Let's Talk Business

151

5 Creative Ways to Clear Your Biggest Business Hurdles―With Meira Spivak

Jul 12, 2021

32:44

Innovation is key to any successful business. Even more so when you’re met with a business hurdle you just can’t solve. Meira Spivak is the director of Oregon NCSY and a seasoned speaker who has helped many by sharing techniques that can help anyone innovate on demand. She sits down with host Meny Hoffman and talks about the five templates of her Strategic Inventive Thinking or SIT Method and how you can use it to find opportunities in your biggest business hurdles. Meira believes that creativity and innovation are skills that you can develop and shares the tools to help you do just that.

152

The Number One Reason Why Deals Close—with Dan King

Jul 5, 2021

37:48

Did you know that in the show, Shark Tank, only 20 to 30% of the deals that closed on air actually closed in real life? There's numerous things that can happen behind the camera and on the business deals. Learn how to succeed in your deals with the Co-Founder of Fireside Strategic, Dan King. In his previous life, Dan was a corporate lawyer and worked behind the scenes for some of the sharks on the Shark Tank TV show. Catch him in this interview with Meny Hoffman on what will make or break your business deals. Also, identify your ideal client and learn how to build a trusting relationship with them. Tune in and learn a few Shark Tank secrets while you're at it.

153

What’s Your Big Why? A Mindset That Will Grow Your Company—With Susie Carder

Jun 29, 2021

31:22

Your mindset comes from your big WHY. If there's no bigger why and you’re doing it all for the money, you won’t grow your company. It has to be that passion that motivates you and gets you out of your bed. Meny Hoffman’s guest in this episode is Susie Carder, who went from being a low-paid hairdresser to becoming an entrepreneur and creating not one but two $10-million companies. Susie talks with Meny about the importance of having the mindset before the skillset to being successful in your business. Listen to this episode and discover Susie’s “WHY” and how it helped her succeed. Tune in!

154

How to Get the Best Buyer for Your Business—with Michelle Seiler Tucker

Jun 7, 2021

36:19

One of the biggest problems for most business owners is not preparing to sell. Even if they aren't thinking of selling, they should at least evaluate their company. Just like a car, you should pump fuel into your business, take it to the mechanic, and get tune-ups. You want your business to be in its prime so that when push comes to shove, and you have to sell, it will sell fast and earn you a nice profit. Join your host, Menny Hoffman, and his guest, Michelle Seiler Tucker, as they talk about selling your business. Michelle is the Founder and President of Seiler Tucker Incorporated and the author of Exit Rich. She is also a Mergers & Acquisitions Master Intermediary and a Certified Senior Business Analyst. Listen in to learn why you need to prepare to sell your company and the 6 Ps of selling your business.

155

How to Energize Your Team for Maximum Productivity—with Dr. Jeffrey Magee

May 31, 2021

51:08

Business success hinges on a lot of factors, but one that stands out in importance is human capital. For a business to boom, it needs to hire the right team. Meny Hoffman is joined by Dr. Jeffrey Magee, author, publisher, and expert on human capital development. Dr. Magee explains how you can identify which persons are right for your team, how you should manage them and why you need to hire the right people. Find out who are the right people for your team and hire them with these tips from Dr. Magee.

156

Proven Strategies To Better Lead Your Business—with Matt Hulett

May 24, 2021

43:18

Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.

157

How to Get Concrete Results With Out-Of-The-Box Thinking—with Erik Luhrs

May 19, 2021

38:46

Entrepreneurs know that business growth isn’t always on a high trajectory and sometimes, it takes more than forcing it upwards to really make it work. Erik Luhrs, also known as the Bruce Lee of revenue generation, talks to Meny Hoffman about working on both the internal and external factors to make a business work. Erik says that most of the time, people look at entrepreneurship as just making money, doing everything to get more sales and revenue but often times, people forget that you have to look from the inside-out. Starting from within, entrepreneurs must be able to pinpoint what caused their business to plateau and address it by doing things out of their routine.

158

Close More Deals Through Trust-Based Selling—with Ari Galper

May 10, 2021

39:11

The sales game is no longer the same. The evolution of technology has changed that. With the economy that we live in, sales are no longer just about numbers; it’s about customer relations and trust-based selling. You need to build that trust with your customers if you really want that sale. Learn how to do that today with your host, Meny Hoffman, and his guest, Ari Galper, the CEO and Chairman of Unlock The Game. Ari is the number one authority in trust-based selling, and he’s here to help you take your sales game to the next level.

159

Find Your Zone of Genius to Fuel Your Success—with Berel Solomon

May 3, 2021

40:44

Not every business influencer looks or even thinks like Gary Vee and yet they could be just as amazing at what they do. Berel Solomon sports a beard and a kippah and would sooner be seen in a synagogue than in a private jet, but he is as remarkable as business influencers go. Berel is the CEO of Wealthy Executive Coaching, founder of Wealthy Commercials, and host of The Berel Solomon Show. Taking pride in his Jewish roots, Berel dedicates all his work in the world to the One above. Buckle up as he joins Meny Hoffman to talk about his career and purpose as an influencer for entrepreneurs and share invaluable business wisdom, including the importance of finding your zone of genius and operating within it to reach your full potential.

160

The Key Factors to Managing Your Business Growth—with Shawn Johal

Apr 19, 2021

41:07

As a business leader, how important is it to build a company culture that ensures happiness for your employees, and consequently, for yourself? Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the danger of seeking growth for the sake of growth, the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

161

Reimagining How To Engage Consumers And Employees—With Chris Kneeland

Apr 12, 2021

43:34

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America's premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

162

How Introverts Build Great Businesses—With Matt Johnson

Mar 15, 2021

38:41

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

163

Why Best Practices In Your Industry Are Keeping You Small –With Bill Prater

Mar 8, 2021

39:23

Best practices are overrated. For years we have been taught that the key to business growth is following methods that have been proven over and over again in your industry. However, a quick look at the elite rungs of any industry will show you that what binds the top players together is their penchant for being different, even outrageously so. Suffice it to say that if you want to break the barriers to your growth, you don’t want to be lumped among the ordinary. Few people understand this better than Bill Prater, founder of Business Mastery and Scaleology. In this conversation with Meny Hoffman, Bill unpacks the essential things that business owners need to keep in mind as they prepare to scale. He also shares practical advice on how leaders can bring their team onboard with their vision. Join in and stick to the end as Bill shares a ton of important information and incredible resources.

164

How To Achieve Maximum Growth With A Simple Marketing Plan—with Mostafa Hosseini

Mar 1, 2021

28:42

Your marketing plan is one of the most important plans you will ever develop. A well-thought-through and executed marketing plan can make or break your growth ambitions. Joining Meny Hoffman in this episode is a serial entrepreneur, speaker, and business coach Mostafa Hosseini. An expert in marketing, sales, business transformation, and strategic planning, Mostafa has been coaching and consulting entrepreneurs for over ten years, helping businesses in various niches and industries grow, scale, and become more profitable. Today, he shares how he helps coaches, consultants, and experts create and implement their one-page marketing plan in seven days or less.

165

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 2

Feb 22, 2021

34:26

Coming back to the interviewee’s seat in his own show, Meny Hoffman rejoins Chava Shapiro for the second part of their exclusive interview. In this episode, they talk about all things leadership – from its broad definition to the nitty-gritty of what every contemporary leader needs to be aware of as they play their role in today’s changed and changing world. Whether you’re leading a Fortune 500 company or a small business with fewer than five employees, these leadership principles are going to resonate with you and change the way you lead. Leadership certainly isn’t easy, but it’s significantly easier if you’ve got someone by your side teaching you the ropes. Listen in and let Meny be your guide for today.

166

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 1

Feb 15, 2021

38:20

In today’s special episode, we turn the table on Let’s Talk Business host Meny Hoffman as Chava Shapiro puts him in the hot seat. As many in the business world know, Meny is the CEO of Ptex Group, an award-winning branding, and marketing agency, and the Founder of the Let’s Talk Business (LTB) platform, a movement to provide entrepreneurs with the powerful tools they need to grow and thrive. In the first part of this interview series, we will find out about the history of Ptex Group, as well as what Meny is all about and what his goals are. Are you ready to learn, grow, and lead? Be inspired by his story right here.

167

Discover the Career You Love—with Shaina Keren

Feb 1, 2021

32:39

Not many people can say that they are in a career they love. But is it really possible to find happiness at work? Shaina Keren thinks so. Shaina is a career consultant who specializes in helping people discover and create careers that fit their best talent, interests, and life goals. She also advises business owners on hiring and keeping the right people in the right seat, utilizing a win-win approach to growing businesses and careers. In this discussion with Meny Hoffman, they focus on how a person could evaluate themselves to see how they want to create their career path, how they could grow and add more value to the company so they could move up the corporate ladder, and how employers can make sure they’re interviewing and onboarding the right candidates. Are you ready to get career happy? Then don’t pass this show up.

168

Overcome Your Internal Barriers to Success—with Naftali Mark Horowitz

Jan 11, 2021

43:35

We’re all capable of becoming more and reach our fullest potential. Yet, admittedly, this can be such a great and overwhelming feat that it can be so tempting to remain comfortable with what we are now. But what wasted potential that could be. In this episode, Meny Hoffman sits down with managing director, portfolio manager, and financial advisor at J.P. Morgan Wealth Management, Naftali Mark Horowitz to share his wisdom on that. Having written You Revealed: A Torah Path to a Life of Success, Naftali has the advice and lessons from Torah sources that can help us discover our potential and purpose in life, as well as learning how to overcome the hurdles that keep us from being that person. They also talk about fear, the difference between calculated and non-calculated risks, and how you can build satisfaction and happiness by focusing on what you have versus what you don’t. This conversation will reveal a lot about the gifts we all have that need to be tapped so we can find the success we are looking for.

169

Trends In Philanthropy: Placing Money Strategically to Better the World—with Kristen-Putnam Walkerly

Jan 4, 2021

36:06

The role of philanthropy in the world is always best appreciated during crisis and everyone can agree that the whole of 2020 has been defined by an unprecedented crisis that has profoundly affected all aspects of global life. As the world experiences massive changes, philanthropy is similarly going through some radical shifts. Consequently, nonprofits advocating for various causes have also had to pivot to stay relevant amidst all this upheaval. Joining Meny Hoffman this discussion is Kristen-Putnam Walkerly, a widely-recognized philanthropic strategist and thought leader who has been a trusted advisor to some of the world’s leading philanthropists for over 20 years. Kristen walks us through the various trends in philanthropy that emerged or built up this year. She also discusses some of the common mistakes that philanthropists make when it comes to allocating funds and what they should do instead. To cap the episode, she gives some useful tips for nonprofits on how they can better position themselves to get funding for the cause they are advocating.

170

How to Use Video to Boost Your Team's Productivity—with Matthew Pierce

Dec 28, 2020

28:01

Just because you own a business doesn’t mean you have to do it all. You need to learn how to delegate tasks to your team so you can go and do what you do best for your business. But how do you pass on your knowledge to your team in an effective and more efficient manner? Good thing we are living in the digital age! In this episode, Meny Hoffman sits down with Matthew Price, a highly experienced structural designer, training manager, speaker and multimedia creator who manages training and development at TechSmith Corporation. Here, Matthew discusses how you, as business owners, can start using video or visual training when looking to give information to your team. He breaks down the importance of taking advantage of this media, its benefits to your business, and more. Bringing a bit of the training in this conversation, he then shares the dos and don’ts of creating “screencasting” or videos for training purposes.

171

The Power of Joy to Transform Your Business—with Barry Shore

Dec 21, 2020

47:17

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.

172

How to Build a High-Performance Virtual Team—with Leah Faul

Dec 14, 2020

31:39

Even if the world is rapidly changing, businesses always find a way to cope with it. Innovations in digital marketing proved that to be true, particularly with the continuous globalization and ongoing pandemic. Meny Hoffman interviews Leah Faul, the Founder and Owner of 15000 Cubits, to talk about how company values must be applied to digital marketing strategies to yield better results, even in today's almost all-virtual setting. Leah also explains the current trends every digital marketer must take note of and why a well-designed website requires proper SEO techniques to work.

173

Inspire Team Accountability Through Financial Literacy—with Neville Joffe

Dec 7, 2020

32:54

Running a business is not just about strategic management. It also means dealing with a lot of financial numbers. From calculating your costs, checking your revenue, to accomplishing your tax returns, entrepreneurs have their hands full of paperwork that is all about numbers. But aside from monitoring how much you are making (and losing), how can this actually benefit your workflow? Meny Hoffman talks with Neville Joffe about using your financial numbers to educate your team and make them more accountable, why having a bookkeeper is not enough to maintain financial stability, and how every employee decision directly impacts your accounts.

174

How to Grow and Scale Through Servant Leadership—with Naftali Tessler

Nov 30, 2020

32:26

Servant leadership is more than just a buzzword at Hamaspik of Kings County. As one of the organization’s core values, it reflects not only in the way they’re helping their beneficiaries, but also in the way their leadership team deals with their employees. An integral part of this amazing leadership culture is Naftali Tessler, the organization’s Chief of Staff. Joining Meny Hoffman for this podcast’s anniversary special, Naftali talks about the leadership culture and core values at Hamaspik. He also talks about how the Leaders Forum helped his personal development as a leader.

175

Simplify Your Business Plan for Dramatic Results—with Laura Posey

Nov 23, 2020

28:07

As if it was a contest, businesses tend to come up with the most enticing core values and strategies, usually with the purpose to impress. However, this typically leads to every business plan being neglected and not actually materialized, making them mere punchlines. Speaker and consultant Laura Posey aims to break this stigma. Presenting a unique strategy from her book, How to Plan Your Entire Year on One Sheet of Paper, she discusses how every business can go beyond their visions and make them a reality – all without taking the long, winding road of unnecessary work. Because if you can narrow down your strategies while producing better results, you can start maximizing your resources.

176

Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

Nov 16, 2020

32:25

Each of us has something special that only we can offer. We have specific skill sets to help create a unique value, be it in business or life in general. Believing this, Joel Wolh is all about developing a skill set that we can use to add value not only to the company we are working for but also to service other people. Known as the Amazon Madman, Joel has uniquely leveraged his own skills to build his own company, Joel Media, and the brand-new networking platform, Bizfluence. He joins host Meny Hoffman to share his great insights from becoming an expert in his field to building a social presence where you can become the expert in your niche. He also shares some great tips on finding success in Amazon and how you can use your unique skills to stay on top of everyone else.

177

What Investors Look For in Your Business—with Kevin Harrington

Nov 9, 2020

22:44

Many entrepreneurs fall in love with their product that they forget whether or not it is marketable. How then can you identify if what you have is investable? Inviting just the perfect guest to give the answer to this question, Meny Hoffman sits down with one of the original Sharks on the hit TV show Shark Tank and the creator of the infomercial and the pioneer of the As Seen On TV brands, Kevin Harrington. Here, Kevin reveals what we can do to find an investor and partner for our product and how we can evaluate it to make sure that it is the next winner. Plus, he also shares some tips for business owners out there on how to recoup from COVID-19, survive, and thrive in this uncertain environment.

178

Make more money in less time, with less stress—with Adam Lean

Nov 2, 2020

32:24

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t. That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals. In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams. There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

179

How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman

Oct 26, 2020

38:50

Are you struggling to get the sales you need for your Amazon brand? If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom. In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

180

Cold Calling: How To Make That Introductory Call Part 2—with Wendy Weiss.

Oct 19, 2020

32:22

In these trying times where networking events and conferences are not happening, where visiting office buildings and knocking on doors are almost impossible, what then are we left with than the old fashioned phone interview? The queen of cold calling, Wendy Weiss, comes back to the show to discuss the importance of the phone in today’s day and age in our sales process. Together with Meny Hoffman, they outline the entire process and what you should be saying, beginning from when they pick up the phone. They discuss the introduction you need to make that will entice them and the questions you need to be asking. On handling objections, they then go through the different possible scenarios to handle tough clients and how you can overcome them. Follow along to this great episode to get more of Wendy’s great advice on using the phone to effectively prospect and more.

181

The Three Secrets to Creating Wealth On Any Income—with Rennie Gabriel

Oct 13, 2020

25:06

182

How to Master Communication at Work—with Dr. Ethan Becker

Sep 29, 2020

33:00

When you know how to harness the power of speech, you’ll be able to dominate any business environment—whether it’s negotiating with a client, a vendor, or managing employees. That’s why I’m excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools. In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

183

Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith

Sep 22, 2020

34:56

This week’s esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it’s important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!

184

How to Go From Entrepreneur to Leader—with Alex Judd

Aug 17, 2020

34:14

If you want to scale your company and graduate from startup academy, you need to transition from being an entrepreneur and become an effective business leader. There is a clear distinction between the two, as you are about to discover in this conversation between Meny Hoffman and Alex Judd, founder and CEO of Path for Growth. What is the primary measure of effectiveness in leadership? What skills do you need in order to lead your team effectively? How do you ensure that your team cares for the company’s vision as much as you do? How do you empower each person in your team to bring about the outcomes that you want? Get the answers to all these and more in this episode.

185

What High Performing Athletes Teach Us About Organizational Leadership—with Alan Stein Jr.

Aug 10, 2020

32:45

What is high-performance leadership? What constitutes a great organizational performance? In this conversation with Meny Hoffman, veteran basketball performance coach and successful business owner, Alan Stein Jr., stresses that leaders and teams should always be on the same page when it comes to this. More often than not, we find ourselves in responsibilities that are not exactly what we envisioned ourselves doing. However, when we learn to fall in love with the output of our work, it drives us even further in a virtuous cycle of high-performance. It is the leader’s responsibility to seek this intersection between passion and performance for themselves and their team. It is the leader’s responsibility to instill the value of collective responsibility into each essential cog in his team machine. That is but the tip of the iceberg of what you can learn from Alan in this episode. Learn more about high-performance leadership as you dig into this wonderful conversation!

186

How to Lead with the Unstoppable Mindset of a Navy SEAL—with Alden Mills

Jul 27, 2020

34:42

To lead is to serve, and to truly serve is to care. If you want to create your business to be the best that it can be, you need to be the best at serving the value that business brings to not just your customer but also your coworkers, teammates, and the people inside your company. On today’s podcast, Meny Hoffman chats with Alden Mills as he shares some tips on how you can lead with CARE – connect, achieve, respect, and empower. Alden is a long-term entrepreneur with over 40 patents and more than 25 years of experience working with high-performance teams. Don’t miss this episode as they also tackle mindset shift, focusing on what you can control, and the difference between the whiner and the whisperer.

187

How to Build a More Connected Team—With Zev Freundlich

Jul 20, 2020

26:41

Since the 1970s, innovators in human resources have witnessed the power of corporate team building in fostering healthy company culture. What makes for an amazing corporate culture? It’s about making every single person in the company feel like they’re in a family. It’s about making the employees feel that they have a critical contribution to the company’s vision. It’s about creating camaraderie among the different human elements that make your corporate machine work. The team-building experience helps companies achieve that for their teams. It also happens to be the niche expertise of Zev Freundlich, the Founder of TEAMCORP, who joins Meny Hoffman on the podcast. For over twenty years, Zev has created and facilitated team-building events, workshops, and seminars for organizations and businesses, helping them create solid working teams and dynamic company cultures. Learn about what their company is up to in this wonderful conversation.

188

Becoming a Leader in the Family Business: A Personal Journey —with Chagit Leviev-Sofiev

Jul 6, 2020

24:08

Sometimes in the world of business, we’re thrown into the deep end and faced with two options: sink or swim. This week’s guest, Chagit Leviev-Sofiev, the CEO and President of Leviev Group USA joins us this week to tell us her fascinating story and the lessons she learned along her journey—which all started with moving from Israel to America to run the U.S. arm of a multi-billion dollar business founded by her father, renowned businessman and philanthropist Lev Leviev. Chagit discusses what happens when you’re thrust into a new situation as an outsider and forced to make difficult choices; how to hire the right people; the unique challenges facing women leaders and entrepreneurs; the importance of giving back to the community; and more. There are so many golden nuggets in this interview. I encourage you to listen and enjoy!

189

How to Succeed in Business Without Sacrificing Your Family, Health, or Life—with David Finkel

Jun 29, 2020

30:16

As we, business owners, continue to hustle and do right by our business, we sometimes forget to keep that balance with the other aspects of our lives, particularly our family and even our health. How can we achieve that without sacrificing one over the other? In this episode, Meny Hoffman gets the answers from his guest, David Finkel—a Wall Street Journal bestselling author, syndicated columnist for Inc.com, Forbes.com, and CEOWorld.com, and the CEO of Maui Mastermind. Through his book, The Freedom Formula, David shares how we can build a company faster that is not about the time and effort but about the value created. He talks about working smarter, not harder, and passing it on to your teams so that you can build a company that is independent of any one person. On achieving that work-life balance, David then gives some practical tips that would help you go about creating the time and space to focus on your highest value.

190

How to Use Social Media to Fast Track Your Growth—with Rachel Pedersen

Jun 22, 2020

29:22

Social media offers an unprecedented way of reaching out to your ideal clients in the shortest amount if time. The whole new discipline of social media marketing is built around the premise that social media platforms are powerful tools that can be used to generate leads for your business. Meny Hoffman is joined on the show today by top social marketer and consultant Rachel Pedersen, who talks about some of the fundamentals of marketing and generating leads using social media. Known as the “Queen of Social Media” in marketing circles, Rachel Pedersen is the founder and CEO of The Viral Touch and Social Media United. She graces this episode with amazing insights on personal branding, choosing the right platform, building a business funnel, and more. An advocate of continuous learning, she enjoins listeners to read books and join courses that will greatly help them enhance their marketing experience on social media.

191

How to Make Your Sales Team Unstoppable—with Rene Zamora

Jun 15, 2020

28:19

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

192

How to Align Your Team and Process—with Kim Bohr

Jun 1, 2020

36:25

Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny Hoffman discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!

193

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

May 25, 2020

37:21

If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.

194

The Secrets to Growing a Multi-Generational Family Business—with Shay Myers

May 18, 2020

34:53

It takes a lot of effort, care, and passion to feed tens of millions of Americans. In this episode, Meny Hoffman talks to Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm and one of the largest vertically-integrated onion farms in the country. Shay reveals the secret to running a family business and working with the first generation to the second generation to move the business to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.

195

From Food to Pillows: Lessons from an Entrepreneurial Journey—with Isaac Scharf

May 11, 2020

42:45

Have you ever doubted whether you have what it takes to build your business? Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry. There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace. Listen and enjoy!

196

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

May 4, 2020

53:12

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it? This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams. In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path. If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

197

How Creatives Can Create A Thriving Business—with Gabrielle Chipeur

Apr 27, 2020

33:42

Any workplace or workflow is dependent on systems and processes moving smoothly in order to function optimally, which is why optimizing your business process is so important. A work process that’s not properly optimized and systematized can lead you down a road wherein you’re expending so much more time, energy, and resources than you should be. Meny Hoffman is joined by marketing automation specialist Gabrielle Chipeur. Drawing on her own experiences, Gabrielle discusses the snags that you have to seek out and fix in your workflow in order to make sure you’re functioning at an optimal level. Are you ready to take your business process to the next level?

198

How to Turn a Setback into a Comeback—with Dr. Willie Jolley

Apr 13, 2020

34:23

Just because the world is currently at a standstill does not mean that our quest for growth has to. These uncertain times may have forced many of us to put our daily lives on hold. However, if we look at it from a different perspective, this may be the time we can finally focus on the things we have long put aside for that future we have been dreaming of. Bringing a very fitting guest in this episode, Meny Hoffman interviews the world-class award-winning speaker, bestselling author, and media personality, Dr. Willie Jolley. With a mission to empower people to rise above the circumstances, Willie teaches us how, like the name of his book, we can use a setback as a startup for a comeback. He describes the exact step by step details on how we can use this pause time to prepare ourselves for a very strong comeback in the near future. Don’t miss out on this very comforting and encouraging conversation!

199

How To Know When You’re Ready To Outsource—with Nathan Hirsch

Mar 30, 2020

34:44

Most companies outsource to cut labor and operational costs or delegate less critical operations to outside organizations so they can focus on the core aspects of their business. But how do you know exactly if you’re ready to outsource? In this episode, Meny Hoffman interviews Nathan Hirsch, an entrepreneur and expert in remote hiring and eCommerce selling, about the importance of figuring out when you’re ready to outsource. Nathan explains how you need to be able to figure out what tasks you want to outsource, and breaks down how he decided to exit his latest venture and settle the business. He also shares some practical tips on how to delegate properly in order to be able to free up some of your time.

200

What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

Mar 23, 2020

36:20

The military is known to have the most unfaltering discipline along with well delivered skillsets. Military meeting entrepreneurship can mean total success especially when it comes to leading and producing promising results. Together with Meny Hoffman, highly experienced combat veteran Waldo Waldman shows us how to marry these two with mentorship as the element that glues them together. Waldo is also a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo. Waldo breaks down the importance of staying focused on your mission even when missiles are heading your way. He also gives some practical tips to get free mentorship.

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