realistic goals and adjust accordingly Subconsciously work towards the goal by visualizing it • Be prepared for discouragement when goals are not achieved Expect rejection and learn from it • People don't reject you personally, they reject the call or service [27:47 - 41:43] How One Salesperson Took the Leap to Build a Successful Business • The difference between introverts and extroverts in sales • Taking preventative measures to avoid getting "drunk" on success • Understand not every idea is a business and economics must be taken into consideration The pros and cons of taking a partner or investor • Why taking a partner out of fear is a recipe for disaster [41:44 - 55:42] Closing Segment • Know what you want and how important it is to live the life you want before taking the leap • Pincus on the rapid four questions • Q&A: How should I decide if it's worthwhile to outsource certain office tasks? Want to connect with Pincus? Follow him on LinkedIn, Instagram, and Twitter. Key Quotes: "Once you realize to every single objection there's always an answer. You can even ask a question before they object to you so they can't." - Pincus Schiff "Don't look at what other people will think of you because it's impossible to please everyone. If that's your goal you're failing from the second you wanna start." - Pincus Schiff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

64

Getting Your Brand the Attention it Deserves with Manuel Suárez

Dec 22, 2022

59:55

What if you could actually create a content machine outside of Amazon that will bring you traffic all day long? Aside from a great strategy to capture attention, content is something to immortalize who you are on planet earth. In this episode, Manuel Suárez digs dive into how content creation outside of Amazon can be used to create a legacy and leave something behind that will last much longer than any business. He points out how wide to go with different media platforms, how to develop proper content, and how to narrow your focus to ensure that you're serving a certain customer base. Tune in to learn the secrets behind building an e-commerce or Amazon brand that will stand the test of time. Listen and enjoy! Manuel Suarez is the founder and CEO of Attention Grabbing Media. A two-time Inc 5000 award-winning digital marketing agency in Largo, FL. He is also the co-founder of NaturalSlim USA. An e-commerce brand that provides supplements and education on metabolism, weight loss, and health to the Latin American community. After declaring bankruptcy around 2010, Manuel found his initial entrepreneurial success by building and exiting an Amazon private-label bed sheet brand. From there he helped his father take his own company from two million dollars in revenue on the little island of Puerto Rico to over forty million dollars in eight countries, in the span of only four years. Key Highlights: [00:01 - 14:48] From Bankruptcy to Building a Successful E-Commerce Brand • Manuel's journey in the eCommerce space Founder and CEO of Attention Grabbing Media and co-founder of Natural Slims USA • How Manuel found success building and exiting an Amazon private-label • How to create a content machine outside of Amazon to bring traffic all day long The incredible journey of Natural Slim and the power of visionary entrepreneurship [14:49 - 30:06] Building a Legacy Through Content Strategy • How to create quality content and capture the attention Why content strategy is a way to build a legacy Actionable tips for implementation of content strategy • Navigating the balance between quantity and quality for brand building It is important to have consistency in your content, but also ensure it is of good quality • Why building a brand on social media without a personal brand is difficult [30:07 - 52:20] Commitment, Quality, and Quantity: • The keys to building an attention-grabbing content strategy Commitment, quality, and quantity • How to leverage opportunities given by technology to reach the world • Why hiring people remotely is an underutilized opportunity in today's environment People in other parts of the world are educated to work with companies in the US • Amazon is still a great starting point for brands [52:21 - 59:50] Wrapping Up! • How his commitment to impacting people led him to success • Manuel on the rapid four questions Connect with Manuel: Manuel Suárez (YouTube) Attention Grabbing Media (Website) Manuel Suárez (Instagram) Key Quotes: "You're a hundred percent made by the value that you've gotten from other people." - Manuel Suárez "A faceless brand cannot impact today at the scale that a personal brand can impact or at the speed that a personal brand can impact." - Manuel Suárez "Resources are available, but they're limited only to those people that decide to look for opportunities." - Manuel Suárez Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

65

Improving the Overall Operations of Amazon FBA Sellers with Eytan Wiener

Jan 5, 2023

50:54

What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful. Tune into this episode full of insight from one of the leading voices in the eCommerce space today! Eytan Wiener was the Chief Operating Officer and Co-founder of Quantum Networks, and the co-founded the Prosper Show. For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon’s fulfillment centers. Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA’s solution significantly affected his company’s bottom-line profit, thereby increasing the total value of the sale price, and contributing to Wiener’s successful exit. Key Highlights: [00:01 - 13:02] Maximizing Your Business Value for the Ideal Exit • Eyran shares his background and work The co-founder of Quantum Networks and the Prosper Show • The early days of Amazon and how to be successful on Amazon • Why you should bundle products and offer exclusivity on Amazon [13:03 - 26:02] The Key to Success in the Amazon Ecosystem • You need to invest time, money, and effort into making something better Make sure all the pillars of a successful business are mastered • Developing a passion for the industry is important for success Leaders behind a brand are key to reaching its full potential • Omnichannel is important for diversification and sustainability [26:03 - 38:50] Tips on Delegation and Growing a Business Through Objective Decision-Making • Entrepreneurs should make decisions objectively to maximize resources and achieve desired outcomes CEOs should focus on high-level planning and delegate tasks to those more knowledgeable in the area • The benefits of attending live events Networking at live events is important to learn from others and build relationships • Finding the right people and getting everyone to get along is key to successful companies [38:51 - 50:54] Wrapping Up • Stay up to date on the latest changes • Eytan on the rapid-four questions Connect with Eytan: Eytan Wiener (LinkedIn) GETIDA (Website) Eytan Wiener (Facebook) Key Quotes: "You could make a product and sell it, you need to have good content, you need to have good photos, but it's not as difficult as in the olden days." - Eytan Wiener "You could be in a business that you have zero passion, but you're never going to reach your full potential if you don't develop a passion." - Eytan Wiener Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

66

Bespoke Solutions for Today's Challenges: AI, Automation, and Smart Suite Innovations with Jon Darbyshire

May 27, 2024

47:01

Welcome to "Let's Talk Business"! In today's episode, host Meny Hoffman sits down with entrepreneurial guru Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions. Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management. They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation. Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies. Jon's Links and Etc (smartsuite.com) (https://www.linkedin.com/in/jondarbyshire/) (https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell. Advice I'll never forget : follow the customer. Topics within this episode : ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks ### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards ### 3. Insights from Startup Grind Conference - AI's potential impact on various industries - Exponential growth and utilization of AI in businesses ### 4. Importance of Using AI for Task Automation - Automating disliked or inefficiently performed tasks - Leveraging AI for improved productivity and time-saving benefits ### 5. Selecting Software and Considering Tech Stack - Importance of the tech stack for younger employees handling day-to-day activities - Vetting the proper system for project management - Understanding available features - Mapping out the process - Utilizing free trials for comparison ### 6. Involving Team in Decision-Making Process - Creating ownership and involvement in chosen systems ### 7. Client Feedback and Product Development - 90% of feature growth from direct client feedback - Public roadmap and customer-inspired development - Building relationships through regular customer meetings - Involving customers in development processes for better outcomes and adoption ### 8. Archer's Referral Program and Hiring Practices - $2,500 offered for referrals leading to hires staying for a year - Assessing cultural fit through lunch meetings with existing team members ### 9. Long-term Versus Short-term Hiring Practices - Prioritizing culture fit and internal referrals - Differences between bootstrapped companies and venture-backed companies ### 10. Archer's Acquisition by EMC - Negotiations with multiple parties - Adjustments due to differences in company culture - Post-acquisition operational and community involvement changes - Archer's culture ultimately prevailing ### 11. Development of Smart Suite - Inspiration from Hoffman's break and startup investments - Need for a single platform to manage various processes and projects - Native integrations with over 6000 products - Eliminating the need for multiple point solutions ### 12. Data Integration and Management Reporting - Solving the problem of disparate point solutions - Importance of accessible and consolidated data for decision-making - User-friendly and collaborative interfaces for younger users ### 13. Use Case and Customer Experience with AI - Rebranding PTAC's group website focusing on UI/UX, coding, and analytics - Significant cost savings and efficiency improvements within 20 days of implementation ### 14. Future Strategic Goals for Smart Suite - Integrating AI in a non-intrusive and understandable way - Simplifying interfaces for general users while adding features for advanced users ### 16. Rapid-fire Questions and Personal Insights - Book recommendation - Memorable advice - Future traveling aspirations ### 17. Hiring Practices at Archer - Hiring individuals with specific experience levels - Focus on consulting backgrounds - Prioritizing employee referrals for cultural compatibility - Balancing hiring top talent with maintaining company culture This sequence encapsulates the primary and sub-topics discussed in this episode, providing a clear and comprehensive understanding of the content. Keywords : software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.

67

Avoiding Mental Energy Suckers: The Secrets of Super Productivity with Shea Myski

Jan 29, 2024

44:49

You’ve probably heard this one before: you’re an executive with employees who constantly need your time and attention, but you also have hours of work that you need to finish as soon as possible, and the emails keep coming in, and the phone calls never stop and… by the end of the day, you feel like you actually accomplished a fraction of what needed to get done. How can you escape the trap and start being super productive? Productivity Coach Shea Myski has seen this over and over, and is ready to share some of his biggest secrets of real productivity while saving time and mental energy. Listen in as he and Meny talk about the “Mental Energy Suckers” of choice, noise, and change, including lots of tips about how small changes can lead to big results. So if you’re ready to increase your productivity, the place to start is by cleaning your desk (yes) and listening to this enlightening conversation. [00:01 - 09:27] Understanding Mental Energy Suckers Identifying three main mental energy suckers: choice, noise, and change Strategies to minimize decision fatigue The impact of physical and mental noise on productivity [09:28 - 18:52] Customizing Productivity Techniques The fallacy of one-size-fits-all productivity methods Tailoring productivity approaches to individual work styles and preferences The importance of maintaining a clear and focused mindset throughout the workday [18:53 - 27:17] Effective Time Management Balancing meeting schedules and workloads Techniques for managing emails and other routine tasks efficiently Utilizing breaks and downtime to rejuvenate mental energy [27:18 - 36:41] Optimizing To-Do Lists Creating realistic and achievable to-do lists Distinguishing between must-dos and wish-list items The psychological impact of an organized task list [36:42 - 44:48] Creating a Productive Work Environment The significance of a clutter-free workspace Strategies for setting up an office layout conducive to productivity Balancing open and closed working spaces Want to connect with Shea? Follow him on LinkedIn. Head to his website to discover the simple business formula! Key Quotes: "To me, a to-do list is not about getting things done, but it's about calming your brain down so it doesn't have to create noise." - Shea Myski "If you could work all day with a quiet brain, then you're going to be so much more productive." - Shea Myski Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

68

The Secret Skills of Sales with Sales Coach Menashe Friedman

Feb 12, 2024

52:30

Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let’s Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more. [00:01 - 10:57] The Evolution of a Sales Maestro The importance of adapting and evolving in sales Learning from failures is more valuable than celebrating successes Continuous education and adaptation are key to sales longevity [10:58 - 22:03] Listening: The Ultimate Sales Weapon Active listening helps uncover the real needs of clients Questions are more powerful than pitches in sales conversations Patience in listening can reveal the exact solution a client needs [22:04 - 34:50] Introverts vs. Extroverts in Sales Introverts can leverage their listening skills to build deep connections Extroverts can use their energy to engage and motivate clients Adaptation and self-awareness are crucial for sales success, regardless of personality type [34:51 - 48:21] Crafting a Winning Sales Process A tailored sales process increases efficiency and success rates Flexibility within a structured approach can meet diverse client needs The sales process should evolve with market trends and customer feedback [48:22 - 52:30] Leadership and Bluntness in Sales Effective leadership involves clear, honest feedback and guidance A balance between kindness and firmness can motivate sales teams Recognizing and addressing the unique needs of each salesperson fosters a productive sales environment Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consultingto build or radically improve your sales team’s performance! Key Quotes: "Listening is not just a skill; it's your secret weapon in sales." - Menashe Friedman "In sales, your personality is not your destiny; it's your starting point." - Menashe Friedman "Every opportunity we have to learn and grow, it's positive, it's forward movement." - Menashe Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

69

Confronting the Conflict Between Creativity and Business with Jeff Akerman

Feb 19, 2024

39:55

Jeff Akerman is a visionary, creative force, architect, and designer - and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let’s Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more. Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida. [00:01 - 08:00] The Genesis of Creative Ambition Jeff's unconventional entry into architecture The realization that business understanding is crucial for creative success The importance of a supportive figure in finding one's path [08:01 - 16:00] Expanding Beyond the Blueprint The transition from small projects to major developments The role of rebranding and business evolution in growth Learning the balance between design and practical business considerations [16:01 - 24:00] Cultivating a Creative Team Building a team that shares your vision and dedication The challenge of maintaining creativity while focusing on business growth Strategies for nurturing and retaining talent in a competitive industry [24:01 - 32:00] Blueprints for Success: From Vision to Reality The intricacies of starting and scaling multiple businesses Implementing effective partnership and profit-sharing models Overcoming obstacles and leveraging opportunities for expansion [32:01 - 39:55] Designing Communities: A Visionary Project in Florida The ambitious project of building a new city in Florida The drive and philosophy behind creating lasting impact through architecture Balancing financial goals with the mission of community building and affordable living Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective! Key Quotes: "Being good at architecture does not mean you're good at running a business." - Jeff Ackerman "The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side." - Jeff Ackerman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

70

Re-run: How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick

Feb 26, 2024

31:32

What’s unique about being a business owner in 2022? A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth. This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his journey to becoming a successful business owner, years after dropping out of high school. In our interview, we discuss the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn how to be a modern-day business owner from David. [00:01 - 06:36] The Unlikely Beginning The transformative power of leadership roles at a young age Overcoming the stigma of being a high school dropout The importance of customer relationships in founding a business [06:37 - 12:44] Building a People-first Culture Creating an environment where employees feel valued and motivated The role of accessibility and presence in leadership Empowering employees for growth and leadership roles [12:45 - 18:27] The Art of Delegation and Scaling Strategies for effective delegation and team empowerment Balancing personal involvement with strategic oversight The importance of building a self-sustaining business model [18:28 - 24:53] Competing in the Era of Amazon Leveraging customer service and expertise as a competitive advantage Adapting business strategies to outmaneuver logistical challenges Predicting and responding to market demands more nimbly than larger competitors [24:54 - 31:31] Vision for the Future The importance of community and giving back Setting goals beyond financial success The ongoing journey of personal and professional development Key Quotes “If your employees feel appreciated and valued, they’re going to come into work with the right attitude, and then they’re going to give your customers the best experience that they can ever expect.” - David Pilchick “As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick Connect with David Email [email protected] to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

71

The Secret Genius of Amazon with Chaim Landau

Mar 4, 2024

36:22

Amazon is a behemoth that dominates the world, yet in some ways, it runs like a startup company. How did founder Jeff Bezos manage to pull that off, while allowing it to continue to grow ever bigger? Join Meny and his guest Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, as they talk about the reasons that Amazon has been so successful, their insightful and helpful leadership principles, the importance of noticing and grabbing the opportunities that life offers you, the actual meaning of company culture (and why it matters), the way to start working in I.T., and more. [00:01 - 07:15] Innovating at Amazon's Scale Amazon's culture fosters autonomy and fast decision-making The startup-like environment within a tech giant Chaim's early intrigue with technology and his unconventional path into IT [07:16 - 14:00] From Curiosity to Cloud Expertise The journey from a foundational interest in computers to a leading role in AWS Overcoming challenges and the power of self-learning The significance of mentorship and coaching in Chaim's career [14:00 - 21:00] The Amazon Leadership Philosophy The influence of Amazon's leadership principles on employee behavior and company success How Amazon maintains its innovative edge through culture Chaim's transition from traditional IT roles to cloud computing [21:00 - 28:00] AWS: Pioneering Cloud Transformation The evolution of AWS and its role in Amazon's ecosystem The creation and global impact of cloud computing Chaim's role in advancing Israel's public sector through AWS [28:00 - 36:22] Culture as Amazon's Backbone The tangible effects of Amazon's culture on its operations and success The distinction between perks and culture in the tech industry Implementing Amazon's leadership principles in daily operations Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)! Key Quotes: "Culture is human software; it's psychology." - Chaim Landau "An effective technology team is one that also has a very strong culture supporting it." - Chaim Landau "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

72

The Leadership Principles that Make Amazon Unique with Chaim Landau

Mar 11, 2024

31:42

How can you implement Amazon’s leadership principles so that your business can become more efficient, more effective, more profitable, and more enjoyable? Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, has become an expert in these principles - and in this episode of Let’s Talk Business, he shares some of them, along with practical examples of how you can make them work for you. Join Meny and Chaim as they discuss how to make meetings more efficient, the real meaning of frugality, the importance of taking additional risks (even if you might lose big), the difference between one-way-door decisions and two-way-door decisions, what customer obsession means and what it doesn’t mean, why you need to have a mentor as well as why you should be a mentor, the place of personal development outside the office, and more. [00:01 - 05:12] The Heart of Innovation: Customer Obsession Customer obsession drives success The importance of customer feedback Balancing business needs with customer priorities [05:13 - 10:29] Cultivating Agility: Decision-Making at Amazon Quick decision-making fosters innovation The one-way and two-way door decision framework Learning from failures to accelerate growth [10:30 - 15:41] Leadership Principles in Action Bias for action in everyday tasks The role of leadership principles in shaping culture Accountability and growth through principle alignment [15:42 - 20:16] Meeting Culture and Efficiency Efficient meeting strategies at Amazon The significance of narratives over slides Streamlining participation to enhance productivity [20:17 - 31:41] Personal Development: Beyond the Professional The intertwining of personal growth with professional success The value of mentorship and giving back Scaling impact through personal and professional avenues Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)! Key Quotes: "If you obsess over your customer, they will obsess over you in return." - Chaim Landau "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

73

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

Mar 18, 2024

54:00

Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business? In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live. In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you! [00:01 - 08:55] Opening Segment Gino Wickman’s background and work His passion for what makes companies great, and entrepreneurs successful His experience creating an operating system The pure evolution and a journey of obsession Make sure to check Entrepreneurial Leap [08:56 - 29:25] Getting The Leadership Team on The Same Page The business mindset before and after EOS The leadership team gets 100% on the same page with a clear vision Getting clear with your core focus Why does the organization exist? What does it do in the world? What motivated Gino going from the EOS to identify the entrepreneur Gino’s definition of what an entrepreneur is The entrepreneurial range [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur Gino breaks down the six essential traits of a try entrepreneur What happens if you know there might be missing one or two of those traits You’re not an entrepreneur. It's all or nothing Understanding the glimpse and what you're good at Paint a vivid picture of what the life of an entrepreneur looks like Gino’s outlook on the point of mentoring Find a mentor who is where you want to be The mentor tracks Take action and be patient [48:49 - 54:51] Closing Segment What Gino could share for entrepreneurs about notetaking in general Learn more about Gino with the Rapid Fire Questions! Connect with Gino Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Key Quotes “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman “If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman “There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman

74

HR Takeaways That Your Business Needs Today With Izzy Friedman

Mar 25, 2024

1:06:38

Unless your business is growing fast, you probably haven’t thought seriously about Human Resources. But Izzy Friedman, an expert in HR and Senior Director of Human Resources for MEDRITE Urgent Care, thinks that you’re making a big mistake - and he’s ready to tell you all about the Human Resources issues you need to consider right away, no matter how big or small your business is. Check out Izzy’s conversation with Meny, which addresses HR issues including processes that will help you avoid liability, the correct and incorrect way to interview a potential hire, the difference between company culture and perks, how to encourage employees to become engaged in the company’s success, what to look for when hiring an employee (and the high cost of making the wrong decision), the right and wrong way to do performance reviews, what makes a good HR department tick, and more. [00:01 - 15:18] Transitioning Paths: Sales to HR Izzy's career shift from sales to HR The impact of managerial experience on HR roles Recognizing the value of employee engagement and conflict resolution [15:19 - 30:39] HR Essentials for Business Success The evolution of HR's role in modern businesses Importance of legal compliance and structured processes Employee-centric strategies for enhancing company culture [30:40 - 45:12] Cultivating a Positive Work Environment Implementing effective employee feedback and recognition systems The role of HR in building a supportive and inclusive culture Strategies for consistent employee development and satisfaction [45:13 - 58:02] Performance Management and Growth Discussing the nuances of performance reviews and employee growth Balancing quantitative metrics with qualitative personal development Aligning employee objectives with company goals for mutual growth [58:03 - 01:06:37] Navigating Challenges in HR Addressing the complexities of employee negotiations and terminations The significance of succession planning and organizational resilience Embracing change and fostering adaptability within HR practices Want to connect with Izzy? Follow him on LinkedIn. Key Quotes: "As a business owner the more involved you are in the direct culture will actually give you an advantage to be more involved in the growth of the company in a positive way." - Izzy Friedman "People are holding once you know where your employees are holding is when you can start to make decisions on a corporate level." - Izzy Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

75

Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones

Apr 1, 2024

49:12

So many people simply can’t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the world’s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success. You’ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more. [00:01 - 10:02] Early Beginnings to Sales Mastery Phil's entrepreneurial spirit from a young age Transition from business ventures to sales expertise Introduction to the concept of "magic words" in sales [10:03 - 20:46] The Art of the Pitch Strategies for effective selling and communication. Importance of understanding customer needs before pitching Case studies illustrating successful sales conversations [20:47 - 30:58] Language as a Tool for Influence Discussion on the power of specific phrases and questions How language can steer conversations and outcomes Phil’s approach to teaching effective communication skills [30:59 - 40:50] Leadership Through Words The role of communication in leadership and team dynamics Techniques for providing feedback and inspiring action Stories of transformative leadership through strategic language use [40:51 - 49:12] Real-world Applications and Closing Thoughts Examples of language's impact in various professional scenarios Phil's personal insights and experiences with communication Final takeaways and the universal applicability of the discussed principles Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words! Key Quotes: "Selling is earning the right to make a recommendation." - Phil Jones "Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world." - Phil Jones "Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting." - Phil Jones Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

76

Accountability, Inspiration, Passion, and Feedback: Learning About Leadership with Chaim Berkovic

Apr 8, 2024

49:01

Growing up in Williamsburg, Chaim Berkovic learned the importance of having a vision; years later, as the president and founder of Skyscraper Insurance, he was able to actualize that vision, even though the ways to achieve it were sometimes unclear. In this fascinating conversation, Meny asks Chaim about some of the methods he used to create and grow his business, as well as his strategies for being an effective leader. Listen in as they talk about transmitting passion to employees, how to maintain “brutal accountability” while also creating a positive company culture, the role of inspiration in leadership, what can be learned from failure, why feedback is indispensable, and more. [00:01 - 05:00] The Visionary's Journey Chaim’s transition from early failures to founding Skyscraper Insurance The importance of learning from mistakes and taking calculated risks How personal challenges fueled Chaim’s entrepreneurial spirit [05:01 - 15:00] Risk Management and Client Trust How Skyscraper Insurance approaches risk management differently The significance of understanding client needs and building trust Insights into the complexities of the insurance industry [15:01 - 25:00] Leadership Beyond the Boardroom The role of inspirational leadership in building a successful team Balancing company culture with high performance and accountability Strategies for nurturing a positive, growth-oriented workplace [25:01 - 35:00] Mastering Growth and Scalability Chaim’s perspective on business growth and strategic acquisitions The impact of community and relationship-building in expansion Learning from industry shifts and adapting for scalability [35:01 - 46:08] The Mastermind Effect The benefits of participating in mastermind groups for business leaders How shared knowledge and accountability drive success Chaim’s personal experiences and gains from mastermind involvement Want to connect with Chaim? Follow him on LinkedIn. Head to Skyscraper Insurance for a better tomorrow! Key Quotes: "The biggest risk takers are the ones that know back end the calculated risks behind it." - Chaim Berkovic "If your circle doesn’t inspire you, you’re in the wrong circle." - Chaim Berkowick Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! Watch this episode on Youtube https://youtu.be/R9h--lL2ftk Find it on your favorite podcast app: https://ptexgroup.com/ltbpodcast/ Direct link: https://ptexgroup.com/accountability-inspiration-passion-and-feedback-learning-about-leadership-with-chaim-berkovic/ WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

77

(Re-Run) The Power of Joy to Transform Your Business—with Barry Shore

Apr 13, 2024

47:16

Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms. When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more. The Power of Joy to Transform Your Business—with Barry Shore Our guest is Barry Shore also known as the Ambassador of JOY. I’m not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry’s story and how he turned that story into a lifelong mission. Without further ado, here is my interview. Links Mentioned: www.BarryShore.com/free www.BarryShore.com https://www.LinkedIn.com/in/barryshore/ @BarryEShore – Twitter https://www.Facebook.com/groups/joyoflivingclub https://www.Instagram.com/barryeshore/ https://www.YouTube.com/channel/UC-Tn96AXiTFWtyMDGifVSKw Episode Timestamps : 00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.

78

Scaling and Succeeding in a Creative World: Commercial Photography and Profitable Artistry with Hudi Greenberger

Jan 23, 2024

39:46

Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success. Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You’ll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more. [00:01 - 08:17] The Evolution of a Photographer Transition from music to photography driven by curiosity and creativity Early recognition of e-commerce potential in photography Realizing the power of high-quality images in driving sales [08:18 - 16:01] Scaling and Its Challenges Scaling requires learning from experience and continuous self-education The importance of understanding business concepts like scalability Early mistakes in scaling can provide valuable lessons for future growth [16:02 - 24:16] Passion, Creativity, and Business How to balance creative passion with business acumen Necessity of adapting and learning new skills for business growth Recognizing that passion alone isn't enough; business strategies are crucial [24:17 - 32:00] Managing Growth and Profit Understanding the difference between growth and profit Realizing the impact of a well-managed team on business success The need for effective project management in scaling a business [32:01 - 39:46] The Human Aspect of Business The significance of treating employees with respect and humanity Building a positive workplace culture for better productivity The reciprocal nature of employer-employee relationships Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales! Key Quotes: "Don't confuse growth with profit." - Hudi Greenberger "To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger "Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

79

How Laughing at These Money Mistakes Made Me Rich with Naftali Horowitz

Jun 3, 2024

50:34

Welcome back to another insightful episode of "Let's Talk Business." Today, our hosts Naftali Horowitz and Meny Hoffman dive deep into the intricacies of happiness, satisfaction, and fulfillment. Naftali shares his perspective on why fleeting happiness should take a backseat to the enduring pursuit of meaning and satisfaction. Drawing from his experience as a managing director and financial advisor at JPMorgan and his best-selling book "You Revealed," Naftali emphasizes the importance of living authentically, harnessing unique skills, and practicing gratitude. In this episode, we'll explore essential financial wisdom, such as the importance of budgeting, responsible spending, and understanding investments to avoid risky ventures. We'll also hear Naftali's thoughts on economic cycles, adjusting standards of living, and prioritizing savings for the future. As Naftali and Meny tackle the challenges of modern financial pressures, they provide actionable advice for those living paycheck to paycheck. We'll also illuminate personal development themes, like recognizing one's potential, focusing on self-improvement, and steering clear of futile comparisons. With discussions on self-esteem, the success of "You Revealed," and Naftali's plans for further contributions to self-development, this episode promises to inspire and empower you on your journey toward a fulfilling and responsible life. Tune in now to gain valuable insights into making meaningful changes in your financial and personal life. Links : Buy his book : https://www.artscroll.com/Books/9781422627464.html Episode Timestamps : 05:29 Think twice before spending to avoid regret. 07:19 Choose long-term enjoyment through disciplined financial decisions. 09:44 Save, budget, and plan for financial security. 13:03 Importance of budgeting for understanding expenses and value. 18:07 Stocks yield 6-10% above risk-free treasury. 19:09 Questioning 14% return as less risky than stocks. 25:16 Comparing people is ridiculous; spurs personal growth. 26:48 Focus on your own potential, not others. 31:03 Professional perspective on personal development and growth. 33:18 Do you communicate, keep promises, seek shortcuts? 38:09 Gratitude is vital for happiness and fulfillment. 40:32 Be grateful for what you have, always. 44:19 Book changes lives, inspires self-development and learning. 46:20 The impactful Torah book is challenging yet popular. 50:01 Closing remarks encouraging sharing and subscribing. Practical Pointers Understanding and navigating economic fluctuations are crucial for maintaining financial health. By being aware of these cycles, individuals can make informed decisions about saving, investing, and spending, which can lead to more stable and secure financial outcomes. Early financial planning is key to long-term stability. Initiating savings, investments, and retirement plans at the start of one's career can compound over time, providing a robust financial buffer and enabling greater financial freedom in the future. Achieving financial balance is essential for a satisfying life. It's important to enjoy the present while also ensuring future financial security. This involves making conscious choices about spending and saving, allowing for both immediate enjoyment and long-term financial goals. Breaking free from the paycheck-to-paycheck cycle requires deliberate financial action. By setting goals, reducing unnecessary expenses, and increasing income through various means, individuals can create a more sustainable financial situation that allows for savings and investment. Budgeting is a powerful tool for uncovering financial vulnerabilities and creating opportunities for advancement. By regularly reviewing and adjusting a budget, individuals can identify areas where they can cut back on expenses and redirect funds towards career development or other investments that can lead to increased income. Happiness, satisfaction, fulfillment, purpose, unique skill sets, gratitude, perspective, Naftali Horowitz, Meny Hoffman, Let's Talk Business podcast, personal development, economic cycles, financial advice, responsible spending, budgeting, comparing oneself to others, potential for growth, JPMorgan, Yu Revealed, investment risks, self-esteem, financial planning, retirement savings, reckless spending, fraudulent investment schemes, career advancement, time management, communication skills, self-improvement, book readership, Torah learning

80

From Struggling Salesperson to Top Producer with Eric Lofholm

Jun 10, 2024

35:31

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead. Today, I’m excited to welcome back my good friend and past speaker of the Let’s Talk Business Conference, Eric Lofholm Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric has been teaching people how to make more sales since 1999. In today’s insightful discussion, our host Meny Hoffman sits down with master sales trainer Eric Lofholm to delve into the intricacies of achieving sales success. Eric shares his expertise on the pivotal "inner game" of sales, emphasizing the importance of mindset and beliefs in driving performance. From viewing selling as a service to overcoming the fear of rejection, Eric offers practical tips and strategies to elevate your sales game. Tune in as we explore the transformational sales triangle, uncovering the critical roles of mindset, technique, and consistent action. Eric also shares his personal journey from struggling salesperson to top producer, highlighting how proper training and a positive outlook can revolutionize your career. Whether you’re an entrepreneur, salesperson, or sales manager, this episode is packed with valuable insights on goal setting, planning, and the art of closing deals. Join us and learn how to master the inner and outer game of sales, leverage content creation and technology, and most importantly, fall in love with the sales process itself. Get ready for a transformative conversation that will reshape your understanding of sales and set you on the path to success! This and so much more only on the Let’s Talk Business Podcast… Let’s get right to our conversation with Eric Lofholm Links : wwww.saleschampion.com https://www.linkedin.com/in/ericlofholm https://www.facebook.com/ericlofholm https://www.youtube.com/saleschampion1 https://www.facebook.com/EricLofholmInternational TIMESTAMPS : 05:34 Explore strengths and passion for successful sales. 06:32 Being in sales is universal, skills essential. 11:13 Negative beliefs create roadblocks, especially in sales. 14:51 Prepare presentation with clear desired outcome defined. 18:43 Adapt communication and processes to each client. 21:52 Self-acknowledgment boosts sales success and confidence. 25:09 Transition from salesperson to manager requires different skills. 26:55 Consider compensation, leads, and text marketing efficiency. 30:35 Free goal-setting classes offered twice yearly online. 33:50 Key sales tips: positive mindset, action-based goals. PRACTICAL POINTERS: Eric Lofholm emphasizes the crucial role of maintaining a positive mindset in sales. He suggests the importance of being mindful of your thoughts, advising you to catch and replace negative thoughts with optimistic ones. Focusing on actions rather than outcomes is another key lesson. Lofholm encourages setting action-based goals, such as making a certain number of prospect calls daily, instead of fixating on sales numbers.. Regular and structured planning is vital for sustained success. Eric highlights the importance of conducting mid-year and annual reviews to set and adjust your goals. By using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) framework, you can make your goals clearer and more actionable. Understanding and being flexible in the sales process is essential. Mapping out the stages of your sales process and reviewing them periodically ensures that you stay in control. Effective sales management involves understanding and facilitating your sales team. Knowing what motivates each salesperson and understanding their specific challenges allows you to customize your management approach.

81

Unveiling the Secrets of E-Commerce Finance with Pinchas Engel

Jun 17, 2024

39:52

Welcome to another exciting episode of "Let's Talk Business"! In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinnit Bookkeeping, to delve deep into the world of e-commerce and financial management. Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business. From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success. Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel! BIO : Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he’s helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support. LINKS : pinitbookkeeping.com PLEX GROUP: To watch or listen to this episode, visit: https://ptexgroup.com/podcast/struggling-topproducer/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast. TIMESTAMPS : 06:20 Business owners must know key financial metrics. 08:08 Key business metrics: return on investment, profitability. 13:10 High product profit gives room for contingencies. 17:12 New companies need strategy to succeed. 19:31 CFO focuses on future; bookkeeper, controller on past. 21:46 Marketing spends should align with company objectives. 26:33 Outsourcing services for business growth and efficiency. 29:54 Start with pricing, then justify cost. 32:55 Prefers business conversation over transaction categorization stress. 35:46 Create a clear business roadmap for success. 39:34 "Assess skills, seek support, and plan growth." PRACTICAL POINTERS: Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary. Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking. For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight. If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy. Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.

82

The Purple Cow, How to Be Remarkable with Seth Godin

Jun 24, 2024

41:19

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty. Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23 Key Quotes: “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

83

Why Automation is Essential for Business Success with Nathan Weill

Jul 1, 2024

46:40

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead. Today, I’m excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth. In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives. Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures. I also discuss the common misconceptions about automation - such as automation equals job loss, too expensive for small businesses Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication This and so much more only on the let’s talk business podcast… let’s get right to our conversation with Nathan Weill LINKS https://flow.digital https://www.linkedin.com/in/nweill/ https://x.com/NathanWeill PLEX GROUP: To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast PRACTICAL POINTERS: Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload. Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy. Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads. Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support. Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses. TIMESTAMPS : 04:01 Appreciation for team involvement and automation benefits. 07:04 Custom software takes time, but off-the-shelf works. 10:57 Efficient lead management crucial for sales productivity. 15:54 Automate lead tracking, notification, and response oversight. 18:18 Scheduling made simple with shared booking links. 23:26 Automate functions, enhance employee experience, streamline onboarding. 24:33 Automate systems for cost-effective and efficient onboarding. 28:30 Streamlining reporting processes for executives using automation. 33:37 AI drives automation with increased operational relevance. 36:39 Human interaction is important but automation essential. 37:38 Seek Zapier blog for full case study. 43:28 Started without standard procedures, had to catch up. 45:21 Use chatbots and automation tools for lead generation. GUEST BIO : Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company’s losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth. Ranked as the #1 certified expert worldwide on Zapier's marketplace and certified by Keap, Pipedrive, Airtable, and many other tools, Flow Digital offers workflow, sales, and marketing automation as well as CRM implementation. Nathan and his team save clients around 45,000 hours per month and have generated over $10 million in ROI to date.

84

Tackling Job Market Challenges with Automation and Strategy with Nesanel Moeller

Jul 7, 2024

41:58

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead. Today, I’m so excited to welcome our guest, Nesanel Moeller founder of Purple Stairs Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance. In our episode today, we delve into the world of recruiting and career enhancement with special guest Nesanel Moeller. He shares insights into the challenges of job hunting, building a job marketplace platform, and the balance between attracting candidates and companies. Nesanel discusses the importance of systematic onboarding processes, emphasizing the need for clear roles and contributions within a team. We also talk about the current tight job market, overpaying for talent, and the impact of automation and streamlining on the recruiting industry. Moreover, Nesanel talks about his transition from social work to operations and recruiting, as well as the lessons he has learned from his experiences in building a software SaaS business. He shares advice for business decision-making, common misconceptions about automation, and his vision for the companies he works on. This and so much more only on the Let’s Talk Business Podcast. Let's get right to our conversation with Nesanel Moeller. LINKS https://www.linkedin.com purplestairs.com PLEX GROUP: To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast PRACTICAL POINTERS: Focus on honesty and realistic evaluation when advising individuals on their potential for increased value in the job market, promoting trust and credibility within the recruitment industry. Implement systematic onboarding processes to ensure a positive employee experience and facilitate a smooth transition for new hires, ultimately contributing to higher employee retention. Maintain a balance between automation and personalized interactions in recruitment processes to efficiently handle a large volume of candidates while preserving the human element in the hiring experience. Take a step back and carefully assess decisions before making them to minimize potential setbacks and ensure strategic, well-informed choices when building and expanding companies. Learn from successful business principles, such as those found in "Profit First" by Mike Mikalowitz, to optimize financial strategies and savings within a growing business venture. TIMESTAMPS : 00:00 Podcast episode featuring Nassan Muller on recruiting. 03:49 Transition from consulting to recruiting in Penguin. 07:23 Automation reducing value, budget cuts affect job market. 10:08 Recruiting challenges due to lack of clarity. 13:00 Purple Stairs: solving recruiting pain points online. 17:34 Questions about platform benefits for non-traditional recruiting. 21:32 Seeking job satisfaction and fair compensation concerns. 25:18 Economic challenges make job market tough. 27:47 Create profile, attract candidates, benefit companies' needs. 30:41 Software project involved investors, planning, design, development. 33:42 Developing systems for new employee onboarding challenges. 36:53 Communication before starting job is important. 40:15 Nisana Muller's advice for job market success. GUEST BIO : Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance. Recognizing shifts in the recruitment market, Nesanel founded Purple Stairs to address the need for a more efficient recruitment process. This innovative platform eliminates traditional recruitment fees through a subscription model, providing employers with direct access to a comprehensive candidate database. Nesanel's dedication to optimization and market responsiveness continues to drive his passion for helping businesses thrive.

85

Breaking Down Big Goals into Achievable Steps with Rabbi Shmuel Reichman

Jul 15, 2024

57:34

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good. In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more. In our episode, Rabbi Reichman emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development. Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success. We discuss the value of involving spouses in business endeavors and how shared missions and communication transform personal and professional relationships. Lastly, we discuss the role of coaching and mentorship in overcoming obstacles and guiding personal and professional development, including Rabbi Reichman's approach to integrating therapy, coaching, and consulting. This and so much more on the "Let's Talk Business" podcast... Let’s dive into our conversation with Rabbi Shmuel Reichman. Timestamps: 06:05 - Devoted life to ideas and wisdom, blending worlds. 07:45 - Mission to synthesize personal development and business. 11:33 - Achieving balance across life's dimensions ensures success. 15:13 - Discovering and achieving personal and professional potential. 17:46 - Developing a vision for self-improvement and success. 22:12 - Self-improvement without needing validation from others. 24:42 - Discover and express your true self's purpose. 30:50 - Breaking down ambitious goals into manageable steps. 33:12 - Having an exercise partner is essential accountability. 36:03 - Essential hardcore success: identity, belief, mindset, persistence. 40:50 - Appreciate timeliness and impact of personal growth. 44:51 - Set a six-month deadline to transition careers. 46:01 - Embrace, control, and surround yourself for success. 49:41 - Spouse commitment surpasses business partnerships and values. 52:17 - Diverse coaching program covers therapy, coaching, consulting. 56:07 - Recognize and overcome irrational fears for success. Practical Pointers: You often hear people say that we shouldn’t mix family and business. But that’s not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed. Even when you have bite-size goals on the way to the big vision, you still need accountability. That’s why having a partner is essential: a spouse, a coach, or someone else who will make sure that you’re doing what you set out to do. It’s important to have a big and impressive vision; but you’ll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second. Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there’s no reason to believe that failure is likely. You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal. Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary! Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

86

Transforming Financial Struggles into Success with Rabbi Steven Burg

Jul 22, 2024

33:18

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around? Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more. Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. In our episode, Rabbi Steven Berg emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development. Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success. We discuss Rabbi Berg's journey through various leadership roles in Jewish organizations and the techniques he uses for transforming struggling nonprofits into thriving entities. Rabbi Berg shares insights on setting visionary goals, including his mission to connect 3 million Jews with Jewish wisdom. 0:02:15 - Turning Around Failing Jewish Organizations 0:05:30 - Importance of Organizational Structure 0:09:23 - Shifting from Chaos to Structure 0:11:45 - Self-Funded Projects and Their Challenges 0:14:20 - Implementing the Entrepreneurial Operating System (EOS) 0:18:43 - Overcoming Obstacles with Hard Work 0:19:30 - Importance of Delegation in Leadership 0:20:10 - Unique Challenges in Nonprofit Organizations 0:22:47 - Trusting Talented Individuals for Success 0:24:05 - Inspiring Story of Family Reconnecting with Heritage 0:27:15 - Books and Mentors Influencing Rabbi Berg 0:30:50 - Essential Strategies for Business Success 0:31:30 - Combining Vision with Effective Implementation 0:32:45 - Hiring Humble and Relentless Employees Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives! Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

87

Leading Through Crisis: George Pataki’s Approach to Government and Business

Jul 28, 2024

25:49

In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises. As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies. The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership. We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises. Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York’s contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies. We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor. https://ptex.co/pandadoc https://www.georgepataki.com That’s my conversation with Former Governor Goerge Potaki, my take away from this one: While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events. Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times. Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader. A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future. In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively. 00:05:29 - Governor recounts 9/11 emergency response, ignored security. 00:07:23 - Unified response across federal, state, city governments. 00:10:34 - Be open, honest, and transparent in communication. 00:15:24 - Federal workers inefficiency, Biden's lack of capability. 00:16:19 - Media protecting insiders, distorting news for agenda. 00:20:15 - Proud of government record, accomplishments and investments. 00:22:58 - Encourage optimism, unity, and involvement for progress.

88

Balancing Accountability and Humility within Leadership with Dobbin Buck

Aug 14, 2024

46:19

In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery. Buck reveals how his diverse background, including his time in the US Army and building museum exhibits, shaped his leadership approach and business acumen. He emphasizes the necessity of a clear agenda and a competent team, and provides a gripping account of empowering middle management to foster innovation and growth. We delve into the substantial impact of building a strong company culture in a remote work environment. Buck shares invaluable insights on strategies implemented at Get You Wired to maintain team cohesion and support, such as morning meetings and quarterly team-building events, enhancing communication and productivity. Reflecting on leadership principles, he discusses the balance between humility and accountability, comparing these values with effective leadership practices. Buck highlights the importance of setting clear goals and metrics to maintain effectiveness and foster creativity within the team. Join us as we uncover the secrets to Dobbin Buck's leadership and the principles that have driven Get You Wired to become an award-winning marketing agency. This episode is rich with practical tips, inspiring stories, and a deep dive into the world of business management and company culture. Don’t miss out on this enriching conversation! 00:01:50 - Two careers: soldier, museum builder, worldwide projects. 00:03:48 - Transitioned to marketing, now leading agency for 22 years. 00:07:49 - Current team more advanced, should lead company. 00:16:14 - Efficient processes, close attention to details maintained. 00:19:56 - Getwired has won several awards for its culture. 00:23:26 - Quarterly activities, December party, focus on relationships. 00:27:01 - Challenges of transitioning to remote work culture. 00:31:35 - Howard Schultz emphasized investing in people's retention. 00:33:45 - Efficient talent sharing and organized team structure. 00:38:35 - Fishing in Georgia, limited in summer temperatures. 00:39:35 - Fishing, reading, and meditation for mental balance. 00:44:22 - Effective leadership, remote work management, communication, team building. www.getuwired.com Linkedin PandaDoc That’s my conversation with Dobbin Buck. My takeaways from this one: Effective leadership requires balancing humility and accountability. Leaders should recognize that they don’t have all the answers and must rely on their team’s expertise while maintaining clear metrics and goals to ensure everyone stays aligned and productive. Transitioning to a fully remote work environment can be challenging but manageable with enhanced communication strategies. Regular morning meetings, mentorship programs, and team-building events can help maintain a strong company culture even when working remotely. Regular and transparent communication is key to synchronizing vision and operations within a company. Weekly and daily meetings to discuss goals, performance, and potential optimizations help keep everyone on the same page and moving toward common objectives. Deep relationships within teams are fundamental to a thriving company culture. Investing in team-building activities and events fosters connectivity and collaboration, crucial for a cohesive and motivated workforce. Training and empowering middle management to become optimizers within the company is crucial. By giving them ownership and responsibility, you foster a culture of continuous improvement and innovation, essential for long-term success

89

What Are the Secrets of Massive Real Estate Success? A Conversation with Joseph Lubeck

Nov 6, 2023

42:56

Although Joseph Lubeck left home at age 15 with only $400 to his name, he has become one of the world’s most successful real estate investors and is the Chairman and Co-Managing Partner of Electra America, and Founder and Chief Executive Officer of American Landmark. In this fascinating episode of Let’s Talk Business, Joe lets Meny in on the secrets of his success and the ways that anyone can learn how to wisely invest in the real estate market. Among the topics they discuss are what you need to do to start off in real estate, whether down cycles should be seen as an obstacle or an opportunity, why some successful real estate investors sometimes lose everything (and how to avoid falling into that trap), the biggest mistakes people make in real estate, and much more. He also tells his own story and emphasizes the importance of charity not just as a religious obligation, but also in creating a company culture where people can thrive. [00:01 - 07:59] Joseph Lubeck's Inspiring Journey to Success • Joseph has overseen the build-out of four successful multifamily portfolios How he got involved in real estate and became COO of an early apartment company • In 1996, Joseph took every penny he had and bought one building in St. Petersburg, Florida • How hard work and giving can lead to success [08:00 - 16:03] Navigating Real Estate Cycles • American Landmark has 800 full-time employees and 36,000 apartments The value of customers, investors, and team members • Giving till it hurts is important to HaShem • The quote 'Buy when there's blood in the street' [16:04 - 24:49] Low Leverage Real Estate and Taking Advantage of Opportunities • Why you should be as lowly leveraged as possible • Sleep at night by having good partners rather than lenders • Cycles must be expected and anticipated • Specialty businesses require sophisticated knowledge [24:50 - 34:30] Tips for Protecting Your Life Savings • Take a job and learn from somebody else before starting on your own Surround yourself with people smarter than you • Start small and use smarts to grow - Make HaShem your partner • Stay under control and don't get involved in bidding wars [34:31 - 42:55] Closing Segment • Stay under control and don't get involved in bidding wars • Don't go outside your area of expertise • Joseph on the rapid-fire questions Want to connect with Joseph? Follow him on LinkedIn. Head to American Landmark and create healthy, equitable, and sustainable environments! Key Quotes: "Customer service is everything. Giving people a good, affordable, clean, and modern place to live is part of our mantra. It's part of our mission." - Joseph Lubeck "The less debt you take on, the more you're able to manage through cycles." - Joseph Lubeck "Surrounding myself with people who are smarter than me and who I learn from is one of the keys in my view to success." - Joseph Lubeck Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

90

The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

Jul 31, 2023

41:20

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) [00:01 - 07:55] Opening Segment • Give people something they want to talk about and remark on Marketing is not about selling stuff; it's about serving customers • Building a remarkable product is key to successful marketing • Why storytelling plays an important role in marketing [07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing • Seth stresses what permission-based marketing is • Small businesses should focus on creating a remarkable service rather than competing on price • Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve • Creative marketers should avoid Shiny Object Syndrome by sticking to one platform [15:09 - 23:10] Exploring the Role of Leadership in a Changing World • Going first is way overrated; what matters is that you picked one Showing up and standing for something is key to earning trust and making a change • The connection between marketing and sales is adding human emotion to the equation • Why leadership always defeats management in times of change [23:11 - 30:54] The Good, The Bad, and The Ugly of AI • How business owners can adapt to maximize productivity • Control the present to restore the past vs. dance with the present to invent the future • Younger generation of leaders: technology and Zoom vs. face-to-face interactions • Companies should make decisions that benefit their culture [30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners • How AI can maximize people's work and not replace them • AI is similar to electricity in that it maximizes productivity and changes everything • AI will have speed bumps, but it can be used to discover things • Start with project-based teams and use AI to create value [38:25 - 41:19] Closing Segment • How Seth decided long ago to post every day • Seth on the rapid four questions Key Quotes: “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

91

Changing Your Perspective Changes Everything—with Charlie Harary

Aug 14, 2023

44:09

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business. Please listen and enjoy! [00:01 - 07:56] Opening Segment • Introducing Charlie Harary - a business executive, author, and public speaker known internationally The importance of what stops a person from achieving success • Charlie shares his advice on achieving success and happiness • The key to delivering a message effectively is to put yourself in the audience's perspective [07:57 - 14:59] How to Unlocking Your Potential • How to change your thoughts and bridge the gap between your current life and the life you want • The journey that led Charlie to write the book "Unlocking Greatness" • Changing thoughts to change brains • Understanding how the brain works, how habits work, and how rituals work [15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness • The eulogy exercise is one of the tools used to help readers understand what they are looking for in life • Happiness is about feeling empowered and having a positive perspective on life • Circumstances do not lead to empowerment Having a great perspective can help you feel empowered no matter where you are [22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment • Happiness is a perspective and not necessarily dependent on external factors • Gratitude is the most important muscle that we have and helps to build a positive outlook • Success should be measured against oneself, not against others • Everyone has different life scenarios, so the comparison should be avoided [29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits • You don't need an award or the size of a house to feel successful • Every time you have a thought, neurons fire in your brain and create connections • Goals are directions, but you become the goal by embodying it and creating Habits allow you to grow in a way that actually sticks [37:16 - 44:08] Closing Segment • As you repeat the behavior, it becomes neurologically embedded into your brain Link behaviors to create good habits • Charlie on the rapid-fire questions Want to connect with Charlie? Follow him on LinkedIn and Instagram. Head to his website and learn how to train your brain to succeed! Key Quotes: "The first thing always is to remember, speak for your audience. Don't speak for yourself.” - Charlie Harary "The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary "You never reach your goals. You become your goals." - Charlie Harary Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

92

Turning Failure Into Sustainable Success with Rabbi Steven Burg

Aug 21, 2023

34:20

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around? Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more. Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. [00:00 - 06:54] Opening Segment • Rabbi Steven held senior leadership roles in prominent Jewish organizations with a focus on outreach • Why Rabbi Steven believes in structure and scaling up for success • An international institution that provides intellectual tools to connect people to Judaism and God • Big organizations are like cruise ships; they take time to turn [06:55 - 13:12] Transforming a Nonprofit: The Playbook for Turning Around a Sinking Ship • How Rabbi Steven triaged what were the most critical components to move forward Cash flow was the top priority for the first four years • The organization had hundreds of people, and there was no one taking responsibility • How self-funded projects were thrown into the budget without a proper reporting structure [13:13 - 19:40] Using a Business Tool to Make Decisions • How a nonprofit used an Entrepreneurial Operating System to scale up • Set a 10-year goal to get 3 million Jews studying Jewish wisdom Moving to social media to reach the target market • When hiring, look for humility and the ability to learn from others [19:41 - 25:37] Finding Inspiration and Success Through Relentlessness • Relentless people are successful and can problem solve • Why delegating is a great skill to have in management • Leaders need to be consistent and repeat their vision often • Create language for employees to help them understand the vision [25:38 - 34:20] Closing Segment • Ignore the noise and let talented people do what they're good at • Rabbi Steven on the rapid four questions Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives! Key Quotes: “You can't stop your business while you're trying to fix your business.” - Rabbi Steven Burg “Vision without implementation is a delusion.” - Rabbi Steven Burg Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

93

The Right (And Wrong) Way to Grow Your Business with Swag with Mark Stern

Aug 28, 2023

38:46

Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place? Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more. Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas. [00:00 - 07:12] Opening Segment • Mark introduces Custom Boxed Agency Mark's backstory: launching his business in 2018 • How to use direct mail to marry physical and digital experiences together • How to wow your customers and redefine the American Dream [07:13 - 13:44] Unlocking the Power of Intentional Swag • Why intentionality is vital when it comes to swag boxes Swag should connect people more to the influencer behind the event/movement • Businesses should focus on providing tools and resources rather than just swag • The power of physical boxes and surprise [13:45 - 19:54] How to Create a Box Experience That Maximizes Customer Retention • Smaller size boxes are preferred as they are easier to store • Define a clear journey and provide what is needed for the first big hurdle Remove obstacles by providing what is needed in the box • Why design should be tailored to the desired outcome, and step-by-step instructions [19:55 - 26:22] Employee Retention Through Intentional Box Experiences • Three core phases of the customer lifecycle Acquisition, delivery, and retention • How gifting can be used as a retention play to enhance relationships with clients • Employee retention should involve gamifying the onboarding experience [26:23 - 33:58] The Magic with Digital and Physical Experiences • Intentionality is vital to fostering a great company culture beyond just perks • How to combine swag, boxes, and retail to amplify your business • How you can leverage QR codes to bridge physical and digital experiences • Consider replayability, recognition, and collectability when selecting swag [33:59 - 38:45] Closing Segment • Use swag as an amplifier for business offers • How to combine physical and digital elements for retail success • Mark on the rapid four questions Want to connect with Mark? Follow him on LinkedIn and Facebook. Visit Custom Box Agency to create an experience that leaves your customers wanting more! Key Quotes: “I don't think people need more stuff. I think people want outcome as to why they bought the product or service in the first place.” - Mark Stern “When we think of a box experience, I don't want just to develop a box experience. I want it to be something that you save, something that you keep, something that you reference back and forth.” - Mark Stern Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

94

How to Become Permanently Profitable with Mike Michalowicz

Sep 4, 2023

31:12

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability? In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry. If you’re ready to transform your business from a cash-eating monster to a money-making machine, check out Mike’s interview below! [00:01 - 07:05] Opening Segment • Mike introduces Profit First, a system that teaches leaders and entrepreneurs how to profit first • How to overcome financial struggles and understand the profit-first methodology • A listener saved $32,000 in an account after hearing Mike's advice • Mike had success from the outside, but his businesses were never profitable, and he lost all his wealth [07:06 - 13:29] The Profit First Formula: Learn How to Take Profit Without Sacrificing Your Expenses • It's essential to share the struggles of entrepreneurship and not paint a rosy picture The ego needs to be checked to succeed • The Profit First Formula and how it flips the traditional formula of sales minus expenses equals profit • If a business cannot pay its bills, it is telling them that something needs to be fixed [13:30 - 19:47] Uncovering the Benefits of Profit First • How taking your profits first can help your business succeed • Take a portion of the profit first, use it to reward shareholders, and build cash equity • Working harder is not the solution; working smarter is key • The simplest solution is often the right one. [19:48 - 25:56] Achieving Financial Growth & Stability Through Niche Specialization • Business owners can double their profits by increasing pricing by 20% • Businesses that take their profit first grow faster than their competition and become more selective about what they spend • Reverse engineer niche specialization to outpace competitors in growth Pay for vacations with cash from vacation account to stay within budget [25:57 - 31:11] Closing Segment • For personal budgeting, set multiple accounts for intended use and divide money into different outcomes • Mike on the rapid-fire questions Want to connect with Mike? Follow him on LinkedIn and Instagram. Visit his website to make your journey simple! Key Quotes: “Entrepreneurship's not easy, but to make the elements simpler is my mission.” - Mike Michalowicz “As a small business owner, we all need to realize we are shareholders in our own business.” - Mike Michalowicz “You can't wait to be profitable to make profit. You have to start making profit today.” - Mike Michalowicz “We have to realize that our business and our personal lives are intertwined. They are not separate. So we have a big dependency on our business and its income and profitability to support our lifestyle. “ - Mike Michalowicz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

95

Mastering the Art of Blending Worlds with Rabbi Shmuel Reichman

Sep 12, 2023

58:35

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let’s Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good. In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more. [00:01 - 07:45] Opening Segment • Introducing Rabbi Shmuel Reichman An international speaker, bestselling author, business coach, and CEO of Self Mastery Academy • Personal development is vital to personal success, family success, and business success • Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership [07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success • We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals • Personal development is not just about growth but also about balance and long-term success The recipe for success is to understand who you are and tap into your greatness • Success in personal life does not need outside approval [22:31 - 36:18] A Guide to Self-Development and Personal Growth • Why you need to get a clear sense of your identity and purpose in life People who are stuck need coaching or consulting from someone outside themselves to push them • The importance of building habits and getting accountability from friends or family • The only way to start is to build a mindset and overcome limiting beliefs [36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision • Success takes years of hard work and dedication - focus on micro wins and momentum • Self-awareness, confidence, and patience are hard to quantify • Surround yourself with the right types of people and ideas that will help you grow • Mixing family and business is possible if done right [49:36 - 58:35] Closing Segment • Businesses sometimes fall apart due to different values or visions • The importance of communication, shared values, and understanding each other's concerns • Schnuel on the rapid-fire questions Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary! Key Quotes: “If you really want to do something with your life, you have to figure out how to support it yourself.” - Shmuel Reichman “The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten.” - Shmuel Reichman “Your job in life is to figure out what's incredible within you.” - Shmuel Reichman “The best possible life is where everything is harmoniously building towards a shared vision direction.” - Shmuel Reichman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

96

Special Episode: Ptex Group Rebrand - Behind-The-Scenes with Meny Hoffman

Sep 25, 2023

19:29

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful. Key Highlights: [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide Key Quotes: “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

97

Hiring Management on a Fractional Basis: The Good, the Bad, and the Ugly with Ben Wolf

Oct 2, 2023

43:07

Your company is growing, you’re getting too busy to do everything yourself, and you’re wondering if it’s time to hire a fractional or full-time COO. How do you determine if your company is ready? What do you need to do to get your organization prepared for this big step? What skills does the owner need to make this new arrangement work, and what skills does the COO require to succeed? What are the disadvantages of hiring a manager on a fractional basis? Is hiring a fractional COO just a way to save money, or are there some hidden organizational benefits, too? Join Meny and Ben Wolf, the founder of Wolf’s Edge Integrators - the largest Fractional COO firm in the world - as they answer these and many other questions. It’s an episode that might permanently change the way you think about upper-level management and the way you integrate executives into your company. [00:01 - 07:29] How to Prepare for a New Management Structure • Ben introduces Wolf's Edge Integrators, the largest fractional COO firm in the world Check out his book Fractional Leadership • Fractional executive leadership democratizes access to high-caliber talent for companies of all sizes • How technology and COVID have accelerated the use of fractional COOs [07:30 - 14:27] The Challenge of Making the Mental Jump From Doer to Leader • Having a great leadership team requires having great leaders at the top of the organization • an essential skill for business owners is the readiness to let go and not need to micromanage everything • When hiring C-level executives, it is vital to have the right people in the right seats • Leaders need to make the mental jump from doer to leader to be successful. [14:28 - 21:18] Creating Clarity for Successful Leadership • Leaders need to create a clear picture of the outcome and provide coaching, metrics, and accountability Avoid jumping in and doing tasks for people rather than coaching them • To decide which role to take, identify which activities give you energy and which ones drain it • When hiring a COO, take time to define the role and other roles in the organization clearly [21:19 - 28:43] Understanding When to Hire a Fractional COO vs. Full-Time • Understanding the need for a COO and determining if it should be fractional or full-time is key • Fractional CMOs typically give an estimate of how much time their accountabilities will take • Working with recruiters to find the right person and elevating someone internally are other options [28:44 - 35:50] How to Find the Right Fit for Your Fractional COO Role • CEOs should be clear about the role and measure it using behavioral-based questions The COO should not be a clone of the CEO but bring in different perspectives • Fractional roles can work if you set expectations and measurables are clear • You should avoid helicopter management as it masks people and processes issues [35:51 - 46:06] Closing Segment • Fractional roles still provide flexibility and availability for emergencies • Ben on the rapid-fire questions Want to connect with Ben? Follow him on LinkedIn. Head to Wold’s Edge Integrators and let the business run itself! Key Quotes: “One key skill is the ability is the readiness to let go and not need to micromanage everything. But it's only a skill that can be implemented when you have the right people in the right seats.” - Ben Wolf "A good manager leader is able to set up clear measurables and expectations in a meeting cadence with each person or with each team so that they can effectively manage those people or manage those teams on an episodic basis.” - Ben Wolf Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

98

The Gift of Exceptional Productivity with Charlie Meaden

Oct 9, 2023

48:36

Charlie Meaden is a unique individual; whether it’s jewelry making, gaming, or investing, he’s found a way to do it more efficiently - and more profitably - than almost anyone. His dedication to productivity goes even further, as it also guides his investment strategy and his understanding of the underlying currents that affect the economy. In this episode of Let’s Talk Business, Meny and Charlie discuss his adventures in business, his recent work as the co-founder and CEO of Gembot.ai, his opinions on the future of cryptocurrency, the importance of launching a new product quickly, the difference between busy-ness and effectiveness, and much more. [00:01 - 07:36] Opening Segment • How Charlie has found ways to be more efficient and profitable in different niches • The importance of productivity early on in Charlie's career • How Charlie was able to use his hourly wage jobs to learn about business and entrepreneurship [07:37 - 14:27] Maximizing Your Productivity and Effectiveness • Understand where the time is going and where the money is coming from Take a step back to focus on what's important. Do something that you're passionate about. • Create certainty where possible to avoid decision fatigue [14:28 - 22:14] How One Entrepreneur Found Success in Technology • Leaders should look at the team's productivity to identify waste and ensure they are focusing on the right things • The importance of treating employees like owners and empowering them to get upside • Obsession with technology and gaming led to goldsmithing for money How Charlie built a gaming startup in 30 [22:15 - 30:10] From Gaming to Investing • How one entrepreneur is democratizing access to better investment tools for independent investors • Charlie discusses how he developed a systematic strategy for public equities A platform allows people to become more systematic in their investing and research/execute desired strategies [30:11 - 37:30] Navigating the Fintech Space • Launching a product in the FinTech space is not easy and requires a lot of trust The biggest mistake founders make is launching too slowly or not quickly enough • When dealing with regulated products, it's essential to get it right as it affects the company's net worth • For investments, one should be aware of the shift in the economy and liquidity in the market [37:31 - 48:37] Closing Segment • Charlie dives into the mimetic behavior in markets • Expectations and reality when expectations diverge too much • Charlie, on the rapid-fire questions Want to connect with Charlie? Follow him on LinkedIn. Visit Gembot.ai to level up your investment game! Key Quotes: “As a leader, the first thing you got to always ask yourself is, do I need to do something better to get the outcome and the productivity that I desire?” - Charlie Meaden “Treat everyone like an owner in the business, and then provide everything and continuously ask them, are we doing enough? And then, if that's not working, then that individual might not be right for the company culture.” - Charlie Meaden Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

99

Sales isn't Selling - It's Problem Solving with Tom Jackobs

Oct 23, 2023

36:54

In 2008, Tom Jackobs purchased a personal training facility… and almost went broke in the first six months. He had to learn how to sell - and those skills changed his life forever. In this engrossing episode of Let’s Talk Business, Meny Hoffman talks to Tom about the secrets of successful selling, including how to see sales as problem solving, at what point you need to keep your mouth shut, how to avoid appearing like (and being) a sleazy salesperson, how to get a prospect to give you a decision at the end of the first meeting, why the questions you ask before your presentation are more important than the presentation itself, the reasons that you are your best salesperson (and what to do about that when you are big enough to have a full sales team), and more. [00:01 - 09:33] Opening Segment • How Tom grew up disliking sales to becoming a successful salesperson • The negative approach to sales comes from the idea that one person wins and one person loses, creating a zero-sum game • Tom’s approach to sales starts with the mindset shift that salespeople are problem solvers [09:34 - 20:50] Understanding The Process of Selling • Tom discusses his experience in sales in the fitness industry and why the consultative approach is important • Salespeople should focus on getting a decision from the prospect at the end of the conversation • Treating sales as a process will ensure you’ll consistently close the deal [20:51 - 24:49] How the Sales Process Can Set You Up for Success • Some extroverts spend too much time on rapport-building • Introverts do better if they stick to the process • As a business owner, you are the primary salesperson in your business Establish a good management process and scripting of the sales process for your team [24:50 - 30:48] Leveraging the Power of Storytelling • Understand the needs of the client or crowd you're speaking to and address any objections throughout the presentation • Share stories and case studies of past clients, as well as your own personal story • Tailor your presentation to connect the audience to their dream outcome with your product [30:49 - 36:54] Closing Segment • The sale is made during the questioning or discovery phase • Be comfortable having uncomfortable conversations with your client • Tom on the rapid-fire questions Want to connect with Tom? Visit TomJackobs.com and follow him on LinkedIn, Facebook, Instagram, and Twitter. Get your FREE gift now, Tom’s powerful workbook in creating an impactful story! Key Quotes: “If we come across as that needy salesperson or the sleazy salesperson that's pushing something on somebody that's going to turn off most of the population these days. But if we rather approach it as we are problem solvers and our first initial obligation and duty for that prospect is to find out what their problem is.” - Tom Jackobs “I am a problem solver now, and I have to find a process to sell. And that's the key word is that it's a process. And when you treat it like a process, then you do it the same way each and every time and you'll get the same result, which is the sale at the end of it.” - Tom Jackobs “There's no reason that a decision should not be made. And oftentimes, I'm giving them the agenda of what's going to happen and at the end of our conversation, we're going to make a decision together, whether this is a good fit for you or not, either is okay, but we do want to make a decision today.” - Tom Jackobs Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

100

Mindset First, Strategy Second: Creating Leaders who Lead Effectively, with Vamsi Polimetla

Oct 30, 2023

40:18

Effective leadership is the key to exponential growth, but saying you want to lead isn’t the same as knowing how to do it. To learn some of the secrets of creating leaders who can lead your company into a limitless future, Meny was joined by Thought Leader, High-Performance Coach, and Life & Business Strategist Vamsi Polimetla for a fascinating and eye-opening conversation. Listen in as they talk about the difference between management and leadership, why mindset and internal alignment need to come before strategy, the importance of making meetings that are more fun than a vacation (seriously!), practical tips on how to think outside the box, what skills you need to look for when you’re building a team, and much more. [00:01 - 07:30] How to Think Outside the Box and Achieve Genuine Freedom • Leadership is not just about titles or qualifications; it is about who you are being in the moment • It is crucial for leaders to have a growth mindset and focus on their own development first before helping others • 80% of businesses fail within the first five years due to lack of scalability • True leadership involves taking complete ownership of one's life [07:31 - 14:56] Learn How to Become a Great Leader: Strategies for Entrepreneurs • Leadership is not only about talking the talk but also walking the walk Leadership can be learned, even for those without prior experience in a leadership role • The importance of having an open mindset and auditing your progress regularly • Leaders should remember why they started their business and stay true to that purpose [14:57 - 23:09] Unlocking the Power of Thinking Out of the Box • Mindset is only one-fourth of internal communication - also need to consider heart set, health set, and soul set • Leaders should bring people based on their attitude and problem-solving skills, not just current skills • Give yourself space and distraction-free time to think out of the box • Ask yourself: if I'm more courageous/loving, what can I do to create more value? [23:10 - 30:16]The Power of Open Heart Conversations & Challenging the Status Quo • Take time to pause and reflect on yourself, your company, and your team • Have open heart conversations and ask for feedback from everyone Check out the ego and have genuine conversations • Play the game to win instead of playing not to lose [30:17 - 37:25] The Difference Between Management and Leadership • Bring in the human element into conversations so people feel comfortable speaking up • Operating principles should be consistent in all scenarios and environments Have biweekly, monthly, or quarterly check-ins to review progress • Make meetings meaningful and enjoyable for team members [30:26 - 40:17] Closing Segment • Know your team member's strengths and interests • Vamsi on the rapid-fire questions Want to connect with Vamsi? Follow him on LinkedIn. Head to his website and become a leader! Key Quotes: "Be the CEO of your life first before you become the CEO of the business and run the organization." - Vamsi Polimetla "Leadership is all about who you are being in the moment. And it can be designed and developed at any point in life." - Vamsi Polimetla "Your free time is the most important time that you have, and that is where you get a lot of ideas." - Vamsi Polimetla Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

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