Let's Talk Business

151

How to Grow and Scale Through Servant Leadership—with Naftali Tessler

Nov 30, 2020

32:26

Servant leadership is more than just a buzzword at Hamaspik of Kings County. As one of the organization’s core values, it reflects not only in the way they’re helping their beneficiaries, but also in the way their leadership team deals with their employees. An integral part of this amazing leadership culture is Naftali Tessler, the organization’s Chief of Staff. Joining Meny Hoffman for this podcast’s anniversary special, Naftali talks about the leadership culture and core values at Hamaspik. He also talks about how the Leaders Forum helped his personal development as a leader.

152

Simplify Your Business Plan for Dramatic Results—with Laura Posey

Nov 23, 2020

28:07

As if it was a contest, businesses tend to come up with the most enticing core values and strategies, usually with the purpose to impress. However, this typically leads to every business plan being neglected and not actually materialized, making them mere punchlines. Speaker and consultant Laura Posey aims to break this stigma. Presenting a unique strategy from her book, How to Plan Your Entire Year on One Sheet of Paper, she discusses how every business can go beyond their visions and make them a reality – all without taking the long, winding road of unnecessary work. Because if you can narrow down your strategies while producing better results, you can start maximizing your resources.

153

Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

Nov 16, 2020

32:25

Each of us has something special that only we can offer. We have specific skill sets to help create a unique value, be it in business or life in general. Believing this, Joel Wolh is all about developing a skill set that we can use to add value not only to the company we are working for but also to service other people. Known as the Amazon Madman, Joel has uniquely leveraged his own skills to build his own company, Joel Media, and the brand-new networking platform, Bizfluence. He joins host Meny Hoffman to share his great insights from becoming an expert in his field to building a social presence where you can become the expert in your niche. He also shares some great tips on finding success in Amazon and how you can use your unique skills to stay on top of everyone else.

154

What Investors Look For in Your Business—with Kevin Harrington

Nov 9, 2020

22:44

Many entrepreneurs fall in love with their product that they forget whether or not it is marketable. How then can you identify if what you have is investable? Inviting just the perfect guest to give the answer to this question, Meny Hoffman sits down with one of the original Sharks on the hit TV show Shark Tank and the creator of the infomercial and the pioneer of the As Seen On TV brands, Kevin Harrington. Here, Kevin reveals what we can do to find an investor and partner for our product and how we can evaluate it to make sure that it is the next winner. Plus, he also shares some tips for business owners out there on how to recoup from COVID-19, survive, and thrive in this uncertain environment.

155

Make more money in less time, with less stress—with Adam Lean

Nov 2, 2020

32:24

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t. That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals. In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams. There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

156

How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman

Oct 26, 2020

38:50

Are you struggling to get the sales you need for your Amazon brand? If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom. In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

157

Cold Calling: How To Make That Introductory Call Part 2—with Wendy Weiss.

Oct 19, 2020

32:22

In these trying times where networking events and conferences are not happening, where visiting office buildings and knocking on doors are almost impossible, what then are we left with than the old fashioned phone interview? The queen of cold calling, Wendy Weiss, comes back to the show to discuss the importance of the phone in today’s day and age in our sales process. Together with Meny Hoffman, they outline the entire process and what you should be saying, beginning from when they pick up the phone. They discuss the introduction you need to make that will entice them and the questions you need to be asking. On handling objections, they then go through the different possible scenarios to handle tough clients and how you can overcome them. Follow along to this great episode to get more of Wendy’s great advice on using the phone to effectively prospect and more.

158

The Three Secrets to Creating Wealth On Any Income—with Rennie Gabriel

Oct 13, 2020

25:06

159

How to Master Communication at Work—with Dr. Ethan Becker

Sep 29, 2020

33:00

When you know how to harness the power of speech, you’ll be able to dominate any business environment—whether it’s negotiating with a client, a vendor, or managing employees. That’s why I’m excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools. In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

160

Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith

Sep 22, 2020

34:56

This week’s esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it’s important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!

161

How to Go From Entrepreneur to Leader—with Alex Judd

Aug 17, 2020

34:14

If you want to scale your company and graduate from startup academy, you need to transition from being an entrepreneur and become an effective business leader. There is a clear distinction between the two, as you are about to discover in this conversation between Meny Hoffman and Alex Judd, founder and CEO of Path for Growth. What is the primary measure of effectiveness in leadership? What skills do you need in order to lead your team effectively? How do you ensure that your team cares for the company’s vision as much as you do? How do you empower each person in your team to bring about the outcomes that you want? Get the answers to all these and more in this episode.

162

What High Performing Athletes Teach Us About Organizational Leadership—with Alan Stein Jr.

Aug 10, 2020

32:45

What is high-performance leadership? What constitutes a great organizational performance? In this conversation with Meny Hoffman, veteran basketball performance coach and successful business owner, Alan Stein Jr., stresses that leaders and teams should always be on the same page when it comes to this. More often than not, we find ourselves in responsibilities that are not exactly what we envisioned ourselves doing. However, when we learn to fall in love with the output of our work, it drives us even further in a virtuous cycle of high-performance. It is the leader’s responsibility to seek this intersection between passion and performance for themselves and their team. It is the leader’s responsibility to instill the value of collective responsibility into each essential cog in his team machine. That is but the tip of the iceberg of what you can learn from Alan in this episode. Learn more about high-performance leadership as you dig into this wonderful conversation!

163

How to Lead with the Unstoppable Mindset of a Navy SEAL—with Alden Mills

Jul 27, 2020

34:42

To lead is to serve, and to truly serve is to care. If you want to create your business to be the best that it can be, you need to be the best at serving the value that business brings to not just your customer but also your coworkers, teammates, and the people inside your company. On today’s podcast, Meny Hoffman chats with Alden Mills as he shares some tips on how you can lead with CARE – connect, achieve, respect, and empower. Alden is a long-term entrepreneur with over 40 patents and more than 25 years of experience working with high-performance teams. Don’t miss this episode as they also tackle mindset shift, focusing on what you can control, and the difference between the whiner and the whisperer.

164

How to Build a More Connected Team—With Zev Freundlich

Jul 20, 2020

26:41

Since the 1970s, innovators in human resources have witnessed the power of corporate team building in fostering healthy company culture. What makes for an amazing corporate culture? It’s about making every single person in the company feel like they’re in a family. It’s about making the employees feel that they have a critical contribution to the company’s vision. It’s about creating camaraderie among the different human elements that make your corporate machine work. The team-building experience helps companies achieve that for their teams. It also happens to be the niche expertise of Zev Freundlich, the Founder of TEAMCORP, who joins Meny Hoffman on the podcast. For over twenty years, Zev has created and facilitated team-building events, workshops, and seminars for organizations and businesses, helping them create solid working teams and dynamic company cultures. Learn about what their company is up to in this wonderful conversation.

165

Becoming a Leader in the Family Business: A Personal Journey —with Chagit Leviev-Sofiev

Jul 6, 2020

24:08

Sometimes in the world of business, we’re thrown into the deep end and faced with two options: sink or swim. This week’s guest, Chagit Leviev-Sofiev, the CEO and President of Leviev Group USA joins us this week to tell us her fascinating story and the lessons she learned along her journey—which all started with moving from Israel to America to run the U.S. arm of a multi-billion dollar business founded by her father, renowned businessman and philanthropist Lev Leviev. Chagit discusses what happens when you’re thrust into a new situation as an outsider and forced to make difficult choices; how to hire the right people; the unique challenges facing women leaders and entrepreneurs; the importance of giving back to the community; and more. There are so many golden nuggets in this interview. I encourage you to listen and enjoy!

166

How to Succeed in Business Without Sacrificing Your Family, Health, or Life—with David Finkel

Jun 29, 2020

30:16

As we, business owners, continue to hustle and do right by our business, we sometimes forget to keep that balance with the other aspects of our lives, particularly our family and even our health. How can we achieve that without sacrificing one over the other? In this episode, Meny Hoffman gets the answers from his guest, David Finkel—a Wall Street Journal bestselling author, syndicated columnist for Inc.com, Forbes.com, and CEOWorld.com, and the CEO of Maui Mastermind. Through his book, The Freedom Formula, David shares how we can build a company faster that is not about the time and effort but about the value created. He talks about working smarter, not harder, and passing it on to your teams so that you can build a company that is independent of any one person. On achieving that work-life balance, David then gives some practical tips that would help you go about creating the time and space to focus on your highest value.

167

How to Use Social Media to Fast Track Your Growth—with Rachel Pedersen

Jun 22, 2020

29:22

Social media offers an unprecedented way of reaching out to your ideal clients in the shortest amount if time. The whole new discipline of social media marketing is built around the premise that social media platforms are powerful tools that can be used to generate leads for your business. Meny Hoffman is joined on the show today by top social marketer and consultant Rachel Pedersen, who talks about some of the fundamentals of marketing and generating leads using social media. Known as the “Queen of Social Media” in marketing circles, Rachel Pedersen is the founder and CEO of The Viral Touch and Social Media United. She graces this episode with amazing insights on personal branding, choosing the right platform, building a business funnel, and more. An advocate of continuous learning, she enjoins listeners to read books and join courses that will greatly help them enhance their marketing experience on social media.

168

How to Make Your Sales Team Unstoppable—with Rene Zamora

Jun 15, 2020

28:19

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

169

How to Align Your Team and Process—with Kim Bohr

Jun 1, 2020

36:25

Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny Hoffman discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!

170

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

May 25, 2020

37:21

If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.

171

The Secrets to Growing a Multi-Generational Family Business—with Shay Myers

May 18, 2020

34:53

It takes a lot of effort, care, and passion to feed tens of millions of Americans. In this episode, Meny Hoffman talks to Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm and one of the largest vertically-integrated onion farms in the country. Shay reveals the secret to running a family business and working with the first generation to the second generation to move the business to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.

172

From Food to Pillows: Lessons from an Entrepreneurial Journey—with Isaac Scharf

May 11, 2020

42:45

Have you ever doubted whether you have what it takes to build your business? Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry. There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace. Listen and enjoy!

173

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman

May 4, 2020

53:12

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it? This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams. In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path. If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

174

How Creatives Can Create A Thriving Business—with Gabrielle Chipeur

Apr 27, 2020

33:42

Any workplace or workflow is dependent on systems and processes moving smoothly in order to function optimally, which is why optimizing your business process is so important. A work process that’s not properly optimized and systematized can lead you down a road wherein you’re expending so much more time, energy, and resources than you should be. Meny Hoffman is joined by marketing automation specialist Gabrielle Chipeur. Drawing on her own experiences, Gabrielle discusses the snags that you have to seek out and fix in your workflow in order to make sure you’re functioning at an optimal level. Are you ready to take your business process to the next level?

175

How to Turn a Setback into a Comeback—with Dr. Willie Jolley

Apr 13, 2020

34:23

Just because the world is currently at a standstill does not mean that our quest for growth has to. These uncertain times may have forced many of us to put our daily lives on hold. However, if we look at it from a different perspective, this may be the time we can finally focus on the things we have long put aside for that future we have been dreaming of. Bringing a very fitting guest in this episode, Meny Hoffman interviews the world-class award-winning speaker, bestselling author, and media personality, Dr. Willie Jolley. With a mission to empower people to rise above the circumstances, Willie teaches us how, like the name of his book, we can use a setback as a startup for a comeback. He describes the exact step by step details on how we can use this pause time to prepare ourselves for a very strong comeback in the near future. Don’t miss out on this very comforting and encouraging conversation!

176

How To Know When You’re Ready To Outsource—with Nathan Hirsch

Mar 30, 2020

34:44

Most companies outsource to cut labor and operational costs or delegate less critical operations to outside organizations so they can focus on the core aspects of their business. But how do you know exactly if you’re ready to outsource? In this episode, Meny Hoffman interviews Nathan Hirsch, an entrepreneur and expert in remote hiring and eCommerce selling, about the importance of figuring out when you’re ready to outsource. Nathan explains how you need to be able to figure out what tasks you want to outsource, and breaks down how he decided to exit his latest venture and settle the business. He also shares some practical tips on how to delegate properly in order to be able to free up some of your time.

177

What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

Mar 23, 2020

36:20

The military is known to have the most unfaltering discipline along with well delivered skillsets. Military meeting entrepreneurship can mean total success especially when it comes to leading and producing promising results. Together with Meny Hoffman, highly experienced combat veteran Waldo Waldman shows us how to marry these two with mentorship as the element that glues them together. Waldo is also a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo. Waldo breaks down the importance of staying focused on your mission even when missiles are heading your way. He also gives some practical tips to get free mentorship.

178

LinkedIn Learning—with Mordy Golding

Mar 16, 2020

42:42

Never stop feeding your brain with knowledge because constant learning allows you to grow and develop life skills. Today with Meny Hoffman is Mordy Golding, the Director of Content for LinkedIn Learning. They talk about LinkedIn Learning in particular and discuss the importance of constantly educating oneself and growing. Mordy then shares the top LinkedIn job requirements, top skills you’ve got to learn, and the differences between soft skills and hard skills. Absorbing knowledge has its limits, and with this he shows you how much you need to learn, what you need to do, and how you need to do it. Finally, pay close attention to how Mordy shares their transition from Lynda.com to LinkedIn acquiring Lynda, and Microsoft acquiring LinkedIn.

179

The Pillars Of Becoming Successful In Sales—with Berry Schwartz

Mar 9, 2020

35:04

We live in a world where in one way or another we are doing sales. In this episode, Meny Hoffman talks to Berry Schwartz about hitting your target income. Berry is the Founder of Radical Results LLC and runs a boutique coaching consulting and sales training company. With his experience, he has developed four pillars of being successful in sales. Pay attention as Berry breaks down the steps you need to have in order to create a better process in selling. Moreover, Berry and Meny discuss why they see so many successful salespeople while others are failing.

180

Reinvent Yourself, Reinvent Your Business—with Damian Mason

Mar 2, 2020

38:10

This is the story of a man who started out dressing as Bill Clinton for various gigs to becoming a renowned keynote speaker in all 50 states and seven foreign countries. This is the story of how Damian Mason reinvented himself to become better. Damian is a Businessman, Agriculturist, Speaker, Podcaster, Writer, and Consultant whose passion is on two subjects—business and agriculture. He is one of only 900 public speakers in the world to hold the Certified Speaking Professional designation. In this episode, Damian shares how businesses can and should reinvent themselves by providing thought-provoking practical tools for adapting your business to the future. He also explains the four trades every business owner needs to have in order to be successful, breaks down the steps of reinventing, and discusses how to arrive at a good destination.

181

The Art Of Beliefology: Transformation To A New You—with Brad Blazar

Feb 24, 2020

38:16

The ability to create habits for a transformation is just one of the many things that separate great salespeople from average salespeople. This is what Brad Blazar discusses in this episode, among others. He talks about three types of people in the world and the four things most organizations miss. Brad is an effective sales leader, coach, speaker, and author who started his business career as founder and CEO of a small oil company at a young age. Brad is the Founder of The Art Of Beliefology™, wherein he states that you have the power to change your limiting beliefs and providing a path to the millions of men and women around the world raising their hands for help. This is what he shares in this episode—the hows of creating new habits to transform yourself and become the architect of your new you.

182

Managing The Balancing Act Between Home And Work—with Jeff Mask

Feb 17, 2020

43:37

Despite what other people believe, you can achieve balance and harmony between your work and your personal life. This is what Jeff Mask believes and shares with others. After beating cancer, Jeff was able to successfully grow multiple businesses and still be a winner at home. Through his experience, he created a powerful coaching program that enables corporate executives to find confidence, clarity, and conviction at work while having peace, passion, and prosperity at home. In this episode, Jeff explains the importance of building and growing a thriving work culture after defining your personal why. He also discusses tips in finding balance in order to spend more time with your loved ones. How do you find that harmony at work and at home? Allow Jeff to tell you.

183

How To Win As An Amazon Seller—with James Thomson

Feb 10, 2020

40:11

Taking risks when selling online is necessary, especially when you are just starting out. Limiting yourself to one selling platform is ideal but expanding your scope is better. James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. In this interview, host, Meny Hoffman, and James discuss the misconception that new Amazon sellers have and how these can be addressed. He explains how Amazon sellers win and how you too could do the same. To control the catalog for Amazon, James breaks down the steps to do this. He then shares some practical tips on how you could drive a lot of brand awareness outside of the platform to earn and succeed more.

184

Align Your Team to Scale Your Business—with Mike Paton

Feb 3, 2020

42:30

If you are an entrepreneur or leading a company, you may have probably heard of the acronym EOS and wonder what it is and how it could help you. In this episode, Meny Hoffman’s guest, Mike Paton, a Visionary at EOS Worldwide, shows how he helps leaders get a grip on their businesses and achieve their visions through simple concepts, practical tools and his unique approach to leadership known as EOS. Meny and Paton discuss what it is and who it is and is not for. Pay attention to how he explains data showing the frustration of businesses and how to solve them. Read how he breaks down the steps to become better at casting your vision to your team. Finally, pay close attention to the practical tips that Paton provides to solve the issue of people in your organization.

185

Season 2 Highlights – Part 2

Jan 27, 2020

19:15

Another season has come to a close, so it’s time to look back. Season 2 of Let’s Talk Business was packed with amazing guests who all had some advice to share culled from years of experience in their respective industries. Let’s Talk Business host Meny Hoffman sits down once again with Chava Shapiro, podcast producer and Director of Content at PTEX Group to do a retrospective of some of the best that Let’s Talk Business Season 2 had to offer. The second of two highlights episodes, there are spectacular soundbites from the likes of Jamie Geller, Jason Swenk, Daniel Gefen, Clate Mask, Zacharia Waxler, Marc Bodner, Isaac Wolman, Mark Levy, Joe Apfelbaum, David Nour, Chester Elton, and Garry Ridge. Get your piping hot and fresh life (and business) advice here now!

186

Message from Meny

Jan 20, 2020

2:10

Message from Meny

187

Building A Culture Of Excellence—with Garry Ridge

Jan 6, 2020

35:28

Many entrepreneurs have trouble building a culture that enables them to build a scalable company. In this episode, Garry Ridge, the CEO and a member of the Board of Directors of WD-40 Company, answers those troubles for businesses owners who are looking to expand their company. WD-40 is a product found in 8 out of 10 American households and sold in more than 176 countries around the world. It’s become an iconic global brand. In fact, there’s a saying you only need two tools in life – duct tape and WD-40. If it’s not stuck and it’s supposed to be, duct tape it. If it’s stuck and it’s not supposed to be, WD-40 it. In this interview, Garry and host Meny Hoffman discuss the approach WD-40 took throughout the years for expansion and scalability, and how they stayed singular focus on a singular product. Discover what it takes to build a scalable company as Garry breaks down the steps of building a culture of excellence and provides practical tips for measuring the success in your culture.

188

Pivoting Through LinkedIn—with Joe Apfelbaum

Dec 30, 2019

51:04

When your company stops growing, you need to start thinking about changing up what you’re doing. Today’s guest is Joe Apfelbaum, CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, New York. Joe is a business strategist, marketing expert, certified Google trainer, and the author of High Energy Secrets: How I Lost 95 Pounds, Kept It Off and Have Higher Energy Levels Than Ever! He’s also known for motivating entrepreneurs at events and on social media. Meny Hoffman talks with Joe about how he took risk early on to build Ajax Union and how he pivoted to the business he has now using LinkedIn. He explains why LinkedIn needs to be part of your strategy and breaks down the steps on how to build a strategy for your LinkedIn success. He also shares some practical tips on how to build your personal brand.

189

The Power of Building the Right Relationships—with David Nour

Dec 23, 2019

36:50

Whether we like it or not, we all need to build the right relationships in order to survive in the world of business. Today’s guest, David Nour, the CEO of the Nour Group, Inc, has spent the past two decades studying business relationships. In this episode, Michael Zipursky and David discuss the power of building the right relationships. As David explains the number one reason why companies fail in building proper relationships, he also shares the myth about it. Finally, he breaks down the steps to identify the people in your life or your business that you could add the most value to.

190

How To Develop An All-In Culture And Engage Your People—with Chester Elton

Dec 16, 2019

35:48

What are the best practices whereby leaders succeed? The answer is by engaging their employees to execute on strategy, vision, and values. On today’s show, Meny Hoffman interviews one of today’s most influential voices in workplace trends, Chester Elton. Chester has spent two decades helping clients engage their employees in organizational strategy, vision, and values. He provides real solutions for real leaders looking to build culture, manage, change, and drive innovation. In this episode. Meny and Chester discuss the simplicity of leadership as Chester breaks down the five discipline every leader needs to have to engage their people. Chester also shares some practical tips on how to show gratitude and recognition to your team.

191

Finding Your Why And Making That Your Differentiator—with Mark Levy

Dec 9, 2019

50:03

How are your customers’ lives better because of you? If you’re ready to dig deep for an answer that sets you apart from the competition, you don’t want to miss my interview with Mark Levy, founder of Levy Innovation. Mark Levy, the founder of Levy Innovation, has consulted some of the world’s most prominent CEOs and thought leaders, including Simon Sinek of Start with Why, and helped them differentiate themselves with a big idea that sets them apart. In this episode, Mark shares the importance of finding your purpose, your “why,” and making that your differentiator. Through riveting anecdotes of clients he has worked with, Mark explains why most companies fail to differentiate themselves and offers practical tips on how to define and articulate your “why” to the world in ways that will transform your business and scale it.

192

How To Succeed In Brick-And-Mortar Retail—with Isaac Wolman

Dec 5, 2019

34:06

Retail has boomed through the years and as it progresses, so do the challenges. In today’s episode, Meny Hoffman interviews Isaac Wolman, the CEO of Make It Real, about the future of brick-and-mortar business and how the business of retail is changing. Isaac also breaks down the importance of mentorship and networking in retail, and shares what you need to do in order to grow from early-stage growth and being retail ready to scalability. Finally, Isaac highlights Tribeworks which is a one-day event for business owners to learn and network from the pros.

193

The Roles Of A Leader—with Marc Bodner

Dec 2, 2019

45:25

In any business or organization, the role of a leader is very important. Our guest, Marc Bodner has over 25 years’ experience in the distribution industry. He currently holds the CEO position and is a member of the Board of Directors. In this episode, Meny Hoffman interviews Mark about his role as a leader and how he makes strategic planning and operational planning work together. Sharing some practical tips on how he guards his schedule in order to accomplish what a CEO needs to accomplish, Mark also differentiates between essential work from important work. This episode is full of golden nuggets so we encourage you to listen to the finish.

194

How to Take Control of Your Business’s Financial Health—with Zacharia Waxler

Nov 25, 2019

30:23

Companies are made up of more than just the CEO and the management team. Roles need to be defined and differentiated in order to have a streamlined company process. In this episode, Zacharia Waxler discusses the various roles needed in a company, whether big or small. Zacharia is the Co-Managing Partner at Roth & Co alongside Abe Roth. He has over two decades of accounting experience, which allows him to offer his services to a wide range of industries. He talks about the importance of not only having data on an ongoing basis but also to have an analytical mindset to interpret the data. Zacharia also shares how important it is for companies to have core values and the reasons why businesses have cashflow issues.

195

The 5 Stages of Business Growth—with Clate Mask

Nov 18, 2019

53:48

Many business owners struggle with the following questions – How do we manage our growth? How do we scale our business? How do we know which stage of growth we are to know what to focus on in order to get our business to the next level? Who is better suited to answer this question than Clate Mask. He is the CEO and Cofounder of Keap, formerly Infusionsoft, recognized as a visionary leader in the small business community. In this interview with Clate, he explains the five stages of business growth and all the challenges you’ll face by each stage, as well as the importance of creating your purpose, value, and mission, and how to cast that to your team. He also shares how to hire the right people and be clear with your expectations. There is so much value in this episode, so don’t miss out.

196

How to Take Advantage of Podcasts to Grow Your Influence—with Daniel Gefen

Nov 11, 2019

46:11

In the world of entrepreneurship, we need to constantly be creating and doing. In this episode, host Meny Hoffman talks with the Founder and CEO of Gefen Media Group, Daniel Gefen. Daniel is also the number one international bestseller author of The Self Help Addict and the host of the popular podcast, Can I Pick Your Brain? which has reached over 250,000 downloads and ranked in the Top 100 Business Podcasts on iTunes. On today’s show, Daniel shares his life story and how much he learned from interviewing top billionaires and successful people in the world of business. He reveals the common denominator between all those successful people, the importance of showing up, podcasting, and how you can take advantage of being a guest on other people’s show. He also shares the best gift you could give yourself or to your spouse.

197

Growing Your Creative Agency—with Jason Swenk

Nov 4, 2019

40:48

As an agency owner, looking for opportunities to scale and grow your business can be challenging. Let agency advisor, mentor, and author Jason Swenk reveal what is holding you back. Jason has been helping agencies grow from zero to eight figures. His no-nonsense advice on how to qualify clients on the first meeting, find your niche, and hire the right people to support your vision will leave your head shaking as to why you have pent your time forming proposal after proposal and running after clients. He shares the fundamental points on how to prepare yourself for the growth you deserve and finally turn from being an owner to be the best CEO.

198

The Recipe for Turning Your Passion into Profits—with Jamie Geller

Oct 28, 2019

37:30

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

199

Let’s Talk Business Season One Highlights, Part 2

Oct 17, 2019

14:27

Continuing the wrap-up celebration of the Let’s Talk Business Podcast season one, we round up the last part of episode highlights across the show. Host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, take us back to the great insights of Mike Michalowicz on making your business profitable; Ramon Ray on branding and social media; Bob Burg on giving first; Brian Wallace on company culture; and Susan Rosner on building your company to sell. Refresh your mind with the great wisdom shared on the first season of this podcast and prepare yourself to look forward to many more insights in the coming next season.

200

Let’s Talk Business Season One Highlights, Part 1

Oct 7, 2019

15:28

After twelve great episodes full of great content and no-nonsense advice, the first season of Let’s Talk Business is finally complete! To celebrate, host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, look back on the highlights of every episode that has provided many of us great and unforgettable wisdom. Together in this first of two highlights episode, they share their takeaways from Michael Gerber, Charlie Harary, Dov Gordon, Wendy Weiss, Dave Crenshaw, and Brian Scudamore. Recall their wisdom on building a small business, changing mindsets and perspectives, cold calling, delegating, and more.

Let's Talk Business

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