Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week’s episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question “What do you do?” at a networking event…and so much more.

If you’re like most business owners, you hate cold calling. It usually starts with the questions, “Who do I call? How do I overcome the gatekeeper? And what exactly am I going to say to that person? To help us answer those questions and understand cold calling more, we have Wendy Weiss as our guest for this episode. Wendy is known as the Queen of Cold Calling. She is an author, speaker, sales trainer, and sales coach. In this interview, we speak with Wendy about the fear of cold calling, why she would rather call it an introductory call, how to overcome the gatekeeper, what to say on the phone, and ultimately, how to walk away with a clear understanding of an appointment. We also spoke about different objections that you could face on a call, such as, “I’m already using someone,” how to overcome that and use that to your advantage. We also touch on the strategies of a script and why a script is important, and why you shouldn’t overcomplicate it but ultimately use it to your advantage.

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

If you want to grow your business, you have to hustle smart. As someone who has started four companies and sold two, Ramon Ray is no stranger to growing businesses. He’s an author and sought-after speaker on topics such as personal branding, technology, marketing, and sales, and he has impacted hundreds of thousands of entrepreneurs through his company, Smart Hustle Media. In this episode, he shares details of his own entrepreneurial journey, defines what it means to “hustle smartly,” and talks about how business owners should be defining success. He also shares some practical, no-nonsense tips on how to integrate your business brand with your personal brand, and how to use data and technology to its fullest in your business to save time and scale faster.

There is power in failure because it gifts us the opportunity to learn and grow. Brian Scudamore, the Founder of 1-800-GOT-JUNK?, is such a great believer of this that he wrote a book all about it, WTF?! (Willing to Fail). With a successful company right under his name, Brian is all too familiar with how failure is the key to success. He shares with us his journey during those early stages in the business, the lessons he learned, and how he maintained humility amidst it all. He shares how he goes about hiring the right people, how he creates his company culture, how to create exceptional brands, and how he achieves work-life balance.

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.