How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more. With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way.  [00:01 - 08:02] Opening Segment • How to eliminate risk, gain buy-in, and achieve better results faster • Ron offers excellent tips on how to build high-performance sales cultures • Ron's concept of people calling themselves victims of circumstances The way of leadership [08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster • People often become task-oriented instead of purpose-oriented • What you should consider making a successful sales call Qualify the account, decide on the best path forward, and map out the steps • What the goal of the call should be [15:35 - 22:56] Uncovering the Neuroscience Behind Engagement • Exploring cortisol levels and how to create an environment for participation Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful). • Before selling, create an environment for customers to want to participate • Moving from static questions to the conversation and trust building [22:57 - 30:02] Unlocking the Power of Empathy to Influence • How asking questions can create trust and change reactions The importance of creating an emotional connection first • Ask questions to understand the customer’s environment • Discipline needed to ask questions and clarify meanings [30:03 - 37:14] The Power of Self-Reflection with Board Meetings • The five steps to break the sales cycle Prospecting, first impression, qualifying, presenting, and closing • Leaders can use the same techniques to understand what is essential to their employees • Make sure conversations are purpose-driven and not task driven [37:15 - 44:22] Transforming Sales with a New Conversation • Make sure to ask questions to figure out what is going wrong • A copier is nothing more than a communication vehicle From selling one copier to filling in gaps with multiple copiers • Used tenacity to try something new and learn from failures [44:23 - 49:33] Closing Segment • Keynote and field visits helped bring back 8 million in revenue • Ron on the rapid-fire questions Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle! Key Quotes: "Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr “Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more.  Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors. [00:01 - 07:29] Opening Segment • How Eric helps small to medium-sized businesses, increase sales Helping businesses get unstuck and grow by working hands-on with them • Eric's goal is to help businesses hire a sales leader • Revenue is growing, and business is doing well [07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success • The importance of having an impact on the business and the people you work with • Understanding the "why" behind your business is crucial for strategy The sales process vs. selling process distinction • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business [14:37 - 21:22] Setting Realistic Sales Expectations • How a 360 onboarding plan helps set milestones for new hires The first year is an investment year for both the salesperson and owner • How historical data can be used to project revenue plans Metrics and KPIs are essential for tracking progress and making adjustments [21:23 - 28:17] Tips on Hiring the Right Salesperson • Uncomfortableness is a good thing for growth and meeting goals • Sales success requires the right expectations • Hiring the right salesperson requires assessing attitude and aptitude Why is not everyone cut out for sales? [28:18 - 32:14] Closing Segment • Salespeople should maintain a winning attitude and proactively manage highs and lows • Eric on the rapid-four questions Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue! Key Quotes: "What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis "There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis "Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well? There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it. Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy. [00:01 - 08:21] Opening Segment • Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform His experience working at charity.com and helping raise close to $3 billion for charities • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue Helping organizations understand their donors' potential through data analysis [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits • What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts • Where the idea for charity.com came from The prevalence of crowdfunding for small businesses • How charity.com flipped the script on traditional business models [15:43 - 22:43] Building a Successful Platform for Social Giving • Understanding the psychological motivations of donors and creating a sense of urgency How social aspects play a big role in donor motivation • Building a platform for a specific audience is important for success • Emotional connection is important in building products and businesses [22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising • Setting goals and helping organizations get the job done is key to sustainability • Belief in oneself is the key to successful fundraising campaigns • Successful fundraisers believe in the urgency of the cause and their capability to make a difference • Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it [30:06 - 37:22] Maximizing Your Database • How data can help nonprofits and businesses target their constituents for better results The value of data in targeting and tailoring marketing campaigns • The importance of strong leadership in business success • How targeted campaigns based on public sources and third-party data can increase referral power and donations [37:23 - 45:02] How to Identify Potential Donors • How to communicate better and increase donations for fundraisers • Marketers can use public data to identify potential donors who match their event • Nonprofits are growing based on people's lifestyles and interests • Fundraisers can expand their prospect list by using signals of wealth and capacity [45:03 - 49:06] Closing Segment • Building relationships and cultivating donors over time is critical for fundraisers • Moshe on the rapid four questions Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact! Key Quotes: “If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations? Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it! With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. [00:01 - 07:11] Opening Segment • The importance of predictability and mapping out your business for success • How Eli’s ambulance manufacturing company saw significant growth in production and market share • Understand your business and create models for best/worst-case scenarios [07:12 - 13:55] Tips from an Automotive Manufacturing Expert • Why it is essential to model out potential supply chain disruptions • The complexity of the automotive manufacturing industry and the need for accurate inputs The consideration of outside advisors or consultants for a fresh perspective • Stick to what works and avoid distractions with new projects [13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon • Vehicle prices are not going down, but there may be additional incentives • How the shortage of new cars is affecting the used car market A three-year gap in inventory will take years to refill • Eli’s insights on self-driving cars and why they are an area of interest [20:49 - 27:30] Changing Lives and Making Mobility Affordable • How liability and regulations are significant obstacles to self-driving cars  • A crucial component for self-driving cars to understand their environment • Why Tesla could fall behind other manufacturers • Big companies investing in self-driving technology may not fully understand the challenges involved [27:31 - 37:19] Closing Segment • How Eli’s mission has changed the industry and touched many lives • Having passion is essential for achieving success in business • Eli on the rapid-fire questions Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody!  Key Quotes: “Don’t believe what everybody tells you.” - Eli Rosenbloom “You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom “If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more. With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. Key Highlights: [00:01 - 07:18] Opening Segment • Eli’s journey from commercial ambulance operator to van conversion company owner How he has expanded his portfolio and opened several new factories • How to help alleviate logistical problems in manufacturing and distribution • Where the idea for manufacturing wheelchair-accessible vehicles comes from [07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles • Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago • Why the complexity of building a mobility van is much greater than building an ambulance • How Eli took apart and rebuilt his van with the help of a fabrication shop • The need for more affordable wheelchair-accessible vehicles [14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances • Minivans are a small segment with low demand and high cost to produce • Building a car is complicated with thousands of parts, and custom fabrication is expensive The barrier to entry for manufacturing vehicles • Why the target audience for Eli’s vehicles is himself [20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles • Understanding your client is crucial in B2B and B2C businesses The power dynamic between the customer and the company • Service and maintenance are critical in industries where downtime is not an option • Business models should be based on passion and target customers, not just profitability [27:27 - 34:05] Scaling Up a Unique Manufacturing Business • How labor is the biggest challenge for FR Conversions • Information sharing is a significant challenge as the company scales The need for better systems to handle escalating complexity • How building software has been a secret sauce for managing the process of scaling up [34:06 - 44:51] Closing Segment • Tips on delegation and root cause analysis for business success Delegating authority and responsibility is vital for scaling up • Understand the root cause of problems, not just the surface issue Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody!  Key Quotes: “Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom “When you teach people, don’t teach them the what to do; teach them the why. When they bring you problems, don’t attack the problem for what it appears to be; attack it for what’s the root cause.” - Eli Rosenbloom “The right hand never knows what the left hand is doing.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

When you consider growing your business by taking out a major loan, how do you know what risks are worthwhile - and how do you evaluate risk in the first place? What factors are crucial in determining when to invest in real estate and what kind of property you should purchase? Why is it imperative to know your numbers well, and how do you ensure you’re not fooling yourself? These are among the most important questions for any growing business, and Yankie Markowitz, Chief Executive Officer of SBA Loan Group, has a fascinating way of addressing them all. Listen to Meny and Yankie discuss all this and more on this useful and crucial episode of Let’s Talk Business! Yankie Markowitz is the Chief Executive Officer of SBA Loan Group and has helped facilitate over $600 million in real estate transactions and complex deal syndication. He is often sought out by bankers to help structure complex SBA transactions because of his knowledge and unique experience with the U.S. Small Business Administration loan programs. He also serves as a Board Member of C.H.Y.E., a non-profit resource center that helps aspiring entrepreneurs in the area of responsible business development and provides them with the tools and resources that they need to achieve lifelong financial independence.  [00:01 - 07:26] Opening Segment • Understanding SBA loans and how banks pivot to accommodate the market • How Yankie has helped facilitate over 600 million in real estate transactions • How SBA loans are outstanding for small businesses • Banks pivot to accommodate the market and protect themselves [07:27 - 14:22] Small Business Growth • Exploring the benefits of SBA loans • Stimulating the economy by helping small businesses grow • The two primary loan programs that SBA provides • The requirements to qualify for an SBA loan [14:23 - 21:20] Getting the Money You Need • SBA is flexible as long as the bank is willing to take the risk • Banks want to be on the same page with the borrower • How SBA Loan Group educates people on the program • Loans are available for those looking to expand or grow their business [21:21 - 28:11] Making Money Faster • Advice for business owners on taking risks and buying buildings • Success of a business is based on the success of clients • What business owners should consider • The significance of understanding your numbers [28:12 - 35:19] Know Your Numbers to Get the Best Loan Deals • Real estate typically appreciates over time • Owning property can be an investment for a business • Business owners should understand their numbers • The vocabulary of real estate investing [35:20 - 41:48] A Guide for Business Owners • Your numbers are essential to running a successful business • Why you should speak to their accountant at least once a quarter • Be intentional with the goals of the business and set metrics to measure success • Outsource specific tasks, but don't outsource responsibility [41:49 - 48:36] The Power of People, Process, and Product • How SBA Loan Group is helping businesses pivot and succeed • Refinancing can be a great option when rates increase • Having the right team and process in place is critical to success • Attending events and being around like-minded people can be beneficial [48:37 - 1:00:23] Closing Segment • Discovering the power of community • Yankie on the rapid four questions Want to connect with Yankie Markowitz? Follow him on LinkedIn or Instagram. Visit SBA Loan Group, one of the most reputable packagers of government-guaranteed small business loans to business owners. Key Quotes: “We're not interested in wasting time. If we waste time, we're losing money. The faster we can get the deal done, the more money we make.” - Yankie Markowitz “Real estate appreciates no matter what.” - Yankie Markowitz “Knowing your numbers will tell you what your business is doing." - Yankie Markowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

What does “America’s Rabbi” know about business? Plenty, as it turns out. Listen in when Meny talks with Rabbi Daniel Lapin, host of the weekly television show Ancient Jewish Wisdom and author of books like Thou Shall Prosper, about the ways that ancient Jewish wisdom contains the keys to prosperity and financial success. Rabbi Lapin explains why a giving mindset is crucial, how to avoid the incorrect idea that prosperity means taking something away from people, whether the trope that Jews are good with money actually contains an important truth, why you need to increase your circle of friends (and how to do it) when high intelligence can work against you, and more.  Rabbi Daniel Lapin, known widely as America’s Rabbi, is a noted rabbinic scholar, best-selling author, and TV host. He is president of the American Alliance of Jews and Christians, author of America’s Real War; Thou Shall Prosper, and other best-sellers. A frequent guest on Fox News, WallBuilders Radio, and Glenn Beck TV, he hosts his own popular radio and podcast programs with audiences worldwide. He hosts the weekly television show Ancient Jewish Wisdom with his wife, Susan, on the TCT Television Network. [00:01 - 08:21] Opening Segment • Discover the secrets of financial success • The nature of earning money and bringing in the spiritual part • How Jewish people are disproportionately good with money • Check out Thou Shall Prosper [08:22 - 16:12] Understanding How the World Works • Why a high IQ is not beneficial for business success • Success comes from understanding how the world works and exchanging value • People are often uncomfortable when asked to name a price for their goods or services • Paying a fair price is essential to avoid exploitation and ensure satisfaction [16:13 - 24:33] Escaping the Shackles of a Bad Spiritual Schematic • Making money is often associated with evil and greed in society • What "the rich must pay their fair share" means • Making money is not taking; it is evidence that you have served another human being. • People should focus on making money as a way to serve God [24:34 - 32:55] The Secret to Financial Success • Wealth is not defined by money but by satisfaction with one's portion in life • The Five Fs of success (family, physical fitness, friendships, finance, and faith) • Why employees should think of themselves as independent contractors • More business is generated through relationships than at business development meetings [32:56 - 44:35] Expand Your Network and Increase Your Wealth  • Authenticity is essential when trying to build relationships with successful people • Torah system encourages kindness and goodness for financial abundance • Look for opportunities to give, not take • Exploring the interconnectedness of God, money, family, friends, and health [44:36 - 52:41] Closing Segment • Rabbi Daniel on the rapid-four questions • Q&A: How should I balance aiming my marketing budget towards potential new clients vs. keeping my existing clients happy and satisfied? Want to connect with Rabbi Daniel? Check out his YouTube Channel and website. Head to We Happy Warriors, ancient solutions for modern problems! Key Quotes: “Part of understanding how the world really works means you understand that money flows to people who deliver value.” - Rabbi Daniel Lapin “If you understand how the world really works, you will always be able to serve other human beings regardless of what the circumstances are.” - Rabbi Daniel Lapin “Business is about giving; it’s not about getting. The money flows automatically when you find a way to satisfy the needs and the desires of other people." - Rabbi Daniel Lapin Connect with Pte Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

As Let's Talk Business concludes another great season, join Meny and his producer, Scott Kahn, to review the highlights of the past six months. Together, they reminisce about their favorite guests and most meaningful moments while discussing what makes a good podcast, how listeners can get involved, and some exciting plans for LTB's future. You won't want to miss this celebration of Let's Talk Business, the podcast which offers no-nonsense advice to help you learn, grow, and lead. Listen and enjoy! Key Highlights: [00:01 - 06:46] Opening Segment • A "seasoned review" to talk about some of the podcast episodes that have gotten solid feedback • The effort that goes into producing a show Speaking to guests beforehand and asking more profound questions • The most fulfilling part of producing content [06:47 - 13:09] How One Podcast Episode Changed a Life and a Business • Podcasting is not just about having a great guest or host • The goal of Let's Talk Business • Why feedback from listeners is crucial [13:10 - 26:20] Uncovering the Nitty Gritty • A recap of some episodes and their feedback • Understand the essence of branding and marketing • Salespeople should listen to different ideas and adapt something that works for them Avoiding the feeling of rejection [26:21 - 33:30] Closing Segment • The value of the podcast Introducing a new Q&A segment to the show • Making a difference in the lives of the listeners Key Quotes: "Having a properly prepared podcast, a host, and a guest who work well together. That's what makes a successful podcast." - Scott Kahn. "Give us that 40 minutes, that hour, and we'll give you tremendous value for your time." - Scott Kahn. Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in Business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload?  In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more. Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms. [00:01 - 08:08] Opening Segment Patty’s background and experience empowering women business owners Beating the broken cookie effect Pricing is key to success and understanding your value is essential Women tend to undervalue themselves, focus on serving others, and over-deliver [08:09 - 25:44] Overcoming Fear and Reframing Limiting Beliefs Fear of rejection often keeps people from charging enough Limiting beliefs can prevent people from building a team and training them Value-based pricing is recommended to help understand the value being brought to the buyer Three types of value: extrinsic, intrinsic, and perceived Patty introduces the SNAP System [25:45 - 42:09] Learn How to Sell with Stories and Build Value Don't wait until someone expresses interest; plan ahead and prepare stories and questions Ask strategic questions to qualify whether the buyer is a good fit Marketing raises visibility, business development builds relationships, and sales close deals Features and benefits don't work well; focus on building value with stories Using business storytelling to differentiate yourself and make sure it is relevant for the buyer [42:10 - 48:38] Closing Segment Stand your ground when it comes to the sales process Patty on the rapid four-questions Q&A: How to know in advance if a person is likely to do the job they're hired to do Want to connect with Patty? Follow her on LinkedIn, and Facebook. Head to The Block Group to conquer your revenue roadblocks! Key Quotes: “My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they're generating more revenue with less.” - Patty Block “If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” - Patty Block Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos. [00:01 - 07:27] Opening Segment • How Chad launched his startup and exited it • Leveraging AI strategies on webinars and conferences worldwide • The need for events in the e-commerce space How they can help entrepreneurs become 1% better [07:28 - 21:14] Why Timing Is Everything • Why and how Chad decided to build Skubana • How to know when is the optimal time to sell Focus on the revenue-generating side of the business rather than cost saving • The reason why timing is key when selling a business • How one entrepreneur found success after the "Great Reset" [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI • AI is still in its early stages but is developing quickly Business owners can start getting acquainted with AI • How Chat GPT can make writers better • Starting a brand on Amazon requires a plan and tight margins • Chad's insights about aggregators and Amazon [35:46 - 45:52] Closing Segment • Your idea must be differentiated to succeed • Chad on the rapid-four questions • Q&A: What is your risk tolerance? Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time! Key Quotes: "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams? Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more. Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him. Key Highlights: [00:01 - 15:15] Opening Segment • Mordechai's mission is to help growing businesses flourish as partners The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker • When Mordechai'scuriosity about human nature and psychology began • Past should be acknowledged and accepted, but not dwelled on for too long • Discussing the mechanics of any topic won't make you successful, you need to take action [15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance • Why 80% psychology and 20% systems are needed for personal and business development • Hard work is not going back to the past, but implementing the right tools, and systems in every area of life • Life is difficult and real satisfaction comes from overcoming challenges How to overcome thought processes and build a healthy work relationship • Constantly look for ways to improve and break through ceilings [28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence • How to identify, acknowledge and work on your beliefs Why the two foundations of anxiety are avoidance and exposure • How the lack of self-confidence is a belief usually linked to high levels of anxiety • Understanding the source of negative beliefs and restructuring thinking around them A systematic approach to personal development through relationship building [42:07 - 54:56] Closing Segment • How to make EOS systems work for your company • Moderchai on the rapid -four questions • Q&A: What can you do to get an employee back on track? Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business! Key Quotes: "Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein "I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein "Whatever your mind can conceive and believe it can achieve." - Mordechai Klein Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Is it possible that the best way to grow your business is to avoid being a businessperson? It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more. Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children. Key Highlights: [00:01 - 16:01] Opening Segment • Making people happy is the best way to make yourself happy • How to strengthen company culture and build collaboration How quality time sets apart company cultures • Gossip and negativity are the number one killers of company culture • Why positivity is a gift that can be worked on by everyone [16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman • Companies that prioritize spending quality time together have a strong culture • Doing something so good that people remarket it for you is the best marketing • How not being a businessman can help your business grow Willing to go above and beyond to create the best experience possible • The importance of not focusing on generating revenue, but on creating the best movie possible [32:11 - 47:55] Unlocking Success Through Passion and Personal Growth • Why passion and personal growth are necessary for a business to reach your fullest potential • How delegating tasks can help free up bandwidth and allow for more focus on creative projects • Focus on the good, change perspective, and learn from mistakes Validate emotions before offering a different perspective • See mistakes as learning opportunities and chances to grow [47:56 - 55:40] Closing Segment • Boruch on the rapid-four rapid question • Q&A: Is hiring family members a positive step or can it lead to disaster Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work! Key Quotes: "Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz "The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz "We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? We naturally want to leave a meeting feeling positive, and thinking that we’re on the road toward making a sale. But is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning - not the end - of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more.  Key Highlights: [00:01 - 16:40] Opening Segment • Charlie's background and story Moving into sales and business development • How ego and self-confidence can be confused • Why sales conversations should be replaced with business conversations Selling belief and trust is more important than product or service value [16:41 - 33:05] Stop Selling and Start Prospecting • Stop selling and have an abundant mentality Target the right people and talk to enough people • Deliver service beyond expectation and ask for help in growing business Get the right decisions and respect the gift of time • Respect the prospect by not being pushy or aggressive [33:06 - 49:53] The Power of Trust-Based Relationships • Truthfulness and slowing down the process leads to better outcomes • Why success comes from referrals and introductions Trust is key to successful referrals • How to succeed in business development 3 essential traits and tips from Charlie [49:54 - 54:18] Closing Segment • Charlie in the rapid-four questions • Q&A: Is there a secret that makes cold calling less unappealing?  Want to connect with Charlie? Head to Growth Dynamics where greater results can be achieved! Key Quotes: "Confidence is knowing that whatever circumstance you find yourself in, you can do what you have to do to survive." - Charlie Hauck "Most people in business development think their job is to collect yeses. That's not it, it's to collect decisions." - Charlie Hauck "The slower you go, the faster it will happen." - Charlie Hauck Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you’re part of a very big club - and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you’re coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations. Pinchus Schiff is the co-founder and CMO of Friday, a team management platform designed to simplify life for small businesses. He has a strong background in sales and worked with hundreds of small businesses across a wide range of industries. Crucially, Pincus openly shares the struggles as well as the successes that often come along with sales and with running a startup. Key Highlights: [00:01 - 14:22] Opening Segment • Pincus shares his journey of taking the leap and finding success How he ended up being the co-founder and CMO of Friday • Overcoming fear and building authentic relationships Why fear can be both a friend and an enemy • Take small points from different sales advice to create your own strategy [14:23 - 27:46] Overcoming Disappointment in Sales • How to set realistic goals and adjust accordingly Subconsciously work towards the goal by visualizing it • Be prepared for discouragement when goals are not achieved Expect rejection and learn from it • People don't reject you personally, they reject the call or service [27:47 - 41:43] How One Salesperson Took the Leap to Build a Successful Business • The difference between introverts and extroverts in sales • Taking preventative measures to avoid getting "drunk" on success • Understand not every idea is a business and economics must be taken into consideration The pros and cons of taking a partner or investor • Why taking a partner out of fear is a recipe for disaster [41:44 - 55:42] Closing Segment • Know what you want and how important it is to live the life you want before taking the leap • Pincus on the rapid four questions • Q&A: How should I decide if it's worthwhile to outsource certain office tasks? Want to connect with Pincus? Follow him on LinkedIn, Instagram, and Twitter. Key Quotes: "Once you realize to every single objection there's always an answer. You can even ask a question before they object to you so they can't." - Pincus Schiff "Don't look at what other people will think of you because it's impossible to please everyone. If that's your goal you're failing from the second you wanna start." - Pincus Schiff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

If you’re a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask - really and truly - why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure. It’s one thing to want to make money; it’s quite another to think about why making money is important to you. This might sound like a question you should ask your therapist, but Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the “Why” matters, Dean’s recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more. Dean Mercado, Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDstretch: 49 Inspiring Insights For Business Breakthroughs, is a well-respected small business coach, author, and speaker with expertise in helping small business owners raise their game and level up their business. With a professional career spanning four decades, he has served many roles, mostly revolving around his passion for marketing, technology, and leadership. Dean’s articles have appeared in numerous publications, including Inc. Magazine, Investor’s Business Daily, and Crain’s Business News. Key Highlights: [00:01 - 07:32] Opening Segment • Introducing "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs" • Dean shares his background and story His expertise in helping small business owners around the globe raise their game and level up their business [07:33 - 14:37] Staying Focused on What's Important • Clarity is key for entrepreneurs to be successful and happy Why business is simple but not easy • Keeping focused on what moves the needle is essential • How a coach can help bring clarity and truth to an entrepreneur's goals [14:38 - 22:07] Unlocking Business Growth Through Mind Stretch • Accountability is a key factor in successful coaching • The best reason to hire a coach is that they can recognize patterns that most people don't see A business will only grow to the degree that the owner's mindset will grow • Why it is important to stretch the mind before stretching the business [22:08 - 29:13] Maximizing What Works for Entrepreneurs • Why vision is the core, and mindset is the outer band that needs to be stretched How habits are what make goals successful or not successful • Goals should be SMART (Specific, Measurable, Actionable, Realistic, Timely) • Why reflecting on what worked and didn't work is important for success Maximize successes and reduce failures [29:14 - 36:23] How a Coach Can Help Leaders Make the Right Changes • How getting a coach can help you change habits and hold you accountable Set realistic goals that are aligned with your mission and vision • Make sure to break down goals into 3 strategic initiatives per quarter Create a game plan so you know what to do every day [36:24 - 43:32] Get Real About Your Numbers & Understand the Truth Behind Your Business • Mindset is the most important investment for an entrepreneur Entrepreneurs need to be honest with themselves and their numbers • Knowing your numbers is essential to understanding the truth of your business Having a good coaching system that aligns with your values is key • Chemistry between coach and client is important for success [43:33 - 52:51] Closing Segment • The best coaches will hold you accountable and fire you if it's not a good fit. • Dean on the rapid four questions • Q&A: How could I make sure that I don't fall into that category? Want to connect with Dean? Follow him on LinkedIn, and YouTube. Check out his website to transform your vision into reality! Key Quotes: "Habits are what make goals successful or not successful." - Dean Mercado "If I don't become more, I will not have more. So the more value I could add, the more value I'll receive in return." - Dean Mercado "Working towards expanding the mind is never a bad investment." - Dean Mercado Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life? Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they’ll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more. Naphtali Hoff is the President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought-after trainer and lecturer. He is the author of Becoming the New Boss, a leadership book that helps new leaders hit the ground running and enjoy sustained success. Key Highlights: [00:01 - 07:16] Opening Segment • How to increase productivity while reducing stress • Naphtali's background and story How Naphtali transitioned to becoming a coach and consultant • Check out Becoming the New Boss [07:17 - 21:06] Leaders Must Delegate to Stay Productive •The difference between coaching, consulting, and mentoring • Why a leader's productivity is critical to company success How the success of a leader is largely dependent on their productivity • Leadership productivity is important for any company's success A busy leader will have a hard time leading others, and will not be able to oversee and support them [21:07 - 34:27] Leaders Must Delegate to Stay Productive • Delegating allows leaders to be more strategic and influential in their work • Productivity is about knowing what you need to do and being focused and targeted with your meetings How to protect your time and be more productive • Developing a framework for leaders to serve as coaches within their own organizations The key to productivity [34:28 - 47:46] Set Expectations for Your Teams • Why people are becoming more aware of the "hustle culture" Realizing that there is no direct correlation between work and success. • What has led to a shift in the definition of work-life balance • Leaders should set expectations for when they will be available Make sure to communicate these expectations to their employees [47:47 - 54:22] Closing Segment • Naphtali on the rapid four questions • Q&A: How to start and grow your email list for your business? Want to connect with Naphtali? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Impactful Coaching and boost your productivity! Key Quotes: "Busy is a matter of just constantly being on the move, but productive is being strategic about your activities." - Naphtali Hoff "The more we are invested in the outcomes that we are seeking to achieve, the more likely it is that we will achieve them." - Naphtali Hoff "If you don't protect your time, nobody else will value it more than you will value yourself." - Naphtali Hoff Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

It’s not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more. Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media. Key Highlights: [00:01 - 07:31] Opening Segment • How Chayale ended up creating the Jewish Content Network Creating content that engages and connects with the Jewish community • Chayale shares her career path and how she became successful in sales Her advice for aspiring sales professionals [07:32 - 21:17] Moving On From Sales: How One Woman Succeeded • Why sales is an amazing opportunity that can lead to success and fulfillment • Rejection is something that new salespeople have to learn to deal with Salespeople need to have a strong will to overcome rejection and negativity • What the Jewish Content Network is and what it does Offering a solution for businesses that don't have time or resources to create their content Planning and budgeting for marketing campaigns [21:18 - 34:13] Creating a Successful Marketing Campaign • What small businesses should do to improve their branding and marketing efforts Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget • Make sure to have a marketing strategy in place and track metrics to measure success Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action • The importance of having a work-life balance Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives [34:14 - 43:43] Closing Segment • Q&A: How to determine the right amount to pay your employees • Chayale on there paid four questions Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business! Key Quotes: "I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more. Key Highlights: [00:01 - 07:45] Opening Segment • It's important that leaders constantly look for personal growth, professional growth, and development • Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach Figure out what you do best and go ahead and focus on that • How to move people from point A to point B [07:46 - 23:18] How to Build a Great Company Culture • Why companies need to focus on a great company culture Maintaining and retaining people from leaving and having great productivity • Building a culture of support is easy when leaders understand the right buttons to push • How open-ended questions allow people to express themselves freely and candidly When people feel they can express themselves, they're more likely to come to you with suggestions and feedback • Leaders know how to create teachable moments [23:19 - 38:56] Resolving Conflicts Successfully • The key to resolving conflicts successfully Ask and state the problem, feel concerned, and be transparent Take the personal part out of it and focus on the issue at hand • Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion When conflicts are not resolved, they can lead to high turnover and low productivity • Leaders should always seek input from their team to make informed decisions. [38:57 - 51:14] Closing Segment • David on the rapid four questions • Q & A: How do I balance getting the help I need with making the money I want? Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform! Key Quotes: "It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz "A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy! Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors. Key Highlights: [00:01 - 14:45] Opening Segment • Mike shares his backstory and career path leading up to founding the company - Simple Modern • The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful Mission-driven companies are more beneficial to society than those without a sense of purpose • It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals [14:46 - 29:44] How to Create a Culture that's Idealistic & Practical • Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different • A company with shared values and a shared mission will be stronger than one with diverse values or no values at all Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values • Why a company's culture cannot be created without deep convictions from the leader about what they believe in • How Simple Modern uses transparency to attract and retain ton talent [29:45 - 44:32] Transparent Leaders Build Trust • Transparency is the exercise of allowing other people to see what you're thinking • When you build a culture where both relationally and organizationally, people are transparent, trust is fostered Leaders should be transparent about their weaknesses and get feedback from team members to improve • The mindset for a startup entering a new market is to look at the best players in the space See where players may be white space that they can enter [44:33 - 1:00:48] Closing Segment • How to create a long-term sustainable competitive advantage • Mike on the rapid-four questions • Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business? Key Quotes: "The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham "I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham "Great founders and great cultures, start with deep convictions." - Mike Beckham Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Nowadays, as more and more people work from home, having multiple income streams is increasingly important - and world-renowned marketing expert Martha Krejci has created a system to help you maximize profits by developing these streams one at a time. Join Meny Hoffman as he and Martha talk about affiliate marketing, how many income streams a person should have, what social media platforms you should emphasize and which you shouldn’t, how to use SEO to get to the top of Google searches, and much more. Listen and enjoy! Martha Krejci is a world-renowned expert in the areas of SEO, organic traffic, and personal brand building. She uses these three skill sets together to teach everyday people how to make sustainable and even scalable income with affiliate marketing. Fortune 500 companies often invite her to teach their own affiliates how to be more successful. Other companies have put her on their payroll to educate their own affiliates on a regular basis because they see a major uptick in activity after she speaks. Key Highlights: [00:01 - 07:50] Opening Segment • How Martha's mindset led her to become an entrepreneur. Why quitting her job and starting her own business was a defining moment in her journey • How Martha created an exit strategy and goal for her business • Be realistic with your goals and not be overly optimistic [07:51 - 19:40] How to Succeed When Starting Your Own Business • How Martha realized moving to the SEO space was a good fit for their skills and experience Why her previous corporate experience helped her to be prepared for the entrepreneurial path • What you need to create content that gets you results Giving away free training sessions on SEO and ecommerce • Google is a great tool to determine what content to create in order to rank well [19:41 - 31:26] How to Create Content That Gets Scraped • Why long-form content is not as effective as shorter content • People should focus on one medium and master it before branching out Figure out what platforms are most authentic to them and focus on those • How to be successful in affiliate marketing Affiliate marketing is a great way to start off with income [31:27 - 43:54] Closing Segment • Martha on the rapid-fur questions • Q&A: When is my business ready for rebranding? Want to connect with Martha? Follow her on LinkedIn, Facebook, Instagram & YouTube. Visit her website, and be your authentic self. Key Quotes: "We need to think about ourselves less. And we need to think about who we're about to serve more." - Martha Krejci "You build your business from giving away." - Martha Krejci Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, in the last eight years, he has gone from failing at holding live events - to the point that one hotel told him they would never do business with him again - to holding over 41 successful live events for himself and 23 for his clients. He has spoken on hundreds of stages and critiqued and helped the sales presentations of hundreds more. During covid, he pivoted to helping online entrepreneurs launch webinars, which have produced more than 6.9 million dollars in sales over the past 18 months.    In our conversation, Steve shares the lessons learned from his failures and how this has allowed him to provide actionable advice and tools and help businesses grow and succeed. He stresses out how to build a successful webinar and breaks down the two keys to achieving it. He emphasizes the reason why business owners should become known and trusted by their audience in order to increase sales and highlights the importance of having an action plan for your business. Listen and enjoy! Key Highlights: [00:01 - 07:43] Opening Segment • Steve shares important lessons that led to his success today Anything worth doing is hard and requires effort How to market and sell to customers effectively • Steve's strong passion for helping others grow and succeed [07:44 - 27:00] How to Succeed When Your Dreams Don't Match Your Reality • You have to ask yourself where you want to be in the future and figure out what steps will get you there When things don't go as planned, it's important to remember that it's not the end of the world • Having a plan and taking small, consistent actions are essential to achieve success • Three things you can do to make a big difference Reading every day, having great friends, learning from failures • Entrepreneurs need to be willing to take the risk to succeed, and being reckless is not a good way to go about things [27:01 - 44:02] Making Your Webinars More Successful • When spending money on ads, you should know what you're looking for the ads to do How you're going to recoup your money, and what your sales process is • The importance of having a plan for what to do if something goes wrong • Why you should focus on telling stories about your personal life to connect with your audience Engagement is more important than teaching • How to overcome a lack of action with your business [44:03 - 54:37] Wapping Up! • Things might go wrong but that doesn't mean you should radically change your business plan • Steve on the rapid-fire questions • Q&A: When is the timing right to add more services to your business? Want to connect with Steve? Follow him on LinkedIn, and Facebook. Head to his website, and build a powerful, engaging presentation that is a money-making machine for your business! Key Quotes: "Everybody's got a plan until they get punched in the face." - Steve Werner "Instead of talking at somebody, engage with them and bring them into what you're doing and use stories." - Steve Werner "The more imperfect you are the more you'll relate to people." - Steve Werner Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell - and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world's largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International. In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client's needs and how your product or service will benefit them. Listen and enjoy! Key Highlights: [00:01 - 07:39] Opening Segment • Warren shares his background and work A world-renowned expert on sales, leadership development, and employee motivation • How to become a great salesperson Stop being afraid, start believing in your product or service [07:40 - 28:22] What You Need to Be a Successful Salesperson • Most people are not good at sales simply because they're afraid someone's going to say no The key to being successful in sales is to have a positive mindset and believe in your product • It's important to remember that you're not just selling paper goods - you're selling service as well • Salespeople need to be motivated to keep up the activity necessary to reach their sales goals How and why dialing the phone is one way to generate activity [28:23 - 42:23] Salespeople Must Be Aware of the Changes in Social Media • Make sure to have goals, write them down, and set realistic goals • Salespeople have to be aware of how technology has changed Social media is not selling; it is marketing • The main goal of social media should be to get your company's name and product out there Build name recognition and marketing for your company • Sales should be approached in a way that shows respect for the customer by providing quality and value [42:24 - 51:10] Closing Segment • Understand your unique selling point and what sets you apart from other salespeople • Warren on the rapid-fire questions • Q&A: What type of salesperson should I be looking to hire? Want to connect with Warren? Follow him on LinkedIn and YouTube. Key Quotes: "Most people are not good at sales simply because they're afraid someone's going to say no." - Warren Greshes "The only way you can define how much money you need is to tell me how you want your life to look." - Warren Greshes "A goal becomes realistic if you are willing to do what it takes to achieve it." - Warren Greshes Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

How many times have you had the resolution to start losing weight, but after a couple of days or weeks, or months it all goes to waste? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life. In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees' health is prioritized and they feel you care about them as well as their wellness. Listen and enjoy! Key Highlights: [00:01 - 06:48] Opening Segment •Luke shares his background a work A health and fitness coach who helps entrepreneurs recover their health and wellness • How often business leaders have sacrificed health to build wealth • Wealth and wellness go together, and they need to step into a practice that supports their goals • Why October through November is the best time to take on health and fitness goals [06:49 - 16:33] Slow and Steady Wins the Race to Lose Weight • How to overcome the challenges of starting a fitness program when you're busy • You don't need to go to the gym to achieve your fitness goals • Why resistance training can be an important part of a healthy lifestyle Slower, longer-term weight loss is more successful than rapid weight loss • Eating a standard, healthy diet that is easy to adjust calories from is key to success [16:34 - 26:47] Leaders Look to Build Great Cultures, Great Environments • How leveraging your low-level step count is a massive point • Luke's advice to build great cultures and work environments Promoting a healthy first culture and setting standards to achieve them • Luke breaks down great leadership strategies • Be willing to give and contribute to others [26:48 - 30:22] How to Get More Clients After Completing Work • Luke on the rapid-fire questions • Q&A: What is my next step in order to get more clients? Want to connect with Luke? Follow him on LinkedIn, Instagram & Facebook. Head to his website to increase confidence & energy! Key Quotes: "We need to step into a health and fitness practice that supports whatever it is that your goals in life are." - Luke DePron "By you becoming a healthier version of yourself, the time that is invested, you're gonna buy it back through productivity, through feeling better, through having more confidence." - Luke DePron Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Is the fear of tipping off your competition, losing your employees, and disappointing your clients hurting your ability to communicate honestly and effectively? In this episode, our guest is Shlomo Friedman, he is a Partner & Executive Director of Imperial, a leading real estate brokerage headquartered in Lakewood, New Jersey. He is renowned for his emphasis on company culture & mindset work, helping Imperial agents sell more and dream bigger through the power of training, support, & teamwork. Shlomo is also a much sought-after speaker on sales and company culture, presenting at popular events and seminars, where he empowers high achievers to set and achieve impressive goals. In this episode, Shlomo digs deep into why fear is a great motivator but it destroys the possibility of having a growth mindset. He points out how important it's to reach your fullest potential and make sure you have accountability as a leader. Shlomo stresses out the importance of not getting stuck when you don't get the results you worked for and encourages you to rate yourself on how well you communicate and admit where you need to improve. Tune in and discover how to assure that your work and personal goals support each other. Listen and enjoy! Key Highlights: [00:01 - 15:48] Opening Segment • Shlomo shares how to succeed despite fear The importance of company culture and mindset work • How fear can hurt your ability to communicate honestly and effectively with your employees, clients, and competitors • Shlomo's outlook on titles and responsibilities in corporate America [15:49 - 32:49] How to Achieve Your Potential: Mindset, Activities & Results • Understanding what your responsibility is and personally growing yourself are key to succeed in your business • Why the leader's responsibility is to help people realize their unrealized potential • There is no way to make any change without understanding the cause of the lack of progress To grow, one needs to have a growth mindset and believe one can achieve anything • When the growth mindset is established, the focus shifts to practical actions that will enable growth How to focus on the positive aspects of negative situations, and use spin to turn negative events into positives [32:50 - 48:44] Give the Work-Life Balance You Deserve • When we don't have a growth mindset, we are driven by fears • The benefits of having a growth mindset when communicating with your clients, employees, and competitors Always let them know what you can do and how you'll try to do it better • How to have a work-life balance that supports your personal goals A person's real life is more than business, and their goal and where they want to get to is much bigger than the business • Why your business goals should support your personal goals [48:45 - 1:02:17] Closing Segment • Shlomo on the rapid-fire questions • Q&A: How to know which event to attend? Want to connect with Shlomo? Follow him on LinkedIn. Key Quotes: "If we can think of the other more than of ourselves, that's how we grow." - Shlomo Friedman "I feel much more comfortable with not a title but with an understanding of what it is that my obligation in the organization is." - Shlomo Friedman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Did you ever have a crazy idea that you thought just might be a big one but you never did anything about it because you didn't want people to laugh? This week, our guest is Steve Sims, the author of Bluefishing: The Art of Making Things Happen and Go For Stupid: The Art of Achieving Ridiculous Goals which will be released on October 18. Called by Forbes Magazine, “The man with the world’s coolest job,” Steve has become famous for taking the craziest dreams of his celebrity clients and making them a reality. In our conversation, we’re going to hear about some of his wildest adventures, and learn how the fear of ridicule can stop us from doing the things that might be the keys to our success. Steve also teaches us how to recognize when something stupid might actually be brilliant and how to approach business and personal goals with a curious mindset. Listen and enjoy! Key Highlights: [00:01 - 07:44] Opening Segment • Steve shares his experience working with celebrities and high-profile clients • The key asset to achieving success Having a curious mindset when pursuing goals • Check out The Art of Making Things Happen [07:45 - 24:11] People Laugh at Your Goals to Keep You Down • How different cultures can help or hinder a person's ability to pursue their goals Steve's advice on how to manage these differences • Going for stupid isn't the same as being reckless • Why entrepreneurs need to have goals that are both achievable and ridiculous to be successful They should vision their goals and reverse engineer them down to the smallest steps necessary to make them a reality • Stupid goals are those that are so far out of reach that they become impossible to achieve, but are still worth pursuing [24:12 - 40:09] Change Your Process and Achieve Greater Success • What has led to a canceled culture in which people no longer want to engage in conversations or projects People are afraid of being laughed at • Instead of laughing at those who make mistakes, we should challenge them and help them learn from their mistakes • Don't give yourself excuses for not changing; try different things to see what works When you start doing things differently, your mind starts seeing opportunities that it may not have seen before • The key to success is having a balance between your business and personal growth, and being true to your standards [40:10 - 47:38] Closing Segment • Steve on the rapid-fire questions • Q&A: When do I know it's time to quit? Want to connect with Steve? Follow him on LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter. Visit his website, and make the impossible possible! Key Quotes: "Do things that disrupt the way you live and your mind will start to accept and recognize alternatives." - Steve Sims "Most of society today wants to laugh at your goals to keep you down. But if you don't go for stupid goals how are you gonna dare of achieving them." - Steve Sims Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you ready to create a message that connects with the right people and builds your business, even if you’re a shy introvert? In this episode, our guest is Laurie-Ann Murabito. She was so shy that she couldn’t even look people in the eye. Almost accidentally, she became a public speaker and discovered that even an extreme introvert can overcome stage fright and communicate powerfully and effectively. She is a business mentor and speaking strategist who teaches clients to communicate with confidence, and leverage speaking opportunities to be positioned as the expert, attract high-end clients, and monetize their authority. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and host of the Be In Demand Podcast. In our conversation, Laurie-Ann shares her story of becoming a public speaker and how she overcame her shyness to achieve success. She encourages you to take the first step towards your goals and share your stories to inspire others. She stresses how the fear of public speaking is something that a lot of people deal with and it can really hold someone back from really taking the plunge and trying to speak in front of an audience. So, if you're afraid of public speaking, learning how to do it properly can really help you out. Listen and enjoy! Key Highlights: [00:01 - 08:07] Opening Segment • How Laurie-Ann became a powerful speaker Learn to communicate with confidence and leverage speaking opportunities The best-selling author of Rethink Leadership and Rethink Your Leadership • There are three different types of speakers • Take the first step even if it's not perfect, and never give up on their dreams. [08:08 - 23:33] Overcoming Stagefright and Communicate with Confidence • The fear of speaking can be a barrier to success It's important for business owners to learn how to communicate confidently • How public speaking is a valuable skill and increases business owner's value • You don't have to keep coming up with new stories every time you speak • Where the fear of being judged comes from If you're not part of the inner circle, you'll be kicked out. [23:34 - 39:04] Speak Like a Leader Without Stressing • Why leaders should take baby steps before speaking, be themselves, and ask for feedback • The key points for a successful public speaking engagement Having an opening that grabs attention Providing valuable information in the authority section Ending with a call to action. • Becoming a speaker is easy with the right approach • Integrity is important when delivering speeches as it can help build trust and credibility with audiences [39:05 - 45:31] Closing Segment • Why narcissism is a personality trait that makes someone difficult to coach • Storytelling is an important tool for getting your employees and customers excited about what you do Key Quotes: "Being able to tell stories is so infectious. The storytelling is so powerful and a lot of us don't realize it." - Laurie-Ann Murabito Connect with Laurie-Ann: Follow her on Instagram and LinkedIn. Head to Speak And Stand Out , and get crystal clear on your message! Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Creating deep human connections and building a high-trust culture is crucial to truly thrive as a leader. In this episode, our guest is Scott Mann; he spent 23 years in the United States Army, 18 of them as a Green Beret, where he specialized in unconventional, high-impact missions in places like Afghanistan, Iraq, and Colombia. He is a storyteller and the founder of Rooftop Leadership, where he helps leaders make better human connections in high-stakes, low-trust environments. He also empowers people - both in warfare and in business - to stand up for themselves and develop a strong voice. He is the author of Operation Pineapple Express: The Incredible Story of a Group of Americans Who Undertook One Last Mission and Honored a Promise in Afghanistan. In our conversation, Scott shares some of his experiences from his time in Afghanistan and how he was able to use his relationships to help save people and build deep relationships with them. He digs into the importance of leadership, social capital, and accountability and how polarization can be dangerous and counterproductive. Scott remarks on why relationships are essential for building successful organizations. Listen and enjoy! Key Highlights: [00:01 - 07:32] Opening Segment • Leadership lessons learned from a war zone • How to build relationships of trust with the local population to rescue people in high-risk situations • Check out his book Operation Pineapple Express A story of this rescue mission and the inspirational lessons that can be learned from it [07:33 - 22:15] The Problems with the US Withdrawal from Afghanistan • The problems with the U.S. withdrawal from Afghanistan No public hearings on what happened and no accountability • Look at the situations that as a leader you face and ask yourself what's your pineapple express  • Afghan special operations forces and the veteran volunteers who stood on their shoulders and honored a promise • Why it's key to focus on local solutions, such as helping tribal leaders stand up to terrorists and training select special operations units [22:16 - 36:36] If America Abandoned Its Allies, What Would Happen? • What has led to increased conflict and instability in Afghanistan A political decision made without input from military leaders • Why the division between left and right in America is a major obstacle to effective policymaking on issues like Afghanistan • The importance of opening public hearings by Congress to allow for a more informed discussion of policy options for Afghanistan There is still potential for the United States to support its allies, but it needs to do so in a more transparent and effective way [36:37 - 40:16] Closing Segment • How to make decisions as a leader • Q&A: What will help you with your decision-making process? Want to connect with Scott? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Roof Top Leadership, and discover how to create deep human connection! Key Quotes: "It is our social connection ability that really enables us to thrive." - Scott Mann "The time to build social capital is when nobody is looking " - Scott Mann Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you ready to do the work that it takes to have a breakthrough in your business? In this episode, our guest is Isaac Bardos, the kid who everyone thought would never be successful at anything. But Isaac used that rejection to develop into a college athlete, a well-regarded public speaker, the founder of numerous successful companies, and a business coach who can diagnose a business’ core problem in minutes. Join Meny as he and Isaac talk about effective leadership, what it means to have a calling, how to spot the patterns that can tell you what’s really happening in your business, make better decisions, and much more. Listen and enjoy! Key Highlights: [00:01 - 13:04] Opening Segment • How understanding your weaknesses can make you a better leader • How Isaac became a successful public speaker and business coach • Isaac's story of overcoming obstacles to achieve success Being doubted by family and friends, and starting his own businesses Providing more value to his clients by helping them achieve their goals [13:05 - 28:52] What You Need to Be a Succesful Leader • How an upbringing can either be seen as victimization or as fuel for someone's future • It is a learnable skill to be a leader, but most people are not naturally born leaders Moses's story • Leadership is about looking at where someone wants to go and what is needed to get there • Leaders need to be connected to their employees to lead them effectively [28:53 - 44:24] How to Navigate the Business World When the Recession Hits • When it comes to scaling a business, you need to take a "really serious look" at scalability • Why patterns are essential for your business Patterns can help protect businesses and help you stay ahead of the curve • What business leaders should focus on Focus on what's going to help your businesses grow [44:25 - 52:52] Closing Segment • Isaac on the four rapid questions • Q&A: How to budget for marketing your business? Connect with Isaac on LinkedIn, Instagram & Facebook. Key Quotes: "The must is where we really see things come out and we learn things about ourselves that become potentially huge assets for the business." - Isaac Bardos "If you're disconnected from the people who are doing the work that needs to get done, then you're not leading." - Isaac Bardos Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you a leader that sacrifices health for the sake of growth? In this episode, our guest is Zach Estes, a Manufacturing Engineer by trade; who has experience in manufacturing operations, hospital operations, and media operations, and now leading Path for Growth as Chief Operating Officer alongside Alex Judd. He's passionate about healthy growth and applying operational principles in life and business.   In our conversation, Zach digs into some lessons he learned from his time as a manufacturing engineer that has helped him to be an effective operator in today's business landscape. He stresses the importance of visibility in business and how manufacturing principles can be applied to any type of business. Zach breaks down the principles that he uses to run an efficient, effective, and enjoyable business and what has led him to achieve healthy growth. Listen and enjoy!   Key Highlights:   [00:01 - 06:58] Opening Segment • Zach shares his journey as a manufacturing engineer How he ended up being the COO of Path for Growth Helping leaders grow their businesses without losing themselves in the process • Make work visible for better communication and understanding between team members and customers   [06:59 - 19:58] Path of Healthy Growth for Businesses • Zach discloses the four steps to Path for Growth Standardization, documentation, evaluation, and improvement • How Path for Growth help businesses achieve success • Why individual growth is a key element Not sacrificing one's personal life to achieve success in one's business. • There must be intentionality and energy put into pursuing healthy growth to maintain a flourishing business   [19:59 - 32:11] The Importance of Downtime • The key to a successful company is having a clear mission, focus, and passion Leaders need to communicate these values to their team for them to be attentive and motivated • Why downtime is expensive, and leaders need to be aware of this to manage it effectively Planned downtime vs unplanned downtime • Taking care of yourself physically, mentally, and spiritually is important for long-term success   [32:12 - 35:52] Closing Segment • Learn more about Zach with the Rapid Fire Questions!  • Q&A: Should you share your financials with your team?   Connect with Zack on LinkedIn. Head to Path of Growth, and find out how to practice healthy growth!   Key Quotes:   "If you know how you create and deliver value for your customer, then you'll know how you don't do that to you." - Zack Estes   "If you know where you're going, or if you know what your responsibilities are, then it's a lot easier to determine what it is you should be spending your time on." - Zack Estes   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Business! Check out my new podcast on Apple Podcasts:https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you ready to listen to the amazing changes that are coming up in the show? Since its inception, the Let's Talk Business podcast has been dedicated to helping entrepreneurs and business owners thrive. We believe that information is key, but we also believe that it's important to help business owners to start to take action. That's why we've introduced a new format and a new producer to the show, and we look forward to continuing to provide practical advice and help entrepreneurs and business owners grow their businesses. Let's welcome Rabbi Scott Kahn, formerly the dean of Yeshivat Yesodei HaTorah in Beit Shemesh, Israel, and the founder of Jewish Coffee House, a podcast network featuring podcasts that deal with issues in the Orthodox world. He is also the executive producer of JCH Productions, a podcast production company that partners with companies, organizations, and individuals who see podcasting as a critical vehicle to get their message to a wider audience. He is the host of several podcasts as well, including Orthodox Conundrum, Intimate Judaism, and the Baseball Rabbi. He lives in Ramat Beit Shemesh with his wife Aliza and their seven children. Key Highlights: [00:01 - 05:52] Opening Segment • Meeting Scott Kahn and his role at the Let's Talk Business Podcast • An overview of what changes are coming to the show • The reason why Meny to grow and improve the podcast Keep providing quality advice to its listeners [05:52 - 12:54] An Exciting Announcement! • What the upcoming episodes will have A better quality guests and questions A segment where listeners can submit questions Practical advice for business owners • Why Let's Business Podcast is different from other shows • When you can expect new episodes [12:55 - 16:18] Closing Segment • Subscribe to the show and get notified when new episodes are published Key Quotes: "My personal mission in life is I believe every person should be given the opportunity to succeed in life." Meny Hoffman "Great relationships start with a great conversation." - Meny Hoffman We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Business! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

What is a definition of a good salesperson? In this week’s episode, our guest is Fred Diamond. He is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, “Love, Hope, Lyme” and “Insights for Sales Game Changers” will hit bookshelves on in July.   In this conversation, we are reminded of the virtues a salesperson must have in order to become successful - a deep understanding of the customers’ needs, the company’s offers, and perceiving sales as a profession than simply a task to accomplish the quota. Fred Diamond also touches on the idea that it takes time for a salesperson to build trust with their customers. Listen closely as we discuss diversity in sales, how to create a successful sales process, and what makes a good salesperson in today’s world.   Listen and enjoy!   [00:01 - 09:08] Opening Segment   Fred on cultivating his passion for sales Working in high-tech marketing Realizing the importance of salespeople  The urgent need for support in sales success Check out Sales Game Changers   [09:09 - 21:55] What it Takes to Be a Great Salesperson   Defining a good salesperson Believe in the company and understand–  Customer needs The product Sales as a profession How the little things matter Realize that your offers may not be the right solution Display proactiveness and show up as a partner for the clients Building trust requires more than a couple of phone calls   [21:56 - 40:42] Tips for Better Performance from Sales People   Fred’s advice on establishing relationships with clients People need solutions from people they trust There is no need to play ballgames, just honest answers Put yourself in the head of the customer How introverts can outsell you They think about the needs of the customers They know that they need to engage with people   [40:43 - 46:10] Closing Segment   The effects of world events on people’s lives Learn more about Fred with the Rapid Fire Questions!   Connect with Fred  Follow him on LinkedIn and check out his podcast, Sales Game Changers for more tips on successful sales strategies.    Don’t miss his recommendations - The Introvert's Edge by Matthew Pollard, The Big Leap by Gay Hendricks, and Man's Search for Meaning by Viktor E. Frankl.     We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Exits! Check out my new podcast on Apple Podcasts:   https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!    Key Quotes    “The salespeople were the key. I had to support these people, I had to do things to make them successful by getting the right messaging in the marketplace, bringing the right products to market, and helping them target the marketing programs and their customers to accelerate the sales process.” - Fred Diamond    “A great sales call is one where the customer does 90% of the talking.” - Fred Diamond   “Sometimes, to be a great salesperson, you're not going to sell something, maybe you bring them a better solution.” - Fred Diamond   “The great sales professionals are conscious of having a diverse team to support their diverse audience.” - Fred Diamond

Have you ever taken the time to do a deep and real examination of the true causes of burnout and how to heal them within yourself? In this week’s episode, our guest is Cait Donovan, a Keynote speaker, one of New York City’s leading burnout experts, host of “Fried – The Burnout Podcast,” and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been shared with companies such as Lululemon, Nexthink, and Pepsi as well as featured on podcasts and online magazines such as “Forbes”, “NPR,” “Thrive Global,” and “The New York Post”.  In our interview, Cait shares the three symptoms that you should consider as a red flag if you are suffering from some sort of burnout in your business or personal life. She also discloses what you could do to prevent burnout, and if you do see one, what are the items you could do to start getting back to yourself. This is an action-packed episode full of meaningful things that you need to know as business owners, employees, and companies and more importantly, for life balance. You don’t want to miss this thought-provoking episode.  Listen and enjoy! [00:01 - 07:51] Opening Segment  How Cait got to be the expert in speaking about burnout. Her experience as a health care practitioner Why she decided to write a book and start a podcast She explains what burnout is Check out The Bouncebackability Factor [07:52 - 23:18]  Protect Yourself, Your Energy, And Your Time The driving cause of a person to arrive at a burnout There is a constant internal push to prove your value Cait’s outlook on the external and internal factors of a burnout story The red flags you should be paying attention to  A shift in your ability to be physically active More explosive emotions in the home How pressure at home could also cause a full burnout for a person What a person can do to speak about avoiding burnout, or delaying it Burnout prevention strategies: do what you can to be healthy [23:19 - 36:47] The Bouncebackability Factor Cait’s advice leaders on how to support their people not to get to the stage of burnout The importance of your value statement Do not hire people that don't fit your culture What a person can do when one of his employees is showing signs of burnout  Good communication The reason why burnout is always reversible Cait’s insights about the role of social media  [36:48 - 37:57] Closing Segment Learn more about Cait with the Rapid Fire Questions! Connect with Cait Follow her on LinkedIn, and Instagram. Make sure to check out her website: https://www.caitdonovan.com/  and listen to  FRIED. The Burnout, stories from people like you who've burnt out and come back to tell the tale.  We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Key Quotes  “The more I learned, the less I know.” - Cait Donovan  “We really have to look at burnout as a holistic system, and in a series of circles and internal causations, rather than a line of like A plus B equals C.” - Cait Donovan “I honestly believe that lack of community is one of our massive cultural indicators for burnout..”  - Cait Donovan

Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business?  In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live. In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits.  Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur.  If you think you’re an entrepreneur in the making, this episode is definitely for you! Listen and enjoy! [00:01 - 08:55] Opening Segment   Gino Wickman’s background and work  His passion for what makes companies great, and entrepreneurs successful His experience creating an operating system The pure evolution and a journey of obsession Make sure to check Entrepreneurial Leap   [08:56 - 29:25]  Getting The Leadership Team on The Same Page    The business mindset before and after EOS The leadership team gets 100% on the same page with a clear vision Getting clear with your core focus Why does the organization exist? What does it do in the world? What motivated Gino going from the EOS to identify the entrepreneur Gino’s definition of what an entrepreneur is The entrepreneurial range   [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur   Gino breaks down the six essential traits of a try entrepreneur What happens if you know there might be missing one or two of those traits   You’re not an entrepreneur. It's all or nothing   Understanding the glimpse and what you're good at  Paint a vivid picture of what the life of an entrepreneur looks like Gino’s outlook on the point of mentoring Find a mentor who is where you want to be The mentor tracks Take action and be patient   [48:49 - 54:51] Closing Segment What Gino could share for entrepreneurs about notetaking in general Learn more about Gino with the Rapid Fire Questions! Connect with Gino Follow him on LinkedIn,  Instagram, Facebook, and Twitter. Head to  Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Key Quotes  “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman  “If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.”  - Gino Wickman “There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.”  - Gino Wickman

How much do you value meaningful content that helps you slow down and be more introspective? This week our guest is Nachi Gordon, the founder, and CEO of Meaningful Minute and co-host of the Meaningful People Podcast; a weekly opportunity for the Jewish world's meaningful and influential people to share their stories with the world. In our interview, Nachi walks us through his journey working in the sports industry and how he came up with the idea of creating the Meaningful Minute platform. He highlights the value of views on social media and how meaningful messages have the power to impact peoples’ lives in a way you can’t imagine. Nachi also discloses why it is always important to be ambitious and stay focused on what you want to accomplish in your life and business. This episode is full of inspiration, you don’t want to miss it. Listen and enjoy!  [00:01 - 12:00] Opening Segment  Nachi Gordon’s background and work Her passion for the sports management field How he was certified with the NBA as a player agent His experience being the youngest agent to have a player sign an NBA contract How Nachi came up with the idea of creating Meaningful Minute [12:01 - 29:01]  Why Being Focused and Ambitious is Essential How Meaningful Minute became popular and well-known Going from zero to 42.000 followers Systemizing and building the structure around Meaningful Minute Making the decision of investing in the platform Starting to build a team  Nachi’s outlook on how to maximize their potential with social media How Nachi was able to have a strong relationship with his users If you’re passionate about something, just take the first step   [29:02 - 40:53]  Expressing What is not Sustainable and Healthy for Society   Nachi shares his insights about running a non-profit work or a for-profit work Stories that have been impactful on Nachi’s journey   Share the pain, not the pictures    Understanding the true value of views The importance of looking  introspect and your media intake Nachi’s most meaningful time in his life Each day and each time in life there's a different message and  [40:54 - 43:07] Closing Segment Learn more about Nachi with the Rapid Fire Questions! Connect with Nachi Follow him on  Instagram, WhatsApp, and Youtube. Make sure to check out Meaningful Minute, your link to what matters the most! Don’t forget to listen to the Meaningful People Podcast. We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Key Quotes  “Our goal is to create content that is meaningful, that can speak to people and draw you in for more.” - Nachi Gordon  “It's so important to constantly reevaluate what you have in front of you and not be afraid to pivot.” - Nachi Gordon  “We just created that organization that its total effort is to create meaningful content that can help people slow down in their daily lives.”  - Nachi Gordon

Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today’s show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. In our interview, Simon shares his insights about how entrepreneurs can find areas of improvement in their companies in order to see fast execution. He also discloses some of the bottlenecks that CEOs face and what they can do to see their businesses thrive. Simon also touches on the importance of blockchain and why everyone should be part of it. You won’t want to miss this incredible episode. Listen and enjoy!  [00:01 - 06:26] Opening Segment Simon Severino’s background and work His experience being a strategy advisor for over 21 years Check out his show The Strategy Sprints podcast [06:27 - 27:37]  How Bussines Owners Strategize for Their Growth Simon explains what strategy is all about The importance of having a strategy level and a tactical level Why having micro strategizing moments is key How business owners can get back to a real-time control Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business Simon’s outlook on variable costs, fixed costs, and cash flow  Creating the 90 days strategy sprint method How you can address the prices increase to not lose your next client [27:38 - 45:25]  The Fastest Way to Increasing Your Bottom Line Simon’s advice for entrepreneurs that would like to have clients pay more You just need to have 5 testimonies to raise your price by 25% The ROL (Return on Luck) concept Why do some people get lucky and super successful and others not? The role of CEOs really to understand the culture and vision of the company Simon’s thoughts about the blockchain society Why blockchain will change the world [45:26 - 48:02] Closing Segment Learn more about Simon with the Rapid Fire Questions! Connect with Simon  Follow him on Instagram, Twitter, and Facebook.  Head to Strategy Sprints, and get your time and energy back with a one-to-one sprint coach!  We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Resources mentioned:  The Art of Peace and Happiness - Rupert Spira Key Quotes  “You cannot stay in the game if you don't have micro strategizing moments.” - Simon Severino “It's always great to have additional revenue streams if I if they are aligned with the core of what you do.” - Simon Severino “You just have real estate and Bitcoin as hard assets, things that do not only not depreciate over time, but appreciate over time.”  - Simon Severino

How effective is your business strategy? Are you analyzing your numbers to make better decisions for the future? This week our guest is Jacob Oberlander, the Founder & Team Leader at Oberlander & Co, a firm focused on providing Virtual CFO Advisory in addition to traditional tax services. He is on a mission to try to explain to growing business owners the importance of setting goals, creating a budget, reviewing performance, and after-action reviews. In our interview, Jacob digs into how entrepreneurs should set their business goals and keep tabs on the numbers. He explains the difference between a bookkeeper, controller, and CFO and what companies need to have people performing those roles. He also remarks on the importance of not overspending on advertising or anything that can shrink your margins and discloses relevant information of the two industries he is currently focused on: subcontractors and e-commerce. Listen and enjoy! [00:01 - 07:44] Opening Segment Jacob Oberlander’s background and work experience His passion for numbers and economics Jacob’s passion for accounting Learn and understand from numbers Starting his firm Oberlander & Co Doing virtual CFO services [07:45 - 21:53]   The Bookkeeper,  Comptroller, and Virtual CFO How people can know when their businesses need a CFO  It depends on the size or value of your business Jacob's insights about the subcontractors and e-commerce industries Numbers business owners need to pay close attention to  The cash flow ratio and profit margin The difference between gross vs net profits of the company Have decent margins and find a way to be profitable [21:54 - 34:49]  Building a Healthy Business The role of profitability and cash flow Do long-term cash flow and plan your cash for 12 months What systems business owners should use to track their numbers Look at your inventory program  Have a good management program Jacob’s perspective of what a healthy business looks like in terms of net profit How many months in reserve you should have cash flow and look at your debt [34:50 - 36:47] Closing Segment Learn more about Jacob with the Rapid Fire Questions! Connect with Jacob Follow him on LinkedIn, Instagram, and Facebook. Don’t forget to check Oberlander & Co to get a deeper understanding of taxes, finance, and small business best practices! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Resources mentioned: Book: Free To Focus - Michael Hyatt. Key Quotes  “The numbers tell a story.” - Jacob Oberlander “It's not just about the numbers, it's your life.” - Jacob Oberlander “If you start today with a mission, you understand what you're doing, you'll be successful.”  - Jacob Oberlander

What exactly is a Chief Evangelist?  In business, we’ve embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too. Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.   In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.  You won’t want to miss this inspiring and thought-provoking episode. Listen and enjoy! [00:01 - 07:28] Opening Segment Guy Kawasaki’s life before Apple His experience working in the jewelry business Let’s get to know Guy’s background Starting to be the chief evangelist of Canva Being the host of Remarkable People Podcast How Guy made the transition from jewelry schlepping to Apple [07:29 - 15:46]  There’s always an innovation based on the needs of the customer What sets apart great salespeople from people that don’t sell Find something great to sell Understand where the buyers come from  Be willing to take rejection Guy’s experience joining Apple Company Apple's not the company used to be and it’s more than a trillion dollars Guy shares his insights about what being an entrepreneur means A person who creates a product/service that people don't even know they need  [15:47 - 28:29]  Making People Remarkable Skills leaders need to make a company an empire The lessons of Macintosh and Steve Jobs How Guy bridges the gap between delegation and letting people be autonomous Both skills are necessary but you should know when to do which one What Guy does as the chief evangelist of Canva It’s about empowerment and democratization of design [28:29 - 30:40] Closing Segment Learn more about Guy with the Rapid Fire Questions! Connect with Guy Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable! We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Resources mentioned: Book: If You Want To Write - Brenda Ueland  Key Quotes  “It's better to be lucky than smart.” - Guy Kawasaki  “[Canva] is the democratization of design, so that people can become better communicators.” - Guy Kawasaki  “ I'm on a mission to make people remarkable by listening to the stories of other remarkable people.”  - Guy Kawasaki

Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign. In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’,  ‘Digital Selling’, and ‘Myths of Marketing’.  In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business. If you want to gain a deeper understanding of why and how to market your business more successfully,  this episode is for you! [00:01 - 04:52] Opening Segment Here’s what you will learn from my interview with Grant Leboff Let’s get to know Grant’s story His sales and marketing journey, the author of  5 books, behavioral psychology background [04:53 - 22:27]  Earn the Right to Have a Little Bit More of Someone's Time.  Marketing and sales concept Brand communication or company communication Human communication and marketing channel How much people should invest in marketing  Attention spans are small, but you can earn attention Digital media gives you is…it  gives you scale Pay close attention to your audience Engage, build and retain the audience     [22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting Steps people should do to get the focus of who they would market to Understand the difference between segmentation and targeting Demography, thermography, behavioral, and psychographics  [35:00 - 53:06]  The Role of Branding for Small Businesses You always want to go to your smallest viable market If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000 Where branding play a role for the small business owners The process of taking an indistinguishable product or service, and giving it meaning Using a brand mitigates the feeling of  risk Grant’s insights about the Superbowl ads It's the most expensive advertising  in the world Immediately build salience, it's immediately impressive   Make sure that you have the proper connection to the end consumer   [53:07 - 55:28] Closing Segment Connect with Grant Links below Learn more about Grant with the Rapid Fire Questions! Key Quotes  “What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is.” - Grant Leboff “The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate.” - Grant Leboff “Today, you don't differentiate by what you do. You differentiate by who you do it for.”  - Grant Leboff Connect with Grant Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work. Resources mentioned: Book: Thinking Fast and Slow - Daniel Kahneman We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Have you ever asked yourself, “Am I really cut out for entrepreneurship?” Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye.   This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams. In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you.  Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world. Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy!   [00:01 - 07:56] Opening Segment My takeaways from this episode with Jeff Hoffman  An insightful look at Jeff’s journey  The value of hard work; How growing up with a single mom taught Jeff the importance of perseverance  Dream big, work hard, create value Why these 3 things are the matrix of building a successful business   [07:57 - 18:14] Why You Should or Shouldn’t Choose Entrepreneurship   The two reasons why entrepreneurship is so important Independence and freedom  The ability to design a positive future  Who entrepreneurship is not for  Entrepreneurship is not for people who are risk-averse and lack confidence. Entrepreneurs go into their ventures with confidence, knowing that there is always a chance of failure. If this thrills them rather than scares them, then they have the right risk profile for entrepreneurship Can you change your appetite for risk?  The red flags of a reckless entrepreneur Uncoachability  Inability to take accountability      [18:15 - 24:47] The Pioneers of Disrupting the Travel Industry How Priceline.com founder, Jay Walker, changed the travel industry Why travel is so important for Jeff  Developing a solution to getting people on a plane faster  When meeting a challenge, focus on finding solutions, not complaining     [24:48 - 30:17]  Managing Change in a Fast Paced World Running a business with agility  For entrepreneurs, chaos and disruption should be your alarm clock Tips for leaders on how to pivot and adapt Look at the data, trends, and the way the world is changing The difference between a growing and stagnant company    The key to a company's success is for a leader to get out of the way and let others do their jobs The keys to scaling a business  [30:18 - 32:12] Closing Segment Connect with Jeff Links below Learn more about Jeff with the Rapid Fire Questions!     Key Quotes  “The whole reason to be an entrepreneur is to design the future you want instead of complaining about the one you have.” - Jeff Hoffman “I always tell entrepreneurs to dream big, work hard, create value.” - Jeff Hoffman  “The best entrepreneurs are thirsty. They're hungry for knowledge and experience from those who went before them.”  - Jeff Hoffman   Connect with Jeff Visit Jeff’s website https://www.jeffhoffman.com and follow him on IG  @Speakerjeffhoffman and Twitter @speakerjeff You can connect with him on LinkedIn at  linkedin.com/in/jeffhoff   Resources mentioned: Book: The Alchemist by Paulo Coelho   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman   What does it take to build a company culture? Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued.  This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers.  In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company.  Tune in now and learn from Joel how to build your company culture. Listen and enjoy!   [00:01 - 04:59] Opening Segment Here’s what to expect from this episode with Joel Lieberman Joel tells the story behind his business career  [05:00 - 15:36] Creating a Vision for Your Business Joel reveals the kind of vision he initially had for his mortgage business He shares his experience in working with a mentor to improve his craft How to attract and retain the best people for your business The importance of building and maintaining his preferred company culture Joel shares his thoughts [15:37 - 26:45] Building Company Culture A message for business owners: Your business should work for you You should not work for your business Joel tells us how to do this The one aspect that separates successful businesses from those that failed Joel breaks down what culture is for him Here’s an interesting way to help your employees build their personal goals [26:46 - 31:22] Closing Segment Don’t miss Joel’s parting words for new and existing business owners Connect with Joe Links below Learn more about Joe with the Rapid Fire Questions!   Key Quotes  “If I have to be a different person to grow my company to the next level…I don’t need it. I don’t need to be a multimillionaire if I cannot have the company culture that I like to have.” - Joel Lieberman “There’s [no] one way that people can succeed and there’s [no] one skill that people are missing on why they’re not succeeding…I think it’s about taking the business [seriously].” - Joel Lieberman   Connect with Joel Email [email protected] to get in touch with Joe or follow him on LinkedIn. Visit The Mint Group, Inc. to access the support you need to get your dream home!   Resource mentioned: Book: The Five Dysfunctions of a Team   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

How to Get The Best Value From Your Pre-owned Apple Device with Brian Burke Are you wondering how to attract your most targeted leads through LinkedIn? This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day. In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the right way, we can change the world for the better. Brian’s passion is contagious, and the value he brings is priceless. Listen and enjoy! [00:01 - 05:59] Opening Segment Here’s what you will learn from my interview with Brian Burke Let’s get to know Brian Why he’s focusing his business on selling Apple devices He reveals the secret to working so well in anything you will do [06:00 - 12:21] Starting a Business With Selling Apple Devices Brian shares his thought process to identify a potential business opportunity He talks about his experience working with his first hire How to sell your Apple device through Brian’s company What is “mental vacation” and why does Brian like to use it often? [12:22 - 20:52] How to Make Your Employees Happy Brian talks about the power of an engaging headline Here’s what you should do if you want to post on LinkedIn How to balance working on your business and growing your network on LinkedIn Brian offers some practical tips to make employees happy [20:53 - 24:31] The Reasons to Switch to Apple How one computer can change the world Brian gives a sneak peek about his TED Talk He talks about his relationship with the Apple company Should you switch to the Apple ecosystem? Brian tells why you should [24:32 - 27:46] Closing Segment Connect with Brian Links below Learn more about Brian with the Rapid Fire Questions! Final announcements    Key Quotes  “I really want to encourage everyone to focus on things they’re passionate about ‘cause when you do that, you’re able to work extremely well.” - Brian Burke “The number one tip that I can give people is to make a headline that’s engaging...and the reason this works is because people are very intrigued.” - Brian Burke   Connect with Brian Email [email protected] to get in touch with Brian or follow him on LinkedIn and Instagram. Check out Sell Your Mac to sell your Apple device and get the best value! Do you want to buy Apple products from Brian? Check this out Reach out to the Sell Your Mac team on Facebook, Instagram, and YouTube   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick    What’s unique about being a business owner in 2022?    A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.    This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.    In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them.  Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.     Tune in now and learn from David how to be a modern-day business owner. Listen and enjoy!   [00:01 - 05:41] Opening Segment Here’s what you will learn from my interview with David Pilchick Let’s get to know David From dropping out of high school to being a leader as an 18-year old His journey to building his own company   [05:42 - 10:02] Is Bootstrapping a Viable Path to Business? The reason he needed to bootstrap his company Why leaders should know the different kinds of employee personalities The lessons he learned from working for a call center company   [10:03 - 20:32] The Behind-The-Scenes of Being a Business Owner Ways that leaders can take to engage their employees Accessibility Relationship-building David reveals his secret in dealing with difficult situations at work Should leaders care too much about their employees? David gives an interesting thought  The fine line between business and personal life A major mistake that small business owners make   [20:33 - 28:43] The Art of Delegation in Business David tells us why the art of delegation is difficult to master Opportunity and accountability should be given to employees How leaders can ensure that employees do the right thing  The scary question that business owners need to answer   [28:44 - 31:51] Closing Segment Connect with David Links below Learn more about David with the Rapid Fire Questions! Final announcements    Key Quotes  “If your employees feel appreciated and valued, they’re gonna come into work with the right attitude, and then they’re gonna give your customers the best experience that they can ever expect.” - David Pilchick “As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick   Connect with David Email [email protected] to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan jumped into entrepreneurship and started a business in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).  After a decade of starting and growing e-commerce businesses and having successfully exited the daily operations of Solo Stove, Spencer is now on a mission to help other e-commerce entrepreneurs find success.  [00:01 - 05:43] Opening Segment I launched a new podcast about exiting your business Link below Let’s get to know Spencer Jan How he started a future $2-billion business [05:44 - 15:27] Bootstrapping an Ecommerce Business How Spencer spent his $15,000 investment Why bootstrapping can jumpstart an entrepreneurial endeavor The reason Spencer is passionate about e-commerce [15:28 - 25:57] Growing an Ecommerce Business The importance of the customers in growing an e-commerce business The lessons that e-commerce business owners will learn  How to capitalize on calculated risks and avoid careless mistakes [25:58 - 35:30] Exiting a Business The hard part of being an entrepreneur according to Spencer Having this foundation will make decision-making easier The right time to exit a business  [35:31 - 42:54] Going Back to the End Goal What to do next after exiting the business Why people should at least try entrepreneurship Connect with Spencer Links below [42:55 - 46:34] Closing Segment Spencer shares his outlook on the e-commerce industry Know more about Spencer with these rapid-fire questions! Final announcements    Key Quotes  “Bootstrapping is a viable path to entrepreneurship.” - Spencer Jan “You really have to love your customers. You really have to be able to connect with them.” - Spencer Jan   Resources mentioned: Book: How Will You Measure Your Life?   Connect with Spencer Email [email protected] to get in touch with Spencer or follow him on LinkedIn and YouTube. Check out their company website to learn how to raise continuous capital for continuous growth!   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!  

Most people think that athleticism is all about competitiveness, pushing yourself to the limits, and ultimately trying to win. But the key quality that you develop as an athlete is to stand on the start line. To be brave enough to do something that you know that you might lose is a more valuable quality for an entrepreneur than being competitive. That’s exactly what Roei Yellin, this week's guest teaches us in today’s episode.      Roei Yellin is a sales, product, and marketing professional with a background as an Olympic athlete. He has decades of entrepreneurship experience as a sales expert in the Israeli startup space. Having built and launched several products and apps in recent years, Roei is passionate about taking ideas and growing them into sharp, revolutionary products that users love. He is the co-founder and CRO of 8Fig, a company that helps eCommerce sellers, with U.S. stores earning 6-figures or higher in revenue, scale rapidly without losing equity.   [00:01 - 04:53] Opening Segment Here’s a preview of our conversation with Roei Yellin Let’s get to know Roei From playing as an athlete to growing a startup   [04:54 - 14:54] Sports Lessons Applicable in Entrepreneurship The sports lessons that you can apply to entrepreneurship Roei talks about the importance of taking calculated risks He walks us through his journey in building up his business   [14:55 - 24:10] Insights About the Startup Market Roei gives a sneak peek about the services that his company offers  Don’t miss Roei’s interesting insights about the startup market Are there new buying patterns in the eCommerce industry? Roei shares his thoughts   [24:11 - 26:28] Closing Segment Connect with Roei Links below Final announcements    Key Quotes  “Be brave enough to do something that you know that might lose…I think it’s an even more important quality for an entrepreneur than being competitive.” - Roei Yellin “If you do the preparation…then you can balance and mitigate the risks.” - Roei Yellin   Email [email protected] to get in touch with Roei or follow him on LinkedIn. Check out their company website to learn how to raise continuous capital for continuous growth!   We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts! 

Managing growth is the hard part of having a business. In today's episode, Chris Ronzio is here to discuss how you can establish business processes that allow you to scale your business. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. He highlights the importance of delegation and establishing processes as key ingredients to the success and growth of any business. Join in on his chat with host Meny Hoffman as they dive deep into the importance of SOPs and where to start on making them. 

Every problem is a leadership problem. Each day, organizations tackle innumerable problems that need solving before the work shift ends. As a leader, you have to be ready to make smart choices when dealing with these problems. Business leader, bestselling author, and communicator, Mark Miller, believes that the solution to each of these problems lie within the foundations of leadership. Together with Meny Hoffman, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment.

Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.

Have you been a victim of cyber-attacks? Did you experience having to share personal information because you were asked to? Join your host Meny Hoffman as he talks with Yiddy Lemmer about cybersecurity and strategies we can execute to avoid risking our company’s information. Yiddy Lemmer is the founder of an MSP that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. While the world is getting more and more complicated, we need to practice protecting our systems and networks from attacks that could extract sensitive information. As entrepreneurs, we need to focus on understanding what we can do and develop these skills to grow our businesses. He discusses tips and strategies such as having a password manager for your virtual assistants and more. Tune in to this episode to have a smooth flow of business and protect your organization!